# Occupation profile — market research analyst

- **ESCO URI:** http://data.europa.eu/esco/occupation/66fb9704-0d56-4673-8e69-7823816b73e1
- **ESCO code:** 2431.11
- **ISCO-08 group:** 2431 — Advertising and marketing professionals
- **O*NET-SOC:** 13-1161.01 — Search Marketing Strategists (match: closeMatch)

## Description (ESCO)

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

## Definition

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## Alternative labels

- market research manager
- marketing research coordinator
- marketing researcher
- marketing research analyst
- market researcher
- customer insight manager
- market analyst
- demographic marketer
- market research technician
- market research specialist
