feat: destination-manager skill package v0.1.0

2026-08-14 16:23:10 +02:00
commit b2077a7c49
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--- a/PROVENANCE.md
+++ b/PROVENANCE.md
@@ -0,0 +1,31 @@
+# Data provenance — destination-manager
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — destination-manager
+    "ESCO (occupation & competences)" : 58
+    "O*NET (tasks & tools)" : 194
+    "Job boards (market evidence)" : 86
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 159
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 58 | 11.5 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 194 | 38.4 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 86 | 17.0 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 1.6 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 159 | 31.5 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).
--- a/SKILL.md
+++ b/SKILL.md
@@ -0,0 +1,53 @@
+---
+name: destination-manager
+description: "Occupational skill for the role 'destination manager' (also: destination development manager, organisation manager, destination marketing manager, destination management organisation (DMO) manager, tourism strategy manager). Use when the user asks for typical destination manager work such as: typical destination manager responsibilities"
+---
+
+# Destination Manager
+
+Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
+
+## Core workflow
+
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- apply strategic thinking
+- assess an area as a tourism destination
+- build a network of suppliers in tourism
+- build a strategic marketing plan for destination management
+- build business relationships
+- comply with food safety and hygiene
+- coordinate efforts of stakeholders for destination promotion
+- coordinate public-private partnerships in tourism
+- develop inclusive communication material
+- educate on sustainable tourism
+- engage local communities in the management of natural protected areas
+- execute marketing plan
+- geographical areas relevant to tourism
+- lead the brand strategic planning process
+- local area tourism industry
+
+## Hot technologies
+
+- Adobe Acrobat
+- Adobe After Effects
+- Adobe Creative Cloud software
+- Adobe Illustrator
+- Adobe InDesign
+- Adobe Photoshop
+- Amazon Redshift
+- Amazon Web Services AWS software
+- Apache Cassandra
+- Apache Hadoop
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff), O*NET 30.3 (11-2021.00, manual nearest match). See manifest.json for licensing/attribution.*
--- a/manifest.json
+++ b/manifest.json
@@ -0,0 +1,244 @@
+{
+  "name": "destination-manager",
+  "title": "destination manager",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff",
+    "esco_code": "1221.3.1",
+    "isco_group": "1221",
+    "onet_soc": "11-2021.00",
+    "crosswalk_match": "manual nearest via ISCO 1221 (Marketing Managers)"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 0,
+    "dwas": 0,
+    "skills_essential": 37,
+    "skills_optional": 20,
+    "software": 0
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "wshobson/agents": {
+        "repo": "https://github.com/wshobson/agents",
+        "commit": "6fd3247",
+        "license": "MIT (c) Seth Hobson",
+        "skills": 12
+      },
+      "google/skills": {
+        "repo": "https://github.com/google/skills",
+        "commit": "b15f327",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 12
+      },
+      "realkimbarrett/advertising-skills": {
+        "repo": "https://github.com/realkimbarrett/advertising-skills",
+        "commit": "45f4a4a",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 5
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 5
+      },
+      "infrasity-labs/dev-gtm-claude-skills": {
+        "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
+        "commit": "02cfefb",
+        "license": "MIT",
+        "skills": 4
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 7
+      },
+      "ognjengt/founder-skills": {
+        "repo": "https://github.com/ognjengt/founder-skills",
+        "commit": "a45931c",
+        "license": "MIT",
+        "skills": 1
+      },
+      "wondelai/skills": {
+        "repo": "https://github.com/wondelai/skills",
+        "commit": "326b380",
+        "license": "MIT",
+        "skills": 1
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 1
+      },
+      "alirezarezvani/claude-skills": {
+        "repo": "https://github.com/alirezarezvani/claude-skills",
+        "commit": "0241f43",
+        "license": "MIT",
+        "skills": 3
+      },
+      "AgriciDaniel/claude-seo": {
+        "repo": "https://github.com/AgriciDaniel/claude-seo",
+        "commit": "6cf1ea9",
+        "license": "MIT",
+        "skills": 1
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 4
+      },
+      "JasonColapietro/suede-creator-skills": {
+        "repo": "https://github.com/JasonColapietro/suede-creator-skills",
+        "commit": "0dc2aef",
+        "license": "MIT",
+        "skills": 1
+      },
+      "a5c-ai/babysitter": {
+        "repo": "https://github.com/a5c-ai/babysitter",
+        "commit": "44a5d58b",
+        "license": "MIT",
+        "skills": 1
+      },
+      "ferdinandobons/startup-skill": {
+        "repo": "https://github.com/ferdinandobons/startup-skill",
+        "commit": "a5f97c3",
+        "license": "MIT",
+        "skills": 1
+      },
+      "nexu-io/open-design": {
+        "repo": "https://github.com/nexu-io/open-design",
+        "commit": "4b66023",
+        "license": "Apache-2.0",
+        "skills": 3
+      },
+      "BrianRWagner/ai-marketing-skills": {
+        "repo": "https://github.com/BrianRWagner/ai-marketing-skills",
+        "commit": "f36b34f",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "BrianRWagner/ai-marketing-claude-code-skills": {
+        "repo": "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
+        "commit": "f36b34f",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "AIDevGTM/gtm-cofounder": {
+        "repo": "https://github.com/AIDevGTM/gtm-cofounder",
+        "commit": "627d901",
+        "license": "MIT",
+        "skills": 1
+      },
+      "rampstackco/claude-skills": {
+        "repo": "https://github.com/rampstackco/claude-skills",
+        "commit": "bc6d961",
+        "license": "MIT",
+        "skills": 1
+      },
+      "vibeeval/vibecosystem": {
+        "repo": "https://github.com/vibeeval/vibecosystem",
+        "commit": "cea9462",
+        "license": "MIT",
+        "skills": 1
+      },
+      "affaan-m/everything-claude-code": {
+        "repo": "https://github.com/affaan-m/everything-claude-code",
+        "commit": "ed38744",
+        "license": "MIT",
+        "skills": 1
+      },
+      "ohad6k/emulo": {
+        "repo": "https://github.com/ohad6k/emulo",
+        "commit": "ee8afe0",
+        "license": "MIT",
+        "skills": 1
+      },
+      "serejaris/personal-corp-skills": {
+        "repo": "https://github.com/serejaris/personal-corp-skills",
+        "commit": "b517d36",
+        "license": "MIT",
+        "skills": 1
+      },
+      "serejaris/personal-corp-os": {
+        "repo": "https://github.com/serejaris/personal-corp-os",
+        "commit": "9d3660e",
+        "license": "MIT",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 60,
+      "adjacent": 20
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 58,
+      "onet": 194,
+      "jobads": 86,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 159,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 11.5,
+      "onet": 38.4,
+      "jobads": 17.0,
+      "wiki_ai": 0.0,
+      "anthropic": 1.6,
+      "ai_skills": 31.5,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}
--- a/references/ai-skills.md
+++ b/references/ai-skills.md
@@ -0,0 +1,330 @@
+# External AI agent skills — destination-manager
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
+| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
+| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+
+## Source: wshobson/agents
+
+- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
+- License: MIT (c) Seth Hobson
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
+| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
+| `seo-content-writer (agent)` | core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
+| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
+| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |
+| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
+| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
+| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
+| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
+| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
+| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
+| `brand-landingpage` | adjacent | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) |
+
+## Source: realkimbarrett/advertising-skills
+
+- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
+| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
+| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
+| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
+| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
+
+## Source: a5c-ai/babysitter
+
+- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-automation` | core | Build and manage marketing automation workflows — lead nurturing, email sequences, CRM integration, and multi-channel campaign orchestration. | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/marketing-automation) |
+
+## Source: affaan-m/everything-claude-code
+
+- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) |
+
+## Source: AgriciDaniel/claude-seo
+
+- Repository: [https://github.com/AgriciDaniel/claude-seo](https://github.com/AgriciDaniel/claude-seo) (commit `6cf1ea9`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/AgriciDaniel/claude-seo/tree/6cf1ea9/skills/seo-plan) |
+
+## Source: AIDevGTM/gtm-cofounder
+
+- Repository: [https://github.com/AIDevGTM/gtm-cofounder](https://github.com/AIDevGTM/gtm-cofounder) (commit `627d901`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `founder-led-content` | core | Build authority by teaching the problem space, not announcing features. Use when the founder finds \"marketing\" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that … | [source](https://github.com/AIDevGTM/gtm-cofounder/tree/627d901/skills/14-founder-led-content) |
+
+## Source: alirezarezvani/claude-skills
+
+- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/ceo-advisor) |
+| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) |
+| `social-media-manager` | core | When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/social-media-manager) |
+
+## Source: BrianRWagner/ai-marketing-claude-code-skills
+
+- Repository: [https://github.com/BrianRWagner/ai-marketing-claude-code-skills](https://github.com/BrianRWagner/ai-marketing-claude-code-skills) (commit `f36b34f`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-principles` | core | Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," … | [source](https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/f36b34f/marketing-principles) |
+
+## Source: BrianRWagner/ai-marketing-skills
+
+- Repository: [https://github.com/BrianRWagner/ai-marketing-skills](https://github.com/BrianRWagner/ai-marketing-skills) (commit `f36b34f`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-principles` | core | Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," … | [source](https://github.com/BrianRWagner/ai-marketing-skills/tree/f36b34f/marketing-principles) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+| `free-tool-strategy` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/free-tool-strategy) |
+| `product-strategist` | core | Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/product-strategist) |
+| `notion-template-business` | core | Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue. Use … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/productivity/notion-template-business) |
+| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Includes strategy analyzer, financial scenario modeling, board governance frameworks, and investor relations playbooks. … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/ceo-advisor) |
+| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
+| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-ideas) |
+
+## Source: ferdinandobons/startup-skill
+
+- Repository: [https://github.com/ferdinandobons/startup-skill](https://github.com/ferdinandobons/startup-skill) (commit `a5f97c3`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `startup-design` | core | Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup … | [source](https://github.com/ferdinandobons/startup-skill/tree/a5f97c3/startup-design) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) |
+
+## Source: infrasity-labs/dev-gtm-claude-skills
+
+- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/community-marketing) |
+| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/seo-plan) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/free-tools) |
+| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/marketing-ideas) |
+
+## Source: JasonColapietro/suede-creator-skills
+
+- Repository: [https://github.com/JasonColapietro/suede-creator-skills](https://github.com/JasonColapietro/suede-creator-skills) (commit `0dc2aef`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `suede-marketing-plan` | core | Suede-affiliated comprehensive marketing planning across acquisition, activation, retention, referral, and revenue, sized to the actual team, budget, evidence, and stage. Use when the user needs a 90-day plan, 12-month roadmap, growth … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-marketing-plan) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-one-page-marketing) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `go-to-market-planner` | core | Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-delivery/skills/go-to-market-planner) |
+| `marketing-funnel-plan` | core | Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/marketing-funnel-plan) |
+| `lifecycle-crm-plan` | core | Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/lifecycle-crm-plan) |
+| `partnership-proposal` | core | Write a B2B partnership proposal or business case. Use when asked to write a partnership proposal, draft a partnership brief, structure a co-marketing proposal, or create a business case for a strategic partnership. Produces a structured … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-sales/skills/partnership-proposal) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
+| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
+| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
+| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
+| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
+
+## Source: nexu-io/open-design
+
+- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `deck-guizang-editorial` | core | Open Design's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder. | [source](https://github.com/nexu-io/open-design/tree/4b66023/plugins/_official/examples/deck-guizang-editorial) |
+| `magazine-web-ppt` | core | For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/guizang-ppt) |
+| `html-ppt-zhangzara-coral` | core | Open Design's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-zhangzara-coral) |
+
+## Source: ognjengt/founder-skills
+
+- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `strategic-planning` | core | Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/strategic-planning) |
+
+## Source: ohad6k/emulo
+
+- Repository: [https://github.com/ohad6k/emulo](https://github.com/ohad6k/emulo) (commit `ee8afe0`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `work` | core | Use for execution, debugging, verification, planning, and shipping when the user's Emulo working profile should guide the task. Do not use for design/UI/UX work, marketing or social writing, or Emulo setup/mining. | [source](https://github.com/ohad6k/emulo/tree/ee8afe0/skills/work) |
+
+## Source: rampstackco/claude-skills
+
+- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/content-strategy) |
+
+## Source: serejaris/personal-corp-os
+
+- Repository: [https://github.com/serejaris/personal-corp-os](https://github.com/serejaris/personal-corp-os) (commit `9d3660e`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-os/tree/9d3660e/skills/ceo-council) |
+
+## Source: serejaris/personal-corp-skills
+
+- Repository: [https://github.com/serejaris/personal-corp-skills](https://github.com/serejaris/personal-corp-skills) (commit `b517d36`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-skills/tree/b517d36/skills/ceo-council) |
+
+## Source: vibeeval/vibecosystem
+
+- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
+
+## Source: wondelai/skills
+
+- Repository: [https://github.com/wondelai/skills](https://github.com/wondelai/skills) (commit `326b380`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/wondelai/skills/tree/326b380/one-page-marketing) |
+
+## Source: google/skills
+
+- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
+| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
+| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
+| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
+| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
+| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
+| `copywriting` | core | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copywriting) |
+| `cro` | core | When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/cro) |
+| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
+| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) |
+| `ab-testing` | core | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ab-testing) |
--- a/references/market.md
+++ b/references/market.md
@@ -0,0 +1,65 @@
+# Market evidence report — destination-manager
+
+Source: **7 real job ads** (JSearch API, countries: us 7), extracted into the MSSQL evidence store; as of 2026-07-11.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| mid | 7 | 100 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | data analysis | 3 | 43 % |
+| 2 | project management | 3 | 43 % |
+| 3 | tourism development | 3 | 43 % |
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Regional breakdown
+
+> **Corpus note:** 7 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+**Insufficient evidence** — 7 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### UK (gb)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| Destination Development Manager | 1 |
+| Director of Economic Development and Tourism | 1 |
+| Existing Industry/Tourism Development Manager Franklin | 1 |
+| Industry & Tourism Development Manager | 1 |
+| Remote Destination Development Manager - Regional Tourism | 1 |
+| Talbot County – Director of Economic Development and Tourism | 1 |
+| Tourism Specialist | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
--- a/references/profile.md
+++ b/references/profile.md
@@ -0,0 +1,21 @@
+# Occupation profile — destination manager
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff
+- **ESCO code:** 1221.3.1
+- **ISCO-08 group:** 1221 — Sales and marketing managers
+
+## Description (ESCO)
+
+Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- destination development manager
+- organisation manager
+- destination marketing manager
+- destination management organisation (DMO) manager
+- tourism strategy manager
--- a/references/skills.md
+++ b/references/skills.md
@@ -0,0 +1,148 @@
+# Competences — destination manager
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff).
+
+## Essential
+
+- **apply strategic thinking** (skill/competence)
+- **assess an area as a tourism destination** (skill/competence)
+- **build a network of suppliers in tourism** (skill/competence)
+- **build a strategic marketing plan for destination management** (skill/competence)
+- **build business relationships** (skill/competence)
+- **comply with food safety and hygiene** (skill/competence)
+- **coordinate efforts of stakeholders for destination promotion** (skill/competence)
+- **coordinate public-private partnerships in tourism** (skill/competence)
+- **develop inclusive communication material** (skill/competence)
+- **educate on sustainable tourism** (skill/competence)
+- **engage local communities in the management of natural protected areas** (skill/competence)
+- **execute marketing plan** (skill/competence)
+- **geographical areas relevant to tourism** (knowledge)
+- **lead the brand strategic planning process** (skill/competence)
+- **local area tourism industry** (knowledge)
+- **manage budgets** (skill/competence)
+- **manage conservation of natural and cultural heritage** (skill/competence)
+- **manage distribution of destination promotional materials** (skill/competence)
+- **manage production of destination promotional materials** (skill/competence)
+- **manage staff** (skill/competence)
+- **manage visitor flows in natural protected areas** (skill/competence)
+- **market analysis** (knowledge)
+- **measure sustainability of tourism activities** (skill/competence)
+- **oversee the design of touristic publications** (skill/competence)
+- **oversee the printing of touristic publications** (skill/competence)
+- **perform market research** (skill/competence)
+- **plan digital marketing** (skill/competence)
+- **plan measures to safeguard cultural heritage** (skill/competence)
+- **plan measures to safeguard natural protected areas** (skill/competence)
+- **recruit employees** (skill/competence)
+- **sales strategies** (knowledge)
+- **select optimal distribution channel** (skill/competence)
+- **set up pricing strategies** (skill/competence)
+- **supervise crew** (skill/competence)
+- **support community-based tourism** (skill/competence)
+- **support local tourism** (skill/competence)
+- **tourist resources of a destination for further development** (knowledge)
+
+## Optional
+
+- augmented reality (knowledge)
+- coordinate operational activities (skill/competence)
+- create annual marketing budget (skill/competence)
+- deliver presentations on tourism (skill/competence)
+- design press kit for media (skill/competence)
+- develop strategies for accessibility (skill/competence)
+- develop tourist information materials (skill/competence)
+- develop working procedures (skill/competence)
+- ecotourism (knowledge)
+- improve customer traveling experiences with augmented reality (skill/competence)
+- maintain relationship with suppliers (skill/competence)
+- manage contracts (skill/competence)
+- manage yield (skill/competence)
+- measure customer feedback (skill/competence)
+- promote virtual reality travelling experiences (skill/competence)
+- report touristic facts (skill/competence)
+- self-service technologies in tourism (knowledge)
+- train employees (skill/competence)
+- use e-tourism platforms (skill/competence)
+- virtual reality (knowledge)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 7 ads, as of 2026-07-11)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- data analysis — **43 %**
+- project management — **43 %**
+- tourism development — **43 %**
+- strategic planning — **29 %**
+- marketing strategy — **29 %**
+- economic development — **29 %**
+- economic impact analysis — **29 %**
+- grant writing — **29 %**
+- budget preparation — **29 %**
+- business retention — **29 %**
+- community development — **14 %**
+- commercial real estate — **14 %**
+- content creation — **14 %**
+- hospitality recruitment — **14 %**
+- economic development planning — **14 %**
+- cooperative marketing — **14 %**
+- marketing strategy development — **14 %**
+- digital marketing — **14 %**
+- market research — **14 %**
+- marketing — **14 %**
+- marketing assistance — **14 %**
+- product development — **14 %**
+- tourism strategy development — **14 %**
+- technical assistance — **14 %**
+
+### Methods
+
+- strategic planning — **29 %**
+- public relations — **29 %**
+- stakeholder collaboration — **14 %**
+- sustainable tourism practices — **14 %**
+- project planning — **14 %**
+- value development — **14 %**
+- goal setting — **14 %**
+- community engagement — **14 %**
+- community outreach — **14 %**
+- community visioning — **14 %**
+- business recruitment — **14 %**
+- business expansion program — **14 %**
+
+### Responsibilities
+
+- budget management — **29 %**
+- business support — **29 %**
+- contract coordination — **29 %**
+- industry connection — **29 %**
+- legislation monitoring — **29 %**
+- department operation management — **29 %**
+- tourism development — **29 %**
+- marketing material preparation — **29 %**
+- marketing assistance — **14 %**
+- marketing campaign management — **14 %**
+- stakeholder collaboration — **14 %**
+- program development — **14 %**
+- partnership building — **14 %**
+- presentation delivery — **14 %**
+- tourism initiative coordination — **14 %**
+- tourism initiative creation — **14 %**
+- tourism program development — **14 %**
+- visitor experience enhancement — **14 %**
+- tourism strategy implementation — **14 %**
+- county profile enhancement — **14 %**
+- data reporting — **14 %**
+- local attraction promotion — **14 %**
+- grant opportunity identification — **14 %**
+- existing business retention — **14 %**
+- commission management — **14 %**
+- business facilitation — **14 %**
+- business guidance — **14 %**
+- business collaboration — **14 %**
+- business expansion — **14 %**
+
+<!-- market-evidence -->
--- a/references/tasks.md
+++ b/references/tasks.md
@@ -0,0 +1,48 @@
+# Tasks & work activities — destination manager
+
+Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
+
+## Task statements
+
+- **[Supplemental]** Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
+- **[Supplemental]** Develop business cases for environmental marketing strategies.
+- **[Supplemental]** Integrate environmental information into product or company marketing strategies, policies, or activities.
+- **[Supplemental]** Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
+- **[Core]** Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
+- **[Core]** Develop pricing strategies, balancing firm objectives and customer satisfaction.
+- **[Core]** Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
+- **[Core]** Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
+- **[Core]** Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
+- **[Core]** Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+- **[Core]** Consult with product development personnel on product specifications, such as design, color, or packaging.
+- **[Core]** Compile lists describing product or service offerings.
+- **[Core]** Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+- **[Supplemental]** Select products or accessories to be displayed at trade or special production shows.
+- **[Core]** Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+- **[Core]** Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
+- **[Supplemental]** Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
+- **[Core]** Initiate market research studies, or analyze their findings.
+- **[Supplemental]** Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
+- **[Supplemental]** Conduct economic or commercial surveys to identify potential markets for products or services.
+
+## Detailed work activities
+
+- Advise others on business or operational matters.
+- Analyze data to inform operational decisions or activities.
+- Analyze forecasting data to improve business decisions.
+- Analyze market research data.
+- Compile operational data.
+- Conduct opinion surveys or needs assessments.
+- Confer with organizational members to accomplish work activities.
+- Coordinate special events or programs.
+- Determine pricing or monetary policies.
+- Develop marketing plans or strategies for environmental initiatives.
+- Develop marketing plans or strategies.
+- Develop sustainable organizational policies or practices.
+- Direct sales, marketing, or customer service activities.
+- Estimate cost or material requirements.
+- Evaluate program effectiveness.
+- Monitor external affairs or events affecting business operations.
+- Negotiate contracts for transportation, distribution, or logistics services.
+- Recommend organizational process or policy changes.
+- Supervise employees.
--- a/references/tools.md
+++ b/references/tools.md
@@ -0,0 +1,175 @@
+# Tools & technology — destination manager
+
+Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers) — manual nearest-occupation mapping via ISCO group 1221; the official ESCO crosswalk has no entry for this ESCO occupation.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| Adobe Acrobat | Document management software | yes |
+| Adobe After Effects | Video creation and editing software | yes |
+| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
+| Adobe Illustrator | Graphics or photo imaging software | yes |
+| Adobe InDesign | Desktop publishing software | yes |
+| Adobe Photoshop | Graphics or photo imaging software | yes |
+| Amazon Redshift | Data base user interface and query software | yes |
+| Amazon Web Services AWS software | Data base user interface and query software | yes |
+| Apache Cassandra | Data base management system software | yes |
+| Apache Hadoop | Data base management system software | yes |
+| Apache Hive | Data base management system software | yes |
+| Apple macOS | Operating system software | yes |
+| Asana | Cloud-based data access and sharing software | yes |
+| Atlassian Confluence | Project management software | yes |
+| Atlassian JIRA | Content workflow software | yes |
+| C | Development environment software | yes |
+| Canva | Graphics or photo imaging software | yes |
+| Cascading style sheets CSS | Web platform development software | yes |
+| Elasticsearch | Data base management system software | yes |
+| Extensible markup language XML | Enterprise application integration software | yes |
+| Facebook | Web page creation and editing software | yes |
+| Figma | Graphical user interface development software | yes |
+| GitHub | Application server software | yes |
+| Google Analytics | Data mining software | yes |
+| Google Docs | Word processing software | yes |
+| Google Looker Analytics | Business intelligence and data analysis software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| Hypertext markup language HTML | Web platform development software | yes |
+| IBM SPSS Statistics | Analytical or scientific software | yes |
+| Intuit QuickBooks | Accounting software | yes |
+| JavaScript | Web platform development software | yes |
+| Marketo Marketing Automation | Sales and marketing software | yes |
+| Microsoft Access | Data base user interface and query software | yes |
+| Microsoft Azure software | Development environment software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Project | Project management software | yes |
+| Microsoft SharePoint | Document management software | yes |
+| Microsoft SQL Server | Data base user interface and query software | yes |
+| Microsoft Teams | Project management software | yes |
+| Microsoft Visio | Process mapping and design software | yes |
+| Microsoft Visual Basic | Development environment software | yes |
+| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
+| Microsoft Word | Word processing software | yes |
+| MySQL | Data base user interface and query software | yes |
+| NoSQL | Data base management system software | yes |
+| Oracle Database | Data base user interface and query software | yes |
+| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
+| Oracle PL/SQL | Data base management system software | yes |
+| PHP | Web platform development software | yes |
+| Python | Object or component oriented development software | yes |
+| R | Object or component oriented development software | yes |
+| Ruby | Development environment software | yes |
+| Salesforce software | Customer relationship management CRM software | yes |
+| SAP software | Enterprise resource planning ERP software | yes |
+| SAS | Analytical or scientific software | yes |
+| Slack | Cloud-based data access and sharing software | yes |
+| Splunk Enterprise | Cloud-based management software | yes |
+| Structured query language SQL | Data base user interface and query software | yes |
+| Swift | Object or component oriented development software | yes |
+| Tableau | Business intelligence and data analysis software | yes |
+| Teradata Database | Data base management system software | yes |
+| The MathWorks MATLAB | Analytical or scientific software | yes |
+| TikTok | Video creation and editing software | yes |
+| WordPress | Web page creation and editing software | yes |
+| Yardi software | Data base user interface and query software | yes |
+| Adobe Acrobat Reader | Document management software |  |
+| Adobe ActionScript | Development environment software |  |
+| Adobe Dreamweaver | Web page creation and editing software |  |
+| AdSense Tracker | Data base user interface and query software |  |
+| AEC Software FastTrack Schedule | Data base user interface and query software |  |
+| Airtable | Data base user interface and query software |  |
+| Apache Pig | Data base management system software |  |
+| Apache Solr | Data base management system software |  |
+| Apple Final Cut Pro | Video creation and editing software |  |
+| Apple Keynote | Presentation software |  |
+| Armand Morin MultiTrack Generator | Transaction server software |  |
+| Blackbaud The Raiser's Edge | Customer relationship management CRM software |  |
+| Citrix cloud computing software | Access software |  |
+| ClearEDGE | Data base user interface and query software |  |
+| Constant Contact | Customer relationship management CRM software |  |
+| Database reporting software | Data base reporting software |  |
+| Database software | Data base user interface and query software |  |
+| Databox | Data base user interface and query software |  |
+| Delphi Technology | Financial analysis software |  |
+| Dropbox | Cloud-based data access and sharing software |  |
+| Drupal | Web platform development software |  |
+| Dynamic hypertext markup language DHTML | Web platform development software |  |
+| Eko | Desktop communications software |  |
+| Evernote | Word processing software |  |
+| Extensible hypertext markup language XHTML | Web platform development software |  |
+| FileMaker Pro | Data base user interface and query software |  |
+| Flipgrid | Video creation and editing software |  |
+| Fund accounting software | Accounting software |  |
+| Google Ads | Sales and marketing software |  |
+| Google Drive | Cloud-based data access and sharing software |  |
+| Google Meet | Video conferencing software |  |
+| Google Slides | Presentation software |  |
+| IBM Cognos Impromptu | Business intelligence and data analysis software |  |
+| IBM Domino | Communications server software |  |
+| IBM InfoSphere DataStage | Enterprise application integration software |  |
+| IBM Notes | Electronic mail software |  |
+| IBM Power Systems software | Enterprise system management software |  |
+| Instagram | Web page creation and editing software |  |
+| JamBoard | Graphics or photo imaging software |  |
+| Jupyter Notebook | Object or component oriented development software |  |
+| Kapwing | Video creation and editing software |  |
+| LAMP Stack | Web platform development software |  |
+| LexisNexis | Information retrieval or search software |  |
+| LinkedIn | Web page creation and editing software |  |
+| LogMeIn GoToMeeting | Video conferencing software |  |
+| LogMeIn GoToWebinar | Network conferencing software |  |
+| Lyris HQ Web-Analytics Solution | Analytical or scientific software |  |
+| MarketSharp | Customer relationship management CRM software |  |
+| McAfee | Transaction security and virus protection software |  |
+| Mentimeter | Presentation software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+| Microsoft Publisher | Desktop publishing software |  |
+| Microsoft Visual Basic Scripting Edition VBScript | Development environment software |  |
+| MicroStrategy | Business intelligence and data analysis software |  |
+| Minitab | Analytical or scientific software |  |
+| Nearpod | Multi-media educational software |  |
+| Nedstat Sitestat | Analytical or scientific software |  |
+| NetSuite ERP | Enterprise resource planning ERP software |  |
+| NortonLifeLock cybersecurity software | Transaction security and virus protection software |  |
+| Online advertising reporting software | Analytical or scientific software |  |
+| Oracle Beehive | Expert system software |  |
+| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software |  |
+| Oracle E-Business Suite Financials | Financial analysis software |  |
+| Oracle Eloqua | Customer relationship management CRM software |  |
+| Oracle Fusion Applications | Enterprise resource planning ERP software |  |
+| Oracle Hyperion | Enterprise resource planning ERP software |  |
+| Oracle JavaServer Pages JSP | Web platform development software |  |
+| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |  |
+| Oracle Siebel Server Sync | Customer relationship management CRM software |  |
+| Padlet | Computer based training software |  |
+| QAD Marketing Automation | Customer relationship management CRM software |  |
+| Qlik Tech QlikView | Business intelligence and data analysis software |  |
+| Ruby on Rails | Web platform development software |  |
+| Sage SalesLogix | Customer relationship management CRM software |  |
+| Salesforce.com Salesforce CRM | Customer relationship management CRM software |  |
+| SAP Business Objects | Enterprise resource planning ERP software |  |
+| Screencastify | Video creation and editing software |  |
+| Screencast-O-Matic | Video creation and editing software |  |
+| SmugMug Flickr | Graphics or photo imaging software |  |
+| Social media sites | Web page creation and editing software |  |
+| Software as a service SaaS | Cloud-based data access and sharing software |  |
+| StataCorp Stata | Analytical or scientific software |  |
+| Tax software | Accounting software |  |
+| Web browser software | Internet browser software |  |
+| WeVideo | Video creation and editing software |  |
+| YouTube | Video creation and editing software |  |
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 7 ads, as of 2026-07-11)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Tools
+
+- design software — **29 %**
+- standard office software — **29 %**
+- Microsoft Office — **29 %**
+- tourism-related software — **14 %**
+
+<!-- market-evidence -->