feat: product-and-services-manager skill package v0.1.0

PROVENANCE.md

@@ -0,0 +1,31 @@
+# Data provenance — product-and-services-manager
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — product-and-services-manager
+    "ESCO (occupation & competences)" : 28
+    "O*NET (tasks & tools)" : 47
+    "Job boards (market evidence)" : 81
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 144
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 28 | 9.1 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 47 | 15.3 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 81 | 26.3 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 2.6 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 144 | 46.8 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).

SKILL.md

@@ -0,0 +1,53 @@
+---
+name: product-and-services-manager
+description: "Occupational skill for the role 'product and services manager' (also: graduate e-catalogue manager, marketing e-catalogue manager, assistant product and services manager manager, trainee e-catalogue manager, senior e-catalogue manager, online e-catalogue manager). Use when the user asks for typical product and services manager work such as: typical product and services manager responsibilities"
+---
+
+# Product And Services Manager
+
+Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.
+
+## Core workflow
+
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- advertising techniques
+- apply business acumen
+- assign codes to product items
+- channel marketing
+- characteristics of products
+- characteristics of services
+- company policies
+- content marketing strategy
+- develop the product catalogue
+- ensure finished product meet requirements
+- ensure products meet regulatory requirements
+- handle requests for new product items
+- have computer literacy
+- maintain relationship with suppliers
+- meet deadlines
+
+## Hot technologies
+
+- Apple macOS
+- HubSpot software
+- IBM SPSS Statistics
+- Microsoft Excel
+- Microsoft Office software
+- Microsoft Outlook
+- Microsoft PowerPoint
+- Microsoft Project
+- Microsoft Word
+- Salesforce software
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/e5a63940-57d3-4065-8713-74b4e2c93063), O*NET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.*

manifest.json

@@ -0,0 +1,214 @@
+{
+  "name": "product-and-services-manager",
+  "title": "product and services manager",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/e5a63940-57d3-4065-8713-74b4e2c93063",
+    "esco_code": "2431.15",
+    "isco_group": "2431",
+    "onet_soc": "41-3091.00",
+    "crosswalk_match": "manual nearest via ISCO 2431 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel)"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 0,
+    "dwas": 0,
+    "skills_essential": 19,
+    "skills_optional": 8,
+    "software": 0
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "wshobson/agents": {
+        "repo": "https://github.com/wshobson/agents",
+        "commit": "6fd3247",
+        "license": "MIT (c) Seth Hobson",
+        "skills": 12
+      },
+      "google/skills": {
+        "repo": "https://github.com/google/skills",
+        "commit": "b15f327",
+        "license": "Apache-2.0",
+        "skills": 8
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 12
+      },
+      "realkimbarrett/advertising-skills": {
+        "repo": "https://github.com/realkimbarrett/advertising-skills",
+        "commit": "45f4a4a",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 6
+      },
+      "resend/resend-skills": {
+        "repo": "https://github.com/resend/resend-skills",
+        "commit": "2caefff",
+        "license": "MIT",
+        "skills": 5
+      },
+      "ConardLi/garden-skills": {
+        "repo": "https://github.com/ConardLi/garden-skills",
+        "commit": "fbd6453",
+        "license": "MIT",
+        "skills": 1
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 7
+      },
+      "AIDevGTM/gtm-cofounder": {
+        "repo": "https://github.com/AIDevGTM/gtm-cofounder",
+        "commit": "627d901",
+        "license": "MIT",
+        "skills": 1
+      },
+      "serejaris/personal-corp-skills": {
+        "repo": "https://github.com/serejaris/personal-corp-skills",
+        "commit": "b517d36",
+        "license": "MIT",
+        "skills": 1
+      },
+      "serejaris/personal-corp-os": {
+        "repo": "https://github.com/serejaris/personal-corp-os",
+        "commit": "9d3660e",
+        "license": "MIT",
+        "skills": 1
+      },
+      "infrasity-labs/dev-gtm-claude-skills": {
+        "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
+        "commit": "02cfefb",
+        "license": "MIT",
+        "skills": 1
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 3
+      },
+      "JasonColapietro/suede-creator-skills": {
+        "repo": "https://github.com/JasonColapietro/suede-creator-skills",
+        "commit": "0dc2aef",
+        "license": "MIT",
+        "skills": 2
+      },
+      "Ericyoung-183/alpha-insights": {
+        "repo": "https://github.com/Ericyoung-183/alpha-insights",
+        "commit": "30c1e87",
+        "license": "MIT",
+        "skills": 1
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "coreyhaines31/makerskills": {
+        "repo": "https://github.com/coreyhaines31/makerskills",
+        "commit": "17218de",
+        "license": "MIT",
+        "skills": 1
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 2
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 4
+      },
+      "ognjengt/founder-skills": {
+        "repo": "https://github.com/ognjengt/founder-skills",
+        "commit": "a45931c",
+        "license": "MIT",
+        "skills": 1
+      },
+      "aaron-he-zhu/aaron-marketing-skills": {
+        "repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
+        "commit": "b7b0b9f",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "nexu-io/open-design": {
+        "repo": "https://github.com/nexu-io/open-design",
+        "commit": "4b66023",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "vibeeval/vibecosystem": {
+        "repo": "https://github.com/vibeeval/vibecosystem",
+        "commit": "cea9462",
+        "license": "MIT",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 45,
+      "adjacent": 35
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 28,
+      "onet": 47,
+      "jobads": 81,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 144,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 9.1,
+      "onet": 15.3,
+      "jobads": 26.3,
+      "wiki_ai": 0.0,
+      "anthropic": 2.6,
+      "ai_skills": 46.8,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}

references/ai-skills.md

@@ -0,0 +1,290 @@
+# External AI agent skills — product-and-services-manager
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
+| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
+| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+
+## Source: wshobson/agents
+
+- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
+- License: MIT (c) Seth Hobson
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
+| `seo-content-planner (agent)` | core | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
+| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
+| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) |
+| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
+| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
+| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
+| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
+| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
+| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
+| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
+| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
+
+## Source: realkimbarrett/advertising-skills
+
+- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
+| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
+| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
+| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
+| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
+| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) |
+
+## Source: ConardLi/garden-skills
+
+- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) |
+
+## Source: aaron-he-zhu/aaron-marketing-skills
+
+- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `campaign-planner` | core | Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/influencer/plan/campaign-planner) |
+
+## Source: AIDevGTM/gtm-cofounder
+
+- Repository: [https://github.com/AIDevGTM/gtm-cofounder](https://github.com/AIDevGTM/gtm-cofounder) (commit `627d901`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `founder-led-content` | core | Build authority by teaching the problem space, not announcing features. Use when the founder finds \"marketing\" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that … | [source](https://github.com/AIDevGTM/gtm-cofounder/tree/627d901/skills/14-founder-led-content) |
+
+## Source: coreyhaines31/makerskills
+
+- Repository: [https://github.com/coreyhaines31/makerskills](https://github.com/coreyhaines31/makerskills) (commit `17218de`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `business-brainstorm` | core | When you want to pressure-test a potential new business, product, or side project against the serial-founder filter. Not \"marketing ideas for a product\" (that's marketing-skills:marketing-ideas) — this is \"should this business exist + … | [source](https://github.com/coreyhaines31/makerskills/tree/17218de/skills/business-brainstorm) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `memstack` | core | 127 production skills across 10 categories (Security, Deployment, Dev, Business, Content, SEO, Marketing, Product, Automation, Core). Skills auto-load based on your task. Includes localhost dashboard with Agent Runner, Burn Report, and … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/memstack/skills/memstack) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-strategy-pmm` | core | Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-strategy-pmm) |
+| `notion-template-business` | core | Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue. Use … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/productivity/notion-template-business) |
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+
+## Source: Ericyoung-183/alpha-insights
+
+- Repository: [https://github.com/Ericyoung-183/alpha-insights](https://github.com/Ericyoung-183/alpha-insights) (commit `30c1e87`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `alpha-insights` | core | Business Analyst Skill. Triggered when users ask about business analysis, industry research, competitive analysis, product analysis, business model analysis, business opportunity discovery, market entry strategy, investment decisions, … | [source](https://github.com/Ericyoung-183/alpha-insights/tree/30c1e87) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) |
+
+## Source: infrasity-labs/dev-gtm-claude-skills
+
+- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) |
+
+## Source: JasonColapietro/suede-creator-skills
+
+- Repository: [https://github.com/JasonColapietro/suede-creator-skills](https://github.com/JasonColapietro/suede-creator-skills) (commit `0dc2aef`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `suede-free-tools` | core | Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-free-tools) |
+| `suede-product-marketing` | core | Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-product-marketing) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `buzz-hn` | core | Hacker News post crafter — given a product, feature, or story produces a ready-to-post HN submission (title ≤80 chars, no marketing), honest body text with technical depth, no outbound links, predicted reception analysis, and … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/bundle/marketing-team/skills/buzz-hn) |
+| `crest-narrative` | core | Strategic narrative — write a standalone strategy memo that frames product direction, bets, and rationale for a planning horizon. Use when asked to "write a strategy doc", "product vision", "strategic narrative", "company strategy memo", … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/crest-narrative) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `social-media-strategy` | core | Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/social-media-strategy) |
+| `content-calendar` | core | Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/content-calendar) |
+| `go-to-market-planner` | core | Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-delivery/skills/go-to-market-planner) |
+| `landing-page-copy` | core | Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-copy/skills/landing-page-copy) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
+| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
+| `shopify-blog-strategy` | core | Content marketing via Shopify blog — SEO content, product education, buying guides, internal linking | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-blog-strategy) |
+| `tiktok-shop-content-strategy` | core | TikTok Shop content creation strategy and planning. Trending formats, viral hooks, product showcasing, hashtag strategy, and content calendar development. Use when the user asks about TikTok content strategy, viral content creation, TikTok … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-content-strategy) |
+| `tiktok-shop-ads` | core | TikTok Shop advertising strategy and campaign management. Product Shopping Ads, Video Shopping Ads, Live Shopping Ads, bidding optimization, and performance tracking. Use when the user asks about TikTok Shop advertising, paid ads, campaign … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-ads) |
+| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
+| `product-launch-strategy` | core | Plan and execute e-commerce product launches. Pre-launch, launch day, and post-launch playbooks for Amazon, Shopify, and multi-channel sellers. Covers inventory, pricing, advertising, and review strategy. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/product-launch-strategy) |
+
+## Source: nexu-io/open-design
+
+- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `saas-landing` | core | Single-page SaaS landing with hero, features, social proof, pricing, and CTA. Respects the active DESIGN.md color/typography/layout tokens. Trigger keywords: "saas landing", "marketing page", "product landing". | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/saas-landing) |
+
+## Source: ognjengt/founder-skills
+
+- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-copywriter` | core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/brand-copywriter) |
+
+## Source: serejaris/personal-corp-os
+
+- Repository: [https://github.com/serejaris/personal-corp-os](https://github.com/serejaris/personal-corp-os) (commit `9d3660e`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-os/tree/9d3660e/skills/ceo-council) |
+
+## Source: serejaris/personal-corp-skills
+
+- Repository: [https://github.com/serejaris/personal-corp-skills](https://github.com/serejaris/personal-corp-skills) (commit `b517d36`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-skills/tree/b517d36/skills/ceo-council) |
+
+## Source: vibeeval/vibecosystem
+
+- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
+
+## Source: google/skills
+
+- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-mobile-ads-android-migrate-to-next-gen` | adjacent | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) |
+| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
+| `workload-manager-basics` | adjacent | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) |
+| `google-ads-api-mcp-setup` | adjacent | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) |
+| `google-mobile-ads-banner` | adjacent | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) |
+| `google-mobile-ads-get-started` | adjacent | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) |
+| `google-mobile-ads-interstitial` | adjacent | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) |
+| `google-mobile-ads-rewarded` | adjacent | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
+| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
+| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
+| `launch` | core | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/launch) |
+| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
+| `content-strategy` | core | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |
+| `copy-editing` | core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
+| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
+| `social` | core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/social) |
+| `marketing-ideas` | adjacent | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
+| `copywriting` | adjacent | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copywriting) |
+
+## Source: resend/resend-skills
+
+- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) |
+| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) |
+| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) |
+| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) |
+| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) |

references/market.md

@@ -0,0 +1,62 @@
+# Market evidence report — product-and-services-manager
+
+Source: **5 real job ads** (JSearch API, countries: us 3, gb 2), extracted into the MSSQL evidence store; as of 2026-07-18.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| mid | 4 | 80 % |
+| senior | 1 | 20 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | data analysis | 3 | 60 % |
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Regional breakdown
+
+> **Corpus note:** 5 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+**Insufficient evidence** — 3 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### UK (gb)
+
+**Insufficient evidence** — 2 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| Cloud Products and Services Manager | 1 |
+| Manager, Marketing Strategy (Label-Managed Catalog) | 1 |
+| Manager, Product Management | 1 |
+| Senior Manager, Product Management – Rewards Redemption | 1 |
+| TikTok Shop & Catalog Manager | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.

references/profile.md

@@ -0,0 +1,35 @@
+# Occupation profile — product and services manager
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/e5a63940-57d3-4065-8713-74b4e2c93063
+- **ESCO code:** 2431.15
+- **ISCO-08 group:** 2431 — Advertising and marketing professionals
+
+## Description (ESCO)
+
+Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- graduate e-catalogue manager
+- marketing e-catalogue manager
+- assistant product and services manager manager
+- trainee e-catalogue manager
+- senior e-catalogue manager
+- online e-catalogue manager
+- sales e-catalogue manager
+- graduate product and services manager
+- customer e-catalogue manager
+- customer product and services manager manager
+- marketing catalogue manager
+- e-catalogue manager
+- trainee product and services manager
+- product catalogue manager
+- senior product and services manager
+- online catalogue manager
+- assistant e-catalogue manager
+- sales catalogue manager
+- catalogue manager

references/skills.md

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+# Competences — product and services manager
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e5a63940-57d3-4065-8713-74b4e2c93063).
+
+## Essential
+
+- **advertising techniques** (knowledge)
+- **apply business acumen** (skill/competence)
+- **assign codes to product items** (skill/competence)
+- **channel marketing** (knowledge)
+- **characteristics of products** (knowledge)
+- **characteristics of services** (knowledge)
+- **company policies** (knowledge)
+- **content marketing strategy** (knowledge)
+- **develop the product catalogue** (skill/competence)
+- **ensure finished product meet requirements** (skill/competence)
+- **ensure products meet regulatory requirements** (skill/competence)
+- **handle requests for new product items** (skill/competence)
+- **have computer literacy** (skill/competence)
+- **maintain relationship with suppliers** (skill/competence)
+- **meet deadlines** (skill/competence)
+- **perform data analysis** (skill/competence)
+- **plan marketing strategy** (skill/competence)
+- **product comprehension** (knowledge)
+- **services marketing** (knowledge)
+
+## Optional
+
+- build rapport with people from different cultural backgrounds (skill/competence)
+- commercial photography (knowledge)
+- communicate price changes (skill/competence)
+- consumer protection (knowledge)
+- manage budgets (skill/competence)
+- plan digital marketing (skill/competence)
+- post-processing of photographs (knowledge)
+- printed goods processes (knowledge)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 5 ads, as of 2026-07-18)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- data analysis — **60 %**
+- digital marketing — **40 %**
+- pricing strategy — **40 %**
+- problem solving — **20 %**
+- product management — **20 %**
+- product roadmap development — **20 %**
+- product vision — **20 %**
+- project management — **20 %**
+- promotion planning — **20 %**
+- regulatory reporting — **20 %**
+- resource allocation — **20 %**
+- stakeholder management — **20 %**
+- technical roadmap development — **20 %**
+- digital product development — **20 %**
+- ecommerce operations — **20 %**
+- metrics analysis — **20 %**
+- music marketing — **20 %**
+- packaging — **20 %**
+- agile methodologies — **20 %**
+- audience growth — **20 %**
+- budget management — **20 %**
+- business strategy analysis — **20 %**
+- cloud strategy — **20 %**
+- commercial planning — **20 %**
+- customer needs assessment — **20 %**
+
+### Methods
+
+- agile development — **20 %**
+- crm — **20 %**
+- Agile product delivery — **20 %**
+- human-centered design — **20 %**
+- integrated problem solving — **20 %**
+- distributed teams — **20 %**
+- dsp strategy — **20 %**
+- eCommerce campaigns — **20 %**
+- Scaled Agile Framework (SAFe) — **20 %**
+- social media marketing — **20 %**
+
+### Responsibilities
+
+- product delivery — **40 %**
+- product ideation — **20 %**
+- product vision definition — **20 %**
+- revenue maximization — **20 %**
+- sales strategy optimization — **20 %**
+- regulatory testimony writing — **20 %**
+- project plan development — **20 %**
+- technology resilience improvement — **20 %**
+- strategy alignment — **20 %**
+- team management — **20 %**
+- timeline coordination — **20 %**
+- user problem statement research — **20 %**
+- vendor relationship management — **20 %**
+- solution scoping — **20 %**
+- functional requirements definition — **20 %**
+- data-driven optimization — **20 %**
+- license procurement — **20 %**
+- marketing coordination — **20 %**
+- marketing plan management — **20 %**
+- account management — **20 %**
+- affiliate coordination — **20 %**
+- campaign execution — **20 %**
+- customer engagement improvement — **20 %**
+- creator coordination — **20 %**
+- catalog content optimization — **20 %**
+- catalog strategy development — **20 %**
+- cloud product evangelism — **20 %**
+
+<!-- market-evidence -->

references/tasks.md

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+# Tasks & work activities — product and services manager
+
+Source: O*NET 30.3, occupation 41-3091.00 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation.
+
+## Task statements
+
+- **[nan]** Answer customers' questions about services, prices, availability, or credit terms.
+- **[nan]** Attend sales or trade meetings or read related publications to obtain information about market conditions, business trends, regulations, or industry developments.
+- **[nan]** Compute and compare costs of services.
+- **[nan]** Consult with clients after sales or contract signings to resolve problems and provide ongoing support.
+- **[nan]** Contact prospective or existing customers to discuss how services can meet their needs.
+- **[nan]** Create forms or agreements to complete sales.
+- **[nan]** Develop sales presentations or proposals to explain service specifications.
+- **[nan]** Distribute promotional materials at meetings, conferences, or trade shows.
+- **[nan]** Emphasize or recommend service features based on knowledge of customers' needs and vendor capabilities and limitations.
+- **[nan]** Identify prospective customers using business directories, leads from clients, or information from conferences or trade shows.
+- **[nan]** Inform customers of contracts or other information pertaining to purchased services.
+- **[nan]** Maintain customer records using automated systems.
+- **[nan]** Monitor market conditions, innovations, and competitors' services, prices, and sales.
+- **[nan]** Negotiate prices or terms of sales or service agreements.
+- **[nan]** Quote prices, credit terms, contract terms, or fulfillment dates for services.
+
+## Detailed work activities
+
+- Advise customers on the use of products or services.
+- Advise others on business or operational matters.
+- Answer customer questions about goods or services.
+- Assess the cost effectiveness of products, projects, or services.
+- Attend events to develop professional knowledge.
+- Calculate costs of goods or services.
+- Contact current or potential customers to promote products or services.
+- Develop content for sales presentations or other materials.
+- Distribute promotional literature or samples to customers.
+- Estimate costs or terms of sales.
+- Explain technical product or service information to customers.
+- Identify potential customers.
+- Maintain records of customer accounts.
+- Monitor market conditions or trends.
+- Negotiate prices or other sales terms.
+- Prepare sales or other contracts.
+- Recommend products or services to customers.
+- Study product information to acquire professional knowledge.

references/tools.md

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+# Tools & technology — product and services manager
+
+Source: O*NET 30.3, occupation 41-3091.00 (Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel) — manual nearest-occupation mapping via ISCO group 2431; the official ESCO crosswalk has no entry for this ESCO occupation.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| Apple macOS | Operating system software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| IBM SPSS Statistics | Analytical or scientific software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Project | Project management software | yes |
+| Microsoft Word | Word processing software | yes |
+| Salesforce software | Customer relationship management CRM software | yes |
+| Enterprise application integration EAI software | Enterprise application integration software |  |
+| JamBoard | Graphics or photo imaging software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 5 ads, as of 2026-07-18)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Tools
+
+- Capital — **20 %**
+- Palantir Foundry — **20 %**
+- VeSys — **20 %**
+- TikTok Shop — **20 %**
+- Solid Edge Electrical — **20 %**
+
+<!-- market-evidence -->