af05383bb1
Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
62 lines
3.3 KiB
Markdown
62 lines
3.3 KiB
Markdown
---
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name: public-relations-officer
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description: "Occupational skill for the role 'public relations officer' (also: public affairs officer, public relations coordinator, communications officer, press secretary, public information officer, media coordinator). Use when the user asks for typical public relations officer work such as: Respond to requests for information from the media or designate an appropriate spokesperson or information source.; Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.; Confer with production or support personnel to produce or coordinate production of advertisements or promotions."
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---
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# Public Relations Officer
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Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
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## Core workflow
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1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.
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2. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
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3. Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
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4. Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
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5. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
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6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
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7. Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
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8. Coach client representatives in effective communication with the public or with employees.
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- advise on public image
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- advise on public relations
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- analyse external factors of companies
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- build trust
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- business communication
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- communication principles
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- conduct public presentations
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- corporate social responsibility
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- corporate sustainability
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- develop communications strategies
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- develop digital content
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- develop public relations strategies
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- digital communication and collaboration
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- diplomatic principles
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- draft press releases
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## Hot technologies
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- Salesforce software
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- Google Analytics
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- Adobe InDesign
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- Adobe Acrobat
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- Microsoft SharePoint
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- Microsoft Outlook
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- Adobe Creative Cloud software
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- Adobe Illustrator
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- Adobe Photoshop
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- Canva
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134), O*NET 30.3 (27-3031.00). See manifest.json for licensing/attribution.*
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