# Tasks & work activities — eBusiness manager

Source: O*NET 30.3, occupation 13-1199.06 (Online Merchants).

## Task statements

- **[Core]** Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
- **[Core]** Order or purchase merchandise to maintain optimal inventory levels.
- **[Core]** Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
- **[Core]** Determine and set product prices.
- **[Core]** Disclose merchant information and terms and policies of transactions in online or offline materials.
- **[Core]** Deliver e-mail confirmation of completed transactions and shipment.
- **[Core]** Create, manage, or automate orders or invoices, using order management or invoicing software.
- **[Core]** Create or maintain database of customer accounts.
- **[Core]** Collaborate with search engine shopping specialists to place marketing content in desired online locations.
- **[Core]** Cancel orders based on customer requests or inventory or delivery problems.
- **[Core]** Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
- **[Core]** Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- **[Core]** Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
- **[Core]** Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
- **[Core]** Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
- **[Core]** Determine location for product listings to maximize exposure to online traffic.
- **[Core]** Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- **[Core]** Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
- **[Core]** Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
- **[Core]** Receive and process payments from customers, using electronic transaction services.
- **[Core]** Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- **[Core]** Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- **[Core]** Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- **[Core]** Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
- **[Supplemental]** Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
- **[Supplemental]** Integrate online retailing strategy with physical or catalogue retailing operations.
- **[Supplemental]** Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
- **[Supplemental]** Transfer digital media, such as music, video, or software, to customers via the Internet.
- **[Supplemental]** Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
- **[Supplemental]** Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
- **[Supplemental]** Initiate online auctions through auction hosting sites or auction management software.
- **[Supplemental]** Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
- **[Supplemental]** Devise, select, or purchase domain name and web address.
- **[Supplemental]** Design customer interface of online storefront, using web programming or e-commerce software.

## Detailed work activities

- Allocate physical resources within organizations.
- Analyze business or financial data.
- Calculate data to inform organizational operations.
- Collect payments for goods or services.
- Correspond with customers to answer questions or resolve complaints.
- Create images of data, locations, or products.
- Create marketing materials.
- Determine the value of goods or services.
- Develop business or financial information systems.
- Develop business or market strategies.
- Develop financial or business plans.
- Execute sales or other financial transactions.
- Identify strategic business investment opportunities.
- Maintain data in information systems or databases.
- Market products, services, or events.
- Obtain information about goods or services.
- Purchase products or services.
- Update professional knowledge.
