# Competences — commercial sales representative

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/14031d4a-6e99-442f-b4fe-18262b6432b2).

## Essential

- **advise on merchandise features** (skill/competence)
- **answer requests for quotation** (skill/competence)
- **apply technical communication skills** (skill/competence)
- **carry out sales analysis** (skill/competence)
- **characteristics of products** (knowledge)
- **characteristics of services** (knowledge)
- **communicate with customers** (skill/competence)
- **consumer goods industry** (knowledge)
- **contact customers** (skill/competence)
- **customer relationship management** (knowledge)
- **demonstrate motivation for sales** (skill/competence)
- **demonstrate products' features** (skill/competence)
- **ensure client orientation** (skill/competence)
- **ensure compliance with legal requirements** (skill/competence)
- **ensure compliance with purchasing and contracting regulations** (skill/competence)
- **guarantee customer satisfaction** (skill/competence)
- **have computer literacy** (skill/competence)
- **identify customer's needs** (skill/competence)
- **implement customer follow-up** (skill/competence)
- **implement sales strategies** (skill/competence)
- **keep records of customer interaction** (skill/competence)
- **keep records on sales** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **produce sales reports** (skill/competence)
- **product comprehension** (knowledge)
- **prospect new customers** (skill/competence)
- **prospect new regional contracts** (skill/competence)
- **record customers' personal data** (skill/competence)
- **respond to customers' inquiries** (skill/competence)
- **sales promotion techniques** (knowledge)
- **sales strategies** (knowledge)
- **use customer relationship management software** (skill/competence)

## Optional

- advertising techniques (knowledge)
- analyse consumer buying trends (skill/competence)
- apply social media marketing (skill/competence)
- beverage products (knowledge)
- chemical products (knowledge)
- clothing and footwear products (knowledge)
- consumer protection (knowledge)
- credit card payments (knowledge)
- dairy and edible oil products (knowledge)
- deliver a sales pitch (skill/competence)
- develop media strategy (skill/competence)
- develop promotional tools (skill/competence)
- e-commerce systems (knowledge)
- electronic and telecommunication equipment (knowledge)
- electronic communication (knowledge)
- e-procurement (knowledge)
- glassware products (knowledge)
- handle financial transactions (skill/competence)
- hardware industry (knowledge)
- household products (knowledge)
- ICT software specifications (knowledge)
- implement marketing strategies (skill/competence)
- international commercial transactions rules (knowledge)
- issue sales invoices (skill/competence)
- market pricing (knowledge)
- media formats (knowledge)
- media planning (knowledge)
- monitor after sales records (skill/competence)
- monitor media industry research figures (skill/competence)
- office equipment (knowledge)
- outdoor advertising (knowledge)
- perform media outlets research (skill/competence)
- perfume and cosmetic products (knowledge)
- process payments (skill/competence)
- production processes (knowledge)
- provide advertisement samples (skill/competence)
- show diplomacy (skill/competence)
- solar products (knowledge)
- speak different languages (skill/competence)
- stay up to date with social media (skill/competence)
- types of aircraft (knowledge)
- types of maritime vessels (knowledge)
- types of media (knowledge)
- work with advertising professionals (skill/competence)
