# Competences — product development manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/1488589a-7b83-471d-b094-492f5616f4e0).

## Essential

- **analyse consumer buying trends** (skill/competence)
- **analyse data about clients** (skill/competence)
- **calculate design costs** (skill/competence)
- **calculate production costs** (skill/competence)
- **combine business technology with user experience** (skill/competence)
- **define technical requirements** (skill/competence)
- **design customer experiences** (skill/competence)
- **design management** (knowledge)
- **design prototypes** (skill/competence)
- **develop new products** (skill/competence)
- **develop product design** (skill/competence)
- **draw conclusions from market research results** (skill/competence)
- **follow company standards** (skill/competence)
- **industrial research and development** (knowledge)
- **manage budgets** (skill/competence)
- **market research** (knowledge)
- **perform market research** (skill/competence)
- **plan product management** (skill/competence)
- **product life-cycle** (knowledge)

## Optional

- analyse cultural trends (skill/competence)
- analyse economic trends (skill/competence)
- apply systemic design thinking (skill/competence)
- chemistry (knowledge)
- conduct metallurgical structural analysis (skill/competence)
- consult with technical staff (skill/competence)
- cost management (knowledge)
- create technical plans (skill/competence)
- design drawings (knowledge)
- design metal components (skill/competence)
- develop promotional tools (skill/competence)
- engineering processes (knowledge)
- ensure compliance with environmental legislation (skill/competence)
- ensure products meet regulatory requirements (skill/competence)
- identify market niches (skill/competence)
- improve business processes (skill/competence)
- innovation processes (knowledge)
- lead a team (skill/competence)
- legal requirements of ICT products (knowledge)
- liaise with engineers (skill/competence)
- liaise with industry experts (skill/competence)
- liaise with managers (skill/competence)
- maintain relationship with customers (skill/competence)
- manage product testing (skill/competence)
- manage the customer experience (skill/competence)
- marketing mix (knowledge)
- marketing principles (knowledge)
- measure customer feedback (skill/competence)
- optimise financial performance (skill/competence)
- perform product testing (skill/competence)
- physics (knowledge)
- prepare market research reports (skill/competence)
- quality standards (knowledge)
- speak different languages (skill/competence)
- troubleshoot (skill/competence)
- types of metal manufacturing processes (knowledge)
- work in metal manufacture teams (skill/competence)

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## Market evidence (job-ad analysis, 28 ads, as of 2026-07-18)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- product development — **54 %**
- data analysis — **39 %**
- project management — **36 %**
- regulatory compliance — **21 %**

### Responsibilities

- team leadership — **21 %**
- cross-functional collaboration — **18 %**
- product development — **18 %**

<!-- market-evidence -->