ebusiness-manager/references/tasks.md

Tasks & work activities — eBusiness manager

Source: O*NET 30.3, occupation 13-1199.06 (Online Merchants).

Task statements

• [Core] Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
• [Core] Order or purchase merchandise to maintain optimal inventory levels.
• [Core] Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
• [Core] Determine and set product prices.
• [Core] Disclose merchant information and terms and policies of transactions in online or offline materials.
• [Core] Deliver e-mail confirmation of completed transactions and shipment.
• [Core] Create, manage, or automate orders or invoices, using order management or invoicing software.
• [Core] Create or maintain database of customer accounts.
• [Core] Collaborate with search engine shopping specialists to place marketing content in desired online locations.
• [Core] Cancel orders based on customer requests or inventory or delivery problems.
• [Core] Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
• [Core] Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
• [Core] Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
• [Core] Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
• [Core] Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
• [Core] Determine location for product listings to maximize exposure to online traffic.
• [Core] Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
• [Core] Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
• [Core] Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
• [Core] Receive and process payments from customers, using electronic transaction services.
• [Core] Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
• [Core] Purchase new or used items from online or physical sources for resale via retail or auction Web site.
• [Core] Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
• [Core] Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
• [Supplemental] Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
• [Supplemental] Integrate online retailing strategy with physical or catalogue retailing operations.
• [Supplemental] Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
• [Supplemental] Transfer digital media, such as music, video, or software, to customers via the Internet.
• [Supplemental] Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
• [Supplemental] Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
• [Supplemental] Initiate online auctions through auction hosting sites or auction management software.
• [Supplemental] Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
• [Supplemental] Devise, select, or purchase domain name and web address.
• [Supplemental] Design customer interface of online storefront, using web programming or e-commerce software.

Detailed work activities

• Allocate physical resources within organizations.
• Analyze business or financial data.
• Calculate data to inform organizational operations.
• Collect payments for goods or services.
• Correspond with customers to answer questions or resolve complaints.
• Create images of data, locations, or products.
• Create marketing materials.
• Determine the value of goods or services.
• Develop business or financial information systems.
• Develop business or market strategies.
• Develop financial or business plans.
• Execute sales or other financial transactions.
• Identify strategic business investment opportunities.
• Maintain data in information systems or databases.
• Market products, services, or events.
• Obtain information about goods or services.
• Purchase products or services.
• Update professional knowledge.