# Tools & technology — election agent

Source: O*NET 30.3, occupation 11-2032.00 (Public Relations Managers) — manual nearest-occupation mapping via ISCO group 2432; the official ESCO crosswalk has no entry for this ESCO occupation.

| Software | Category | Hot technology |
|---|---|---|
| Adobe Acrobat | Document management software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Canva | Graphics or photo imaging software | yes |
| Facebook | Web page creation and editing software | yes |
| Google Analytics | Data mining software | yes |
| Google Docs | Word processing software | yes |
| Google Workspace software | Office suite software | yes |
| HubSpot software | Sales and marketing software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Project | Project management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft Word | Word processing software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| Slack | Cloud-based data access and sharing software | yes |
| Teradata Database | Data base management system software | yes |
| TikTok | Video creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Yardi software | Data base user interface and query software | yes |
| Zoom | Video conferencing software | yes |
| Adobe Distiller | Desktop publishing software |  |
| Adobe Dreamweaver | Web page creation and editing software |  |
| Adobe PageMaker | Desktop publishing software |  |
| Airtable | Data base user interface and query software |  |
| Apple Final Cut Pro | Video creation and editing software |  |
| Apple iDVD | Video creation and editing software |  |
| Apple iMovie | Video creation and editing software |  |
| Blackbaud eTapestry | Customer relationship management CRM software |  |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software |  |
| Corel WordPerfect Office Suite | Office suite software |  |
| Drupal | Web platform development software |  |
| FileMaker Pro | Data base user interface and query software |  |
| Flipgrid | Video creation and editing software |  |
| Fund accounting software | Accounting software |  |
| Google Ads | Sales and marketing software |  |
| Google Drive | Cloud-based data access and sharing software |  |
| Google Gmail | Electronic mail software |  |
| Human resource management software HRMS | Human resources software |  |
| IBM Notes | Electronic mail software |  |
| LinkedIn | Web page creation and editing software |  |
| Mentimeter | Presentation software |  |
| MicroFocus GroupWise | Electronic mail software |  |
| Microsoft Dynamics | Enterprise resource planning ERP software |  |
| Microsoft Publisher | Desktop publishing software |  |
| MicroStrategy | Business intelligence and data analysis software |  |
| MightyScout | Sales and marketing software |  |
| Oracle Eloqua | Customer relationship management CRM software |  |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |  |
| Oracle Siebel Server Sync | Customer relationship management CRM software |  |
| QuarkXPress | Desktop publishing software |  |
| SmugMug Flickr | Graphics or photo imaging software |  |
| Social media sites | Web page creation and editing software |  |
| Web browser software | Internet browser software |  |
| WeVideo | Video creation and editing software |  |
| YouTube | Video creation and editing software |  |
| zkipster | Project management software |  |

<!-- market-evidence -->

## Market evidence (job-ad analysis, 8 ads, as of 2026-07-11)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Tools

- Daybook — **38 %**
- digital ad platforms — **25 %**
- Votebuilder — **25 %**
- VAN — **25 %**
- Google Docs — **12 %**
- Microsoft Office — **12 %**
- NGP — **12 %**
- NGP VAN — **12 %**

<!-- market-evidence -->