# Competences — marketing consultant

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc).

## Essential

- **analyse external factors of companies** (skill/competence)
- **analyse internal factors of companies** (skill/competence)
- **carry out strategic research** (skill/competence)
- **conduct research interview** (skill/competence)
- **document project progress** (skill/competence)
- **identify customer requirements** (skill/competence)
- **identify market niches** (skill/competence)
- **identify potential markets for companies** (skill/competence)
- **integrate marketing strategies with the global strategy** (skill/competence)
- **maintain relationship with customers** (skill/competence)
- **management consulting** (knowledge)
- **market analysis** (knowledge)
- **market pricing** (knowledge)
- **marketing analytics** (knowledge)
- **marketing mix** (knowledge)
- **marketing principles** (knowledge)
- **plan marketing strategy** (skill/competence)
- **pricing strategies** (knowledge)
- **project management** (knowledge)
- **respond to enquiries** (skill/competence)
- **services marketing** (knowledge)
- **use consulting techniques** (skill/competence)
- **use different communication channels** (skill/competence)
- **use theoretical marketing models** (skill/competence)

## Optional

- advertising techniques (knowledge)
- brand marketing techniques (knowledge)
- channel marketing (knowledge)
- conduct online competitive analysis (skill/competence)
- conduct search engine optimisation (skill/competence)
- coordinate marketing plan actions (skill/competence)
- copyright legislation (knowledge)
- creatively use digital technologies (skill/competence)
- customer insight (knowledge)
- customer service (knowledge)
- define technical requirements (skill/competence)
- develop creative ideas (skill/competence)
- digital marketing techniques (knowledge)
- e-commerce systems (knowledge)
- evaluate marketing content (skill/competence)
- financial capability (knowledge)
- international trade (knowledge)
- interpret financial statements (skill/competence)
- issue sales invoices (skill/competence)
- liaise with advertising agencies (skill/competence)
- make strategic business decisions (skill/competence)
- neuromarketing techniques (knowledge)
- online ads campaign techniques (knowledge)
- perform market research (skill/competence)
- plan digital marketing (skill/competence)
- plan marketing campaigns (skill/competence)
- plan social media marketing campaigns (skill/competence)
- relationship marketing (knowledge)
- reputation management (knowledge)
- sales strategies (knowledge)
- social media management (knowledge)
- social media marketing techniques (knowledge)
- use analytics for commercial purposes (skill/competence)
- web strategy assessment (knowledge)
