# Tasks & work activities — web content manager

Source: O*NET 30.3, occupation 15-1255.00 (Web and Digital Interface Designers) — manual nearest-occupation mapping via ISCO group 2513; the official ESCO crosswalk has no entry for this ESCO occupation.

## Task statements

- **[nan]** Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- **[nan]** Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- **[nan]** Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- **[nan]** Conduct user research to determine design requirements and analyze user feedback to improve design quality.
- **[nan]** Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- **[nan]** Create searchable indices for Web page content.
- **[nan]** Create Web models or prototypes that include physical, interface, logical, or data models.
- **[nan]** Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- **[nan]** Develop and document style guidelines for Web site content.
- **[nan]** Develop new visual design concepts and modify concepts based on stakeholder feedback.
- **[nan]** Develop or implement procedures for ongoing Web site revision.
- **[nan]** Develop system interaction or sequence diagrams.
- **[nan]** Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- **[nan]** Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
- **[nan]** Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- **[nan]** Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- **[nan]** Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
- **[nan]** Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
- **[nan]** Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
- **[nan]** Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- **[nan]** Perform or direct Web site updates.
- **[nan]** Perform Web site tests according to planned schedules, or after any Web site or product revision.
- **[nan]** Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- **[nan]** Register Web sites with search engines to increase Web site traffic.
- **[nan]** Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- **[nan]** Research, document, rate, or select alternatives for Web architecture or technologies.
- **[nan]** Respond to user email inquiries, or set up automated systems to send responses.
- **[nan]** Select programming languages, design tools, or applications.
- **[nan]** Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- **[nan]** Write supporting code for Web applications or Web sites.

## Detailed work activities

- Analyze operational data to evaluate operations, processes or products.
- Collaborate with others to determine design specifications or details.
- Collaborate with others to develop or implement marketing strategies.
- Collaborate with others to resolve information technology issues.
- Conduct research to gain information about products or processes.
- Create images or other visual displays.
- Design websites or web applications.
- Develop detailed project plans.
- Develop diagrams or flow charts of system operation.
- Develop models of information or communications systems.
- Develop specifications or procedures for website development or maintenance.
- Develop testing routines or procedures.
- Document design or development procedures.
- Document network-related activities or tasks.
- Gather customer or product information to determine customer needs.
- Implement design or process improvements.
- Prepare graphics or other visual representations of information.
- Provide customer service to clients or users.
- Provide technical support for computer network issues.
- Resolve computer software problems.
- Supervise information technology personnel.
- Test software performance.
- Troubleshoot issues with computer applications or systems.
- Update knowledge about emerging industry or technology trends.
- Update website content.
- Write computer programming code.
- Write reports or evaluations.