# Tasks & work activities — performance lighting director

Source: O*NET 30.3, occupation 27-1011.00 (Art Directors) — manual nearest-occupation mapping via ISCO group 2654; the official ESCO crosswalk has no entry for this ESCO occupation.

## Task statements

- **[Core]** Research current trends and new technology, such as printing production techniques, computer software, and design trends.
- **[Core]** Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- **[Core]** Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- **[Core]** Manage own accounts and projects, working within budget and scheduling requirements.
- **[Core]** Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- **[Core]** Present final layouts to clients for approval.
- **[Core]** Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- **[Core]** Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
- **[Core]** Work with creative directors to develop design solutions.
- **[Core]** Review illustrative material to determine if it conforms to standards and specifications.
- **[Core]** Attend photo shoots and printing sessions to ensure that the products needed are obtained.
- **[Core]** Create custom illustrations or other graphic elements.
- **[Supplemental]** Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
- **[Supplemental]** Negotiate with printers and estimators to determine what services will be performed.
- **[Supplemental]** Conceptualize and help design interfaces for multimedia games, products, and devices.
- **[Supplemental]** Prepare detailed storyboards showing sequence and timing of story development for television production.

## Detailed work activities

- Collaborate with others to develop or refine designs.
- Confer with clients to determine needs.
- Coordinate artistic activities.
- Coordinate design activities.
- Design layout of art or product exhibits, displays, or promotional materials.
- Design layouts for print publications.
- Determine technical requirements of productions or projects.
- Develop artistic or design concepts for decoration, exhibition, or commercial purposes.
- Draw detailed or technical illustrations.
- Manage operations of artistic or entertainment departments or organizations.
- Negotiate for services.
- Prepare production storyboards.
- Present work to clients for approval.
- Research new technologies.
- Review art or design materials.
- Select staff, team members, or performers.
- Train others on work processes.
- Write informational material.