# Competences — creative director

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/d2db926b-8b14-4686-9c98-fb0dc3a38cbb).

## Essential

- **advertising techniques** (knowledge)
- **assess each stage of the creative process** (skill/competence)
- **brainstorm ideas** (skill/competence)
- **coordinate advertising campaigns** (skill/competence)
- **copyright legislation** (knowledge)
- **define creative components** (skill/competence)
- **desktop publishing** (knowledge)
- **examine advertisement layout** (skill/competence)
- **give live presentation** (skill/competence)
- **graphic design** (knowledge)
- **identify customer's needs** (skill/competence)
- **manage budgets** (skill/competence)
- **manage creative department** (skill/competence)
- **manage staff** (skill/competence)
- **manage workflow processes** (skill/competence)
- **meet expectations of target audience** (skill/competence)
- **provide input to collaborators to guide their work** (skill/competence)
- **select artwork developed by staff members** (skill/competence)

## Optional

- adobe creative suite (knowledge)
- analyse consumer buying trends (skill/competence)
- analyse cultural trends (skill/competence)
- apply desktop publishing techniques (skill/competence)
- approve advertising campaign (skill/competence)
- CAD software (knowledge)
- create advertisements (skill/competence)
- create media plan (skill/competence)
- design management (knowledge)
- develop media strategy (skill/competence)
- evaluate advertising campaign (skill/competence)
- manage the handling of promotional materials (skill/competence)
- media planning (knowledge)
- perform market research (skill/competence)
- perform media outlets research (skill/competence)
- perform project management (skill/competence)
- receive actors' resumes (skill/competence)
- recruit employees (skill/competence)
- train employees (skill/competence)
- types of media (knowledge)
- use CAD software (skill/competence)

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## Market evidence (job-ad analysis, 28 ads, as of 2026-07-10)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- creative direction — **36 %**
- brand strategy — **21 %**
- campaign development — **21 %**
- creative strategy — **21 %**
- project management — **21 %**
- creative leadership — **18 %**

### Responsibilities

- creative direction — **21 %**
- team leadership — **18 %**

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