---
name: marketing-assistant
description: "Occupational skill for the role 'marketing assistant' (also: general marketing assistant, marketing associate, marketing officer, marketing operations assistant, marketing executive assistant, marketing practitioner). Use when the user asks for typical marketing assistant work such as: Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.; Prepare reports of findings, illustrating data graphically and translating complex findings into written text.; Measure and assess customer and employee satisfaction."
---

# Marketing Assistant

Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.

## Core workflow

1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
2. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
3. Measure and assess customer and employee satisfaction.
4. Forecast and track marketing and sales trends, analyzing collected data.
5. Seek and provide information to help companies determine their position in the marketplace.
6. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
7. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
8. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

## How to use this skill

- Read `references/profile.md` for the occupation profile and scope.
- Consult `references/tasks.md` for the full task and activity inventory.
- Check `references/skills.md` for essential vs. optional competences.
- Check `references/tools.md` for the software commonly used in this role.

## Key competences (essential)

- assist in developing marketing campaigns
- build business relationships
- communicate schedules to the people concerned
- customer relationship management
- develop digital content
- draft corporate emails
- follow the statutory obligations
- manage personnel agenda
- manage the handling of promotional materials
- market research
- marketing department processes
- marketing management
- organise business documents
- perform business research
- perform office routine activities

## Hot technologies

- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Salesforce software
- Apache Hadoop
- Apache Hive

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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/47e81c7f-2d04-4a60-a8ff-9913c36d8344), O*NET 30.3 (13-1161.00). See manifest.json for licensing/attribution.*
