advertising-media-planner/references/profile.md

Occupation profile — advertising media planner

• ESCO URI: http://data.europa.eu/esco/occupation/b55718eb-e8ff-4485-8ad0-bbac32cbd77b
• ESCO code: 2431.10.1
• ISCO-08 group: 2431 — Advertising and marketing professionals

Description (ESCO)

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Definition

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Alternative labels

• media coordinator
• media manager
• junior media planner
• media planner
• digital media planner
• senior media planner
• media planning expert
• media planning strategist
• media planning executive
• media planner/buyer
• media planning manager