# Tools & technology — advertising specialist

Source: O*NET 30.3 'Software Skills' for 11-2011.00.

| Software | Category | Hot technology |
|---|---|---|
| Google Analytics | Analytical or scientific software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| Microsoft SQL Server | Data base management system software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Adobe Acrobat | Document management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Extensible markup language XML | Enterprise application integration software | yes |
| SAP software | Enterprise resource planning ERP software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft Windows | Operating system software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Project | Project management software | yes |
| HubSpot software | Sales and marketing software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| Facebook | Web page creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| JavaScript | Web platform development software | yes |
| Microsoft Word | Word processing software | yes |
| Business analysis software | Analytical or scientific software |  |
| Data visualization software | Analytical or scientific software |  |
| Relex Weibull | Analytical or scientific software |  |
| WebTrends Analytics | Analytical or scientific software |  |
| Actuate BIRT | Business intelligence and data analysis software |  |
| Google DoubleClick | Business intelligence and data analysis software |  |
| Scheduling software | Calendar and scheduling software |  |
| Constant Contact | Customer relationship management CRM software |  |
| MarketSharp | Customer relationship management CRM software |  |
| Oracle Eloqua | Customer relationship management CRM software |  |
| AdRelevance | Data base reporting software |  |
| Database software | Data base user interface and query software |  |
| Microsoft Dynamics Marketing | Data base user interface and query software |  |
| PaloAlto Advertising Plan Pro | Data base user interface and query software |  |
| Structure query language SQL | Data base user interface and query software |  |
| Adobe PageMaker | Desktop publishing software |  |
| Microsoft Publisher | Desktop publishing software |  |
| Quark enterprise publishing software | Desktop publishing software |  |
| Adobe Acrobat Reader | Document management software |  |
| Data warehousing software | Document management software |  |
| Email software | Electronic mail software |  |
| IBM Lotus Notes | Electronic mail software |  |
| MailChimp | Electronic mail software |  |
| Hootsuite | Enterprise application integration software |  |
| Brainworks | Enterprise resource planning ERP software |  |
| Microsoft Dynamics | Enterprise resource planning ERP software |  |
| Pinterest | Information retrieval or search software |  |
| Twitter | Instant messaging software |  |
| Web browser software | Internet browser software |  |
| Inventory tracking software | Inventory management software |  |
| Experience in Software Webplanner | Project management software |  |
| Google Ads | Sales and marketing software |  |
| Webtrends software | Sales and marketing software |  |
| Adobe Premiere Pro | Video creation and editing software |  |
| Apple Final Cut Pro | Video creation and editing software |  |
| Apple iMovie | Video creation and editing software |  |
| Avid Media Composer | Video creation and editing software |  |
| Vimeo | Video creation and editing software |  |
| YouTube | Video creation and editing software |  |
| Adobe Dreamweaver | Web page creation and editing software |  |
| Adobe Experience Manager (AEM) | Web page creation and editing software |  |
| Instagram | Web page creation and editing software |  |
| LinkedIn | Web page creation and editing software |  |
| Social media software | Web page creation and editing software |  |
| Drupal | Web platform development software |  |
