2.1 KiB
2.1 KiB
Competences — advertising copywriter
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/b1ab3572-fa2f-4624-8eac-3c3d986d237b).
Essential
- advertising techniques (knowledge)
- apply grammar and spelling rules (skill/competence)
- brainstorm ideas (skill/competence)
- copyright legislation (knowledge)
- create advertisements (skill/competence)
- develop creative ideas (skill/competence)
- develop digital content (skill/competence)
- follow a brief (skill/competence)
- identify customer's needs (skill/competence)
- meet expectations of target audience (skill/competence)
- product comprehension (knowledge)
- write to a deadline (skill/competence)
Optional
- analyse consumer buying trends (skill/competence)
- analyse cultural trends (skill/competence)
- apply desktop publishing techniques (skill/competence)
- conduct search engine optimisation (skill/competence)
- coordinate advertising campaigns (skill/competence)
- create storyboards (skill/competence)
- desktop publishing (knowledge)
- develop media strategy (skill/competence)
- draft press releases (skill/competence)
- evaluate advertising campaign (skill/competence)
- evaluate writings in response to feedback (skill/competence)
- give live presentation (skill/competence)
- lay out digital written content (skill/competence)
- manage budgets (skill/competence)
- perform market research (skill/competence)
- perform media outlets research (skill/competence)
- practice humour (skill/competence)
- printing techniques (knowledge)
- proofread text (skill/competence)
- social media marketing techniques (knowledge)
- types of media (knowledge)
- typography (knowledge)
- use word processing software (skill/competence)
Market evidence (job-ad analysis, 62 ads, as of 2026-07-08)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- copywriting — 48 %
- content creation — 26 %
Responsibilities
- copy creation — 19 %