---
name: sales-engineer
description: "Occupational skill for the role 'sales engineer' (also: coach sales engineer, PCV sales engineer, bus sales technician, bus and coach sales technician, heavy vehicle sales technician, LGV sales technician). Use when the user asks for typical sales engineer work such as: Plan and modify product configurations to meet customer needs.; Confer with customers and engineers to assess equipment needs and to determine system requirements.; Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support."
---

# Sales Engineer

Sales engineers provide technical customisation of products based on customers requests and needs (mainly heavy duty), such as building equipment. They take care of business to business contact and assume responsibility for complex repairs and maintenance process.

## Core workflow

1. Plan and modify product configurations to meet customer needs.
2. Confer with customers and engineers to assess equipment needs and to determine system requirements.
3. Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support.
4. Secure and renew orders and arrange delivery.
5. Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions.
6. Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production.
7. Prepare and deliver technical presentations that explain products or services to customers and prospective customers.
8. Research and identify potential customers for products or services.

## How to use this skill

- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).

## Key competences (essential)

- achieve sales targets
- advise customers on motor vehicles
- apply health and safety standards
- apply territory planning
- build business relationships
- calculate costs of repair operations
- check finished vehicles for quality control
- consumer protection
- coordinate automotive repair and maintenance service
- ensure compliance with warranty contracts
- implement marketing strategies
- implement sales strategies
- issue sales quotations for repairs or maintenance
- keep up-to-date on manufacturer's policies
- maintain customer records

## Hot technologies

- Docker
- Kubernetes
- Splunk Enterprise
- Autodesk AutoCAD
- Dassault Systemes SolidWorks
- Atlassian JIRA
- Salesforce software
- Apache Cassandra
- Apache Hadoop
- Teradata Database

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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/8529edc5-96ad-4cde-b34a-f86ad3753e4d), O*NET 30.3 (41-9031.00). See manifest.json for licensing/attribution.*