---
name: destination-manager
description: "Occupational skill for the role 'destination manager' (also: destination development manager, organisation manager, destination marketing manager, destination management organisation (DMO) manager, tourism strategy manager). Use when the user asks for typical destination manager work such as: typical destination manager responsibilities"
---

# Destination Manager

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

## Core workflow


## How to use this skill

- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).

## Key competences (essential)

- apply strategic thinking
- assess an area as a tourism destination
- build a network of suppliers in tourism
- build a strategic marketing plan for destination management
- build business relationships
- comply with food safety and hygiene
- coordinate efforts of stakeholders for destination promotion
- coordinate public-private partnerships in tourism
- develop inclusive communication material
- educate on sustainable tourism
- engage local communities in the management of natural protected areas
- execute marketing plan
- geographical areas relevant to tourism
- lead the brand strategic planning process
- local area tourism industry

## Hot technologies

- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Redshift
- Amazon Web Services AWS software
- Apache Cassandra
- Apache Hadoop

---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff), O*NET 30.3 (11-2021.00, manual nearest match). See manifest.json for licensing/attribution.*