2.5 KiB
2.5 KiB
Competences — creative director
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/d2db926b-8b14-4686-9c98-fb0dc3a38cbb).
Essential
- advertising techniques (knowledge)
- assess each stage of the creative process (skill/competence)
- brainstorm ideas (skill/competence)
- coordinate advertising campaigns (skill/competence)
- copyright legislation (knowledge)
- define creative components (skill/competence)
- desktop publishing (knowledge)
- examine advertisement layout (skill/competence)
- give live presentation (skill/competence)
- graphic design (knowledge)
- identify customer's needs (skill/competence)
- manage budgets (skill/competence)
- manage creative department (skill/competence)
- manage staff (skill/competence)
- manage workflow processes (skill/competence)
- meet expectations of target audience (skill/competence)
- provide input to collaborators to guide their work (skill/competence)
- select artwork developed by staff members (skill/competence)
Optional
- adobe creative suite (knowledge)
- analyse consumer buying trends (skill/competence)
- analyse cultural trends (skill/competence)
- apply desktop publishing techniques (skill/competence)
- approve advertising campaign (skill/competence)
- CAD software (knowledge)
- create advertisements (skill/competence)
- create media plan (skill/competence)
- design management (knowledge)
- develop media strategy (skill/competence)
- evaluate advertising campaign (skill/competence)
- manage the handling of promotional materials (skill/competence)
- media planning (knowledge)
- perform market research (skill/competence)
- perform media outlets research (skill/competence)
- perform project management (skill/competence)
- receive actors' resumes (skill/competence)
- recruit employees (skill/competence)
- train employees (skill/competence)
- types of media (knowledge)
- use CAD software (skill/competence)
Market evidence (job-ad analysis, 28 ads, as of 2026-07-10)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- creative direction — 36 %
- brand strategy — 21 %
- campaign development — 21 %
- creative strategy — 21 %
- project management — 21 %
- creative leadership — 18 %
Responsibilities
- creative direction — 21 %
- team leadership — 18 %