# Competences — jewellery and watches shop manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/47b747bb-5bbf-40d5-aa3e-8d4a79238502).

## Essential

- **adhere to organisational guidelines** (skill/competence)
- **advise customers on jewellery and watches** (skill/competence)
- **apply health and safety standards** (skill/competence)
- **calculate value of gems** (skill/competence)
- **characteristics of diamonds** (knowledge)
- **characteristics of precious metals** (knowledge)
- **employment law** (knowledge)
- **ensure client orientation** (skill/competence)
- **ensure compliance with purchasing and contracting regulations** (skill/competence)
- **ensure correct goods labelling** (skill/competence)
- **estimate value of used jewellery and watches** (skill/competence)
- **handle sensitive products** (skill/competence)
- **jewellery product categories** (knowledge)
- **maintain relationship with customers** (skill/competence)
- **maintain relationship with suppliers** (skill/competence)
- **manage budgets** (skill/competence)
- **manage staff** (skill/competence)
- **manage theft prevention** (skill/competence)
- **managing a business with great care** (skill/competence)
- **maximise sales revenues** (skill/competence)
- **measure customer feedback** (skill/competence)
- **monitor customer service** (skill/competence)
- **negotiate buying conditions** (skill/competence)
- **negotiate sales contracts** (skill/competence)
- **obtain relevant licenses** (skill/competence)
- **order supplies** (skill/competence)
- **oversee promotional sales prices** (skill/competence)
- **perform procurement processes** (skill/competence)
- **read hallmarks** (skill/competence)
- **recruit employees** (skill/competence)
- **sales activities** (knowledge)
- **set sales goals** (skill/competence)
- **set up pricing strategies** (skill/competence)
- **study sales levels of products** (skill/competence)
- **supervise merchandise displays** (skill/competence)
- **types of watches** (knowledge)
- **use different communication channels** (skill/competence)

## Optional

- conduct jewellery market research (skill/competence)
- ensure conformance to jewel design specifications (skill/competence)
- estimate cost of jewellery and watches' maintenance (skill/competence)
- handle jewellery and watches insurance claims (skill/competence)

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## Market evidence (job-ad analysis, 10 ads, as of 2026-07-14)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- merchandising — **30 %**
- recruiting — **20 %**
- retail sales — **20 %**
- sales — **20 %**
- client relationship management — **20 %**
- coaching — **20 %**
- inventory control — **20 %**
- inventory management — **20 %**
- sales performance management — **20 %**
- talent acquisition — **20 %**
- team leadership — **20 %**

### Responsibilities

- team training — **20 %**
- strategy implementation — **20 %**
- customer service issue resolution — **20 %**
- associate relations management — **20 %**
- client relationship building — **20 %**
- sales goal achievement — **20 %**

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