# Competences — advertising specialist

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a).

## Essential

- **advertising techniques** (knowledge)
- **brainstorm ideas** (skill/competence)
- **copyright legislation** (knowledge)
- **develop creative ideas** (skill/competence)
- **develop digital content** (skill/competence)
- **develop professional network** (skill/competence)
- **give live presentation** (skill/competence)
- **identify customer's needs** (skill/competence)
- **liaise with advertising agencies** (skill/competence)
- **perform market research** (skill/competence)
- **persuade clients with alternatives** (skill/competence)
- **receive appropriate permissions for use of recorded audiovisual examples** (skill/competence)

## Optional

- advise on market strategies (skill/competence)
- advise on public image (skill/competence)
- advise on public relations (skill/competence)
- analyse consumer buying trends (skill/competence)
- analyse cultural trends (skill/competence)
- approve advertising campaign (skill/competence)
- assist in developing marketing campaigns (skill/competence)
- brand marketing techniques (knowledge)
- collaborate in the development of marketing strategies (skill/competence)
- coordinate advertising campaigns (skill/competence)
- create advertisements (skill/competence)
- create media plan (skill/competence)
- define brand identity (skill/competence)
- develop media strategy (skill/competence)
- develop public relations strategies (skill/competence)
- draw conclusions from market research results (skill/competence)
- evaluate advertising campaign (skill/competence)
- examine advertisement layout (skill/competence)
- follow a brief (skill/competence)
- graphic design (knowledge)
- manage budgets (skill/competence)
- marketing principles (knowledge)
- media planning (knowledge)
- media studies (knowledge)
- meet expectations of target audience (skill/competence)
- monitor media industry research figures (skill/competence)
- perform media outlets research (skill/competence)
- public relations (knowledge)
- publishing market (knowledge)
- types of media (knowledge)
