2.5 KiB
2.5 KiB
Competences — advertising specialist
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a).
Essential
- advertising techniques (knowledge)
- brainstorm ideas (skill/competence)
- copyright legislation (knowledge)
- develop creative ideas (skill/competence)
- develop digital content (skill/competence)
- develop professional network (skill/competence)
- give live presentation (skill/competence)
- identify customer's needs (skill/competence)
- liaise with advertising agencies (skill/competence)
- perform market research (skill/competence)
- persuade clients with alternatives (skill/competence)
- receive appropriate permissions for use of recorded audiovisual examples (skill/competence)
Optional
- advise on market strategies (skill/competence)
- advise on public image (skill/competence)
- advise on public relations (skill/competence)
- analyse consumer buying trends (skill/competence)
- analyse cultural trends (skill/competence)
- approve advertising campaign (skill/competence)
- assist in developing marketing campaigns (skill/competence)
- brand marketing techniques (knowledge)
- collaborate in the development of marketing strategies (skill/competence)
- coordinate advertising campaigns (skill/competence)
- create advertisements (skill/competence)
- create media plan (skill/competence)
- define brand identity (skill/competence)
- develop media strategy (skill/competence)
- develop public relations strategies (skill/competence)
- draw conclusions from market research results (skill/competence)
- evaluate advertising campaign (skill/competence)
- examine advertisement layout (skill/competence)
- follow a brief (skill/competence)
- graphic design (knowledge)
- manage budgets (skill/competence)
- marketing principles (knowledge)
- media planning (knowledge)
- media studies (knowledge)
- meet expectations of target audience (skill/competence)
- monitor media industry research figures (skill/competence)
- perform media outlets research (skill/competence)
- public relations (knowledge)
- publishing market (knowledge)
- types of media (knowledge)
Market evidence (job-ad analysis, 58 ads, as of 2026-07-08)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- data analysis — 47 %
Responsibilities
- client communication — 21 %