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name: marketing-consultant
description: "Occupational skill for the role 'marketing consultant' (also: air transport marketer, marketing adviser, marketing analyst, marketing advisor, marketing specialist, sales and marketing consultant). Use when the user asks for typical marketing consultant work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives."
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# Marketing Consultant

Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

## Core workflow

1. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
2. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
3. Propose online or multiple-sales-channel campaigns to marketing executives.
4. Participate in the development or implementation of online marketing strategy.
5. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
6. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
7. Conduct financial modeling for online marketing programs or Web site revenue forecasting.
8. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

## How to use this skill

- Read `references/profile.md` for the occupation profile and scope.
- Consult `references/tasks.md` for the full task and activity inventory.
- Check `references/skills.md` for essential vs. optional competences.
- Check `references/tools.md` for the software commonly used in this role.

## Key competences (essential)

- analyse external factors of companies
- analyse internal factors of companies
- carry out strategic research
- conduct research interview
- document project progress
- identify customer requirements
- identify market niches
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- maintain relationship with customers
- management consulting
- market analysis
- market pricing
- marketing analytics
- marketing mix

## Hot technologies

- Google Looker Analytics
- Tableau
- Elasticsearch
- MySQL
- Microsoft Access
- Microsoft SQL Server
- Structured query language SQL
- Google Analytics
- Microsoft Outlook
- Adobe Photoshop

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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc), O*NET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*
