skills-core/advertising-media-buyer
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advertising-media-buyer/references/ai-skills.md
skillfactor-pipeline 5e21b05e43 feat: advertising-media-buyer skill package v0.1.0
2026-08-15 14:40:18 +02:00

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External AI agent skills — advertising-media-buyer

Proven, publicly available AI agent skills mapped to this occupation. Nothing is copied from the sources: every entry is a name, a one-line summary and a link to the upstream skill package. Each section names its source repository, commit, license and retrieval date.

Tiers: core = the skill directly exercises a top market hard skill, tool or method (from gated job-ad evidence) or an essential ESCO competence of this occupation; adjacent = plausibly useful, secondary. Entries are capped at 12 per source and 80 in total per occupation (core first, strongest matches survive); everything beyond the caps is excluded and logged in the pipeline audit trail, not in this package.

Matched deterministically (ISCO group + title/competence keywords, tiered against market evidence + ESCO essentials) by pipeline/p5_enrich_ai_skills.py on 2026-07-14.

Source: anthropics/skills

  • Repository: https://github.com/anthropics/skills (commit f6656c1, retrieved 2026-07-14)
  • License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
Skill Tier What it adds Upstream
slack-gif-creator core Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. source
docx adjacent Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … source
brand-guidelines adjacent Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. source
pdf adjacent Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … source
pptx adjacent Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … source

Source: wshobson/agents

Skill Tier What it adds Upstream
content-marketer (agent) core Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … source
social-publishing core Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … source
search-specialist (agent) core Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … source
seo-meta-optimizer (agent) core Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. source
seo-content-planner (agent) adjacent Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. source
seo-cannibalization-detector (agent) adjacent Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. source
seo-keyword-strategist (agent) adjacent Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. source
seo-structure-architect (agent) adjacent Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. source
brand-landingpage adjacent Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … source
seo-authority-builder (agent) adjacent Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. source
seo-content-auditor (agent) adjacent Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. source
seo-content-refresher (agent) adjacent Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. source

Source: realkimbarrett/advertising-skills

Skill Tier What it adds Upstream
ad-angle-multiplier core Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". source
full-funnel-campaign-orchestrator adjacent Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". source
performance-diagnosis adjacent Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". source
conversion-path-builder adjacent Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". source
scroll-stopping-creative adjacent Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". source
mechanism-builder adjacent Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". source

Source: ConardLi/garden-skills

Skill Tier What it adds Upstream
kb-retriever adjacent 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 source

Source: a5c-ai/babysitter

Skill Tier What it adds Upstream
digital-advertising core Plan and optimize digital advertising campaigns across Google, Meta, programmatic, and social channels — targeting, bidding, and attribution. source

Source: AgriciDaniel/claude-ads

Skill Tier What it adds Upstream
ads-audit core Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, … source
ads core Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, … source
ads-plan core Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media … source
ads-microsoft core Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience … source
ads-google core Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for … source
ads-reddit core Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, … source
ads-linkedin core Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, … source

Source: alirezarezvani/claude-code-skill-factory

Skill Tier What it adds Upstream
social-media-analyzer core Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions source

Source: alirezarezvani/claude-skills

Skill Tier What it adds Upstream
paid-ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … source

Source: browser-act/skills

Skill Tier What it adds Upstream
google-maps-contact-extract core Extracts business contact details from Google Maps search results and place detail pages, then visits each business website to collect emails, phone numbers, and social media profiles (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, … source

Source: davepoon/buildwithclaude

Skill Tier What it adds Upstream
ops-marketing core Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. source

Source: davila7/claude-code-templates

Skill Tier What it adds Upstream
paid-ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' … source
executing-marketing-campaigns core Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. source

Source: gitroomhq/postiz-agent

Skill Tier What it adds Upstream
postiz core Postiz is a tool to schedule social media and chat posts to 28+ channels X, LinkedIn, LinkedIn Page, Reddit, Instagram, Facebook Page, Threads, YouTube, Google My Business, TikTok, Pinterest, Dribbble, Discord, Slack, Kick, Twitch, … source

Source: gooseworks-ai/goose-skills

Skill Tier What it adds Upstream
ad-campaign-analyzer core Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget … source
meta-ads-campaign-builder core End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. … source

Source: indranilbanerjee/digital-marketing-pro

Skill Tier What it adds Upstream
paid-advertising core Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization. source

Source: infrasity-labs/dev-gtm-claude-skills

Skill Tier What it adds Upstream
ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … source

Source: jeremylongshore/claude-code-plugins-plus-skills

Skill Tier What it adds Upstream
find-marketing-agency core Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … source

Source: mohitagw15856/pm-claude-skills

Skill Tier What it adds Upstream
paid-acquisition-plan core Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … source

Source: nexscope-ai/eCommerce-Skills

Skill Tier What it adds Upstream
tiktok-shop-ads core TikTok Shop advertising strategy and campaign management. Product Shopping Ads, Video Shopping Ads, Live Shopping Ads, bidding optimization, and performance tracking. Use when the user asks about TikTok Shop advertising, paid ads, campaign … source
ecommerce-ppc-strategy-planner core Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and … source

Source: nowork-studio/NotFair

Skill Tier What it adds Upstream
meta-ads core Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad … source
google-ads core Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of … source

Source: nowork-studio/notfair-plugin

Skill Tier What it adds Upstream
meta-ads core Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad … source
paid-ads core Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, TikTok, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad … source
google-ads core Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of … source
paid-ads-setup core Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, or LinkedIn Ads, refreshing brand context, or preparing an agent to work on ads safely. source
paid-ads-amazon core Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports. source

Source: vibeeval/vibecosystem

Skill Tier What it adds Upstream
content-strategy core Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning source

Source: google/skills

Skill Tier What it adds Upstream
google-mobile-ads-get-started core Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … source
workload-manager-basics core Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … source
google-ads-api-mcp-setup core Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … source
google-ads-api-quickstart core Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … source
google-mobile-ads-android-migrate-to-next-gen core Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … source
google-mobile-ads-banner core Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. source
google-mobile-ads-interstitial core Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … source
google-mobile-ads-rewarded core Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … source

Source: coreyhaines31/marketingskills

Skill Tier What it adds Upstream
ads core When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … source
social core When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … source
community-marketing core Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … source
product-marketing core When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … source
free-tools core When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … source
seo-audit core When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my … source
ab-testing core When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," … source
lead-magnets core When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," … source
revops adjacent When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … source
ad-creative adjacent When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' … source
co-marketing adjacent When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … source
aso adjacent When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my … source

Source: resend/resend-skills

Skill Tier What it adds Upstream
resend-cli adjacent Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the resend CLI. … source
email-best-practices adjacent Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … source
resend adjacent Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … source
agent-email-inbox adjacent Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … source
react-email adjacent Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … source