# Competences — tourism product manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6ce3c372-408b-4c46-86d8-ad6b9255d686).

## Essential

- **assess an area as a tourism destination** (skill/competence)
- **build a network of suppliers in tourism** (skill/competence)
- **build business relationships** (skill/competence)
- **carry out inventory planning** (skill/competence)
- **comply with food safety and hygiene** (skill/competence)
- **create annual marketing budget** (skill/competence)
- **create new concepts** (skill/competence)
- **develop tourism destinations** (skill/competence)
- **develop tourism products** (skill/competence)
- **develop travel charter programme** (skill/competence)
- **engage local communities in the management of natural protected areas** (skill/competence)
- **geographical areas relevant to tourism** (knowledge)
- **implement marketing strategies** (skill/competence)
- **implement sales strategies** (skill/competence)
- **maintain customer service** (skill/competence)
- **manage conservation of natural and cultural heritage** (skill/competence)
- **manage contracts** (skill/competence)
- **manage distribution channels** (skill/competence)
- **manage distribution of destination promotional materials** (skill/competence)
- **manage medium term objectives** (skill/competence)
- **manage production of destination promotional materials** (skill/competence)
- **market analysis** (knowledge)
- **measure sustainability of tourism activities** (skill/competence)
- **monitor contractor performance** (skill/competence)
- **negotiate supplier arrangements** (skill/competence)
- **participate in tourism events** (skill/competence)
- **plan measures to safeguard cultural heritage** (skill/competence)
- **plan measures to safeguard natural protected areas** (skill/competence)
- **plan medium to long term objectives** (skill/competence)
- **produce content for tourism brochures** (skill/competence)
- **sales strategies** (knowledge)
- **set up pricing strategies** (skill/competence)
- **support community-based tourism** (skill/competence)
- **support local tourism** (skill/competence)
- **tourism market** (knowledge)
- **tourist resources of a destination for further development** (knowledge)
- **use e-tourism platforms** (skill/competence)

## Optional

- apply foreign languages in tourism (skill/competence)
- augmented reality (knowledge)
- develop inclusive communication material (skill/competence)
- ecotourism (knowledge)
- educate on sustainable tourism (skill/competence)
- improve customer traveling experiences with augmented reality (skill/competence)
- manage yield (skill/competence)
- promote virtual reality travelling experiences (skill/competence)
- self-service technologies in tourism (knowledge)
- utilise cross-selling (skill/competence)
- virtual reality (knowledge)