# Tools & technology — online marketer

Source: O*NET 30.3 'Software Skills' for 13-1161.01.

| Software | Category | Hot technology |
|---|---|---|
| Google Looker Analytics | Business intelligence and data analysis software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Elasticsearch | Data base management system software | yes |
| MySQL | Data base management system software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft SQL Server | Data base user interface and query software | yes |
| Structured query language SQL | Data base user interface and query software | yes |
| Google Analytics | Data mining software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Oracle Java | Object or component oriented development software | yes |
| Python | Object or component oriented development software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Visio | Process mapping and design software | yes |
| Microsoft Project | Project management software | yes |
| HubSpot software | Sales and marketing software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Facebook | Web page creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| AJAX | Web platform development software | yes |
| Cascading style sheets CSS | Web platform development software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| JavaScript | Web platform development software | yes |
| Microsoft ASP.NET | Web platform development software | yes |
| PHP | Web platform development software | yes |
| Microsoft Word | Word processing software | yes |
| Adobe Analytics | Analytical or scientific software |  |
| Atlas Search | Business intelligence and data analysis software |  |
| BrightEdge | Business intelligence and data analysis software |  |
| Conductor Searchlight | Business intelligence and data analysis software |  |
| IBM Digital Analytics | Business intelligence and data analysis software |  |
| Searchmetrics Suite | Business intelligence and data analysis software |  |
| Customer information databases | Customer relationship management CRM software |  |
| Oracle Eloqua | Customer relationship management CRM software |  |
| Apache Solr | Data base management system software |  |
| Google | Data base user interface and query software |  |
| Kanoodle | Data base user interface and query software |  |
| Microsoft Bing | Data base user interface and query software |  |
| Online databases | Data base user interface and query software |  |
| Open Source Matters Joomla! | Document management software |  |
| Email software | Electronic mail software |  |
| Yahoo! Email | Electronic mail software |  |
| Microsoft Dynamics | Enterprise resource planning ERP software |  |
| JamBoard | Graphics or photo imaging software |  |
| Pinterest | Information retrieval or search software |  |
| Twitter | Instant messaging software |  |
| WhatsApp | Instant messaging software |  |
| Web browser software | Internet browser software |  |
| Bing Ads | Sales and marketing software |  |
| Google Ads | Sales and marketing software |  |
| Google Search Ads 360 | Sales and marketing software |  |
| Google Tag Manager | Sales and marketing software |  |
| YouTube | Video creation and editing software |  |
| Adobe Dreamweaver | Web page creation and editing software |  |
| Content management systems CMS | Web page creation and editing software |  |
| Google Webmaster Tools | Web page creation and editing software |  |
| LinkedIn | Web page creation and editing software |  |
| Ahrefs Site Explorer | Web platform development software |  |
| Drupal | Web platform development software |  |
| Majestic SEO | Web platform development software |  |
| Moz search engine optimization SEO software | Web platform development software |  |
| Oracle JavaServer Pages JSP | Web platform development software |  |
| Screaming Frog SEO Spider | Web platform development software |  |
| Semrush | Web platform development software |  |
| seoClarity | Web platform development software |  |

<!-- market-evidence -->

## Market evidence (job-ad analysis, 35 ads, as of 2026-07-18)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Tools

- Google Analytics — **26 %**

<!-- market-evidence -->