51 lines
1.8 KiB
Markdown
51 lines
1.8 KiB
Markdown
---
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name: advertising-copywriter
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description: "Occupational skill for the role 'advertising copywriter' (also: advertising strategist, copywriting consultant, commercial writer, creative copy, advertising writer, advertisement copywriter). Use when the user asks for typical advertising copywriter work such as: typical advertising copywriter responsibilities"
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---
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# Advertising Copywriter
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Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.
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## Core workflow
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## How to use this skill
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- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
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- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
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- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
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- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
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- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
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## Key competences (essential)
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- advertising techniques
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- apply grammar and spelling rules
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- brainstorm ideas
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- copyright legislation
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- create advertisements
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- develop creative ideas
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- develop digital content
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- follow a brief
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- identify customer's needs
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- meet expectations of target audience
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- product comprehension
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- write to a deadline
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## Hot technologies
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- Apple macOS
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- HubSpot software
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- IBM SPSS Statistics
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- Microsoft Excel
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- Microsoft Office software
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- Microsoft Outlook
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- Microsoft PowerPoint
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- Microsoft Project
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- Microsoft Word
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- Salesforce software
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---
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*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/b1ab3572-fa2f-4624-8eac-3c3d986d237b), O*NET 30.3 (41-3091.00, manual nearest match). See manifest.json for licensing/attribution.*
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