# Competences — audio and video equipment shop manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/463a687a-c7e9-469a-bb38-dcdfe1e7e35f).

## Essential

- **adhere to organisational guidelines** (skill/competence)
- **advise customers on audiovisual equipment** (skill/competence)
- **apply health and safety standards** (skill/competence)
- **employment law** (knowledge)
- **ensure client orientation** (skill/competence)
- **ensure compliance with purchasing and contracting regulations** (skill/competence)
- **ensure correct goods labelling** (skill/competence)
- **maintain relationship with customers** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **manage budgets** (skill/competence)
- **manage staff** (skill/competence)
- **manage theft prevention** (skill/competence)
- **manufacturer's instructions for audiovisual equipment** (knowledge)
- **maximise sales revenues** (skill/competence)
- **measure customer feedback** (skill/competence)
- **monitor customer service** (skill/competence)
- **negotiate buying conditions** (skill/competence)
- **negotiate sales contracts** (skill/competence)
- **obtain relevant licenses** (skill/competence)
- **operate audio equipment** (skill/competence)
- **operate video equipment** (skill/competence)
- **order supplies** (skill/competence)
- **oversee promotional sales prices** (skill/competence)
- **perform procurement processes** (skill/competence)
- **recruit employees** (skill/competence)
- **sales activities** (knowledge)
- **set sales goals** (skill/competence)
- **set up pricing strategies** (skill/competence)
- **study sales levels of products** (skill/competence)
- **supervise merchandise displays** (skill/competence)
- **use different communication channels** (skill/competence)

## Optional

- acoustics (knowledge)
- advise customers on audiovisual equipment installation (skill/competence)
- convert different audiovisual formats (skill/competence)
- edit recorded sound (skill/competence)
- maintain audiovisual equipment (skill/competence)
- perform video editing (skill/competence)
- sell audiovisual equipment (skill/competence)
- types of audiovisual formats (knowledge)

<!-- market-evidence -->

## Market evidence (job-ad analysis, 8 ads, as of 2026-07-09)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- negotiation — **38 %**
- data analysis — **25 %**
- equipment maintenance — **12 %**
- client communication — **12 %**
- cost-saving solutions implementation — **12 %**
- audio investment — **12 %**
- audio setup — **12 %**
- budget management — **12 %**
- buy recommendation development — **12 %**
- alphabetization — **12 %**
- campaign stewardship — **12 %**
- channel analysis — **12 %**
- project management — **12 %**
- projection setup — **12 %**
- qc inspection — **12 %**
- record evaluation — **12 %**
- performance metric tracking — **12 %**
- process improvement — **12 %**
- procurement processes development — **12 %**
- equipment return management — **12 %**
- inventory control — **12 %**
- inventory grading — **12 %**
- lighting operation — **12 %**
- market analysis — **12 %**
- media buying — **12 %**
- media planning — **12 %**
- merchandising — **12 %**
- research — **12 %**
- retail training — **12 %**
- scope definition — **12 %**
- sourcing strategies development — **12 %**
- sales strategy — **12 %**
- sales techniques — **12 %**
- strategic approach development — **12 %**
- supplier performance monitoring — **12 %**
- technical inquiry resolution — **12 %**
- timeline management — **12 %**
- troubleshooting — **12 %**
- video planning — **12 %**
- video recording — **12 %**
- vinyl pricing — **12 %**
- warehouse operations — **12 %**

### Methods

- digital video trafficking — **12 %**

### Responsibilities

- data analysis — **12 %**
- equipment receiving — **12 %**
- documentation maintenance — **12 %**
- cross-functional collaboration — **12 %**
- cross-functional team coordination — **12 %**
- customer greeting — **12 %**
- customer instruction — **12 %**
- client deliverable management — **12 %**
- collection acquisition — **12 %**
- contract negotiation — **12 %**
- cost savings identification — **12 %**
- channel expertise — **12 %**
- checkout process management — **12 %**
- assistant mentoring — **12 %**
- account contact leadership — **12 %**
- campaign maintenance — **12 %**
- buy tracking — **12 %**
- av equipment setup — **12 %**
- av equipment takedown — **12 %**
- billing support — **12 %**
- bottleneck identification — **12 %**
- national tv/video negotiation — **12 %**
- market trend monitoring — **12 %**
- marketing execution assistance — **12 %**
- inventory maintenance — **12 %**
- equipment shelving — **12 %**
- event support — **12 %**
- handoff coordination — **12 %**
- profitability improvement — **12 %**
- progress monitoring — **12 %**
- progress reporting — **12 %**
- project execution — **12 %**
- project leadership — **12 %**
- performance tracking — **12 %**
- price negotiation — **12 %**
- relationship building — **12 %**
- reporting — **12 %**
- negotiator training — **12 %**
- online listing — **12 %**
- warehouse cleaning — **12 %**
- trend monitoring — **12 %**
- technician scheduling — **12 %**
- supplier relationship management — **12 %**
- team mentoring — **12 %**
- technical assistance — **12 %**
- strategy development — **12 %**
- schedule oversight — **12 %**
- sourcing strategy implementation — **12 %**
- store closing — **12 %**
- store opening — **12 %**
- room diagram interpretation — **12 %**
- sales boosting — **12 %**

<!-- market-evidence -->