# Competences — sales engineer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/8529edc5-96ad-4cde-b34a-f86ad3753e4d).

## Essential

- **achieve sales targets** (skill/competence)
- **advise customers on motor vehicles** (skill/competence)
- **apply health and safety standards** (skill/competence)
- **apply territory planning** (skill/competence)
- **build business relationships** (skill/competence)
- **calculate costs of repair operations** (skill/competence)
- **check finished vehicles for quality control** (skill/competence)
- **consumer protection** (knowledge)
- **coordinate automotive repair and maintenance service** (skill/competence)
- **ensure compliance with warranty contracts** (skill/competence)
- **implement marketing strategies** (skill/competence)
- **implement sales strategies** (skill/competence)
- **issue sales quotations for repairs or maintenance** (skill/competence)
- **keep up-to-date on manufacturer's policies** (skill/competence)
- **maintain customer records** (skill/competence)
- **maintain parts inventory** (skill/competence)
- **maintain vehicle records** (skill/competence)
- **manage vehicle services' financial resources** (skill/competence)
- **negotiate sales contracts** (skill/competence)
- **prospect new customers** (skill/competence)
- **provide customer follow-up services** (skill/competence)
- **provide customer information related to repairs** (skill/competence)
- **purchase vehicle parts** (skill/competence)

## Optional

- apply technical communication skills (skill/competence)
- capital goods industry (knowledge)
- car controls (knowledge)
- carry out repair of vehicles (skill/competence)
- drive vehicles (skill/competence)
- electrical wiring plans (knowledge)
- e-procurement (knowledge)
- interpret electrical diagrams (skill/competence)
- inventory management rules (knowledge)
- maximise sales revenues (skill/competence)
- organise storage facilities (skill/competence)
- parts pricing (knowledge)
- perform road testing of vehicles (skill/competence)
- purchase automotive equipment (skill/competence)
- supply chain principles (knowledge)
- teamwork principles (knowledge)
- think proactively (skill/competence)
- types of vehicles (knowledge)
- use communication techniques (skill/competence)

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## Market evidence (job-ad analysis, 10 ads, as of 2026-07-19)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- technical sales — **30 %**
- technical support — **20 %**
- customer relationship management — **20 %**
- market analysis — **20 %**
- relationship building — **20 %**
- sales planning — **20 %**
- sales strategy development — **20 %**

### Responsibilities

- relationship building — **20 %**
- go-to-market plan execution — **20 %**
- brand establishment — **20 %**
- customer engagement — **20 %**

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