skills-core/advertising-sales-agent
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Competences — advertising sales agent

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/f5332f2d-3119-4194-8b5c-d0a5d97f55ef).

Essential

  • advertising techniques (knowledge)
  • advise on merchandise features (skill/competence)
  • answer requests for quotation (skill/competence)
  • characteristics of products (knowledge)
  • characteristics of services (knowledge)
  • communicate with customers (skill/competence)
  • contact customers (skill/competence)
  • customer relationship management (knowledge)
  • deliver a sales pitch (skill/competence)
  • demonstrate motivation for sales (skill/competence)
  • ensure client orientation (skill/competence)
  • ensure compliance with legal requirements (skill/competence)
  • ensure compliance with purchasing and contracting regulations (skill/competence)
  • guarantee customer satisfaction (skill/competence)
  • implement customer follow-up (skill/competence)
  • implement sales strategies (skill/competence)
  • keep records of customer interaction (skill/competence)
  • keep records on sales (skill/competence)
  • produce sales reports (skill/competence)
  • prospect new customers (skill/competence)
  • record customers' personal data (skill/competence)
  • respond to customers' inquiries (skill/competence)
  • sales promotion techniques (knowledge)
  • sales strategies (knowledge)
  • types of media (knowledge)
  • use customer relationship management software (skill/competence)

Optional

  • apply social media marketing (skill/competence)
  • apply technical communication skills (skill/competence)
  • carry out sales analysis (skill/competence)
  • develop media strategy (skill/competence)
  • develop promotional tools (skill/competence)
  • media formats (knowledge)
  • media planning (knowledge)
  • monitor after sales records (skill/competence)
  • monitor media industry research figures (skill/competence)
  • outdoor advertising (knowledge)
  • perform media outlets research (skill/competence)
  • provide advertisement samples (skill/competence)
  • stay up to date with social media (skill/competence)
  • work with advertising professionals (skill/competence)

Market evidence (job-ad analysis, 61 ads, as of 2026-07-08)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

Hard skills

  • sales — 49 %
  • lead generation — 23 %
  • prospecting — 20 %
  • business development — 20 %