Market evidence report — advertising-media-planner
Source: 57 real job ads (JSearch API, countries: us 57), extracted into the MSSQL evidence store; as of 2026-07-08.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
Seniority distribution
| Seniority |
Ads |
Share |
| mid |
34 |
60 % |
| junior |
16 |
28 % |
| n/a |
3 |
5 % |
| senior |
2 |
4 % |
| lead |
2 |
4 % |
Tools — full market ranking
| # |
Item |
Ads |
Share |
| 1 |
Microsoft Excel |
11 |
19 % |
| 2 |
Facebook |
8 |
14 % |
| 3 |
Google Ads |
7 |
12 % |
| 4 |
Instagram |
7 |
12 % |
| 5 |
LinkedIn / LinkedIn Recruiter |
7 |
12 % |
| 6 |
Microsoft PowerPoint |
7 |
12 % |
| 7 |
Google Analytics |
6 |
11 % |
| 8 |
TikTok |
5 |
9 % |
| 9 |
ComScore |
4 |
7 % |
| 10 |
Adobe Photoshop |
3 |
5 % |
| 11 |
Canva |
3 |
5 % |
| 12 |
DV360 |
3 |
5 % |
| 13 |
Hootsuite |
3 |
5 % |
| 14 |
Kantar |
3 |
5 % |
| 15 |
The Trade Desk |
3 |
5 % |
| 16 |
YouTube |
3 |
5 % |
Hard skills — full market ranking
| # |
Item |
Ads |
Share |
| 1 |
data analysis |
32 |
56 % |
| 2 |
media planning |
28 |
49 % |
| 3 |
campaign management |
9 |
16 % |
| 4 |
budget management |
7 |
12 % |
| 5 |
campaign optimization |
7 |
12 % |
| 6 |
media buying |
7 |
12 % |
| 7 |
campaign execution |
6 |
11 % |
| 8 |
digital media planning |
6 |
11 % |
| 9 |
social media management |
6 |
11 % |
| 10 |
campaign analysis |
5 |
9 % |
| 11 |
content creation |
5 |
9 % |
| 12 |
digital marketing |
5 |
9 % |
| 13 |
reporting |
5 |
9 % |
| 14 |
audience targeting |
4 |
7 % |
| 15 |
graphic design |
4 |
7 % |
| 16 |
media strategy |
4 |
7 % |
| 17 |
budget allocation |
3 |
5 % |
| 18 |
lead generation |
3 |
5 % |
| 19 |
market research |
3 |
5 % |
| 20 |
project management |
3 |
5 % |
| 21 |
research |
3 |
5 % |
| 22 |
rfp development |
3 |
5 % |
| 23 |
strategic thinking |
3 |
5 % |
Methods — full market ranking
| # |
Item |
Ads |
Share |
| 1 |
programmatic advertising |
6 |
11 % |
| 2 |
full-funnel marketing |
3 |
5 % |
Responsibilities — full market ranking
| # |
Item |
Ads |
Share |
| 1 |
media plan development |
11 |
19 % |
| 2 |
campaign execution |
6 |
11 % |
| 3 |
client communication |
6 |
11 % |
| 4 |
budget management |
5 |
9 % |
| 5 |
content creation |
5 |
9 % |
| 6 |
data analysis |
4 |
7 % |
| 7 |
performance analysis |
4 |
7 % |
| 8 |
audience engagement |
3 |
5 % |
| 9 |
campaign management |
3 |
5 % |
| 10 |
campaign monitoring |
3 |
5 % |
| 11 |
campaign optimization |
3 |
5 % |
| 12 |
campaign planning |
3 |
5 % |
| 13 |
community engagement |
3 |
5 % |
| 14 |
invoice reconciliation |
3 |
5 % |
| 15 |
performance monitoring |
3 |
5 % |
| 16 |
performance reporting |
3 |
5 % |
Job title variants in the market
| Title |
Ads |
| Media Planner |
7 |
| Associate Media Planner |
4 |
| Social Media Coordinator |
3 |
| Digital Media Planner |
2 |
| Account Supervisor - Media Planning & Buying |
1 |
| Advertising Assistant |
1 |
| Assistant Media Planner |
1 |
| Assistant Planner, Social Media |
1 |
| Associate, Media Planner- Hispanic Media (copy) |
1 |
| Communications Specialist – Public Relations |
1 |
| Coordinator, Social Media Community Engagement |
1 |
| DC Events Marketing Coordinator |
1 |
| Digital Marketing Manager |
1 |
| Digital Media Coordinator |
1 |
| Junior Institutional Media Planner – NBA Projects |
1 |
| Junior Marketing Media Planner |
1 |
| Junior Media Planner/Buyer |
1 |
| Manager, Integrated Media Planning |
1 |
| Marketing Manager - Marketing & Communications |
1 |
| Marketing Specialist |
1 |
| Media Planner (full-time remote) |
1 |
| Media Planner (Strategy & Planning) |
1 |
| Media Planner, Brand Partnerships |
1 |
| Media Planner/Buyer |
1 |
| Media Planner; B2B |
1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
