1.2 KiB
1.2 KiB
Competences — employer branding manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/133ab775-f08d-4bc7-8629-89d286180f4e).
Essential
- apply social media marketing (skill/competence)
- brand marketing techniques (knowledge)
- define brand identity (skill/competence)
- develop media strategy (skill/competence)
- digital marketing techniques (knowledge)
- marketing department processes (knowledge)
- plan digital marketing (skill/competence)
- plan marketing strategy (skill/competence)
- plan social media marketing campaigns (skill/competence)
- promote company (skill/competence)
- set brand positioning (skill/competence)
- social media management (knowledge)
- social media marketing techniques (knowledge)
Optional
- advise on public relations (skill/competence)
- collaborate in the development of marketing strategies (skill/competence)
- content marketing strategy (knowledge)
- lead the brand strategic planning process (skill/competence)
- manage brand assets (skill/competence)
- manage development of promotional material (skill/competence)
- network marketing (knowledge)
- promote organisational communication (skill/competence)