4.8 KiB
Market evidence report — journalist
Source: 51 real job ads (JSearch API, countries: us 51), extracted into the MSSQL evidence store; as of 2026-07-14. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 41 | 80 % |
| n/a | 4 | 8 % |
| senior | 4 | 8 % |
| junior | 2 | 4 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | 3 | 6 % | |
| 2 | social media | 3 | 6 % |
| 3 | YouTube | 3 | 6 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | news reporting | 16 | 31 % |
| 2 | video editing | 14 | 27 % |
| 3 | writing | 14 | 27 % |
| 4 | reporting | 11 | 22 % |
| 5 | interviewing | 10 | 20 % |
| 6 | data analysis | 9 | 18 % |
| 7 | source development | 9 | 18 % |
| 8 | news writing | 7 | 14 % |
| 9 | video shooting | 7 | 14 % |
| 10 | research | 6 | 12 % |
| 11 | storytelling | 6 | 12 % |
| 12 | journalism | 5 | 10 % |
| 13 | story development | 5 | 10 % |
| 14 | editing | 4 | 8 % |
| 15 | enterprise reporting | 4 | 8 % |
| 16 | investigative journalism | 4 | 8 % |
| 17 | investigative reporting | 4 | 8 % |
| 18 | copy editing | 3 | 6 % |
| 19 | digital storytelling | 3 | 6 % |
| 20 | financial journalism | 3 | 6 % |
| 21 | news breaking | 3 | 6 % |
| 22 | news gathering | 3 | 6 % |
| 23 | political analysis | 3 | 6 % |
| 24 | source building | 3 | 6 % |
| 25 | source cultivation | 3 | 6 % |
| 26 | story pitching | 3 | 6 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content creation | 9 | 18 % |
| 2 | story pitching | 8 | 16 % |
| 3 | breaking news coverage | 7 | 14 % |
| 4 | relationship building | 5 | 10 % |
| 5 | story production | 5 | 10 % |
| 6 | information gathering | 4 | 8 % |
| 7 | reporting | 4 | 8 % |
| 8 | source cultivation | 4 | 8 % |
| 9 | community engagement | 3 | 6 % |
| 10 | content production | 3 | 6 % |
| 11 | social media interaction | 3 | 6 % |
| 12 | source development | 3 | 6 % |
| 13 | story development | 3 | 6 % |
| 14 | story reporting | 3 | 6 % |
| 15 | storytelling | 3 | 6 % |
Regional breakdown
Corpus note: 51 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
51 ads.
Top hard skills:
- news reporting — 31 % (16 ads)
- video editing — 27 % (14 ads)
- writing — 27 % (14 ads)
- reporting — 22 % (11 ads)
- interviewing — 20 % (10 ads)
- data analysis — 18 % (9 ads)
- source development — 18 % (9 ads)
- news writing — 14 % (7 ads)
- video shooting — 14 % (7 ads)
- research — 12 % (6 ads)
Top tools:
- Facebook — 6 % (3 ads)
- social media — 6 % (3 ads)
- YouTube — 6 % (3 ads)
- Adobe InDesign — 4 % (2 ads)
- Adobe Photoshop — 4 % (2 ads)
- ENPS — 4 % (2 ads)
- Instagram — 4 % (2 ads)
- Microsoft Excel — 4 % (2 ads)
Seniority: mid 80 % · n/a 8 % · senior 8 % · junior 4 %
UK (gb)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Multimedia Journalist | 3 |
| White House Reporter | 2 |
| Breaking News Reporter, News | 1 |
| Broadcast Reporter | 1 |
| Correspondent, enterprise | 1 |
| D.C. City Hall Reporter | 1 |
| D.C. Sports Reporter | 1 |
| Digital Journalist & Content Strategist, Strategic Verticals | 1 |
| Digital Journalist, Pacific | 1 |
| Dynamic Anchor & Multimedia Journalist Job at Nexstar Broadcasting in Georgetown | 1 |
| Education Reporter, Prince George’s County | 1 |
| Emerging Reporters 2026-2027 | 1 |
| Financial Markets Reporter | 1 |
| Financial Video Host / Journalist— GoldSilver / GBI Media (New York) | 1 |
| FOX News Multimedia Reporters - Atlanta, GA | 1 |
| FREELANCE FINANCE REPORTER | 1 |
| Freelance Financial Journalist Wealth & Investment (UK & US) | 1 |
| Global Head of Technology Journalism | 1 |
| Hybrid Debt Markets Reporter: Source & Scoops | 1 |
| Journalist | 1 |
| Journalist Job at Da MaddHouze in Salem | 1 |
| Local Education Reporter | 1 |
| Multimedia Journalist - Gulf Coast News | 1 |
| Multimedia Journalist - Spectrum News NY1 | 1 |
| Multi-Media Journalist [Grand Rapids] | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.