# Tasks & work activities — advertising specialist

Source: O*NET 30.3, occupation 11-2011.00 (Advertising and Promotions Managers).

## Task statements

- **[Core]** Prepare budgets and submit estimates for program costs as part of campaign plan development.
- **[Core]** Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- **[Core]** Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- **[Core]** Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- **[Core]** Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- **[Core]** Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- **[Core]** Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- **[Core]** Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- **[Core]** Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- **[Core]** Plan and execute advertising policies and strategies for organizations.
- **[Core]** Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- **[Core]** Coordinate with the media to disseminate advertising.
- **[Core]** Contact organizations to explain services and facilities offered.
- **[Supplemental]** Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- **[nan]** Analyze marketing or sales trends to forecast future conditions.
- **[nan]** Analyze the effectiveness of marketing tactics or channels.
- **[nan]** Attend or participate in conferences, community events, and promotional events related to products or technologies.
- **[nan]** Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- **[nan]** Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- **[nan]** Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- **[nan]** Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- **[nan]** Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- **[nan]** Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- **[Supplemental]** Prepare and negotiate advertising and sales contracts.
- **[Supplemental]** Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- **[Supplemental]** Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- **[Supplemental]** Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- **[Supplemental]** Train and direct workers engaged in developing and producing advertisements.
- **[Supplemental]** Direct and coordinate product research and development.
- **[Supplemental]** Represent company at trade association meetings to promote products.

## Detailed work activities

- Advise customers on technical or procedural issues.
- Analyze data to assess operational or project effectiveness.
- Analyze forecasting data to improve business decisions.
- Analyze market research data.
- Attend training sessions or professional meetings to develop or maintain professional knowledge.
- Conduct employee training programs.
- Conduct market research.
- Confer with organizational members to accomplish work activities.
- Coordinate operational activities with external stakeholders.
- Coordinate special events or programs.
- Develop marketing plans or strategies for environmental initiatives.
- Develop marketing plans or strategies.
- Develop procedures to evaluate organizational activities.
- Develop promotional materials.
- Direct financial operations.
- Direct organizational operations, projects, or services.
- Direct sales, marketing, or customer service activities.
- Establish interpersonal business relationships to facilitate work activities.
- Evaluate employee performance.
- Evaluate program effectiveness.
- Examine marketing materials to ensure compliance with policies or regulations.
- Implement organizational process or policy changes.
- Maintain knowledge of current developments in area of expertise.
- Maintain operational records for green energy processes or other environmentally-sustainable activities.
- Manage operations, research, or logistics projects.
- Manage organizational or project budgets.
- Monitor performance of organizational members or partners.
- Negotiate sales or lease agreements for products or services.
- Prepare financial documents, reports, or budgets.
- Prepare operational budgets.
- Promote products, services, or programs.
- Represent the organization in external relations.
- Supervise employees.
