# Competences — advertising assistant

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/54cba39a-5bb8-4e4c-89cd-d6097d3c6c3a).

## Essential

- **advertising techniques** (knowledge)
- **develop creative ideas** (skill/competence)
- **develop digital content** (skill/competence)
- **digital media** (knowledge)
- **file documents** (skill/competence)
- **identify customer's needs** (skill/competence)
- **liaise with advertising agencies** (skill/competence)
- **perform business research** (skill/competence)
- **support managers** (skill/competence)
- **use communication techniques** (skill/competence)
- **use different communication channels** (skill/competence)
- **use IT tools** (skill/competence)

## Optional

- adobe creative suite (knowledge)
- collaborate in the development of marketing strategies (skill/competence)
- content marketing strategy (knowledge)
- coordinate advertising campaigns (skill/competence)
- create advertisements (skill/competence)
- create content title (skill/competence)
- create media plan (skill/competence)
- create media schedule (skill/competence)
- design graphics (skill/competence)
- develop media strategy (skill/competence)
- evaluate advertising campaign (skill/competence)
- examine advertisement layout (skill/competence)
- implement marketing strategies (skill/competence)
- manage budgets (skill/competence)
- media planning (knowledge)
- monitor media industry research figures (skill/competence)
- perform market research (skill/competence)
- perform media outlets research (skill/competence)
- provide written content (skill/competence)
- types of media (knowledge)

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## Market evidence (job-ad analysis, 69 ads, as of 2026-07-08)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- content creation — **28 %**
- market research — **23 %**

<!-- market-evidence -->