# Competences — graphic designer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/69bcbb0a-8d80-4ecd-b0a4-9adea2a40de2).

## Essential

- **adapt to type of media** (skill/competence)
- **adobe creative suite** (knowledge)
- **convert scribbles into virtual sketches** (skill/competence)
- **copyright legislation** (knowledge)
- **design graphics** (skill/competence)
- **design prototypes** (skill/competence)
- **desktop publishing** (knowledge)
- **develop an artistic framework** (skill/competence)
- **develop creative ideas** (skill/competence)
- **develop digital content** (skill/competence)
- **digital media** (knowledge)
- **finish project within budget** (skill/competence)
- **follow a brief** (skill/competence)
- **graphic design** (knowledge)
- **identify customer's needs** (skill/competence)
- **perform market research** (skill/competence)
- **respect publication formats** (skill/competence)
- **translate requirements into visual design** (skill/competence)
- **use creative suite software** (skill/competence)

## Optional

- 3D lighting (knowledge)
- 3D modelling (knowledge)
- Adobe Illustrator (knowledge)
- Adobe Photoshop (knowledge)
- Adobe Photoshop Lightroom (knowledge)
- advertising techniques (knowledge)
- aesthetics (knowledge)
- apply 3D imaging techniques (skill/competence)
- apply desktop publishing techniques (skill/competence)
- brainstorm ideas (skill/competence)
- Capture One (knowledge)
- computer graphics (knowledge)
- create 3D characters (skill/competence)
- create 3D environments (skill/competence)
- create advertisements (skill/competence)
- create animated narratives (skill/competence)
- create moving images (skill/competence)
- design greeting cards (skill/competence)
- design management (knowledge)
- develop animations (skill/competence)
- digital compositing (knowledge)
- draw design sketches (skill/competence)
- edit digital moving images (skill/competence)
- edit negatives (skill/competence)
- edit photographs (skill/competence)
- GIMP (graphics editor software) (knowledge)
- graphics editor software (knowledge)
- interactive media (knowledge)
- manage contracts (skill/competence)
- meet expectations of target audience (skill/competence)
- Microsoft Visio (knowledge)
- motion graphics (knowledge)
- operate 3D computer graphics software (skill/competence)
- perform ideation activities (skill/competence)
- photography (knowledge)
- publishing industry (knowledge)
- select artwork developed by staff members (skill/competence)
- SketchBook Pro (knowledge)
- Synfig (knowledge)
- use CAD software (skill/competence)
- use digital illustration techniques (skill/competence)
- use photographic equipment (skill/competence)
- use presentation software (skill/competence)
- use traditional illustration techniques (skill/competence)
- use word processing software (skill/competence)

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## Market evidence (job-ad analysis, 35 ads, as of 2026-07-12)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- graphic design — **91 %**
- visual communication — **51 %**
- typography — **26 %**
- layout design — **26 %**

<!-- market-evidence -->