---
name: market-research-analyst
description: "Occupational skill for the role 'market research analyst' (also: market research manager, marketing research coordinator, marketing researcher, marketing research analyst, market researcher, customer insight manager). Use when the user asks for typical market research analyst work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives."
---

# Market Research Analyst

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

## Core workflow

1. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
2. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
3. Propose online or multiple-sales-channel campaigns to marketing executives.
4. Participate in the development or implementation of online marketing strategy.
5. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
6. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
7. Conduct financial modeling for online marketing programs or Web site revenue forecasting.
8. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

## How to use this skill

- Read `references/profile.md` for the occupation profile and scope.
- Consult `references/tasks.md` for the full task and activity inventory.
- Check `references/skills.md` for essential vs. optional competences.
- Check `references/tools.md` for the software commonly used in this role.

## Key competences (essential)

- advise on market strategies
- analyse consumer buying trends
- analyse economic trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse market financial trends
- consumer goods industry
- demography
- digital data processing
- draw conclusions from market research results
- identify customer's needs
- identify market niches
- identify potential markets for companies
- make strategic business decisions
- market research

## Hot technologies

- Google Looker Analytics
- Tableau
- Elasticsearch
- MySQL
- Microsoft Access
- Microsoft SQL Server
- Structured query language SQL
- Google Analytics
- Microsoft Outlook
- Adobe Photoshop

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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/66fb9704-0d56-4673-8e69-7823816b73e1), O*NET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*
