---
name: communication-manager
description: "Occupational skill for the role 'communication manager' (also: social media manager, online communication manager, public relations manager, communications manager, press spokesperson, corporate communication manager). Use when the user asks for typical communication manager work such as: Assign, supervise, and review the activities of public relations staff.; Confer with labor relations managers to develop internal communications that keep employees informed of company activities.; Design and edit promotional publications, such as brochures."
---

# Communication Manager

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

## Core workflow

1. Assign, supervise, and review the activities of public relations staff.
2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
3. Design and edit promotional publications, such as brochures.
4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
5. Develop, implement, or maintain crisis communication plans.
6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
7. Draft speeches for company executives and arrange interviews and other forms of contact for them.
8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

## How to use this skill

- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).

## Key competences (essential)

- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- business communication
- communication principles
- compile content
- corporate social responsibility
- corporate sustainability
- develop communications strategies
- develop public relations strategies
- digital communication and collaboration

## Hot technologies

- Slack
- Salesforce software
- Teradata Database
- Microsoft Access
- Yardi software
- Google Analytics
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook


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## Hot technologies

Top tools from 38 gated job ads (see references/market.md, as of 2026-07-10):

- Microsoft PowerPoint — 16 %
- Facebook — 13 %
- Instagram — 13 %
- Adobe Creative Suite — 8 %
- Canva — 8 %
- LinkedIn / LinkedIn Recruiter — 8 %
- Microsoft Word — 8 %
- SharePoint — 8 %

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---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/cd7b838c-51f6-41ec-9067-bb974c0f991b), O*NET 30.3 (11-2032.00). See manifest.json for licensing/attribution.*