# Competences — web content manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/a74f6c51-37e5-423e-aa5b-044e98663027).

## Essential

- **apply tools for content development** (skill/competence)
- **authoring software** (knowledge)
- **compile content** (skill/competence)
- **comply with legal regulations** (skill/competence)
- **conduct content quality assurance** (skill/competence)
- **conduct search engine optimisation** (skill/competence)
- **content development processes** (knowledge)
- **create content title** (skill/competence)
- **develop digital content** (skill/competence)
- **digital content creation** (nan)
- **ensure compliance with company regulations** (skill/competence)
- **ensure compliance with legal requirements** (skill/competence)
- **identify customer requirements** (skill/competence)
- **identify legal requirements** (skill/competence)
- **information structure** (knowledge)
- **integrate content into output media** (skill/competence)
- **interpret technical texts** (skill/competence)
- **keywords in digital content** (knowledge)
- **legal requirements of ICT products** (knowledge)
- **manage content metadata** (skill/competence)
- **manage online content** (skill/competence)
- **provide multimedia content** (skill/competence)
- **provide written content** (skill/competence)
- **publishing strategy** (knowledge)
- **style sheet languages** (knowledge)
- **translate requirement concepts into content** (skill/competence)
- **translate requirements into visual design** (skill/competence)
- **use content management system software** (skill/competence)
- **use markup languages** (skill/competence)
- **utilise content types** (skill/competence)
- **web based collaborative platforms** (knowledge)
- **web programming** (knowledge)

## Optional

- AJAX (knowledge)
- augmented reality (knowledge)
- cognitive psychology (knowledge)
- content marketing strategy (knowledge)
- CSS (knowledge)
- design digital call to action (skill/competence)
- ensure proper document management (skill/competence)
- interactive media (knowledge)
- JavaScript (knowledge)
- JSSS (knowledge)
- LESS (knowledge)
- manage content development projects (skill/competence)
- perform copywriting (skill/competence)
- perform online data analysis (skill/competence)
- PHP (knowledge)
- proofread text (skill/competence)
- provide guidelines for content development (skill/competence)
- Sass (knowledge)
- use presentation software (skill/competence)
- use spreadsheets software (skill/competence)
- use word processing software (skill/competence)
- World Wide Web Consortium standards (knowledge)

<!-- market-evidence -->

## Market evidence (job-ad analysis, 39 ads, as of 2026-07-20)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

### Hard skills

- web content management — **21 %**
- content editing — **18 %**
- content strategy — **18 %**

<!-- market-evidence -->