From 786064ab3abb5f4ca9570455c9dcee3e6b67cb57 Mon Sep 17 00:00:00 2001 From: skillfactor-pipeline Date: Fri, 14 Aug 2026 17:24:47 +0200 Subject: [PATCH] feat: creative-director skill package v0.1.0 --- PROVENANCE.md | 31 +++++ SKILL.md | 53 ++++++++ manifest.json | 208 +++++++++++++++++++++++++++++ references/ai-skills.md | 282 ++++++++++++++++++++++++++++++++++++++++ references/market.md | 105 +++++++++++++++ references/profile.md | 24 ++++ references/skills.md | 70 ++++++++++ references/tasks.md | 42 ++++++ references/tools.md | 31 +++++ 9 files changed, 846 insertions(+) create mode 100644 PROVENANCE.md create mode 100644 SKILL.md create mode 100644 manifest.json create mode 100644 references/ai-skills.md create mode 100644 references/market.md create mode 100644 references/profile.md create mode 100644 references/skills.md create mode 100644 references/tasks.md create mode 100644 references/tools.md diff --git a/PROVENANCE.md b/PROVENANCE.md new file mode 100644 index 0000000..b986c90 --- /dev/null +++ b/PROVENANCE.md @@ -0,0 +1,31 @@ +# Data provenance — creative-director + +Where the content of this skill package comes from, counted by +content items (tasks, competences, tools, evidence entries, curated +knowledge). Rendered live by Gitea: + +```mermaid +%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%% +pie showData + title Content sources — creative-director + "ESCO (occupation & competences)" : 40 + "O*NET (tasks & tools)" : 47 + "Job boards (market evidence)" : 66 + "Anthropic official Claude skills" : 8 + "External AI skill packs (mapped)" : 141 +``` + +| Source | Items | Share | Files | +|---|---|---|---| +| ESCO (occupation & competences) | 40 | 13.2 % | references/profile.md, references/skills.md | +| O*NET (tasks & tools) | 47 | 15.6 % | references/tasks.md, references/tools.md | +| Job boards (market evidence) | 66 | 21.9 % | references/market.md (full report) + "Market evidence" headline sections | +| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ | +| Anthropic official Claude skills | 8 | 2.6 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) | +| External AI skill packs (mapped) | 141 | 46.7 % | references/ai-skills.md (per-source attribution inside) | +| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) | + +Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) · +job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content +paraphrased with source URLs — never copied · external AI skills are +linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md). diff --git a/SKILL.md b/SKILL.md new file mode 100644 index 0000000..f0257de --- /dev/null +++ b/SKILL.md @@ -0,0 +1,53 @@ +--- +name: creative-director +description: "Occupational skill for the role 'creative director' (also: advertising director, chief design officer, executive creative director, creative manager, creative services manager, design strategist). Use when the user asks for typical creative director work such as: typical creative director responsibilities" +--- + +# Creative Director + +Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client. + +## Core workflow + + +## How to use this skill + +- Read [references/profile.md](references/profile.md) for the occupation profile and scope. +- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory. +- Check [references/skills.md](references/skills.md) for essential vs. optional competences. +- Check [references/tools.md](references/tools.md) for the software commonly used in this role. +- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution). + +## Key competences (essential) + +- advertising techniques +- assess each stage of the creative process +- brainstorm ideas +- coordinate advertising campaigns +- copyright legislation +- define creative components +- desktop publishing +- examine advertisement layout +- give live presentation +- graphic design +- identify customer's needs +- manage budgets +- manage creative department +- manage staff +- manage workflow processes + +## Hot technologies + +- Apple macOS +- HubSpot software +- IBM SPSS Statistics +- Microsoft Excel +- Microsoft Office software +- Microsoft Outlook +- Microsoft PowerPoint +- Microsoft Project +- Microsoft Word +- Salesforce software + +--- +*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/d2db926b-8b14-4686-9c98-fb0dc3a38cbb), O*NET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.* diff --git a/manifest.json b/manifest.json new file mode 100644 index 0000000..53cde22 --- /dev/null +++ b/manifest.json @@ -0,0 +1,208 @@ +{ + "name": "creative-director", + "title": "creative director", + "version": "0.1.0", + "layer": "core", + "language": "en", + "generated": "2026-07-07", + "ids": { + "esco_uri": "http://data.europa.eu/esco/occupation/d2db926b-8b14-4686-9c98-fb0dc3a38cbb", + "esco_code": "2431.7", + "isco_group": "2431", + "onet_soc": "41-3091.00", + "crosswalk_match": "manual nearest via ISCO 2431 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel)" + }, + "sources": [ + { + "name": "ESCO", + "version": "1.2.1", + "url": "https://esco.ec.europa.eu/" + }, + { + "name": "O*NET", + "version": "30.3", + "url": "https://www.onetcenter.org/", + "license": "CC BY 4.0" + } + ], + "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download", + "counts": { + "tasks": 0, + "dwas": 0, + "skills_essential": 18, + "skills_optional": 21, + "software": 0 + }, + "enrichment_ai_skills": { + "generated": "2026-07-14", + "method": "deterministic mapping (ISCO prefix + title/competence keywords)", + "sources": { + "anthropics/skills": { + "repo": "https://github.com/anthropics/skills", + "commit": "f6656c1", + "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder", + "skills": 5 + }, + "wshobson/agents": { + "repo": "https://github.com/wshobson/agents", + "commit": "6fd3247", + "license": "MIT (c) Seth Hobson", + "skills": 12 + }, + "google/skills": { + "repo": "https://github.com/google/skills", + "commit": "b15f327", + "license": "Apache-2.0", + "skills": 8 + }, + "coreyhaines31/marketingskills": { + "repo": "https://github.com/coreyhaines31/marketingskills", + "commit": "33218ff", + "license": "MIT", + "skills": 12 + }, + "realkimbarrett/advertising-skills": { + "repo": "https://github.com/realkimbarrett/advertising-skills", + "commit": "45f4a4a", + "license": "no explicit license \u2014 referenced by link only", + "skills": 6 + }, + "resend/resend-skills": { + "repo": "https://github.com/resend/resend-skills", + "commit": "2caefff", + "license": "MIT", + "skills": 5 + }, + "ConardLi/garden-skills": { + "repo": "https://github.com/ConardLi/garden-skills", + "commit": "fbd6453", + "license": "MIT", + "skills": 1 + }, + "nexu-io/open-design": { + "repo": "https://github.com/nexu-io/open-design", + "commit": "4b66023", + "license": "Apache-2.0", + "skills": 4 + }, + "davila7/claude-code-templates": { + "repo": "https://github.com/davila7/claude-code-templates", + "commit": "fa79251", + "license": "MIT", + "skills": 3 + }, + "jeremylongshore/claude-code-plugins-plus-skills": { + "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills", + "commit": "e112938a", + "license": "MIT", + "skills": 2 + }, + "nextlevelbuilder/ui-ux-pro-max-skill": { + "repo": "https://github.com/nextlevelbuilder/ui-ux-pro-max-skill", + "commit": "fe3f65e", + "license": "MIT", + "skills": 1 + }, + "nowork-studio/NotFair": { + "repo": "https://github.com/nowork-studio/NotFair", + "commit": "99bda4b", + "license": "MIT", + "skills": 1 + }, + "AgriciDaniel/claude-ads": { + "repo": "https://github.com/AgriciDaniel/claude-ads", + "commit": "669c760", + "license": "MIT", + "skills": 5 + }, + "rampstackco/claude-skills": { + "repo": "https://github.com/rampstackco/claude-skills", + "commit": "bc6d961", + "license": "MIT", + "skills": 4 + }, + "infrasity-labs/dev-gtm-claude-skills": { + "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills", + "commit": "02cfefb", + "license": "MIT", + "skills": 2 + }, + "alirezarezvani/claude-skills": { + "repo": "https://github.com/alirezarezvani/claude-skills", + "commit": "0241f43", + "license": "MIT", + "skills": 2 + }, + "Eronred/aso-skills": { + "repo": "https://github.com/Eronred/aso-skills", + "commit": "e2a7c45", + "license": "MIT", + "skills": 1 + }, + "indranilbanerjee/digital-marketing-pro": { + "repo": "https://github.com/indranilbanerjee/digital-marketing-pro", + "commit": "a3d119c", + "license": "MIT", + "skills": 1 + }, + "affaan-m/everything-claude-code": { + "repo": "https://github.com/affaan-m/everything-claude-code", + "commit": "ed38744", + "license": "MIT", + "skills": 1 + }, + "aaron-he-zhu/aaron-marketing-skills": { + "repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills", + "commit": "b7b0b9f", + "license": "Apache-2.0", + "skills": 1 + }, + "gooseworks-ai/goose-skills": { + "repo": "https://github.com/gooseworks-ai/goose-skills", + "commit": "94ec916", + "license": "no explicit license \u2014 referenced by link only", + "skills": 1 + }, + "a5c-ai/babysitter": { + "repo": "https://github.com/a5c-ai/babysitter", + "commit": "44a5d58b", + "license": "MIT", + "skills": 1 + }, + "ohad6k/emulo": { + "repo": "https://github.com/ohad6k/emulo", + "commit": "ee8afe0", + "license": "MIT", + "skills": 1 + } + }, + "total_skills": 80, + "tiers": { + "core": 44, + "adjacent": 36 + } + }, + "provenance": { + "items": { + "esco": 40, + "onet": 47, + "jobads": 66, + "wiki_ai": 0, + "anthropic": 8, + "ai_skills": 141, + "stackx": 0 + }, + "share_percent": { + "esco": 13.2, + "onet": 15.6, + "jobads": 21.9, + "wiki_ai": 0.0, + "anthropic": 2.6, + "ai_skills": 46.7, + "stackx": 0.0 + }, + "method": "content items per source category" + }, + "collar": "white", + "computer_work": true +} \ No newline at end of file diff --git a/references/ai-skills.md b/references/ai-skills.md new file mode 100644 index 0000000..5574d5b --- /dev/null +++ b/references/ai-skills.md @@ -0,0 +1,282 @@ +# External AI agent skills — creative-director + +Proven, publicly available AI agent skills mapped to this occupation. +Nothing is copied from the sources: every entry is a name, a one-line +summary and a link to the upstream skill package. Each section names +its source repository, commit, license and retrieval date. + +**Tiers:** `core` = the skill directly exercises a top market hard +skill, tool or method (from gated job-ad evidence) or an essential +ESCO competence of this occupation; `adjacent` = +plausibly useful, secondary. Entries are capped at 12 per source +and 80 in total per occupation (core first, +strongest matches survive); everything beyond the caps is excluded +and logged in the pipeline audit trail, not in this package. + +_Matched deterministically (ISCO group + title/competence keywords, +tiered against market evidence + ESCO essentials) by +`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._ + +## Source: anthropics/skills + +- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14) +- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `brand-guidelines` | core | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) | +| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) | +| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) | +| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) | +| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) | + +## Source: wshobson/agents + +- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14) +- License: MIT (c) Seth Hobson + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) | +| `brand-landingpage` | core | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) | +| `seo-content-planner (agent)` | core | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) | +| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) | +| `search-specialist (agent)` | adjacent | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) | +| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) | +| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) | +| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) | +| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) | +| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) | +| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) | +| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) | + +## Source: realkimbarrett/advertising-skills + +- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `scroll-stopping-creative` | core | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) | +| `full-funnel-campaign-orchestrator` | core | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) | +| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) | +| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) | +| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) | +| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) | + +## Source: ConardLi/garden-skills + +- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) | + +## Source: a5c-ai/babysitter + +- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `creative-testing` | core | Creative asset testing and optimization tools | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/creative-testing) | + +## Source: aaron-he-zhu/aaron-marketing-skills + +- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `brief-generator` | core | Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/influencer/plan/brief-generator) | + +## Source: affaan-m/everything-claude-code + +- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `frontend-design-direction` | core | Set an ECC-specific frontend design direction for production UI work. Use when building or improving websites, dashboards, applications, components, landing pages, visual tools, or any web UI that needs stronger product-specific design … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/frontend-design-direction) | + +## Source: AgriciDaniel/claude-ads + +- Repository: [https://github.com/AgriciDaniel/claude-ads](https://github.com/AgriciDaniel/claude-ads) (commit `669c760`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ads-create` | core | Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-create) | +| `ads-microsoft` | core | Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-microsoft) | +| `ads-plan` | core | Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-plan) | +| `ads-tiktok` | core | Audit TikTok Ads measurement, Pixel and Events API, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Events API, Smart+, TikTok Shop … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-tiktok) | +| `ads-linkedin` | core | Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-linkedin) | + +## Source: alirezarezvani/claude-skills + +- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) | +| `paid-ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/paid-ads) | + +## Source: davila7/claude-code-templates + +- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `creative-portfolio-resume` | core | Balance visual design with ATS compatibility for creative roles. Use when the user is in design, art, writing, marketing creative, or any visual/creative field and needs a resume that looks distinctive but still parses. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/career/creative-portfolio-resume) | +| `paid-ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/paid-ads) | +| `notion-template-business` | core | Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue. Use … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/productivity/notion-template-business) | + +## Source: Eronred/aso-skills + +- Repository: [https://github.com/Eronred/aso-skills](https://github.com/Eronred/aso-skills) (commit `e2a7c45`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `apple-search-ads` | core | When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple … | [source](https://github.com/Eronred/aso-skills/tree/e2a7c45/skills/apple-search-ads) | + +## Source: gooseworks-ai/goose-skills + +- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `competitor-ad-intelligence` | core | Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/ads/composites/competitor-ad-intelligence) | + +## Source: indranilbanerjee/digital-marketing-pro + +- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `cowork-setup` | core | One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. … | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/cowork-setup) | + +## Source: infrasity-labs/dev-gtm-claude-skills + +- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `creative-portfolio-resume` | core | Balance visual design with ATS compatibility for creative roles | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/job-search/creative-portfolio-resume) | +| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) | + +## Source: jeremylongshore/claude-code-plugins-plus-skills + +- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `find-design-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US design and creative agencies — graphic design, UX/UI, product design, brand identity, packaging, illustration, motion design, and creative direction. Triggers on "find me a … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-design-agency) | +| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) | + +## Source: nextlevelbuilder/ui-ux-pro-max-skill + +- Repository: [https://github.com/nextlevelbuilder/ui-ux-pro-max-skill](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill) (commit `fe3f65e`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `banner-design` | core | Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, … | [source](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/tree/fe3f65e/.claude/skills/banner-design) | + +## Source: nexu-io/open-design + +- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `deck-guizang-editorial` | core | Open Design's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder. | [source](https://github.com/nexu-io/open-design/tree/4b66023/plugins/_official/examples/deck-guizang-editorial) | +| `html-ppt-zhangzara-creative-mode` | core | A brand visual-identity system reveal for an outdoor label — logo, color, type, and the rules that keep it consistent. Built as a decision-grade design craft deck for brand team, client. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-zhangzara-creative-mode) | +| `design-consultation` | core | Build a complete design system from scratch with creative risks and realistic product mockups. Useful for kickoff workshops and brand-from-zero work. | [source](https://github.com/nexu-io/open-design/tree/4b66023/skills/design-consultation) | +| `frontend-design` | core | Create distinctive, production-grade frontend interfaces with strong visual direction, polished typography, considered layout, and working HTML/CSS/JS or framework code. Use for websites, landing pages, dashboards, React components, … | [source](https://github.com/nexu-io/open-design/tree/4b66023/skills/frontend-design) | + +## Source: nowork-studio/NotFair + +- Repository: [https://github.com/nowork-studio/NotFair](https://github.com/nowork-studio/NotFair) (commit `99bda4b`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `meta-ads` | core | Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad … | [source](https://github.com/nowork-studio/NotFair/tree/99bda4b/meta-ads/manage) | + +## Source: ohad6k/emulo + +- Repository: [https://github.com/ohad6k/emulo](https://github.com/ohad6k/emulo) (commit `ee8afe0`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `design` | core | Use for UI, UX, visual hierarchy, frontend-design judgment, references, redesigns, and design critique when the user's Emulo taste should guide the task. Do not use for unrelated execution or marketing/social writing alone. | [source](https://github.com/ohad6k/emulo/tree/ee8afe0/skills/design) | + +## Source: rampstackco/claude-skills + +- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `art-direction` | core | Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/art-direction) | +| `ads-creative-development` | core | How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/ads-creative-development) | +| `creative-brief-selector` | core | Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/creative-brief-selector) | +| `brand-archetype-system` | core | Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/brand-archetype-system) | + +## Source: google/skills + +- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) | +| `workload-manager-basics` | adjacent | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) | +| `google-ads-api-mcp-setup` | adjacent | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) | +| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) | +| `google-mobile-ads-android-migrate-to-next-gen` | adjacent | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) | +| `google-mobile-ads-banner` | adjacent | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) | +| `google-mobile-ads-interstitial` | adjacent | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) | +| `google-mobile-ads-rewarded` | adjacent | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) | + +## Source: coreyhaines31/marketingskills + +- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) | +| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) | +| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) | +| `content-strategy` | core | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) | +| `ai-seo` | core | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ai-seo) | +| `ad-creative` | adjacent | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ad-creative) | +| `free-tools` | adjacent | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) | +| `marketing-ideas` | adjacent | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) | +| `co-marketing` | adjacent | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) | +| `image` | adjacent | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) | +| `marketing-plan` | adjacent | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) | +| `revops` | adjacent | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) | + +## Source: resend/resend-skills + +- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `react-email` | core | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) | +| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) | +| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) | +| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) | +| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) | diff --git a/references/market.md b/references/market.md new file mode 100644 index 0000000..bcbfe13 --- /dev/null +++ b/references/market.md @@ -0,0 +1,105 @@ +# Market evidence report — creative-director + +Source: **28 real job ads** (JSearch API, countries: us 28), extracted into the MSSQL evidence store; as of 2026-07-10. +This report contains extracted, aggregated facts only — no ad text is +reproduced (copyright / platform terms). + +## Seniority distribution + +| Seniority | Ads | Share | +|---|---|---| +| senior | 12 | 43 % | +| mid | 10 | 36 % | +| lead | 5 | 18 % | +| n/a | 1 | 4 % | + +## Tools — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | Adobe Creative Suite | 7 | 25 % | +| 2 | Figma | 4 | 14 % | +| 3 | Adobe Illustrator | 3 | 11 % | +| 4 | Adobe InDesign | 3 | 11 % | +| 5 | Adobe Photoshop | 3 | 11 % | + +## Hard skills — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | creative direction | 10 | 36 % | +| 2 | brand strategy | 6 | 21 % | +| 3 | campaign development | 6 | 21 % | +| 4 | creative strategy | 6 | 21 % | +| 5 | project management | 6 | 21 % | +| 6 | creative leadership | 5 | 18 % | +| 7 | concept development | 4 | 14 % | +| 8 | digital marketing | 4 | 14 % | +| 9 | storytelling | 4 | 14 % | +| 10 | art direction | 3 | 11 % | +| 11 | content strategy | 3 | 11 % | +| 12 | graphic design | 3 | 11 % | +| 13 | visual communication | 3 | 11 % | +| 14 | visual design | 3 | 11 % | + +## Methods — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| + +## Responsibilities — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | creative direction | 6 | 21 % | +| 2 | team leadership | 5 | 18 % | +| 3 | campaign execution | 4 | 14 % | +| 4 | content creation | 3 | 11 % | +| 5 | team management | 3 | 11 % | + +## Regional breakdown + +> **Corpus note:** 28 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative. + +### US (us) + +**Insufficient evidence** — 28 ads (minimum for a regional ranking: 30). No ranking is reported for this region. + +### UK (gb) + +**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region. + +### EU/DACH (de, at, ch, nl) + +**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region. + + +## Job title variants in the market + +| Title | Ads | +|---|---| +| Creative Director | 6 | +| AI-Driven Creative Director - Multi-Channel Campaigns | 1 | +| Associate Creative Director, Design | 1 | +| Bloomforth-Corp is hiring: Creative Director in washington | 1 | +| Brand & Creative Director for Conservation Impact | 1 | +| Brand & Creative Director: Lead Vision & Brand Systems | 1 | +| Content & Creative Director – DoD & Federal Outreach | 1 | +| Creative Director - Video (L.A. or D.C.) - Full-time, Freelance, or Contractor | 1 | +| Creative Director & Art Lead, Mission Campaigns | 1 | +| Creative Director Job at GSC LLC in washington | 1 | +| Creative Director job at SimpsonScarborough in Alexandria, VA | 1 | +| Creative Director, Digital Commerce & Immersive Brand | 1 | +| Creative Director, Editorial | 1 | +| Creative Director, Political Advertising (Remote | Full-time | Salaried) | 1 | +| Creative Director: Lead Bold IT Brand & Product Experiences | 1 | +| Creative Director: Lead Bold, Cohesive Brand Story | 1 | +| Director / Sr. Director, Creative & Production | 1 | +| Executive Creative Director | 1 | +| Manager, Creative Director, Retail Bank | 1 | +| Remote Creative Director - Brand, Digital Strategy & Leadership | 1 | +| Senior Creative Director—Growth & Pitch Leader | 1 | +| Vice President, Creative Director | 1 | +| Video Creative Director | 1 | + +Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold. diff --git a/references/profile.md b/references/profile.md new file mode 100644 index 0000000..72fadc3 --- /dev/null +++ b/references/profile.md @@ -0,0 +1,24 @@ +# Occupation profile — creative director + +- **ESCO URI:** http://data.europa.eu/esco/occupation/d2db926b-8b14-4686-9c98-fb0dc3a38cbb +- **ESCO code:** 2431.7 +- **ISCO-08 group:** 2431 — Advertising and marketing professionals + +## Description (ESCO) + +Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client. + +## Definition + +nan + +## Alternative labels + +- advertising director +- chief design officer +- executive creative director +- creative manager +- creative services manager +- design strategist +- design director +- creative coordinator diff --git a/references/skills.md b/references/skills.md new file mode 100644 index 0000000..8cfe843 --- /dev/null +++ b/references/skills.md @@ -0,0 +1,70 @@ +# Competences — creative director + +Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/d2db926b-8b14-4686-9c98-fb0dc3a38cbb). + +## Essential + +- **advertising techniques** (knowledge) +- **assess each stage of the creative process** (skill/competence) +- **brainstorm ideas** (skill/competence) +- **coordinate advertising campaigns** (skill/competence) +- **copyright legislation** (knowledge) +- **define creative components** (skill/competence) +- **desktop publishing** (knowledge) +- **examine advertisement layout** (skill/competence) +- **give live presentation** (skill/competence) +- **graphic design** (knowledge) +- **identify customer's needs** (skill/competence) +- **manage budgets** (skill/competence) +- **manage creative department** (skill/competence) +- **manage staff** (skill/competence) +- **manage workflow processes** (skill/competence) +- **meet expectations of target audience** (skill/competence) +- **provide input to collaborators to guide their work** (skill/competence) +- **select artwork developed by staff members** (skill/competence) + +## Optional + +- adobe creative suite (knowledge) +- analyse consumer buying trends (skill/competence) +- analyse cultural trends (skill/competence) +- apply desktop publishing techniques (skill/competence) +- approve advertising campaign (skill/competence) +- CAD software (knowledge) +- create advertisements (skill/competence) +- create media plan (skill/competence) +- design management (knowledge) +- develop media strategy (skill/competence) +- evaluate advertising campaign (skill/competence) +- manage the handling of promotional materials (skill/competence) +- media planning (knowledge) +- perform market research (skill/competence) +- perform media outlets research (skill/competence) +- perform project management (skill/competence) +- receive actors' resumes (skill/competence) +- recruit employees (skill/competence) +- train employees (skill/competence) +- types of media (knowledge) +- use CAD software (skill/competence) + + + +## Market evidence (job-ad analysis, 28 ads, as of 2026-07-10) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Hard skills + +- creative direction — **36 %** +- brand strategy — **21 %** +- campaign development — **21 %** +- creative strategy — **21 %** +- project management — **21 %** +- creative leadership — **18 %** + +### Responsibilities + +- creative direction — **21 %** +- team leadership — **18 %** + + diff --git a/references/tasks.md b/references/tasks.md new file mode 100644 index 0000000..848940b --- /dev/null +++ b/references/tasks.md @@ -0,0 +1,42 @@ +# Tasks & work activities — creative director + +Source: O*NET 30.3, occupation 41-3091.00 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation. + +## Task statements + +- **[nan]** Answer customers' questions about services, prices, availability, or credit terms. +- **[nan]** Attend sales or trade meetings or read related publications to obtain information about market conditions, business trends, regulations, or industry developments. +- **[nan]** Compute and compare costs of services. +- **[nan]** Consult with clients after sales or contract signings to resolve problems and provide ongoing support. +- **[nan]** Contact prospective or existing customers to discuss how services can meet their needs. +- **[nan]** Create forms or agreements to complete sales. +- **[nan]** Develop sales presentations or proposals to explain service specifications. +- **[nan]** Distribute promotional materials at meetings, conferences, or trade shows. +- **[nan]** Emphasize or recommend service features based on knowledge of customers' needs and vendor capabilities and limitations. +- **[nan]** Identify prospective customers using business directories, leads from clients, or information from conferences or trade shows. +- **[nan]** Inform customers of contracts or other information pertaining to purchased services. +- **[nan]** Maintain customer records using automated systems. +- **[nan]** Monitor market conditions, innovations, and competitors' services, prices, and sales. +- **[nan]** Negotiate prices or terms of sales or service agreements. +- **[nan]** Quote prices, credit terms, contract terms, or fulfillment dates for services. + +## Detailed work activities + +- Advise customers on the use of products or services. +- Advise others on business or operational matters. +- Answer customer questions about goods or services. +- Assess the cost effectiveness of products, projects, or services. +- Attend events to develop professional knowledge. +- Calculate costs of goods or services. +- Contact current or potential customers to promote products or services. +- Develop content for sales presentations or other materials. +- Distribute promotional literature or samples to customers. +- Estimate costs or terms of sales. +- Explain technical product or service information to customers. +- Identify potential customers. +- Maintain records of customer accounts. +- Monitor market conditions or trends. +- Negotiate prices or other sales terms. +- Prepare sales or other contracts. +- Recommend products or services to customers. +- Study product information to acquire professional knowledge. diff --git a/references/tools.md b/references/tools.md new file mode 100644 index 0000000..682594f --- /dev/null +++ b/references/tools.md @@ -0,0 +1,31 @@ +# Tools & technology — creative director + +Source: O*NET 30.3, occupation 41-3091.00 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation. + +| Software | Category | Hot technology | +|---|---|---| +| Apple macOS | Operating system software | yes | +| HubSpot software | Sales and marketing software | yes | +| IBM SPSS Statistics | Analytical or scientific software | yes | +| Microsoft Excel | Spreadsheet software | yes | +| Microsoft Office software | Office suite software | yes | +| Microsoft Outlook | Electronic mail software | yes | +| Microsoft PowerPoint | Presentation software | yes | +| Microsoft Project | Project management software | yes | +| Microsoft Word | Word processing software | yes | +| Salesforce software | Customer relationship management CRM software | yes | +| Enterprise application integration EAI software | Enterprise application integration software | | +| JamBoard | Graphics or photo imaging software | | +| Microsoft Dynamics | Enterprise resource planning ERP software | | + + + +## Market evidence (job-ad analysis, 28 ads, as of 2026-07-10) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Tools + +- Adobe Creative Suite — **25 %** + +