# Tasks & work activities — marketing assistant

Source: O*NET 30.3, occupation 13-1161.00 (Market Research Analysts and Marketing Specialists).

## Task statements

- **[Core]** Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- **[Core]** Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- **[Core]** Measure and assess customer and employee satisfaction.
- **[Core]** Forecast and track marketing and sales trends, analyzing collected data.
- **[Core]** Seek and provide information to help companies determine their position in the marketplace.
- **[Core]** Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- **[Core]** Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- **[Core]** Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- **[Core]** Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- **[Core]** Monitor industry statistics and follow trends in trade literature.
- **[Core]** Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- **[Core]** Develop and implement procedures for identifying advertising needs.
- **[Core]** Direct trained survey interviewers.

## Detailed work activities

- Analyze consumer trends.
- Analyze industry trends.
- Analyze market conditions or trends.
- Conduct surveys in organizations.
- Develop business or market strategies.
- Discuss business strategies, practices, or policies with managers.
- Establish business management methods.
- Gather organizational performance information.
- Measure effectiveness of business strategies or practices.
- Monitor business indicators.
- Prepare research reports.
- Supervise employees.
