From 459f21f10149f4e16509686bb5c6ba397c94e4be Mon Sep 17 00:00:00 2001 From: skillfactor-pipeline Date: Fri, 14 Aug 2026 16:23:58 +0200 Subject: [PATCH] feat: digital-marketing-manager skill package v0.1.0 --- PROVENANCE.md | 31 +++++ SKILL.md | 81 ++++++++++++ manifest.json | 208 +++++++++++++++++++++++++++++ references/ai-skills.md | 282 ++++++++++++++++++++++++++++++++++++++++ references/market.md | 153 ++++++++++++++++++++++ references/profile.md | 22 ++++ references/skills.md | 74 +++++++++++ references/tasks.md | 48 +++++++ references/tools.md | 173 ++++++++++++++++++++++++ 9 files changed, 1072 insertions(+) create mode 100644 PROVENANCE.md create mode 100644 SKILL.md create mode 100644 manifest.json create mode 100644 references/ai-skills.md create mode 100644 references/market.md create mode 100644 references/profile.md create mode 100644 references/skills.md create mode 100644 references/tasks.md create mode 100644 references/tools.md diff --git a/PROVENANCE.md b/PROVENANCE.md new file mode 100644 index 0000000..ad3dcdc --- /dev/null +++ b/PROVENANCE.md @@ -0,0 +1,31 @@ +# Data provenance — digital-marketing-manager + +Where the content of this skill package comes from, counted by +content items (tasks, competences, tools, evidence entries, curated +knowledge). Rendered live by Gitea: + +```mermaid +%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%% +pie showData + title Content sources — digital-marketing-manager + "ESCO (occupation & competences)" : 50 + "O*NET (tasks & tools)" : 194 + "Job boards (market evidence)" : 104 + "Anthropic official Claude skills" : 8 + "External AI skill packs (mapped)" : 141 +``` + +| Source | Items | Share | Files | +|---|---|---|---| +| ESCO (occupation & competences) | 50 | 10.1 % | references/profile.md, references/skills.md | +| O*NET (tasks & tools) | 194 | 39.0 % | references/tasks.md, references/tools.md | +| Job boards (market evidence) | 104 | 20.9 % | references/market.md (full report) + "Market evidence" headline sections | +| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ | +| Anthropic official Claude skills | 8 | 1.6 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) | +| External AI skill packs (mapped) | 141 | 28.4 % | references/ai-skills.md (per-source attribution inside) | +| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) | + +Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) · +job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content +paraphrased with source URLs — never copied · external AI skills are +linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md). diff --git a/SKILL.md b/SKILL.md new file mode 100644 index 0000000..3b645d0 --- /dev/null +++ b/SKILL.md @@ -0,0 +1,81 @@ +--- +name: digital-marketing-manager +description: "Occupational skill for the role 'digital marketing manager' (also: social media specialist, digital marketing specialist, digital marketing and communication professional, web marketing specialist, digital marketing technician). Use when the user asks for typical digital marketing manager work such as: Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.; Develop pricing strategies, balancing firm objectives and customer satisfaction.; Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors." +--- + +# Digital Marketing Manager + +Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions. + +## Core workflow + +1. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. +2. Develop pricing strategies, balancing firm objectives and customer satisfaction. +3. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. +4. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. +5. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. +6. Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. +7. Consult with product development personnel on product specifications, such as design, color, or packaging. +8. Compile lists describing product or service offerings. + +## How to use this skill + +- Read [references/profile.md](references/profile.md) for the occupation profile and scope. +- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory. +- Check [references/skills.md](references/skills.md) for essential vs. optional competences. +- Check [references/tools.md](references/tools.md) for the software commonly used in this role. +- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution). + +## Key competences (essential) + +- analyse consumer buying trends +- apply social media marketing +- brand marketing techniques +- company policies +- conduct online competitive analysis +- design brand's online communication plan +- develop digital content +- digital communication and collaboration +- digital marketing techniques +- digital media +- e-commerce systems +- identify new business opportunities +- integrate marketing strategies with the global strategy +- marketing analytics +- mobile marketing + +## Hot technologies + +- Intuit QuickBooks +- IBM SPSS Statistics +- SAS +- The MathWorks MATLAB +- GitHub +- Google Looker Analytics +- Tableau +- Asana +- Slack +- Splunk Enterprise + + + + +## Hot technologies + +Top tools from 37 gated job ads (see references/market.md, as of 2026-07-11): + +- google ads — 27 % +- google analytics — 19 % +- adobe creative suite — 14 % +- hubspot — 14 % +- LinkedIn / LinkedIn Recruiter — 11 % +- linkedin campaign manager — 11 % +- wordpress — 11 % +- Adobe Photoshop — 8 % +- canva — 8 % +- google tag manager (gtm) — 8 % + + + +--- +*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef), O*NET 30.3 (11-2021.00). See manifest.json for licensing/attribution.* diff --git a/manifest.json b/manifest.json new file mode 100644 index 0000000..0cbb451 --- /dev/null +++ b/manifest.json @@ -0,0 +1,208 @@ +{ + "name": "digital-marketing-manager", + "title": "digital marketing manager", + "version": "0.1.0", + "layer": "core", + "language": "en", + "generated": "2026-07-07", + "ids": { + "esco_uri": "http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef", + "esco_code": "1221.5", + "isco_group": "1221", + "onet_soc": "11-2021.00", + "crosswalk_match": "closeMatch" + }, + "sources": [ + { + "name": "ESCO", + "version": "1.2.1", + "url": "https://esco.ec.europa.eu/" + }, + { + "name": "O*NET", + "version": "30.3", + "url": "https://www.onetcenter.org/", + "license": "CC BY 4.0" + } + ], + "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download", + "counts": { + "tasks": 20, + "dwas": 19, + "skills_essential": 29, + "skills_optional": 20, + "software": 154 + }, + "enrichment_ai_skills": { + "generated": "2026-07-14", + "method": "deterministic mapping (ISCO prefix + title/competence keywords)", + "sources": { + "anthropics/skills": { + "repo": "https://github.com/anthropics/skills", + "commit": "f6656c1", + "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder", + "skills": 5 + }, + "wshobson/agents": { + "repo": "https://github.com/wshobson/agents", + "commit": "6fd3247", + "license": "MIT (c) Seth Hobson", + "skills": 12 + }, + "google/skills": { + "repo": "https://github.com/google/skills", + "commit": "b15f327", + "license": "Apache-2.0", + "skills": 8 + }, + "coreyhaines31/marketingskills": { + "repo": "https://github.com/coreyhaines31/marketingskills", + "commit": "33218ff", + "license": "MIT", + "skills": 12 + }, + "realkimbarrett/advertising-skills": { + "repo": "https://github.com/realkimbarrett/advertising-skills", + "commit": "45f4a4a", + "license": "no explicit license \u2014 referenced by link only", + "skills": 6 + }, + "resend/resend-skills": { + "repo": "https://github.com/resend/resend-skills", + "commit": "2caefff", + "license": "MIT", + "skills": 5 + }, + "davila7/claude-code-templates": { + "repo": "https://github.com/davila7/claude-code-templates", + "commit": "fa79251", + "license": "MIT", + "skills": 4 + }, + "nexscope-ai/eCommerce-Skills": { + "repo": "https://github.com/nexscope-ai/eCommerce-Skills", + "commit": "56f3288", + "license": "MIT", + "skills": 7 + }, + "vibeeval/vibecosystem": { + "repo": "https://github.com/vibeeval/vibecosystem", + "commit": "cea9462", + "license": "MIT", + "skills": 1 + }, + "jeremylongshore/claude-code-plugins-plus-skills": { + "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills", + "commit": "e112938a", + "license": "MIT", + "skills": 2 + }, + "davepoon/buildwithclaude": { + "repo": "https://github.com/davepoon/buildwithclaude", + "commit": "3c94e0c", + "license": "MIT", + "skills": 2 + }, + "affaan-m/everything-claude-code": { + "repo": "https://github.com/affaan-m/everything-claude-code", + "commit": "ed38744", + "license": "MIT", + "skills": 1 + }, + "alirezarezvani/claude-code-skill-factory": { + "repo": "https://github.com/alirezarezvani/claude-code-skill-factory", + "commit": "ba18b31", + "license": "MIT", + "skills": 1 + }, + "nexu-io/open-design": { + "repo": "https://github.com/nexu-io/open-design", + "commit": "4b66023", + "license": "Apache-2.0", + "skills": 2 + }, + "a5c-ai/babysitter": { + "repo": "https://github.com/a5c-ai/babysitter", + "commit": "44a5d58b", + "license": "MIT", + "skills": 1 + }, + "ognjengt/founder-skills": { + "repo": "https://github.com/ognjengt/founder-skills", + "commit": "a45931c", + "license": "MIT", + "skills": 1 + }, + "aaron-he-zhu/aaron-marketing-skills": { + "repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills", + "commit": "b7b0b9f", + "license": "Apache-2.0", + "skills": 1 + }, + "mohitagw15856/pm-claude-skills": { + "repo": "https://github.com/mohitagw15856/pm-claude-skills", + "commit": "876fa30", + "license": "MIT", + "skills": 3 + }, + "infrasity-labs/dev-gtm-claude-skills": { + "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills", + "commit": "02cfefb", + "license": "MIT", + "skills": 2 + }, + "nextlevelbuilder/ui-ux-pro-max-skill": { + "repo": "https://github.com/nextlevelbuilder/ui-ux-pro-max-skill", + "commit": "fe3f65e", + "license": "MIT", + "skills": 1 + }, + "indranilbanerjee/digital-marketing-pro": { + "repo": "https://github.com/indranilbanerjee/digital-marketing-pro", + "commit": "a3d119c", + "license": "MIT", + "skills": 1 + }, + "gooseworks-ai/goose-skills": { + "repo": "https://github.com/gooseworks-ai/goose-skills", + "commit": "94ec916", + "license": "no explicit license \u2014 referenced by link only", + "skills": 1 + }, + "alirezarezvani/claude-skills": { + "repo": "https://github.com/alirezarezvani/claude-skills", + "commit": "0241f43", + "license": "MIT", + "skills": 1 + } + }, + "total_skills": 80, + "tiers": { + "core": 61, + "adjacent": 19 + } + }, + "provenance": { + "items": { + "esco": 50, + "onet": 194, + "jobads": 104, + "wiki_ai": 0, + "anthropic": 8, + "ai_skills": 141, + "stackx": 0 + }, + "share_percent": { + "esco": 10.1, + "onet": 39.0, + "jobads": 20.9, + "wiki_ai": 0.0, + "anthropic": 1.6, + "ai_skills": 28.4, + "stackx": 0.0 + }, + "method": "content items per source category" + }, + "collar": "white", + "computer_work": true +} \ No newline at end of file diff --git a/references/ai-skills.md b/references/ai-skills.md new file mode 100644 index 0000000..3b38ec9 --- /dev/null +++ b/references/ai-skills.md @@ -0,0 +1,282 @@ +# External AI agent skills — digital-marketing-manager + +Proven, publicly available AI agent skills mapped to this occupation. +Nothing is copied from the sources: every entry is a name, a one-line +summary and a link to the upstream skill package. Each section names +its source repository, commit, license and retrieval date. + +**Tiers:** `core` = the skill directly exercises a top market hard +skill, tool or method (from gated job-ad evidence) or an essential +ESCO competence of this occupation; `adjacent` = +plausibly useful, secondary. Entries are capped at 12 per source +and 80 in total per occupation (core first, +strongest matches survive); everything beyond the caps is excluded +and logged in the pipeline audit trail, not in this package. + +_Matched deterministically (ISCO group + title/competence keywords, +tiered against market evidence + ESCO essentials) by +`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._ + +## Source: anthropics/skills + +- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14) +- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `brand-guidelines` | core | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) | +| `slack-gif-creator` | core | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) | +| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) | +| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) | +| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) | + +## Source: wshobson/agents + +- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14) +- License: MIT (c) Seth Hobson + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) | +| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) | +| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) | +| `seo-keyword-strategist (agent)` | core | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) | +| `seo-content-writer (agent)` | core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) | +| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) | +| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) | +| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) | +| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) | +| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) | +| `seo-structure-architect (agent)` | adjacent | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md) | +| `brand-landingpage` | adjacent | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) | + +## Source: realkimbarrett/advertising-skills + +- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `full-funnel-campaign-orchestrator` | core | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) | +| `ad-angle-multiplier` | core | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) | +| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) | +| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) | +| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) | +| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) | + +## Source: a5c-ai/babysitter + +- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `digital-engagement-strategy` | core | Develop digital content strategies including virtual exhibitions, online programming, social media campaigns, and digital collection access | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/social-sciences-humanities/arts-culture/skills/digital-engagement-strategy) | + +## Source: aaron-he-zhu/aaron-marketing-skills + +- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `competitor-tracker` | core | Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/influencer/plan/competitor-tracker) | + +## Source: affaan-m/everything-claude-code + +- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) | + +## Source: alirezarezvani/claude-code-skill-factory + +- Repository: [https://github.com/alirezarezvani/claude-code-skill-factory](https://github.com/alirezarezvani/claude-code-skill-factory) (commit `ba18b31`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `social-media-analyzer` | core | Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions | [source](https://github.com/alirezarezvani/claude-code-skill-factory/tree/ba18b31/generated-skills/social-media-analyzer) | + +## Source: alirezarezvani/claude-skills + +- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) | + +## Source: davepoon/buildwithclaude + +- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ops-marketing` | core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-marketing) | +| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) | + +## Source: davila7/claude-code-templates + +- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) | +| `content-creator` | core | Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/content-creator) | +| `marketing-demand-acquisition` | core | Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-demand-acquisition) | +| `free-tool-strategy` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/free-tool-strategy) | + +## Source: gooseworks-ai/goose-skills + +- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14) +- License: no explicit license — referenced by link only + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) | + +## Source: indranilbanerjee/digital-marketing-pro + +- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `cowork-setup` | core | One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. … | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/cowork-setup) | + +## Source: infrasity-labs/dev-gtm-claude-skills + +- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/brand) | +| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) | + +## Source: jeremylongshore/claude-code-plugins-plus-skills + +- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) | +| `form-social` | core | Use when asked to design social media graphics, ad creatives, or marketing assets. Examples: "design a LinkedIn post for our launch", "create ad creatives for our campaign", "make an Instagram story", "design a Twitter card", "create a … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/form-social) | + +## Source: mohitagw15856/pm-claude-skills + +- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `paid-acquisition-plan` | core | Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/paid-acquisition-plan) | +| `co-marketing` | core | Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-branded content/webinar, integration launch, or partner outreach. Produces the partner … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/co-marketing) | +| `marketing-funnel-plan` | core | Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/marketing-funnel-plan) | + +## Source: nexscope-ai/eCommerce-Skills + +- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) | +| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) | +| `tiktok-influencer-marketing` | core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-influencer-marketing) | +| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) | +| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) | +| `etsy-social-media-marketing` | core | Social media marketing for Etsy — Pinterest, Instagram, TikTok strategies to drive shop traffic | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/etsy-social-media-marketing) | +| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) | + +## Source: nextlevelbuilder/ui-ux-pro-max-skill + +- Repository: [https://github.com/nextlevelbuilder/ui-ux-pro-max-skill](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill) (commit `fe3f65e`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/tree/fe3f65e/.claude/skills/brand) | + +## Source: nexu-io/open-design + +- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `magazine-web-ppt` | core | For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/guizang-ppt) | +| `html-ppt-zhangzara-coral` | core | Open Design's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-zhangzara-coral) | + +## Source: ognjengt/founder-skills + +- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `brand-copywriter` | core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/brand-copywriter) | + +## Source: vibeeval/vibecosystem + +- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) | + +## Source: google/skills + +- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14) +- License: Apache-2.0 + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) | +| `google-mobile-ads-android-migrate-to-next-gen` | core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) | +| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) | +| `google-mobile-ads-banner` | core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) | +| `google-mobile-ads-interstitial` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) | +| `google-mobile-ads-rewarded` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) | +| `google-ads-api-mcp-setup` | core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) | +| `workload-manager-basics` | core | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) | + +## Source: coreyhaines31/marketingskills + +- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) | +| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) | +| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) | +| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) | +| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) | +| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) | +| `copy-editing` | core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) | +| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) | +| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) | +| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) | +| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) | +| `copywriting` | core | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copywriting) | + +## Source: resend/resend-skills + +- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14) +- License: MIT + +| Skill | Tier | What it adds | Upstream | +|---|---|---|---| +| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) | +| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) | +| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) | +| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) | +| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) | diff --git a/references/market.md b/references/market.md new file mode 100644 index 0000000..dff708a --- /dev/null +++ b/references/market.md @@ -0,0 +1,153 @@ +# Market evidence report — digital-marketing-manager + +Source: **37 real job ads** (JSearch API, countries: us 37), extracted into the MSSQL evidence store; as of 2026-07-11. +This report contains extracted, aggregated facts only — no ad text is +reproduced (copyright / platform terms). + +## Seniority distribution + +| Seniority | Ads | Share | +|---|---|---| +| mid | 31 | 84 % | +| senior | 3 | 8 % | +| junior | 2 | 5 % | +| lead | 1 | 3 % | + +## Tools — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | google ads | 10 | 27 % | +| 2 | google analytics | 7 | 19 % | +| 3 | adobe creative suite | 5 | 14 % | +| 4 | hubspot | 5 | 14 % | +| 5 | LinkedIn / LinkedIn Recruiter | 4 | 11 % | +| 6 | linkedin campaign manager | 4 | 11 % | +| 7 | wordpress | 4 | 11 % | +| 8 | Adobe Photoshop | 3 | 8 % | +| 9 | canva | 3 | 8 % | +| 10 | google tag manager (gtm) | 3 | 8 % | +| 11 | hootsuite | 3 | 8 % | +| 12 | instagram | 3 | 8 % | +| 13 | salesforce | 3 | 8 % | +| 14 | tiktok | 3 | 8 % | + +## Hard skills — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | data analysis | 21 | 57 % | +| 2 | content creation | 14 | 38 % | +| 3 | digital marketing strategy | 9 | 24 % | +| 4 | social media strategy | 8 | 22 % | +| 5 | digital marketing | 7 | 19 % | +| 6 | budget management | 6 | 16 % | +| 7 | campaign management | 6 | 16 % | +| 8 | email marketing | 6 | 16 % | +| 9 | vendor management | 4 | 11 % | +| 10 | campaign execution | 3 | 8 % | +| 11 | copywriting | 3 | 8 % | +| 12 | digital strategy | 3 | 8 % | +| 13 | lead generation | 3 | 8 % | +| 14 | marketing strategy | 3 | 8 % | +| 15 | search engine optimization | 3 | 8 % | +| 16 | social media management | 3 | 8 % | +| 17 | social media marketing | 3 | 8 % | +| 18 | website optimization | 3 | 8 % | + +## Methods — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | a/b testing | 3 | 8 % | +| 2 | account-based marketing (abm) | 3 | 8 % | +| 3 | content marketing | 3 | 8 % | + +## Responsibilities — full market ranking + +| # | Item | Ads | Share | +|---|---|---|---| +| 1 | content creation | 5 | 14 % | +| 2 | campaign execution | 3 | 8 % | +| 3 | campaign management | 3 | 8 % | +| 4 | content publishing | 3 | 8 % | +| 5 | content scheduling | 3 | 8 % | +| 6 | performance reporting | 3 | 8 % | +| 7 | performance tracking | 3 | 8 % | + +## Regional breakdown + +> **Corpus note:** 37 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative. + +### US (us) + +37 ads. + +**Top hard skills:** + +- data analysis — 57 % (21 ads) +- content creation — 38 % (14 ads) +- digital marketing strategy — 24 % (9 ads) +- social media strategy — 22 % (8 ads) +- digital marketing — 19 % (7 ads) +- budget management — 16 % (6 ads) +- campaign management — 16 % (6 ads) +- email marketing — 16 % (6 ads) +- vendor management — 11 % (4 ads) +- campaign execution — 8 % (3 ads) + +**Top tools:** + +- google ads — 27 % (10 ads) +- google analytics — 19 % (7 ads) +- adobe creative suite — 14 % (5 ads) +- hubspot — 14 % (5 ads) +- LinkedIn / LinkedIn Recruiter — 11 % (4 ads) +- linkedin campaign manager — 11 % (4 ads) +- wordpress — 11 % (4 ads) +- Adobe Photoshop — 8 % (3 ads) +- canva — 8 % (3 ads) +- google tag manager (gtm) — 8 % (3 ads) + +**Seniority:** mid 84 % · senior 8 % · junior 5 % · lead 3 % + +### UK (gb) + +**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region. + +### EU/DACH (de, at, ch, nl) + +**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region. + + +## Job title variants in the market + +| Title | Ads | +|---|---| +| Digital Marketing Manager | 6 | +| Digital Marketing Manager (Paid) - Capital One Software (Remote) | 2 | +| Social Media Specialist | 2 | +| B2B Digital Marketing Manager — Growth & Automation | 1 | +| Creative Social Media Specialist - Hybrid Theater Impact | 1 | +| Digital Ads and Community Manager | 1 | +| Digital Fundraising Marketing Manager | 1 | +| Digital Marketing & Content Manager | 1 | +| Digital Marketing & Social Media Specialist | 1 | +| Digital Marketing Manager (Marketing and Communications) | 1 | +| Digital Marketing Manager ~ Email, SMS, Paid Search | 1 | +| Digital Marketing Manager- Power BU | 1 | +| Digital Marketing Specialist | 1 | +| Digital Online Marketing Manager | 1 | +| Director, Digital Marketing & Analytics ROI & Innovation Leader | 1 | +| Director, Digital Marketing/Demand Generation | 1 | +| Growth-Focused Digital Marketing Manager (PPC & SEO) | 1 | +| Healthcare Digital Marketing Manager — AI-Driven Growth | 1 | +| Healthcare Digital Marketing Manager AI-Driven Growth | 1 | +| Hybrid DC Social Media Specialist — Creative & Impact | 1 | +| Hybrid Digital Marketing Lead for Enrollment Growth | 1 | +| Manager, Social Media | 1 | +| Marketing and Social Media Specialist | 1 | +| Marketing Manager, Growth and Performance | 1 | +| Senior Digital Marketing Manager | 1 | + +Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold. diff --git a/references/profile.md b/references/profile.md new file mode 100644 index 0000000..9933063 --- /dev/null +++ b/references/profile.md @@ -0,0 +1,22 @@ +# Occupation profile — digital marketing manager + +- **ESCO URI:** http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef +- **ESCO code:** 1221.5 +- **ISCO-08 group:** 1221 — Sales and marketing managers +- **O*NET-SOC:** 11-2021.00 — Marketing Managers (match: closeMatch) + +## Description (ESCO) + +Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions. + +## Definition + +nan + +## Alternative labels + +- social media specialist +- digital marketing specialist +- digital marketing and communication professional +- web marketing specialist +- digital marketing technician diff --git a/references/skills.md b/references/skills.md new file mode 100644 index 0000000..2627918 --- /dev/null +++ b/references/skills.md @@ -0,0 +1,74 @@ +# Competences — digital marketing manager + +Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef). + +## Essential + +- **analyse consumer buying trends** (skill/competence) +- **apply social media marketing** (skill/competence) +- **brand marketing techniques** (knowledge) +- **company policies** (knowledge) +- **conduct online competitive analysis** (skill/competence) +- **design brand's online communication plan** (skill/competence) +- **develop digital content** (skill/competence) +- **digital communication and collaboration** (nan) +- **digital marketing techniques** (knowledge) +- **digital media** (knowledge) +- **e-commerce systems** (knowledge) +- **identify new business opportunities** (skill/competence) +- **integrate marketing strategies with the global strategy** (skill/competence) +- **marketing analytics** (knowledge) +- **mobile marketing** (knowledge) +- **neuromarketing techniques** (knowledge) +- **online ads campaign techniques** (knowledge) +- **perform business analysis** (skill/competence) +- **perform customers’ needs analysis** (skill/competence) +- **perform market research** (skill/competence) +- **plan digital marketing** (skill/competence) +- **plan marketing campaigns** (skill/competence) +- **plan social media marketing campaigns** (skill/competence) +- **set brand positioning** (skill/competence) +- **social media management** (knowledge) +- **social media marketing techniques** (knowledge) +- **use e-services** (skill/competence) +- **web analytics** (knowledge) +- **web strategy assessment** (knowledge) + +## Optional + +- advertising techniques (knowledge) +- apply customer engagement strategy (skill/competence) +- carry out event management (skill/competence) +- conduct search engine optimisation (skill/competence) +- content marketing strategy (knowledge) +- creatively use digital technologies (skill/competence) +- data protection (knowledge) +- ethics of sharing work through social media (knowledge) +- execute email marketing (skill/competence) +- execute marketing plan (skill/competence) +- implement marketing strategies (skill/competence) +- interactive media (knowledge) +- manage staff (skill/competence) +- pay-per-click (knowledge) +- perform online data analysis (skill/competence) +- perform project management (skill/competence) +- relationship marketing (knowledge) +- reputation management (knowledge) +- services marketing (knowledge) +- stimulate creativity in the team (skill/competence) + + + +## Market evidence (job-ad analysis, 37 ads, as of 2026-07-11) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Hard skills + +- data analysis — **57 %** +- content creation — **38 %** +- digital marketing strategy — **24 %** +- social media strategy — **22 %** +- digital marketing — **19 %** + + diff --git a/references/tasks.md b/references/tasks.md new file mode 100644 index 0000000..c6c3da0 --- /dev/null +++ b/references/tasks.md @@ -0,0 +1,48 @@ +# Tasks & work activities — digital marketing manager + +Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers). + +## Task statements + +- **[Core]** Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. +- **[Core]** Develop pricing strategies, balancing firm objectives and customer satisfaction. +- **[Core]** Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. +- **[Core]** Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. +- **[Core]** Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. +- **[Core]** Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. +- **[Core]** Consult with product development personnel on product specifications, such as design, color, or packaging. +- **[Core]** Compile lists describing product or service offerings. +- **[Core]** Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. +- **[Core]** Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. +- **[Core]** Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. +- **[Core]** Initiate market research studies, or analyze their findings. +- **[Supplemental]** Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. +- **[Supplemental]** Develop business cases for environmental marketing strategies. +- **[Supplemental]** Integrate environmental information into product or company marketing strategies, policies, or activities. +- **[Supplemental]** Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. +- **[Supplemental]** Select products or accessories to be displayed at trade or special production shows. +- **[Supplemental]** Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. +- **[Supplemental]** Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. +- **[Supplemental]** Conduct economic or commercial surveys to identify potential markets for products or services. + +## Detailed work activities + +- Advise others on business or operational matters. +- Analyze data to inform operational decisions or activities. +- Analyze forecasting data to improve business decisions. +- Analyze market research data. +- Compile operational data. +- Conduct opinion surveys or needs assessments. +- Confer with organizational members to accomplish work activities. +- Coordinate special events or programs. +- Determine pricing or monetary policies. +- Develop marketing plans or strategies for environmental initiatives. +- Develop marketing plans or strategies. +- Develop sustainable organizational policies or practices. +- Direct sales, marketing, or customer service activities. +- Estimate cost or material requirements. +- Evaluate program effectiveness. +- Monitor external affairs or events affecting business operations. +- Negotiate contracts for transportation, distribution, or logistics services. +- Recommend organizational process or policy changes. +- Supervise employees. diff --git a/references/tools.md b/references/tools.md new file mode 100644 index 0000000..4a5c283 --- /dev/null +++ b/references/tools.md @@ -0,0 +1,173 @@ +# Tools & technology — digital marketing manager + +Source: O*NET 30.3 'Software Skills' for 11-2021.00. + +| Software | Category | Hot technology | +|---|---|---| +| Intuit QuickBooks | Accounting software | yes | +| IBM SPSS Statistics | Analytical or scientific software | yes | +| SAS | Analytical or scientific software | yes | +| The MathWorks MATLAB | Analytical or scientific software | yes | +| GitHub | Application server software | yes | +| Google Looker Analytics | Business intelligence and data analysis software | yes | +| Tableau | Business intelligence and data analysis software | yes | +| Asana | Cloud-based data access and sharing software | yes | +| Slack | Cloud-based data access and sharing software | yes | +| Splunk Enterprise | Cloud-based management software | yes | +| Atlassian JIRA | Content workflow software | yes | +| Salesforce software | Customer relationship management CRM software | yes | +| Apache Cassandra | Data base management system software | yes | +| Apache Hadoop | Data base management system software | yes | +| Apache Hive | Data base management system software | yes | +| Elasticsearch | Data base management system software | yes | +| NoSQL | Data base management system software | yes | +| Oracle PL/SQL | Data base management system software | yes | +| Teradata Database | Data base management system software | yes | +| Amazon Redshift | Data base user interface and query software | yes | +| Amazon Web Services AWS software | Data base user interface and query software | yes | +| Microsoft Access | Data base user interface and query software | yes | +| Microsoft SQL Server | Data base user interface and query software | yes | +| MySQL | Data base user interface and query software | yes | +| Oracle Database | Data base user interface and query software | yes | +| Structured query language SQL | Data base user interface and query software | yes | +| Yardi software | Data base user interface and query software | yes | +| Google Analytics | Data mining software | yes | +| Adobe InDesign | Desktop publishing software | yes | +| C | Development environment software | yes | +| Microsoft Azure software | Development environment software | yes | +| Microsoft Visual Basic | Development environment software | yes | +| Microsoft Visual Basic for Applications VBA | Development environment software | yes | +| Ruby | Development environment software | yes | +| Adobe Acrobat | Document management software | yes | +| Microsoft SharePoint | Document management software | yes | +| Microsoft Outlook | Electronic mail software | yes | +| Extensible markup language XML | Enterprise application integration software | yes | +| Oracle PeopleSoft | Enterprise resource planning ERP software | yes | +| SAP software | Enterprise resource planning ERP software | yes | +| Figma | Graphical user interface development software | yes | +| Adobe Creative Cloud software | Graphics or photo imaging software | yes | +| Adobe Illustrator | Graphics or photo imaging software | yes | +| Adobe Photoshop | Graphics or photo imaging software | yes | +| Canva | Graphics or photo imaging software | yes | +| Python | Object or component oriented development software | yes | +| R | Object or component oriented development software | yes | +| Swift | Object or component oriented development software | yes | +| Microsoft Office software | Office suite software | yes | +| Apple macOS | Operating system software | yes | +| Microsoft PowerPoint | Presentation software | yes | +| Microsoft Visio | Process mapping and design software | yes | +| Atlassian Confluence | Project management software | yes | +| Microsoft Project | Project management software | yes | +| Microsoft Teams | Project management software | yes | +| HubSpot software | Sales and marketing software | yes | +| Marketo Marketing Automation | Sales and marketing software | yes | +| Microsoft Excel | Spreadsheet software | yes | +| Adobe After Effects | Video creation and editing software | yes | +| TikTok | Video creation and editing software | yes | +| Facebook | Web page creation and editing software | yes | +| WordPress | Web page creation and editing software | yes | +| Cascading style sheets CSS | Web platform development software | yes | +| Hypertext markup language HTML | Web platform development software | yes | +| JavaScript | Web platform development software | yes | +| PHP | Web platform development software | yes | +| Google Docs | Word processing software | yes | +| Microsoft Word | Word processing software | yes | +| Citrix cloud computing software | Access software | | +| Fund accounting software | Accounting software | | +| Tax software | Accounting software | | +| Lyris HQ Web-Analytics Solution | Analytical or scientific software | | +| Minitab | Analytical or scientific software | | +| Nedstat Sitestat | Analytical or scientific software | | +| Online advertising reporting software | Analytical or scientific software | | +| StataCorp Stata | Analytical or scientific software | | +| IBM Cognos Impromptu | Business intelligence and data analysis software | | +| MicroStrategy | Business intelligence and data analysis software | | +| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | | +| Qlik Tech QlikView | Business intelligence and data analysis software | | +| Dropbox | Cloud-based data access and sharing software | | +| Google Drive | Cloud-based data access and sharing software | | +| Software as a service SaaS | Cloud-based data access and sharing software | | +| IBM Domino | Communications server software | | +| Padlet | Computer based training software | | +| Blackbaud The Raiser's Edge | Customer relationship management CRM software | | +| Constant Contact | Customer relationship management CRM software | | +| MarketSharp | Customer relationship management CRM software | | +| Oracle Eloqua | Customer relationship management CRM software | | +| Oracle Siebel Server Sync | Customer relationship management CRM software | | +| QAD Marketing Automation | Customer relationship management CRM software | | +| Sage SalesLogix | Customer relationship management CRM software | | +| Salesforce.com Salesforce CRM | Customer relationship management CRM software | | +| Apache Pig | Data base management system software | | +| Apache Solr | Data base management system software | | +| Database reporting software | Data base reporting software | | +| AdSense Tracker | Data base user interface and query software | | +| AEC Software FastTrack Schedule | Data base user interface and query software | | +| Airtable | Data base user interface and query software | | +| ClearEDGE | Data base user interface and query software | | +| Database software | Data base user interface and query software | | +| Databox | Data base user interface and query software | | +| FileMaker Pro | Data base user interface and query software | | +| Eko | Desktop communications software | | +| Microsoft Publisher | Desktop publishing software | | +| Adobe ActionScript | Development environment software | | +| Microsoft Visual Basic Scripting Edition VBScript | Development environment software | | +| Adobe Acrobat Reader | Document management software | | +| IBM Notes | Electronic mail software | | +| IBM InfoSphere DataStage | Enterprise application integration software | | +| Microsoft Dynamics | Enterprise resource planning ERP software | | +| NetSuite ERP | Enterprise resource planning ERP software | | +| Oracle Fusion Applications | Enterprise resource planning ERP software | | +| Oracle Hyperion | Enterprise resource planning ERP software | | +| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | | +| SAP Business Objects | Enterprise resource planning ERP software | | +| IBM Power Systems software | Enterprise system management software | | +| Oracle Beehive | Expert system software | | +| Delphi Technology | Financial analysis software | | +| Oracle E-Business Suite Financials | Financial analysis software | | +| JamBoard | Graphics or photo imaging software | | +| SmugMug Flickr | Graphics or photo imaging software | | +| LexisNexis | Information retrieval or search software | | +| Web browser software | Internet browser software | | +| Nearpod | Multi-media educational software | | +| LogMeIn GoToWebinar | Network conferencing software | | +| Jupyter Notebook | Object or component oriented development software | | +| Apple Keynote | Presentation software | | +| Google Slides | Presentation software | | +| Mentimeter | Presentation software | | +| Google Ads | Sales and marketing software | | +| McAfee | Transaction security and virus protection software | | +| NortonLifeLock cybersecurity software | Transaction security and virus protection software | | +| Armand Morin MultiTrack Generator | Transaction server software | | +| Google Meet | Video conferencing software | | +| LogMeIn GoToMeeting | Video conferencing software | | +| Apple Final Cut Pro | Video creation and editing software | | +| Flipgrid | Video creation and editing software | | +| Kapwing | Video creation and editing software | | +| Screencastify | Video creation and editing software | | +| Screencast-O-Matic | Video creation and editing software | | +| WeVideo | Video creation and editing software | | +| YouTube | Video creation and editing software | | +| Adobe Dreamweaver | Web page creation and editing software | | +| Instagram | Web page creation and editing software | | +| LinkedIn | Web page creation and editing software | | +| Social media sites | Web page creation and editing software | | +| Drupal | Web platform development software | | +| Dynamic hypertext markup language DHTML | Web platform development software | | +| Extensible hypertext markup language XHTML | Web platform development software | | +| LAMP Stack | Web platform development software | | +| Oracle JavaServer Pages JSP | Web platform development software | | +| Ruby on Rails | Web platform development software | | +| Evernote | Word processing software | | + + + +## Market evidence (job-ad analysis, 37 ads, as of 2026-07-11) + +Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs. + +### Tools + +- google ads — **27 %** +- google analytics — **19 %** + +