# Competences — broadcasting programme director

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/7f0d69cf-8b02-4a84-865a-37585dea9b43).

## Essential

- **apply organisational techniques** (skill/competence)
- **audiovisual products** (knowledge)
- **brand marketing techniques** (knowledge)
- **copyright legislation** (knowledge)
- **develop programming schedule** (skill/competence)
- **evaluate broadcast programs** (skill/competence)
- **finish project within budget** (skill/competence)
- **inspect data** (skill/competence)
- **manage budgets** (skill/competence)
- **manage staff** (skill/competence)
- **market analysis** (knowledge)
- **monitor broadcast programming** (skill/competence)
- **obtain relevant licenses** (skill/competence)
- **perform market research** (skill/competence)
- **recruit employees** (skill/competence)
- **supervise video quality** (skill/competence)

## Optional

- assess production needs to plan a production schedule (skill/competence)
- audio editing software (knowledge)
- audiovisual equipment (knowledge)
- calculate production costs (skill/competence)
- create production schedules (skill/competence)
- develop program ideas (skill/competence)
- edit digital moving images (skill/competence)
- edit recorded sound (skill/competence)
- negotiate with artists (skill/competence)
- perform video editing (skill/competence)
- photography (knowledge)
- prepare casting budget (skill/competence)
- screen television series pilots (skill/competence)
- select video shots (skill/competence)
- work closely with news teams (skill/competence)

<!-- market-evidence -->

## Market evidence (job-ad analysis, 6 ads, as of 2026-07-09)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- broadcast scheduling — **33 %**
- content strategy — **33 %**
- radio programming — **33 %**
- live television direction — **17 %**
- schedule development — **17 %**
- social media engagement — **17 %**
- streaming schedule management — **17 %**
- traffic management — **17 %**
- contract compliance — **17 %**
- data analysis — **17 %**
- community event planning — **17 %**
- broadcast programming — **17 %**
- broadcast schedule oversight — **17 %**
- audience analysis — **17 %**
- audience performance analysis — **17 %**
- audience performance optimization — **17 %**
- digital programming — **17 %**
- event direction — **17 %**
- fundraising — **17 %**
- news program planning — **17 %**
- on-air programming — **17 %**
- podcast creation — **17 %**
- program acquisition — **17 %**

### Methods

- operational planning — **17 %**
- performance metrics — **17 %**
- strategic planning — **17 %**
- risk analysis — **17 %**

### Responsibilities

- schedule coordination — **17 %**
- managing broadcast schedules — **17 %**
- station growth — **17 %**
- strategic alignment — **17 %**
- schedule optimization — **17 %**
- team leadership — **17 %**
- program directing — **17 %**
- programming curation — **17 %**
- programming management — **17 %**
- programming optimization — **17 %**
- listener interaction — **17 %**
- live broadcast management — **17 %**
- enhancing impact — **17 %**
- ensuring alignment with priorities — **17 %**
- event directing — **17 %**
- brand leadership — **17 %**
- audience data interpretation — **17 %**
- collaboration with on-air talent — **17 %**
- collaboration with producers — **17 %**
- compliance oversight — **17 %**
- content acquisition — **17 %**
- content execution — **17 %**
- department collaboration — **17 %**
- cross-functional collaboration — **17 %**

<!-- market-evidence -->