---
name: product-manager
description: "Occupational skill for the role 'product manager' (also: product marketing manager, research and development manager, sports product engineer, product development manager, product developer). Use when the user asks for typical product manager work such as: typical product manager responsibilities"
---

# Product Manager

Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.

## Core workflow


## How to use this skill

- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).

## Key competences (essential)

- analyse consumer buying trends
- analyse economic trends
- analyse market financial trends
- combine business technology with user experience
- define technology strategy
- design customer experiences
- design management
- develop business plans
- develop communications strategies
- develop new products
- develop product design
- develop promotional tools
- draw conclusions from market research results
- execute marketing plan
- identify market niches

## Hot technologies

- Adobe Illustrator
- Epic Systems
- Linux
- Microsoft Excel
- Microsoft Office software
- Microsoft PowerPoint
- Microsoft Project
- Microsoft SQL Server
- Microsoft SQL Server Integration Services SSIS
- Microsoft SQL Server Reporting Services SSRS


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## Hot technologies

Top tools from 45 gated job ads (see references/market.md, as of 2026-07-19):

- Qlikview — 9 %
- QuickSight — 9 %
- Tableau — 9 %
- Cursor — 7 %
- GitHub Copilot — 7 %

<!-- hot-tech -->

---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/9f508305-80ce-4111-8722-f2c9b4a44890), O*NET 30.3 (11-9041.01, manual nearest match). See manifest.json for licensing/attribution.*