skillfactor-pipeline/skills/advertising-specialist/references/profile.md

Occupation profile — advertising specialist

• ESCO URI: http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a
• ESCO code: 2431.3
• ISCO-08 group: 2431 — Advertising and marketing professionals
• O*NET-SOC: 11-2011.00 — Advertising and Promotions Managers (match: closeMatch)

Description (ESCO)

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

Definition

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Alternative labels

• advertising account manager
• brand specialist
• advertising consultant
• advertising and promotional specialist
• advertising strategist
• advertising adviser
• strategic marketing specialist
• advertising advisor