commit c971c957ca5b39ca2cdd253511ea071fc9592b75 Author: skillfactor-pipeline Date: Fri Aug 14 17:25:59 2026 +0200 feat: advertising-media-buyer skill package v0.1.0 diff --git a/PROVENANCE.md b/PROVENANCE.md new file mode 100644 index 0000000..86778f0 --- /dev/null +++ b/PROVENANCE.md @@ -0,0 +1,31 @@ +# Data provenance — advertising-media-buyer + +Where the content of this skill package comes from, counted by +content items (tasks, competences, tools, evidence entries, curated +knowledge). Rendered live by Gitea: + +```mermaid +%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%% +pie showData + title Content sources — advertising-media-buyer + "ESCO (occupation & competences)" : 33 + "O*NET (tasks & tools)" : 47 + "Job boards (market evidence)" : 124 + "Anthropic official Claude skills" : 8 + "External AI skill packs (mapped)" : 144 +``` + +| Source | Items | Share | Files | +|---|---|---|---| +| ESCO (occupation & competences) | 33 | 9.3 % | references/profile.md, references/skills.md | +| O*NET (tasks & tools) | 47 | 13.2 % | references/tasks.md, references/tools.md | +| Job boards (market evidence) | 124 | 34.8 % | references/market.md (full report) + "Market evidence" headline sections | +| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ | +| Anthropic official Claude skills | 8 | 2.2 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) | +| External AI skill packs (mapped) | 144 | 40.4 % | references/ai-skills.md (per-source attribution inside) | +| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) | + +Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) · +job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content +paraphrased with source URLs — never copied · external AI skills are +linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md). diff --git a/SKILL.md b/SKILL.md new file mode 100644 index 0000000..b431d1c --- /dev/null +++ b/SKILL.md @@ -0,0 +1,51 @@ +--- +name: advertising-media-buyer +description: "Occupational skill for the role 'advertising media buyer' (also: radio buyer, media space buyer, media buyer and planner, media buyer & planner, radio media buyer, advertising media specialist). Use when the user asks for typical advertising media buyer work such as: typical advertising media buyer responsibilities" +--- + +# Advertising Media Buyer + +Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet. + +## Core workflow + + +## How to use this skill + +- Read [references/profile.md](references/profile.md) for the occupation profile and scope. +- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory. +- Check [references/skills.md](references/skills.md) for essential vs. optional competences. +- Check [references/tools.md](references/tools.md) for the software commonly used in this role. +- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution). + +## Key competences (essential) + +- buy advertising space +- copyright legislation +- develop professional network +- digital media +- identify customer's needs +- manage budgets +- manage contracts +- media planning +- meet expectations of target audience +- negotiate terms with suppliers +- present arguments persuasively +- study sales levels of products +- types of media + +## Hot technologies + +- Apple macOS +- HubSpot software +- IBM SPSS Statistics +- Microsoft Excel +- Microsoft Office software +- Microsoft Outlook +- Microsoft PowerPoint +- Microsoft Project +- Microsoft Word +- Salesforce software + +--- +*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e), O*NET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.* diff --git a/manifest.json b/manifest.json new file mode 100644 index 0000000..1828b56 --- /dev/null +++ b/manifest.json @@ -0,0 +1,214 @@ +{ + "name": "advertising-media-buyer", + "title": "advertising media buyer", + "version": "0.1.0", + "layer": "core", + "language": "en", + "generated": "2026-07-07", + "ids": { + "esco_uri": "http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e", + "esco_code": "2431.2", + "isco_group": "2431", + "onet_soc": "41-3091.00", + "crosswalk_match": "manual nearest via ISCO 2431 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel)" + }, + "sources": [ + { + "name": "ESCO", + "version": "1.2.1", + "url": "https://esco.ec.europa.eu/" + }, + { + "name": "O*NET", + "version": "30.3", + "url": "https://www.onetcenter.org/", + "license": "CC BY 4.0" + } + ], + "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download", + "counts": { + "tasks": 0, + "dwas": 0, + "skills_essential": 13, + "skills_optional": 19, + "software": 0 + }, + "enrichment_ai_skills": { + "generated": "2026-07-14", + "method": "deterministic mapping (ISCO prefix + title/competence keywords)", + "sources": { + "anthropics/skills": { + "repo": "https://github.com/anthropics/skills", + "commit": "f6656c1", + "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder", + "skills": 5 + }, + "wshobson/agents": { + "repo": "https://github.com/wshobson/agents", + "commit": "6fd3247", + "license": "MIT (c) Seth Hobson", + "skills": 12 + }, + "google/skills": { + "repo": "https://github.com/google/skills", + "commit": "b15f327", + "license": "Apache-2.0", + "skills": 8 + }, + "coreyhaines31/marketingskills": { + "repo": "https://github.com/coreyhaines31/marketingskills", + "commit": "33218ff", + "license": "MIT", + "skills": 12 + }, + "realkimbarrett/advertising-skills": { + "repo": "https://github.com/realkimbarrett/advertising-skills", + "commit": "45f4a4a", + "license": "no explicit license \u2014 referenced by link only", + "skills": 6 + }, + "resend/resend-skills": { + "repo": "https://github.com/resend/resend-skills", + "commit": "2caefff", + "license": "MIT", + "skills": 5 + }, + "ConardLi/garden-skills": { + "repo": "https://github.com/ConardLi/garden-skills", + "commit": "fbd6453", + "license": "MIT", + "skills": 1 + }, + "infrasity-labs/dev-gtm-claude-skills": { + "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills", + "commit": "02cfefb", + "license": "MIT", + "skills": 1 + }, + "alirezarezvani/claude-skills": { + "repo": "https://github.com/alirezarezvani/claude-skills", + "commit": "0241f43", + "license": "MIT", + "skills": 2 + }, + "davila7/claude-code-templates": { + "repo": "https://github.com/davila7/claude-code-templates", + "commit": "fa79251", + "license": "MIT", + "skills": 2 + }, + "AgriciDaniel/claude-ads": { + "repo": "https://github.com/AgriciDaniel/claude-ads", + "commit": "669c760", + "license": "MIT", + "skills": 7 + }, + "nowork-studio/NotFair": { + "repo": "https://github.com/nowork-studio/NotFair", + "commit": "99bda4b", + "license": "MIT", + "skills": 2 + }, + "davepoon/buildwithclaude": { + "repo": "https://github.com/davepoon/buildwithclaude", + "commit": "3c94e0c", + "license": "MIT", + "skills": 1 + }, + "nexscope-ai/eCommerce-Skills": { + "repo": "https://github.com/nexscope-ai/eCommerce-Skills", + "commit": "56f3288", + "license": "MIT", + "skills": 2 + }, + "gooseworks-ai/goose-skills": { + "repo": "https://github.com/gooseworks-ai/goose-skills", + "commit": "94ec916", + "license": "no explicit license \u2014 referenced by link only", + "skills": 3 + }, + "alirezarezvani/claude-code-skill-factory": { + "repo": "https://github.com/alirezarezvani/claude-code-skill-factory", + "commit": "ba18b31", + "license": "MIT", + "skills": 1 + }, + "indranilbanerjee/digital-marketing-pro": { + "repo": "https://github.com/indranilbanerjee/digital-marketing-pro", + "commit": "a3d119c", + "license": "MIT", + "skills": 2 + }, + "a5c-ai/babysitter": { + "repo": "https://github.com/a5c-ai/babysitter", + "commit": "44a5d58b", + "license": "MIT", + "skills": 1 + }, + "browser-act/skills": { + "repo": "https://github.com/browser-act/skills", + "commit": "51daea1", + "license": "MIT", + "skills": 2 + }, + "mohitagw15856/pm-claude-skills": { + "repo": "https://github.com/mohitagw15856/pm-claude-skills", + "commit": "876fa30", + "license": "MIT", + "skills": 1 + }, + "gitroomhq/postiz-agent": { + "repo": "https://github.com/gitroomhq/postiz-agent", + "commit": "41c5a9d", + "license": "custom (see upstream LICENSE)", + "skills": 1 + }, + "vibeeval/vibecosystem": { + "repo": "https://github.com/vibeeval/vibecosystem", + "commit": "cea9462", + "license": "MIT", + "skills": 1 + }, + "jeremylongshore/claude-code-plugins-plus-skills": { + "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills", + "commit": "e112938a", + "license": "MIT", + "skills": 1 + }, + "nextlevelbuilder/ui-ux-pro-max-skill": { + "repo": "https://github.com/nextlevelbuilder/ui-ux-pro-max-skill", + "commit": "fe3f65e", + "license": "MIT", + "skills": 1 + } + }, + "total_skills": 80, + "tiers": { + "core": 53, + "adjacent": 27 + } + }, + "provenance": { + "items": { + "esco": 33, + "onet": 47, + "jobads": 124, + "wiki_ai": 0, + "anthropic": 8, + "ai_skills": 144, + "stackx": 0 + }, + "share_percent": { + "esco": 9.3, + "onet": 13.2, + "jobads": 34.8, + "wiki_ai": 0.0, + "anthropic": 2.2, + "ai_skills": 40.4, + "stackx": 0.0 + }, + "method": "content items per source category" + }, + "collar": "white", + "computer_work": true +} \ No newline at end of file diff --git a/references/ai-skills.md b/references/ai-skills.md new file mode 100644 index 0000000..96771e5 --- /dev/null +++ b/references/ai-skills.md @@ -0,0 +1,290 @@ +# External AI agent skills — advertising-media-buyer + +Proven, publicly available AI agent skills mapped to this occupation. +Nothing is copied from the sources: every entry is a name, a one-line +summary and a link to the upstream skill package. Each section names +its source repository, commit, license and retrieval date. + +**Tiers:** `core` = the skill directly exercises a top market hard +skill, tool or method (from gated job-ad evidence) or an essential +ESCO competence of this occupation; `adjacent` = +plausibly useful, secondary. Entries are capped at 12 per source +and 80 in total per occupation (core first, +strongest matches survive); everything beyond the caps is excluded +and logged in the pipeline audit trail, not in this package. + +_Matched deterministically (ISCO group + title/competence keywords, +tiered against market evidence + ESCO essentials) by +`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._ + +## Source: anthropics/skills + +- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14) +- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `slack-gif-creator` | core | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) | +| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) | +| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) | +| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) | +| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) | + +## Source: wshobson/agents + +- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14) +- License: MIT (c) Seth Hobson + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) | +| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) | +| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) | +| `seo-meta-optimizer (agent)` | core | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) | +| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) | +| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) | +| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) | +| `seo-structure-architect (agent)` | adjacent | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md) | +| `brand-landingpage` | adjacent | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) | +| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) | +| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) | +| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) | + +## Source: realkimbarrett/advertising-skills + +- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ad-angle-multiplier` | core | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) | +| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) | +| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) | +| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) | +| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) | +| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) | + +## Source: ConardLi/garden-skills + +- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) | + +## Source: a5c-ai/babysitter + +- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `digital-advertising` | core | Plan and optimize digital advertising campaigns across Google, Meta, programmatic, and social channels — targeting, bidding, and attribution. | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/digital-advertising) | + +## Source: AgriciDaniel/claude-ads + +- Repository: [https://github.com/AgriciDaniel/claude-ads](https://github.com/AgriciDaniel/claude-ads) (commit `669c760`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads-audit` | core | Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-audit) | +| `ads` | core | Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/ads) | +| `ads-plan` | core | Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-plan) | +| `ads-microsoft` | core | Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-microsoft) | +| `ads-google` | core | Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-google) | +| `ads-reddit` | core | Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-reddit) | +| `ads-linkedin` | core | Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-linkedin) | + +## Source: alirezarezvani/claude-code-skill-factory + +- Repository: [https://github.com/alirezarezvani/claude-code-skill-factory](https://github.com/alirezarezvani/claude-code-skill-factory) (commit `ba18b31`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `social-media-analyzer` | core | Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions | [source](https://github.com/alirezarezvani/claude-code-skill-factory/tree/ba18b31/generated-skills/social-media-analyzer) | + +## Source: alirezarezvani/claude-skills + +- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/paid-ads) | +| `social-media-analyzer` | core | Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use when analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/social-media-analyzer) | + +## Source: browser-act/skills + +- Repository: [https://github.com/browser-act/skills](https://github.com/browser-act/skills) (commit `51daea1`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `google-maps-contact-extract` | core | Extracts business contact details from Google Maps search results and place detail pages, then visits each business website to collect emails, phone numbers, and social media profiles (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, … | [source](https://github.com/browser-act/skills/tree/51daea1/solutions/lead-generation/google-maps-contact-extract) | +| `google-social-media-finder` | core | Searches Google to discover social media profiles associated with a person, brand, or username; returns platform name, profile URL, username, bio snippet, and follower count across X, Instagram, Facebook, LinkedIn, TikTok, YouTube, … | [source](https://github.com/browser-act/skills/tree/51daea1/solutions/lead-generation/google-social-media-finder) | + +## Source: davepoon/buildwithclaude + +- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ops-marketing` | core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-marketing) | + +## Source: davila7/claude-code-templates + +- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/paid-ads) | +| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) | + +## Source: gitroomhq/postiz-agent + +- Repository: [https://github.com/gitroomhq/postiz-agent](https://github.com/gitroomhq/postiz-agent) (commit `41c5a9d`, retrieved 2026-07-14) +- License: custom (see upstream LICENSE) + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `postiz` | core | Postiz is a tool to schedule social media and chat posts to 28+ channels X, LinkedIn, LinkedIn Page, Reddit, Instagram, Facebook Page, Threads, YouTube, Google My Business, TikTok, Pinterest, Dribbble, Discord, Slack, Kick, Twitch, … | [source](https://github.com/gitroomhq/postiz-agent/tree/41c5a9d) | + +## Source: gooseworks-ai/goose-skills + +- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ad-campaign-analyzer` | core | Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/ads/composites/ad-campaign-analyzer) | +| `meta-ads-campaign-builder` | core | End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/ads/composites/meta-ads-campaign-builder) | +| `meta-ads-analyzer` | core | Diagnose Meta Ads campaign performance using Meta's actual system mechanics — Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue — and produce structured, testable recommendations that avoid judging segments by … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/ads/composites/meta-ads-analyzer) | + +## Source: indranilbanerjee/digital-marketing-pro + +- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-advertising` | core | Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/paid-advertising) | +| `launch-ad-campaign` | core | Launch paid ad campaigns. Use when: deploying ads on Google, Meta, LinkedIn, or TikTok with targeting and safeguards. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/launch-ad-campaign) | + +## Source: infrasity-labs/dev-gtm-claude-skills + +- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/ads) | + +## Source: jeremylongshore/claude-code-plugins-plus-skills + +- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) | + +## Source: mohitagw15856/pm-claude-skills + +- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-acquisition-plan` | core | Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/paid-acquisition-plan) | + +## Source: nexscope-ai/eCommerce-Skills + +- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `tiktok-shop-ads` | core | TikTok Shop advertising strategy and campaign management. Product Shopping Ads, Video Shopping Ads, Live Shopping Ads, bidding optimization, and performance tracking. Use when the user asks about TikTok Shop advertising, paid ads, campaign … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-ads) | +| `ecommerce-ppc-strategy-planner` | core | Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-ppc-strategy-planner) | + +## Source: nextlevelbuilder/ui-ux-pro-max-skill + +- Repository: [https://github.com/nextlevelbuilder/ui-ux-pro-max-skill](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill) (commit `fe3f65e`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `banner-design` | core | Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, … | [source](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/tree/fe3f65e/.claude/skills/banner-design) | + +## Source: nowork-studio/NotFair + +- Repository: [https://github.com/nowork-studio/NotFair](https://github.com/nowork-studio/NotFair) (commit `99bda4b`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `meta-ads` | core | Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad … | [source](https://github.com/nowork-studio/NotFair/tree/99bda4b/meta-ads/manage) | +| `google-ads` | core | Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of … | [source](https://github.com/nowork-studio/NotFair/tree/99bda4b/google-ads/manage) | + +## Source: vibeeval/vibecosystem + +- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) | + +## Source: google/skills + +- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) | +| `workload-manager-basics` | core | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) | +| `google-ads-api-mcp-setup` | core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) | +| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) | +| `google-mobile-ads-android-migrate-to-next-gen` | core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) | +| `google-mobile-ads-banner` | core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) | +| `google-mobile-ads-interstitial` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) | +| `google-mobile-ads-rewarded` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) | + +## Source: coreyhaines31/marketingskills + +- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) | +| `social` | core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/social) | +| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) | +| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) | +| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) | +| `seo-audit` | core | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/seo-audit) | +| `ab-testing` | core | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ab-testing) | +| `lead-magnets` | core | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/lead-magnets) | +| `revops` | adjacent | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) | +| `ad-creative` | adjacent | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ad-creative) | +| `co-marketing` | adjacent | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) | +| `aso` | adjacent | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/aso) | + +## Source: resend/resend-skills + +- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) | +| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) | +| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) | +| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) | +| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) | diff --git a/references/market.md b/references/market.md new file mode 100644 index 0000000..1b5ffa9 --- /dev/null +++ b/references/market.md @@ -0,0 +1,147 @@ +# Market evidence report — advertising-media-buyer + +Source: **68 real job ads** (JSearch API, countries: us 48, gb 20), extracted into the MSSQL evidence store; as of 2026-07-08. +This report contains extracted, aggregated facts only — no ad text is +reproduced (copyright / platform terms). + +## Seniority distribution + +| Seniority | Ads | Share | +|---|---|---| +| mid | 43 | 63 % | +| senior | 18 | 26 % | +| junior | 7 | 10 % | + +## Tools — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | Google Ads | 28 | 41 % | +| 2 | Microsoft Excel | 14 | 21 % | +| 3 | Meta Ads | 13 | 19 % | +| 4 | Google Analytics | 11 | 16 % | +| 5 | YouTube | 10 | 15 % | +| 6 | Google Tag Manager | 7 | 10 % | +| 7 | Hyros | 6 | 9 % | +| 8 | Slack | 6 | 9 % | +| 9 | Facebook | 5 | 7 % | +| 10 | LinkedIn / LinkedIn Recruiter | 5 | 7 % | +| 11 | Meta | 5 | 7 % | +| 12 | Meta Ads Manager | 5 | 7 % | +| 13 | Microsoft PowerPoint | 5 | 7 % | +| 14 | Instagram | 4 | 6 % | +| 15 | Microsoft Word | 4 | 6 % | +| 16 | Facebook Ads | 3 | 4 % | +| 17 | Facebook Business Manager | 3 | 4 % | +| 18 | GA4 | 3 | 4 % | +| 19 | google search | 3 | 4 % | +| 20 | Northbeam | 3 | 4 % | +| 21 | Outbrain | 3 | 4 % | +| 22 | Shopify | 3 | 4 % | +| 23 | Tableau | 3 | 4 % | +| 24 | Taboola | 3 | 4 % | +| 25 | TikTok | 3 | 4 % | +| 26 | Triple Whale | 3 | 4 % | + +## Hard skills — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | data analysis | 47 | 69 % | +| 2 | campaign optimization | 21 | 31 % | +| 3 | budget management | 19 | 28 % | +| 4 | media buying | 19 | 28 % | +| 5 | media planning | 12 | 18 % | +| 6 | campaign management | 8 | 12 % | +| 7 | performance monitoring | 8 | 12 % | +| 8 | campaign execution | 7 | 10 % | +| 9 | lead generation | 7 | 10 % | +| 10 | audience targeting | 6 | 9 % | +| 11 | forecasting | 6 | 9 % | +| 12 | performance analysis | 6 | 9 % | +| 13 | performance marketing | 6 | 9 % | +| 14 | creative testing | 5 | 7 % | +| 15 | digital advertising | 5 | 7 % | +| 16 | digital media buying | 5 | 7 % | +| 17 | performance reporting | 5 | 7 % | +| 18 | conversion tracking | 4 | 6 % | +| 19 | negotiation | 4 | 6 % | +| 20 | reporting | 4 | 6 % | +| 21 | campaign strategy | 3 | 4 % | +| 22 | competitor research | 3 | 4 % | +| 23 | creative strategy | 3 | 4 % | +| 24 | market research | 3 | 4 % | +| 25 | programmatic media buying | 3 | 4 % | + +## Methods — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | a/b testing | 7 | 10 % | +| 2 | attribution modeling | 5 | 7 % | +| 3 | performance marketing | 5 | 7 % | +| 4 | data-driven decision making | 4 | 6 % | +| 5 | direct response marketing | 4 | 6 % | +| 6 | programmatic advertising | 4 | 6 % | + +## Responsibilities — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | client communication | 14 | 21 % | +| 2 | budget management | 12 | 18 % | +| 3 | campaign management | 11 | 16 % | +| 4 | performance reporting | 11 | 16 % | +| 5 | campaign execution | 10 | 15 % | +| 6 | data analysis | 10 | 15 % | +| 7 | performance monitoring | 9 | 13 % | +| 8 | campaign launch | 8 | 12 % | +| 9 | strategy development | 8 | 12 % | +| 10 | campaign monitoring | 5 | 7 % | +| 11 | client collaboration | 5 | 7 % | +| 12 | performance optimization | 5 | 7 % | +| 13 | campaign implementation | 4 | 6 % | +| 14 | campaign optimization | 4 | 6 % | +| 15 | performance analysis | 4 | 6 % | +| 16 | reporting | 4 | 6 % | +| 17 | account management | 3 | 4 % | +| 18 | ad account management | 3 | 4 % | +| 19 | ad campaign management | 3 | 4 % | +| 20 | campaign planning | 3 | 4 % | +| 21 | creative ideation | 3 | 4 % | +| 22 | growth opportunity identification | 3 | 4 % | +| 23 | media strategy development | 3 | 4 % | +| 24 | performance data analysis | 3 | 4 % | +| 25 | quality assurance | 3 | 4 % | + +## Job title variants in the market + +| Title | Ads | +|---|---| +| Media Buyer | 5 | +| Digital Media Buyer | 3 | +| Advertising Media Buyer | 2 | +| Meta Ads Media Buyer | Growth & Creative Strategy | 2 | +| Assistant Media Buyer, Integrated Investment | 1 | +| Client Accelerators is hiring : Remote Digital Marketing & Media Buyer Lead in We | 1 | +| Digital Marketing Manager | Media Buyer | 1 | +| Digital Marketing Manager | Media Buyer YouTube | 1 | +| Digital Marketing Manager- Media Buyer | 1 | +| Digital Media Buyer - ICF | 1 | +| Digital Media Buyer & Planner Associate-Temporary | 1 | +| Digital Media Buyer & Strategist Job at Davis Ad Agency in Virginia Beach | 1 | +| Digital Media Buyer for Campaign Ads | 1 | +| Digital Media Buyer for Campaign Ads (DC Onsite) | 1 | +| Digital Media Buyer Trainee 2026 | 1 | +| Digital Media Buyer, Search and Social | 1 | +| Facebook Ads Specialist (Media Buyer) - REMOTE | 1 | +| Facebook Ads Specialist (Media Buyer) for Marketing Agency | 1 | +| Jr. Digital Media Buyer | 1 | +| Marketing Media Buyer at CyberCoders Laurel, MD | 1 | +| Media Buyer - Programmatic (CST) | 1 | +| Media Buyer & Ad Operations Success Manager (Remote) | 1 | +| Media Buyer (Google Ads) for an US-based Marketing Agency - (US-based/Remote) | 1 | +| Media buyer and ads manager Part Time Posted on 2026-07-05 15:16:33 500-1000 | 1 | +| Media Buyer for Digital Campaigns | 1 | + +Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold. diff --git a/references/profile.md b/references/profile.md new file mode 100644 index 0000000..9df37d2 --- /dev/null +++ b/references/profile.md @@ -0,0 +1,30 @@ +# Occupation profile — advertising media buyer + +- **ESCO URI:** http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e +- **ESCO code:** 2431.2 +- **ISCO-08 group:** 2431 — Advertising and marketing professionals + +## Description (ESCO) + +Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet. + +## Definition + +nan + +## Alternative labels + +- radio buyer +- media space buyer +- media buyer and planner +- media buyer & planner +- radio media buyer +- advertising media specialist +- space buyer +- senior media buyer +- media buyer +- advertisment media buyer +- media and advertising buyer +- press buyer +- international media buyer +- TV buyer diff --git a/references/skills.md b/references/skills.md new file mode 100644 index 0000000..6ddddc9 --- /dev/null +++ b/references/skills.md @@ -0,0 +1,60 @@ +# Competences — advertising media buyer + +Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e). + +## Essential + +- **buy advertising space** (skill/competence) +- **copyright legislation** (knowledge) +- **develop professional network** (skill/competence) +- **digital media** (knowledge) +- **identify customer's needs** (skill/competence) +- **manage budgets** (skill/competence) +- **manage contracts** (skill/competence) +- **media planning** (knowledge) +- **meet expectations of target audience** (skill/competence) +- **negotiate terms with suppliers** (skill/competence) +- **present arguments persuasively** (skill/competence) +- **study sales levels of products** (skill/competence) +- **types of media** (knowledge) + +## Optional + +- advertising techniques (knowledge) +- analyse consumer buying trends (skill/competence) +- coordinate advertising campaigns (skill/competence) +- create media plan (skill/competence) +- create media schedule (skill/competence) +- demography (knowledge) +- develop online community plan (skill/competence) +- document interviews (skill/competence) +- draw conclusions from market research results (skill/competence) +- evaluate advertising campaign (skill/competence) +- interactive media (knowledge) +- manage online communications (skill/competence) +- marketing principles (knowledge) +- media studies (knowledge) +- monitor media industry research figures (skill/competence) +- negotiate buying conditions (skill/competence) +- perform media outlets research (skill/competence) +- polling techniques (knowledge) +- use analytics for commercial purposes (skill/competence) + + + +## Market evidence (job-ad analysis, 68 ads, as of 2026-07-08) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Hard skills + +- data analysis — **69 %** +- campaign optimization — **31 %** +- media buying — **28 %** +- budget management — **28 %** + +### Responsibilities + +- client communication — **21 %** + + diff --git a/references/tasks.md b/references/tasks.md new file mode 100644 index 0000000..ee1026d --- /dev/null +++ b/references/tasks.md @@ -0,0 +1,42 @@ +# Tasks & work activities — advertising media buyer + +Source: O*NET 30.3, occupation 41-3091.00 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation. + +## Task statements + +- **[nan]** Answer customers' questions about services, prices, availability, or credit terms. +- **[nan]** Attend sales or trade meetings or read related publications to obtain information about market conditions, business trends, regulations, or industry developments. +- **[nan]** Compute and compare costs of services. +- **[nan]** Consult with clients after sales or contract signings to resolve problems and provide ongoing support. +- **[nan]** Contact prospective or existing customers to discuss how services can meet their needs. +- **[nan]** Create forms or agreements to complete sales. +- **[nan]** Develop sales presentations or proposals to explain service specifications. +- **[nan]** Distribute promotional materials at meetings, conferences, or trade shows. +- **[nan]** Emphasize or recommend service features based on knowledge of customers' needs and vendor capabilities and limitations. +- **[nan]** Identify prospective customers using business directories, leads from clients, or information from conferences or trade shows. +- **[nan]** Inform customers of contracts or other information pertaining to purchased services. +- **[nan]** Maintain customer records using automated systems. +- **[nan]** Monitor market conditions, innovations, and competitors' services, prices, and sales. +- **[nan]** Negotiate prices or terms of sales or service agreements. +- **[nan]** Quote prices, credit terms, contract terms, or fulfillment dates for services. + +## Detailed work activities + +- Advise customers on the use of products or services. +- Advise others on business or operational matters. +- Answer customer questions about goods or services. +- Assess the cost effectiveness of products, projects, or services. +- Attend events to develop professional knowledge. +- Calculate costs of goods or services. +- Contact current or potential customers to promote products or services. +- Develop content for sales presentations or other materials. +- Distribute promotional literature or samples to customers. +- Estimate costs or terms of sales. +- Explain technical product or service information to customers. +- Identify potential customers. +- Maintain records of customer accounts. +- Monitor market conditions or trends. +- Negotiate prices or other sales terms. +- Prepare sales or other contracts. +- Recommend products or services to customers. +- Study product information to acquire professional knowledge. diff --git a/references/tools.md b/references/tools.md new file mode 100644 index 0000000..3b17f22 --- /dev/null +++ b/references/tools.md @@ -0,0 +1,33 @@ +# Tools & technology — advertising media buyer + +Source: O*NET 30.3, occupation 41-3091.00 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation. + +| Software | Category | Hot technology | +|---|---|---| +| Apple macOS | Operating system software | yes | +| HubSpot software | Sales and marketing software | yes | +| IBM SPSS Statistics | Analytical or scientific software | yes | +| Microsoft Excel | Spreadsheet software | yes | +| Microsoft Office software | Office suite software | yes | +| Microsoft Outlook | Electronic mail software | yes | +| Microsoft PowerPoint | Presentation software | yes | +| Microsoft Project | Project management software | yes | +| Microsoft Word | Word processing software | yes | +| Salesforce software | Customer relationship management CRM software | yes | +| Enterprise application integration EAI software | Enterprise application integration software | | +| JamBoard | Graphics or photo imaging software | | +| Microsoft Dynamics | Enterprise resource planning ERP software | | + + + +## Market evidence (job-ad analysis, 68 ads, as of 2026-07-08) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Tools + +- Google Ads — **41 %** +- Microsoft Excel — **21 %** +- Meta Ads — **19 %** + +