2.0 KiB
2.0 KiB
Competences — advertising media buyer
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e).
Essential
- buy advertising space (skill/competence)
- copyright legislation (knowledge)
- develop professional network (skill/competence)
- digital media (knowledge)
- identify customer's needs (skill/competence)
- manage budgets (skill/competence)
- manage contracts (skill/competence)
- media planning (knowledge)
- meet expectations of target audience (skill/competence)
- negotiate terms with suppliers (skill/competence)
- present arguments persuasively (skill/competence)
- study sales levels of products (skill/competence)
- types of media (knowledge)
Optional
- advertising techniques (knowledge)
- analyse consumer buying trends (skill/competence)
- coordinate advertising campaigns (skill/competence)
- create media plan (skill/competence)
- create media schedule (skill/competence)
- demography (knowledge)
- develop online community plan (skill/competence)
- document interviews (skill/competence)
- draw conclusions from market research results (skill/competence)
- evaluate advertising campaign (skill/competence)
- interactive media (knowledge)
- manage online communications (skill/competence)
- marketing principles (knowledge)
- media studies (knowledge)
- monitor media industry research figures (skill/competence)
- negotiate buying conditions (skill/competence)
- perform media outlets research (skill/competence)
- polling techniques (knowledge)
- use analytics for commercial purposes (skill/competence)
Market evidence (job-ad analysis, 68 ads, as of 2026-07-08)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- data analysis — 69 %
- campaign optimization — 31 %
- media buying — 28 %
- budget management — 28 %
Responsibilities
- client communication — 21 %