# Competences — eBusiness manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/586fe133-1987-41f4-b89a-f39d4bc58e1e).

## Essential

- **analyse business requirements** (skill/competence)
- **business intelligence** (knowledge)
- **business strategy concepts** (knowledge)
- **consumer goods industry** (knowledge)
- **create business process models** (skill/competence)
- **define technology strategy** (skill/competence)
- **develop online sales business plan** (skill/competence)
- **digital data processing** (nan)
- **digital marketing techniques** (knowledge)
- **e-commerce systems** (knowledge)
- **electronic business** (knowledge)
- **electronic communication** (knowledge)
- **ICT market** (knowledge)
- **implement marketing strategies** (skill/competence)
- **implement sales strategies** (skill/competence)
- **implement strategic planning** (skill/competence)
- **manage budgets** (skill/competence)
- **mobile marketing** (knowledge)
- **perform business analysis** (skill/competence)
- **plan digital marketing** (skill/competence)
- **plan marketing strategy** (skill/competence)
- **problem-solving with digital tools** (nan)
- **sales strategies** (knowledge)
- **track key performance indicators** (skill/competence)
- **web based collaborative platforms** (knowledge)

## Optional

- apply customer engagement strategy (skill/competence)
- brand marketing techniques (knowledge)
- build business relationships (skill/competence)
- business process modelling (knowledge)
- business requirements techniques (knowledge)
- communicate with customers (skill/competence)
- conduct search engine optimisation (skill/competence)
- creatively use digital technologies (skill/competence)
- ICT sales methodologies (knowledge)
- information confidentiality (knowledge)
- lead the brand strategic planning process (skill/competence)
- make strategic business decisions (skill/competence)
- measure customer feedback (skill/competence)
- mobility as a service (knowledge)
- publishing strategy (knowledge)
- sales argumentation (knowledge)
- use different communication channels (skill/competence)
- web analytics (knowledge)
