skills-core/marketing-assistant
1
0
Fork 0
Code Issues Pull Requests Actions Packages Projects Releases Wiki Activity

feat: marketing-assistant skill package v0.1.0

Browse Source
This commit is contained in:
skillfactor-pipeline
2026-08-14 17:26:04 +02:00
commit 434cdd4399
9 changed files with 954 additions and 0 deletions
Download Patch File Download Diff File Expand all files Collapse all files

31
PROVENANCE.md Normal file
View File

@@ -0,0 +1,31 @@
# Data provenance — marketing-assistant
Where the content of this skill package comes from, counted by
content items (tasks, competences, tools, evidence entries, curated
knowledge). Rendered live by Gitea:
```mermaid
%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
pie showData
title Content sources — marketing-assistant
"ESCO (occupation & competences)" : 53
"O*NET (tasks & tools)" : 175
"Job boards (market evidence)" : 57
"Anthropic official Claude skills" : 8
"External AI skill packs (mapped)" : 135
```
| Source | Items | Share | Files |
|---|---|---|---|
| ESCO (occupation & competences) | 53 | 12.4 % | references/profile.md, references/skills.md |
| O*NET (tasks & tools) | 175 | 40.9 % | references/tasks.md, references/tools.md |
| Job boards (market evidence) | 57 | 13.3 % | references/market.md (full report) + "Market evidence" headline sections |
| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
| Anthropic official Claude skills | 8 | 1.9 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
| External AI skill packs (mapped) | 135 | 31.5 % | references/ai-skills.md (per-source attribution inside) |
| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
paraphrased with source URLs — never copied · external AI skills are
linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).

61
SKILL.md Normal file
View File

@@ -0,0 +1,61 @@
---
name: marketing-assistant
description: "Occupational skill for the role 'marketing assistant' (also: general marketing assistant, marketing associate, marketing officer, marketing operations assistant, marketing executive assistant, marketing practitioner). Use when the user asks for typical marketing assistant work such as: Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.; Prepare reports of findings, illustrating data graphically and translating complex findings into written text.; Measure and assess customer and employee satisfaction."
---
# Marketing Assistant
Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
## Core workflow
1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
2. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
3. Measure and assess customer and employee satisfaction.
4. Forecast and track marketing and sales trends, analyzing collected data.
5. Seek and provide information to help companies determine their position in the marketplace.
6. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
7. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
8. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
## How to use this skill
- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
## Key competences (essential)
- assist in developing marketing campaigns
- build business relationships
- communicate schedules to the people concerned
- customer relationship management
- develop digital content
- draft corporate emails
- follow the statutory obligations
- manage personnel agenda
- manage the handling of promotional materials
- market research
- marketing department processes
- marketing management
- organise business documents
- perform business research
- perform office routine activities
## Hot technologies
- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Salesforce software
- Apache Hadoop
- Apache Hive
---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/47e81c7f-2d04-4a60-a8ff-9913c36d8344), O*NET 30.3 (13-1161.00). See manifest.json for licensing/attribution.*

196
manifest.json Normal file
View File

@@ -0,0 +1,196 @@
{
"name": "marketing-assistant",
"title": "marketing assistant",
"version": "0.1.0",
"layer": "core",
"language": "en",
"generated": "2026-07-07",
"ids": {
"esco_uri": "http://data.europa.eu/esco/occupation/47e81c7f-2d04-4a60-a8ff-9913c36d8344",
"esco_code": "2431.10.3",
"isco_group": "2431",
"onet_soc": "13-1161.00",
"crosswalk_match": "closeMatch"
},
"sources": [
{
"name": "ESCO",
"version": "1.2.1",
"url": "https://esco.ec.europa.eu/"
},
{
"name": "O*NET",
"version": "30.3",
"url": "https://www.onetcenter.org/",
"license": "CC BY 4.0"
}
],
"attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
"counts": {
"tasks": 13,
"dwas": 12,
"skills_essential": 21,
"skills_optional": 31,
"software": 149
},
"enrichment_ai_skills": {
"generated": "2026-07-14",
"method": "deterministic mapping (ISCO prefix + title/competence keywords)",
"sources": {
"anthropics/skills": {
"repo": "https://github.com/anthropics/skills",
"commit": "f6656c1",
"license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
"skills": 5
},
"wshobson/agents": {
"repo": "https://github.com/wshobson/agents",
"commit": "6fd3247",
"license": "MIT (c) Seth Hobson",
"skills": 12
},
"google/skills": {
"repo": "https://github.com/google/skills",
"commit": "b15f327",
"license": "Apache-2.0",
"skills": 8
},
"coreyhaines31/marketingskills": {
"repo": "https://github.com/coreyhaines31/marketingskills",
"commit": "33218ff",
"license": "MIT",
"skills": 12
},
"realkimbarrett/advertising-skills": {
"repo": "https://github.com/realkimbarrett/advertising-skills",
"commit": "45f4a4a",
"license": "no explicit license \u2014 referenced by link only",
"skills": 6
},
"resend/resend-skills": {
"repo": "https://github.com/resend/resend-skills",
"commit": "2caefff",
"license": "MIT",
"skills": 5
},
"ConardLi/garden-skills": {
"repo": "https://github.com/ConardLi/garden-skills",
"commit": "fbd6453",
"license": "MIT",
"skills": 1
},
"davila7/claude-code-templates": {
"repo": "https://github.com/davila7/claude-code-templates",
"commit": "fa79251",
"license": "MIT",
"skills": 4
},
"nexscope-ai/eCommerce-Skills": {
"repo": "https://github.com/nexscope-ai/eCommerce-Skills",
"commit": "56f3288",
"license": "MIT",
"skills": 5
},
"jeremylongshore/claude-code-plugins-plus-skills": {
"repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
"commit": "e112938a",
"license": "MIT",
"skills": 3
},
"ognjengt/founder-skills": {
"repo": "https://github.com/ognjengt/founder-skills",
"commit": "a45931c",
"license": "MIT",
"skills": 1
},
"infrasity-labs/dev-gtm-claude-skills": {
"repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
"commit": "02cfefb",
"license": "MIT",
"skills": 2
},
"nextlevelbuilder/ui-ux-pro-max-skill": {
"repo": "https://github.com/nextlevelbuilder/ui-ux-pro-max-skill",
"commit": "fe3f65e",
"license": "MIT",
"skills": 1
},
"davepoon/buildwithclaude": {
"repo": "https://github.com/davepoon/buildwithclaude",
"commit": "3c94e0c",
"license": "MIT",
"skills": 4
},
"vibeeval/vibecosystem": {
"repo": "https://github.com/vibeeval/vibecosystem",
"commit": "cea9462",
"license": "MIT",
"skills": 1
},
"affaan-m/everything-claude-code": {
"repo": "https://github.com/affaan-m/everything-claude-code",
"commit": "ed38744",
"license": "MIT",
"skills": 1
},
"luongnv89/claude-howto": {
"repo": "https://github.com/luongnv89/claude-howto",
"commit": "a645ffe",
"license": "MIT",
"skills": 1
},
"foryourhealth111-pixel/Vibe-Skills": {
"repo": "https://github.com/foryourhealth111-pixel/Vibe-Skills",
"commit": "34429a8",
"license": "Apache-2.0",
"skills": 1
},
"muratcankoylan/Agent-Skills-for-Context-Engineering": {
"repo": "https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering",
"commit": "c578e85",
"license": "MIT",
"skills": 1
},
"indranilbanerjee/digital-marketing-pro": {
"repo": "https://github.com/indranilbanerjee/digital-marketing-pro",
"commit": "a3d119c",
"license": "MIT",
"skills": 3
},
"a5c-ai/babysitter": {
"repo": "https://github.com/a5c-ai/babysitter",
"commit": "44a5d58b",
"license": "MIT",
"skills": 3
}
},
"total_skills": 80,
"tiers": {
"core": 55,
"adjacent": 25
}
},
"provenance": {
"items": {
"esco": 53,
"onet": 175,
"jobads": 57,
"wiki_ai": 0,
"anthropic": 8,
"ai_skills": 135,
"stackx": 0
},
"share_percent": {
"esco": 12.4,
"onet": 40.9,
"jobads": 13.3,
"wiki_ai": 0.0,
"anthropic": 1.9,
"ai_skills": 31.5,
"stackx": 0.0
},
"method": "content items per source category"
},
"collar": "white",
"computer_work": true
}

266
references/ai-skills.md Normal file
View File

@@ -0,0 +1,266 @@
# External AI agent skills — marketing-assistant
Proven, publicly available AI agent skills mapped to this occupation.
Nothing is copied from the sources: every entry is a name, a one-line
summary and a link to the upstream skill package. Each section names
its source repository, commit, license and retrieval date.
**Tiers:** `core` = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; `adjacent` =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.
_Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
## Source: anthropics/skills
- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
## Source: wshobson/agents
- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
- License: MIT (c) Seth Hobson
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) |
| `seo-content-writer (agent)` | core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
## Source: realkimbarrett/advertising-skills
- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) |
## Source: ConardLi/garden-skills
- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) |
## Source: a5c-ai/babysitter
- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `crm-integration` | core | CRM data synchronization and lead management across marketing and sales platforms | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/crm-integration) |
| `marketing-project-management` | core | Marketing workflow and project management integration | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/marketing-project-management) |
| `bi-dashboards` | core | Business intelligence and marketing dashboard creation with multi-platform support | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/marketing/skills/bi-dashboards) |
## Source: affaan-m/everything-claude-code
- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) |
## Source: davepoon/buildwithclaude
- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ops-marketing` | core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-marketing) |
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
| `sequenzy-email-marketing` | core | Agent guide for operating Sequenzy. Use when Codex needs to authenticate, inspect identity, manage subscribers, create or edit campaigns/sequences/templates, generate draft email content, send a transactional email, read delivery stats, or … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/sequenzy-email-marketing) |
| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
## Source: davila7/claude-code-templates
- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
| `content-creator` | core | Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/content-creator) |
| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
| `notion-template-business` | core | Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue. Use … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/productivity/notion-template-business) |
## Source: foryourhealth111-pixel/Vibe-Skills
- Repository: [https://github.com/foryourhealth111-pixel/Vibe-Skills](https://github.com/foryourhealth111-pixel/Vibe-Skills) (commit `34429a8`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `digital-brain` | core | This skill should be used when the user asks to "write a post", "check my voice", "look up contact", "prepare for meeting", "weekly review", "track goals", or mentions personal brand, content creation, network management, or voice … | [source](https://github.com/foryourhealth111-pixel/Vibe-Skills/tree/34429a8/bundled/skills/digital-brain) |
## Source: indranilbanerjee/digital-marketing-pro
- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `c2pa-metadata` | core | Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act … | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/c2pa-metadata) |
| `content-engine` | core | Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/content-engine) |
| `cowork-setup` | core | One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. … | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/cowork-setup) |
## Source: infrasity-labs/dev-gtm-claude-skills
- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/brand) |
| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/revops) |
## Source: jeremylongshore/claude-code-plugins-plus-skills
- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) |
| `channel-formats` | core | Transforms one piece of content into each marketing channel's native format — length, structure, hooks, and conventions — across LinkedIn, X threads, newsletters, Instagram, YouTube, short video, and blogs. Use when reformatting content … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/productivity/content-multiplier/skills/channel-formats) |
| `form-social` | core | Use when asked to design social media graphics, ad creatives, or marketing assets. Examples: "design a LinkedIn post for our launch", "create ad creatives for our campaign", "make an Instagram story", "design a Twitter card", "create a … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/form-social) |
## Source: luongnv89/claude-howto
- Repository: [https://github.com/luongnv89/claude-howto](https://github.com/luongnv89/claude-howto) (commit `a645ffe`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-voice-consistency` | core | Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style. | [source](https://github.com/luongnv89/claude-howto/tree/a645ffe/03-skills/brand-voice) |
## Source: muratcankoylan/Agent-Skills-for-Context-Engineering
- Repository: [https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering](https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering) (commit `c578e85`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `digital-brain` | core | This skill should be used for personal operating-system workflows: content creation, voice consistency, relationship lookup, meeting preparation, weekly review, goal tracking, personal brand management, and network management. | [source](https://github.com/muratcankoylan/Agent-Skills-for-Context-Engineering/tree/c578e85/examples/digital-brain-skill) |
## Source: nexscope-ai/eCommerce-Skills
- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
| `tiktok-influencer-marketing` | core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-influencer-marketing) |
| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
## Source: nextlevelbuilder/ui-ux-pro-max-skill
- Repository: [https://github.com/nextlevelbuilder/ui-ux-pro-max-skill](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill) (commit `fe3f65e`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand` | core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | [source](https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/tree/fe3f65e/.claude/skills/brand) |
## Source: ognjengt/founder-skills
- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `brand-copywriter` | core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/brand-copywriter) |
## Source: vibeeval/vibecosystem
- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
## Source: google/skills
- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) |
| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
| `workload-manager-basics` | core | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) |
| `google-ads-api-mcp-setup` | core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) |
| `google-mobile-ads-banner` | core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) |
| `google-mobile-ads-interstitial` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) |
| `google-mobile-ads-rewarded` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) |
| `google-mobile-ads-android-migrate-to-next-gen` | core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) |
## Source: coreyhaines31/marketingskills
- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
| `copy-editing` | core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) |
| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) |
| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
| `social` | core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/social) |
| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
| `product-marketing` | core | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/product-marketing) |
## Source: resend/resend-skills
- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) |
| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) |
| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) |
| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) |
| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) |

93
references/market.md Normal file
View File

@@ -0,0 +1,93 @@
# Market evidence report — marketing-assistant
Source: **21 real job ads** (JSearch API, countries: us 21), extracted into the MSSQL evidence store; as of 2026-07-17.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
## Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| junior | 13 | 62 % |
| mid | 7 | 33 % |
| n/a | 1 | 5 % |
## Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft Office | 6 | 29 % |
| 2 | Canva | 5 | 24 % |
| 3 | Facebook | 5 | 24 % |
| 4 | Instagram | 5 | 24 % |
| 5 | LinkedIn / LinkedIn Recruiter | 4 | 19 % |
| 6 | Microsoft Excel | 4 | 19 % |
| 7 | Microsoft Word | 4 | 19 % |
| 8 | Microsoft PowerPoint | 3 | 14 % |
## Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content creation | 6 | 29 % |
| 2 | social media marketing | 5 | 24 % |
| 3 | marketing | 4 | 19 % |
| 4 | project coordination | 4 | 19 % |
| 5 | social media management | 4 | 19 % |
| 6 | data analysis | 3 | 14 % |
| 7 | digital marketing | 3 | 14 % |
| 8 | writing | 3 | 14 % |
## Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
## Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | social media post creation | 3 | 14 % |
## Regional breakdown
> **Corpus note:** 21 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
### US (us)
**Insufficient evidence** — 21 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### UK (gb)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### EU/DACH (de, at, ch, nl)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
## Job title variants in the market
| Title | Ads |
|---|---|
| Entry Level Marketing Associate | 2 |
| Marketing Assistant | 2 |
| Administrative & Marketing Assistant 21 | 1 |
| Communications & Marketing Assistant | 1 |
| Contract Digital Marketing Associate | 1 |
| Entry-Level Marketing Assistant: Growth & Hands-on Campaigns | 1 |
| In House Marketing Assistant Manager - Arlington, VA | 1 |
| Marketing and Membership Assistant | 1 |
| Marketing Assistant (Immediate and ON-SITE/local) | 1 |
| Marketing Assistant (Peabody Student Affairs) | 1 |
| Marketing Assistant at Saxon Global Washington DC | 1 |
| Marketing Assistant at Vanguard General Contracting Llc Edgewater, MD | 1 |
| Marketing Associate | 1 |
| Marketing Associate - IAFF Financial Corporation | 1 |
| Part-Time Dental Marketing Coordinator | 1 |
| Part-Time Real Estate Marketing Assistant at Bighornlaw Washington DC | 1 |
| Part-Time Tourism Marketing Specialist | 1 |
| Tourism & Marketing Assistant | 1 |
| Transportation Marketing Assistant | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.

23
references/profile.md Normal file
View File

@@ -0,0 +1,23 @@
# Occupation profile — marketing assistant
- **ESCO URI:** http://data.europa.eu/esco/occupation/47e81c7f-2d04-4a60-a8ff-9913c36d8344
- **ESCO code:** 2431.10.3
- **ISCO-08 group:** 2431 — Advertising and marketing professionals
- **O*NET-SOC:** 13-1161.00 — Market Research Analysts and Marketing Specialists (match: closeMatch)
## Description (ESCO)
Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
## Definition
nan
## Alternative labels
- general marketing assistant
- marketing associate
- marketing officer
- marketing operations assistant
- marketing executive assistant
- marketing practitioner

77
references/skills.md Normal file
View File

@@ -0,0 +1,77 @@
# Competences — marketing assistant
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/47e81c7f-2d04-4a60-a8ff-9913c36d8344).
## Essential
- **assist in developing marketing campaigns** (skill/competence)
- **build business relationships** (skill/competence)
- **communicate schedules to the people concerned** (skill/competence)
- **customer relationship management** (knowledge)
- **develop digital content** (skill/competence)
- **draft corporate emails** (skill/competence)
- **follow the statutory obligations** (skill/competence)
- **manage personnel agenda** (skill/competence)
- **manage the handling of promotional materials** (skill/competence)
- **market research** (knowledge)
- **marketing department processes** (knowledge)
- **marketing management** (knowledge)
- **organise business documents** (skill/competence)
- **perform business research** (skill/competence)
- **perform office routine activities** (skill/competence)
- **prepare presentation material** (skill/competence)
- **process commissioned instructions** (skill/competence)
- **revise drafts made by managers** (skill/competence)
- **support managers** (skill/competence)
- **update budget** (skill/competence)
- **use different communication channels** (skill/competence)
## Optional
- accounting (knowledge)
- adobe creative suite (knowledge)
- apply social media marketing (skill/competence)
- attend trade fairs (skill/competence)
- collaborate in the development of marketing strategies (skill/competence)
- commercial law (knowledge)
- conduct public presentations (skill/competence)
- contact customers (skill/competence)
- design questionnaires (skill/competence)
- draft press releases (skill/competence)
- execute email marketing (skill/competence)
- liaise with advertising agencies (skill/competence)
- liaise with financiers (skill/competence)
- manage website (skill/competence)
- marketing analytics (knowledge)
- online ads campaign techniques (knowledge)
- perform market research (skill/competence)
- perform mystery shopping (skill/competence)
- persuade clients with alternatives (skill/competence)
- prepare exhibition marketing plan (skill/competence)
- prepare visual data (skill/competence)
- public relations (knowledge)
- relationship marketing (knowledge)
- revise questionnaires (skill/competence)
- services marketing (knowledge)
- social media management (knowledge)
- speak different languages (skill/competence)
- statistics (knowledge)
- tabulate survey results (skill/competence)
- translate language concepts (skill/competence)
- write work-related reports (skill/competence)
<!-- market-evidence -->
## Market evidence (job-ad analysis, 21 ads, as of 2026-07-17)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Hard skills
- content creation — **29 %**
- social media marketing — **24 %**
- project coordination — **19 %**
- social media management — **19 %**
- marketing — **19 %**
<!-- market-evidence -->

34
references/tasks.md Normal file
View File

@@ -0,0 +1,34 @@
# Tasks & work activities — marketing assistant
Source: O*NET 30.3, occupation 13-1161.00 (Market Research Analysts and Marketing Specialists).
## Task statements
- **[Core]** Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- **[Core]** Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- **[Core]** Measure and assess customer and employee satisfaction.
- **[Core]** Forecast and track marketing and sales trends, analyzing collected data.
- **[Core]** Seek and provide information to help companies determine their position in the marketplace.
- **[Core]** Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- **[Core]** Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- **[Core]** Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- **[Core]** Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- **[Core]** Monitor industry statistics and follow trends in trade literature.
- **[Core]** Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- **[Core]** Develop and implement procedures for identifying advertising needs.
- **[Core]** Direct trained survey interviewers.
## Detailed work activities
- Analyze consumer trends.
- Analyze industry trends.
- Analyze market conditions or trends.
- Conduct surveys in organizations.
- Develop business or market strategies.
- Discuss business strategies, practices, or policies with managers.
- Establish business management methods.
- Gather organizational performance information.
- Measure effectiveness of business strategies or practices.
- Monitor business indicators.
- Prepare research reports.
- Supervise employees.

173
references/tools.md Normal file
View File

@@ -0,0 +1,173 @@
# Tools & technology — marketing assistant
Source: O*NET 30.3 'Software Skills' for 13-1161.00.
| Software | Category | Hot technology |
|---|---|---|
| IBM SPSS Statistics | Analytical or scientific software | yes |
| SAS | Analytical or scientific software | yes |
| The MathWorks MATLAB | Analytical or scientific software | yes |
| Google Looker Analytics | Business intelligence and data analysis software | yes |
| Tableau | Business intelligence and data analysis software | yes |
| Asana | Cloud-based data access and sharing software | yes |
| Slack | Cloud-based data access and sharing software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| Apache Hadoop | Data base management system software | yes |
| Apache Hive | Data base management system software | yes |
| Teradata Database | Data base management system software | yes |
| Amazon Redshift | Data base user interface and query software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Microsoft SQL Server | Data base user interface and query software | yes |
| MySQL | Data base user interface and query software | yes |
| Structured query language SQL | Data base user interface and query software | yes |
| Google Analytics | Data mining software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Microsoft Visual Basic | Development environment software | yes |
| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
| Adobe Acrobat | Document management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
| SAP software | Enterprise resource planning ERP software | yes |
| ESRI ArcGIS software | Geographic information system | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Canva | Graphics or photo imaging software | yes |
| R | Object or component oriented development software | yes |
| Microsoft Office software | Office suite software | yes |
| Apple macOS | Operating system software | yes |
| Red Hat Enterprise Linux | Operating system software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Visio | Process mapping and design software | yes |
| Microsoft Project | Project management software | yes |
| HubSpot software | Sales and marketing software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Zoom | Video conferencing software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| TikTok | Video creation and editing software | yes |
| Facebook | Web page creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Cascading style sheets CSS | Web platform development software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| JavaScript | Web platform development software | yes |
| PHP | Web platform development software | yes |
| Google Docs | Word processing software | yes |
| Microsoft Word | Word processing software | yes |
| AcaStat Software | Analytical or scientific software | |
| Adaptive conjoint analysis ACA software | Analytical or scientific software | |
| AndersonBell Abstat | Analytical or scientific software | |
| Cytel LogXact | Analytical or scientific software | |
| Data analysis software | Analytical or scientific software | |
| GLOBE Claritas | Analytical or scientific software | |
| Insightful S-PLUS | Analytical or scientific software | |
| Minitab | Analytical or scientific software | |
| Palisade StatTools | Analytical or scientific software | |
| Provalis Research Simstat | Analytical or scientific software | |
| Sawtooth Choice-Base Conjoint CBS | Analytical or scientific software | |
| Sawtooth Composite Product Mapping CPM | Analytical or scientific software | |
| StataCorp Stata | Analytical or scientific software | |
| StatPac | Analytical or scientific software | |
| Survey software | Analytical or scientific software | |
| TNS MarketWhys | Analytical or scientific software | |
| TNS Miriad | Analytical or scientific software | |
| UNISTAT Statistical Package | Analytical or scientific software | |
| WinCross | Analytical or scientific software | |
| IBM Cognos Impromptu | Business intelligence and data analysis software | |
| MicroStrategy | Business intelligence and data analysis software | |
| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software | |
| Qlik Tech QlikView | Business intelligence and data analysis software | |
| Map Maker | Categorization or classification software | |
| Dropbox | Cloud-based data access and sharing software | |
| Google Drive | Cloud-based data access and sharing software | |
| Adxstudio, for Microsoft | Content workflow software | |
| Act! | Customer relationship management CRM software | |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
| Galilee Enterprise TargetPro | Customer relationship management CRM software | |
| Insightful Corporation Confirmit | Customer relationship management CRM software | |
| Oracle Eloqua | Customer relationship management CRM software | |
| TechExcel ServiceWise | Customer relationship management CRM software | |
| Vantage MCIF | Customer relationship management CRM software | |
| Apache Pig | Data base management system software | |
| SAP Crystal Reports | Data base reporting software | |
| Airtable | Data base user interface and query software | |
| Database software | Data base user interface and query software | |
| FileMaker Pro | Data base user interface and query software | |
| Geographic information system GIS marketing software | Data base user interface and query software | |
| GMI NET-MR | Data base user interface and query software | |
| IBM Information Management System (IMS) | Data base user interface and query software | |
| Intellimed | Data base user interface and query software | |
| TranspoLink BidLeads | Data base user interface and query software | |
| WorldAPP KeySurvey Suite | Data base user interface and query software | |
| Cytel Software XLMiner | Data mining software | |
| IBM Intelligent Miner | Data mining software | |
| NCR Teradata Warehouse Miner | Data mining software | |
| Oracle Darwin | Data mining software | |
| LogiXML Ad-HOC | Desktop publishing software | |
| Microsoft Publisher | Desktop publishing software | |
| Sawtooth SSI Web | Desktop publishing software | |
| Adobe ActionScript | Development environment software | |
| IBM Notes | Electronic mail software | |
| Aprimo Marketing | Enterprise resource planning ERP software | |
| Microsoft Dynamics | Enterprise resource planning ERP software | |
| NetSuite ERP | Enterprise resource planning ERP software | |
| Oracle Hyperion | Enterprise resource planning ERP software | |
| SAP Business Objects | Enterprise resource planning ERP software | |
| Digivey software (expert system feature) | Expert system software | |
| Delphi Technology | Financial analysis software | |
| Financial planning software | Financial analysis software | |
| SmugMug Flickr | Graphics or photo imaging software | |
| Thomson Dialog | Graphics or photo imaging software | |
| Factiva | Information retrieval or search software | |
| FedBizOps | Information retrieval or search software | |
| LexisNexis | Information retrieval or search software | |
| Medstat/INFORUM | Information retrieval or search software | |
| Mintel Reports | Information retrieval or search software | |
| Neoforma Healthcare Products Information Services HPIS Market Intelligence | Information retrieval or search software | |
| Thomson Financial Investext | Information retrieval or search software | |
| Verispan Patient Parameters | Information retrieval or search software | |
| Walmart Retail Link | Information retrieval or search software | |
| GroupMe | Instant messaging software | |
| Web browser software | Internet browser software | |
| LogMeIn GoToWebinar | Network conferencing software | |
| Digivey software (point of sale feature) | Point of sale POS software | |
| Apple Keynote | Presentation software | |
| Google Slides | Presentation software | |
| Basecamp | Project management software | |
| ClassApps SelectSurveyASP | Project management software | |
| Perseus SurveySolutions | Project management software | |
| Google Ads | Sales and marketing software | |
| NortonLifeLock cybersecurity software | Transaction security and virus protection software | |
| LogMeIn GoToMeeting | Video conferencing software | |
| Apple Final Cut Pro | Video creation and editing software | |
| Loom | Video creation and editing software | |
| WeVideo | Video creation and editing software | |
| YouTube | Video creation and editing software | |
| Adobe Dreamweaver | Web page creation and editing software | |
| Instagram | Web page creation and editing software | |
| LinkedIn | Web page creation and editing software | |
| Social media sites | Web page creation and editing software | |
| Drupal | Web platform development software | |
| Dynamic hypertext markup language DHTML | Web platform development software | |
| Extensible hypertext markup language XHTML | Web platform development software | |
| 3M Post-it App | Word processing software | |
| Evernote | Word processing software | |
<!-- market-evidence -->
## Market evidence (job-ad analysis, 21 ads, as of 2026-07-17)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Tools
- Microsoft Office — **29 %**
- Facebook — **24 %**
- Instagram — **24 %**
- Canva — **24 %**
- LinkedIn / LinkedIn Recruiter — **19 %**
- Microsoft Word — **19 %**
- Microsoft Excel — **19 %**
<!-- market-evidence -->