---
name: network-marketer
description: "Occupational skill for the role 'network marketer' (also: commercial network development manager, marketing promotions manager, multi-level marketer, promotion strategy manager, commercial marketing specialist, network marketing specialist). Use when the user asks for typical network marketer work such as: Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.; Prepare reports of findings, illustrating data graphically and translating complex findings into written text.; Measure and assess customer and employee satisfaction."
---

# Network Marketer

Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

## Core workflow

1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
2. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
3. Measure and assess customer and employee satisfaction.
4. Forecast and track marketing and sales trends, analyzing collected data.
5. Seek and provide information to help companies determine their position in the marketplace.
6. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
7. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
8. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

## How to use this skill

- Read `references/profile.md` for the occupation profile and scope.
- Consult `references/tasks.md` for the full task and activity inventory.
- Check `references/skills.md` for essential vs. optional competences.
- Check `references/tools.md` for the software commonly used in this role.

## Key competences (essential)

- advertising techniques
- apply customer engagement strategy
- apply social media marketing
- apply strategic thinking
- carry out active selling
- characteristics of products
- characteristics of services
- communication
- implement marketing strategies
- implement sales strategies
- marketing mix
- marketing principles
- network marketing
- product comprehension
- sales argumentation

## Hot technologies

- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Salesforce software
- Apache Hadoop
- Apache Hive

---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/4163b31e-440b-4991-b5c3-48d0515250ef), O*NET 30.3 (13-1161.00). See manifest.json for licensing/attribution.*
