feat: marketing-consultant skill package v0.1.0

2026-08-14 17:25:55 +02:00
commit 27e0242637
9 changed files with 954 additions and 0 deletions
--- a/PROVENANCE.md
+++ b/PROVENANCE.md
@@ -0,0 +1,31 @@
+# Data provenance — marketing-consultant
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — marketing-consultant
+    "ESCO (occupation & competences)" : 59
+    "O*NET (tasks & tools)" : 124
+    "Job boards (market evidence)" : 54
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 147
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 59 | 15.1 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 124 | 31.6 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 54 | 13.8 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 2.0 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 147 | 37.5 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).
--- a/SKILL.md
+++ b/SKILL.md
@@ -0,0 +1,61 @@
+---
+name: marketing-consultant
+description: "Occupational skill for the role 'marketing consultant' (also: air transport marketer, marketing adviser, marketing analyst, marketing advisor, marketing specialist, sales and marketing consultant). Use when the user asks for typical marketing consultant work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives."
+---
+
+# Marketing Consultant
+
+Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
+
+## Core workflow
+
+1. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
+2. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
+3. Propose online or multiple-sales-channel campaigns to marketing executives.
+4. Participate in the development or implementation of online marketing strategy.
+5. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
+6. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
+7. Conduct financial modeling for online marketing programs or Web site revenue forecasting.
+8. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- analyse external factors of companies
+- analyse internal factors of companies
+- carry out strategic research
+- conduct research interview
+- document project progress
+- identify customer requirements
+- identify market niches
+- identify potential markets for companies
+- integrate marketing strategies with the global strategy
+- maintain relationship with customers
+- management consulting
+- market analysis
+- market pricing
+- marketing analytics
+- marketing mix
+
+## Hot technologies
+
+- Google Looker Analytics
+- Tableau
+- Elasticsearch
+- MySQL
+- Microsoft Access
+- Microsoft SQL Server
+- Structured query language SQL
+- Google Analytics
+- Microsoft Outlook
+- Adobe Photoshop
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc), O*NET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*
--- a/manifest.json
+++ b/manifest.json
@@ -0,0 +1,220 @@
+{
+  "name": "marketing-consultant",
+  "title": "marketing consultant",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc",
+    "esco_code": "2431.10",
+    "isco_group": "2431",
+    "onet_soc": "13-1161.01",
+    "crosswalk_match": "closeMatch"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 36,
+    "dwas": 20,
+    "skills_essential": 24,
+    "skills_optional": 34,
+    "software": 67
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "wshobson/agents": {
+        "repo": "https://github.com/wshobson/agents",
+        "commit": "6fd3247",
+        "license": "MIT (c) Seth Hobson",
+        "skills": 12
+      },
+      "google/skills": {
+        "repo": "https://github.com/google/skills",
+        "commit": "b15f327",
+        "license": "Apache-2.0",
+        "skills": 8
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 12
+      },
+      "realkimbarrett/advertising-skills": {
+        "repo": "https://github.com/realkimbarrett/advertising-skills",
+        "commit": "45f4a4a",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 6
+      },
+      "resend/resend-skills": {
+        "repo": "https://github.com/resend/resend-skills",
+        "commit": "2caefff",
+        "license": "MIT",
+        "skills": 5
+      },
+      "ConardLi/garden-skills": {
+        "repo": "https://github.com/ConardLi/garden-skills",
+        "commit": "fbd6453",
+        "license": "MIT",
+        "skills": 1
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 3
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 7
+      },
+      "vibeeval/vibecosystem": {
+        "repo": "https://github.com/vibeeval/vibecosystem",
+        "commit": "cea9462",
+        "license": "MIT",
+        "skills": 1
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 3
+      },
+      "aaron-he-zhu/aaron-marketing-skills": {
+        "repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
+        "commit": "b7b0b9f",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "affaan-m/everything-claude-code": {
+        "repo": "https://github.com/affaan-m/everything-claude-code",
+        "commit": "ed38744",
+        "license": "MIT",
+        "skills": 1
+      },
+      "alirezarezvani/claude-skills": {
+        "repo": "https://github.com/alirezarezvani/claude-skills",
+        "commit": "0241f43",
+        "license": "MIT",
+        "skills": 1
+      },
+      "wondelai/skills": {
+        "repo": "https://github.com/wondelai/skills",
+        "commit": "326b380",
+        "license": "MIT",
+        "skills": 1
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 3
+      },
+      "Eronred/aso-skills": {
+        "repo": "https://github.com/Eronred/aso-skills",
+        "commit": "e2a7c45",
+        "license": "MIT",
+        "skills": 1
+      },
+      "alirezarezvani/claude-code-skill-factory": {
+        "repo": "https://github.com/alirezarezvani/claude-code-skill-factory",
+        "commit": "ba18b31",
+        "license": "MIT",
+        "skills": 1
+      },
+      "indranilbanerjee/digital-marketing-pro": {
+        "repo": "https://github.com/indranilbanerjee/digital-marketing-pro",
+        "commit": "a3d119c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "a5c-ai/babysitter": {
+        "repo": "https://github.com/a5c-ai/babysitter",
+        "commit": "44a5d58b",
+        "license": "MIT",
+        "skills": 1
+      },
+      "luongnv89/claude-howto": {
+        "repo": "https://github.com/luongnv89/claude-howto",
+        "commit": "a645ffe",
+        "license": "MIT",
+        "skills": 1
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 1
+      },
+      "AIDevGTM/gtm-cofounder": {
+        "repo": "https://github.com/AIDevGTM/gtm-cofounder",
+        "commit": "627d901",
+        "license": "MIT",
+        "skills": 1
+      },
+      "harperreed/dotfiles": {
+        "repo": "https://github.com/harperreed/dotfiles",
+        "commit": "6b5ced1",
+        "license": "MIT",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 57,
+      "adjacent": 23
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 59,
+      "onet": 124,
+      "jobads": 54,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 147,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 15.1,
+      "onet": 31.6,
+      "jobads": 13.8,
+      "wiki_ai": 0.0,
+      "anthropic": 2.0,
+      "ai_skills": 37.5,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}
--- a/references/ai-skills.md
+++ b/references/ai-skills.md
@@ -0,0 +1,298 @@
+# External AI agent skills — marketing-consultant
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
+| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+
+## Source: wshobson/agents
+
+- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
+- License: MIT (c) Seth Hobson
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
+| `seo-cannibalization-detector (agent)` | core | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
+| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
+| `seo-content-writer (agent)` | core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
+| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) |
+| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
+| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
+| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
+| `seo-keyword-strategist (agent)` | adjacent | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
+| `seo-structure-architect (agent)` | adjacent | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md) |
+| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
+| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
+
+## Source: realkimbarrett/advertising-skills
+
+- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ad-angle-multiplier` | core | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
+| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
+| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
+| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
+| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
+| `scroll-stopping-creative` | adjacent | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/scroll-stopping-creative) |
+
+## Source: ConardLi/garden-skills
+
+- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) |
+
+## Source: a5c-ai/babysitter
+
+- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `bi-reporting` | core | Business intelligence and dashboard creation for marketing analytics and reporting | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/bi-reporting) |
+
+## Source: aaron-he-zhu/aaron-marketing-skills
+
+- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `competitor-tracker` | core | Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/influencer/plan/competitor-tracker) |
+
+## Source: affaan-m/everything-claude-code
+
+- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) |
+
+## Source: AIDevGTM/gtm-cofounder
+
+- Repository: [https://github.com/AIDevGTM/gtm-cofounder](https://github.com/AIDevGTM/gtm-cofounder) (commit `627d901`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `founder-led-content` | core | Build authority by teaching the problem space, not announcing features. Use when the founder finds \"marketing\" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that … | [source](https://github.com/AIDevGTM/gtm-cofounder/tree/627d901/skills/14-founder-led-content) |
+
+## Source: alirezarezvani/claude-code-skill-factory
+
+- Repository: [https://github.com/alirezarezvani/claude-code-skill-factory](https://github.com/alirezarezvani/claude-code-skill-factory) (commit `ba18b31`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `social-media-analyzer` | core | Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions | [source](https://github.com/alirezarezvani/claude-code-skill-factory/tree/ba18b31/generated-skills/social-media-analyzer) |
+
+## Source: alirezarezvani/claude-skills
+
+- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
+| `ops-marketing` | core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-marketing) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+| `marketing-strategy-pmm` | core | Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-strategy-pmm) |
+
+## Source: Eronred/aso-skills
+
+- Repository: [https://github.com/Eronred/aso-skills](https://github.com/Eronred/aso-skills) (commit `e2a7c45`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `aso-router` | core | Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever … | [source](https://github.com/Eronred/aso-skills/tree/e2a7c45/skills/aso-router) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) |
+
+## Source: harperreed/dotfiles
+
+- Repository: [https://github.com/harperreed/dotfiles](https://github.com/harperreed/dotfiles) (commit `6b5ced1`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-audit` | core | Use when auditing marketing, messaging, offers, funnels, or content strategy. Triggers on "audit my marketing", "review my landing page", "improve my funnel", "content strategy review", "messaging review", "offer feedback", "marketing … | [source](https://github.com/harperreed/dotfiles/tree/6b5ced1/.claude/skills-archive/marketing-audit) |
+
+## Source: indranilbanerjee/digital-marketing-pro
+
+- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `analytics-insights` | core | Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/analytics-insights) |
+| `data-export` | core | Export marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/data-export) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-one-page-marketing) |
+| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) |
+| `ink` | core | Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar. | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/ink) |
+
+## Source: luongnv89/claude-howto
+
+- Repository: [https://github.com/luongnv89/claude-howto](https://github.com/luongnv89/claude-howto) (commit `a645ffe`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-voice-consistency` | core | Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style. | [source](https://github.com/luongnv89/claude-howto/tree/a645ffe/03-skills/brand-voice) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `co-marketing` | core | Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-branded content/webinar, integration launch, or partner outreach. Produces the partner … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/co-marketing) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
+| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
+| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
+| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
+| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
+| `tiktok-influencer-marketing` | core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-influencer-marketing) |
+| `shopify-blog-strategy` | core | Content marketing via Shopify blog — SEO content, product education, buying guides, internal linking | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-blog-strategy) |
+
+## Source: vibeeval/vibecosystem
+
+- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
+
+## Source: wondelai/skills
+
+- Repository: [https://github.com/wondelai/skills](https://github.com/wondelai/skills) (commit `326b380`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/wondelai/skills/tree/326b380/one-page-marketing) |
+
+## Source: google/skills
+
+- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-mobile-ads-get-started` | core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-get-started) |
+| `google-mobile-ads-android-migrate-to-next-gen` | core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-android-migrate-to-next-gen) |
+| `google-mobile-ads-banner` | core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-banner) |
+| `workload-manager-basics` | core | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | [source](https://github.com/google/skills/tree/b15f327/skills/cloud/workload-manager-basics) |
+| `google-ads-api-mcp-setup` | core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-mcp-setup) |
+| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
+| `google-mobile-ads-interstitial` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-interstitial) |
+| `google-mobile-ads-rewarded` | core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-mobile-ads/google-mobile-ads-rewarded) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
+| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
+| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
+| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
+| `marketing-psychology` | core | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-psychology) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
+| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
+| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
+| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) |
+| `content-strategy` | core | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |
+| `launch` | core | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/launch) |
+| `social` | core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/social) |
+
+## Source: resend/resend-skills
+
+- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `agent-email-inbox` | adjacent | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) |
+| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) |
+| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) |
+| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) |
+| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) |
--- a/references/market.md
+++ b/references/market.md
@@ -0,0 +1,98 @@
+# Market evidence report — marketing-consultant
+
+Source: **28 real job ads** (JSearch API, countries: us 28), extracted into the MSSQL evidence store; as of 2026-07-17.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| mid | 18 | 64 % |
+| senior | 4 | 14 % |
+| n/a | 3 | 11 % |
+| lead | 2 | 7 % |
+| junior | 1 | 4 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | Marketo | 3 | 11 % |
+| 2 | Microsoft Excel | 3 | 11 % |
+| 3 | Microsoft Word | 3 | 11 % |
+| 4 | Salesforce | 3 | 11 % |
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | data analysis | 11 | 39 % |
+| 2 | marketing strategy | 9 | 32 % |
+| 3 | campaign optimization | 5 | 18 % |
+| 4 | project management | 5 | 18 % |
+| 5 | campaign execution | 3 | 11 % |
+| 6 | content creation | 3 | 11 % |
+| 7 | marketing strategy development | 3 | 11 % |
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | campaign execution | 3 | 11 % |
+| 2 | campaign management | 3 | 11 % |
+| 3 | client collaboration | 3 | 11 % |
+| 4 | performance reporting | 3 | 11 % |
+
+## Regional breakdown
+
+> **Corpus note:** 28 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+**Insufficient evidence** — 28 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### UK (gb)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| Marketing Advisor | 2 |
+| Marketing Consultant | 2 |
+| Remote Educational Marketing Consultant — Scale Your Impact | 2 |
+| Senior Marketing Transformation Consultant | 2 |
+| AI Marketing Consultant Remote Contract Expert | 1 |
+| B and B Communications | 1 |
+| B2B Marketing Consultant | 1 |
+| Brand Marketing Advisor - Global Advisory Board (Remote) | 1 |
+| Data-Driven Marketing Strategy Manager | 1 |
+| Field Auto Dealer Marketing Consultant – Travel Heavy | 1 |
+| Freelance Marketing Consultant | 1 |
+| Hubspot Marketing Consultant (Remote)- CONTRACT | 1 |
+| Internship - Marketing Consultant | 1 |
+| MA&R Payer Marketing Consultant | 1 |
+| Marketing Consultant Professional - II | 1 |
+| Marketing Transformation Leader | ROI & Data-Driven Growth | 1 |
+| Retail Media Specialist - Contract | 1 |
+| SaaS Sales & Marketing Consultant - Remote Growth Role (Hiring Immediately) | 1 |
+| Specialist Manager, Marketing | 1 |
+| Sr. Marketing Consultant | 1 |
+| Strategic Marketing Consultant | 1 |
+| Strategic Marketing Consultant — Remote/Hybrid Roles | 1 |
+| Strategic Marketing Consultant Hybrid (NJ) with ESOP | 1 |
+| Strategist, Growth Marketing | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
--- a/references/profile.md
+++ b/references/profile.md
@@ -0,0 +1,26 @@
+# Occupation profile — marketing consultant
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc
+- **ESCO code:** 2431.10
+- **ISCO-08 group:** 2431 — Advertising and marketing professionals
+- **O*NET-SOC:** 13-1161.01 — Search Marketing Strategists (match: closeMatch)
+
+## Description (ESCO)
+
+Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- air transport marketer
+- marketing adviser
+- marketing analyst
+- marketing advisor
+- marketing specialist
+- sales and marketing consultant
+- digital marketing strategist
+- marketing campaign planner
+- strategic marketing consultant
--- a/references/skills.md
+++ b/references/skills.md
@@ -0,0 +1,82 @@
+# Competences — marketing consultant
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc).
+
+## Essential
+
+- **analyse external factors of companies** (skill/competence)
+- **analyse internal factors of companies** (skill/competence)
+- **carry out strategic research** (skill/competence)
+- **conduct research interview** (skill/competence)
+- **document project progress** (skill/competence)
+- **identify customer requirements** (skill/competence)
+- **identify market niches** (skill/competence)
+- **identify potential markets for companies** (skill/competence)
+- **integrate marketing strategies with the global strategy** (skill/competence)
+- **maintain relationship with customers** (skill/competence)
+- **management consulting** (knowledge)
+- **market analysis** (knowledge)
+- **market pricing** (knowledge)
+- **marketing analytics** (knowledge)
+- **marketing mix** (knowledge)
+- **marketing principles** (knowledge)
+- **plan marketing strategy** (skill/competence)
+- **pricing strategies** (knowledge)
+- **project management** (knowledge)
+- **respond to enquiries** (skill/competence)
+- **services marketing** (knowledge)
+- **use consulting techniques** (skill/competence)
+- **use different communication channels** (skill/competence)
+- **use theoretical marketing models** (skill/competence)
+
+## Optional
+
+- advertising techniques (knowledge)
+- brand marketing techniques (knowledge)
+- channel marketing (knowledge)
+- conduct online competitive analysis (skill/competence)
+- conduct search engine optimisation (skill/competence)
+- coordinate marketing plan actions (skill/competence)
+- copyright legislation (knowledge)
+- creatively use digital technologies (skill/competence)
+- customer insight (knowledge)
+- customer service (knowledge)
+- define technical requirements (skill/competence)
+- develop creative ideas (skill/competence)
+- digital marketing techniques (knowledge)
+- e-commerce systems (knowledge)
+- evaluate marketing content (skill/competence)
+- financial capability (knowledge)
+- international trade (knowledge)
+- interpret financial statements (skill/competence)
+- issue sales invoices (skill/competence)
+- liaise with advertising agencies (skill/competence)
+- make strategic business decisions (skill/competence)
+- neuromarketing techniques (knowledge)
+- online ads campaign techniques (knowledge)
+- perform market research (skill/competence)
+- plan digital marketing (skill/competence)
+- plan marketing campaigns (skill/competence)
+- plan social media marketing campaigns (skill/competence)
+- relationship marketing (knowledge)
+- reputation management (knowledge)
+- sales strategies (knowledge)
+- social media management (knowledge)
+- social media marketing techniques (knowledge)
+- use analytics for commercial purposes (skill/competence)
+- web strategy assessment (knowledge)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 28 ads, as of 2026-07-17)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- data analysis — **39 %**
+- marketing strategy — **32 %**
+- project management — **18 %**
+- campaign optimization — **18 %**
+
+<!-- market-evidence -->
--- a/references/tasks.md
+++ b/references/tasks.md
@@ -0,0 +1,65 @@
+# Tasks & work activities — marketing consultant
+
+Source: O*NET 30.3, occupation 13-1161.01 (Search Marketing Strategists).
+
+## Task statements
+
+- **[Core]** Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
+- **[Core]** Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
+- **[Core]** Propose online or multiple-sales-channel campaigns to marketing executives.
+- **[Core]** Participate in the development or implementation of online marketing strategy.
+- **[Core]** Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
+- **[Core]** Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
+- **[Core]** Conduct financial modeling for online marketing programs or Web site revenue forecasting.
+- **[Core]** Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
+- **[Core]** Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
+- **[Core]** Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
+- **[Core]** Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
+- **[Core]** Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
+- **[Core]** Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
+- **[Core]** Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
+- **[Core]** Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
+- **[Core]** Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
+- **[Core]** Create content strategies for digital media.
+- **[Core]** Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
+- **[Core]** Execute or manage social media campaigns to inform search marketing tactics.
+- **[Core]** Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
+- **[Core]** Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
+- **[Core]** Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
+- **[Core]** Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
+- **[Core]** Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
+- **[Core]** Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+- **[Supplemental]** Resolve product availability problems in collaboration with customer service staff.
+- **[Supplemental]** Implement online customer service processes to ensure positive and consistent user experiences.
+- **[Supplemental]** Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+- **[Supplemental]** Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+- **[Supplemental]** Assist in the evaluation or negotiation of contracts with vendors or online partners.
+- **[Supplemental]** Assist in the development of online transaction or security policies.
+- **[Supplemental]** Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
+- **[Supplemental]** Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
+- **[Supplemental]** Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
+- **[Supplemental]** Execute and manage communications with digital journalists or bloggers.
+- **[Supplemental]** Execute or manage banner, video, or other non-text link ad campaigns.
+
+## Detailed work activities
+
+- Analyze market or customer related data.
+- Analyze website or related online data to track trends or usage.
+- Collaborate with others to determine design specifications or details.
+- Collaborate with others to develop or implement marketing strategies.
+- Coordinate project activities with other personnel or departments.
+- Coordinate resource procurement activities.
+- Design computer modeling or simulation programs.
+- Design websites or web applications.
+- Develop computer or information security policies or procedures.
+- Develop guidelines for system implementation.
+- Develop performance metrics or standards related to information technology.
+- Develop specifications or procedures for website development or maintenance.
+- Evaluate utility of software or hardware technologies.
+- Implement advertising or marketing initiatives.
+- Maintain the inventory of equipment.
+- Prepare graphics or other visual representations of information.
+- Provide customer service to clients or users.
+- Recommend changes to improve computer or information systems.
+- Update knowledge about emerging industry or technology trends.
+- Write computer programming code.
--- a/references/tools.md
+++ b/references/tools.md
@@ -0,0 +1,73 @@
+# Tools & technology — marketing consultant
+
+Source: O*NET 30.3 'Software Skills' for 13-1161.01.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| Google Looker Analytics | Business intelligence and data analysis software | yes |
+| Tableau | Business intelligence and data analysis software | yes |
+| Elasticsearch | Data base management system software | yes |
+| MySQL | Data base management system software | yes |
+| Microsoft Access | Data base user interface and query software | yes |
+| Microsoft SQL Server | Data base user interface and query software | yes |
+| Structured query language SQL | Data base user interface and query software | yes |
+| Google Analytics | Data mining software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Adobe Photoshop | Graphics or photo imaging software | yes |
+| Oracle Java | Object or component oriented development software | yes |
+| Python | Object or component oriented development software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Visio | Process mapping and design software | yes |
+| Microsoft Project | Project management software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| Marketo Marketing Automation | Sales and marketing software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Facebook | Web page creation and editing software | yes |
+| WordPress | Web page creation and editing software | yes |
+| AJAX | Web platform development software | yes |
+| Cascading style sheets CSS | Web platform development software | yes |
+| Hypertext markup language HTML | Web platform development software | yes |
+| JavaScript | Web platform development software | yes |
+| Microsoft ASP.NET | Web platform development software | yes |
+| PHP | Web platform development software | yes |
+| Microsoft Word | Word processing software | yes |
+| Adobe Analytics | Analytical or scientific software |  |
+| Atlas Search | Business intelligence and data analysis software |  |
+| BrightEdge | Business intelligence and data analysis software |  |
+| Conductor Searchlight | Business intelligence and data analysis software |  |
+| IBM Digital Analytics | Business intelligence and data analysis software |  |
+| Searchmetrics Suite | Business intelligence and data analysis software |  |
+| Customer information databases | Customer relationship management CRM software |  |
+| Oracle Eloqua | Customer relationship management CRM software |  |
+| Apache Solr | Data base management system software |  |
+| Google | Data base user interface and query software |  |
+| Kanoodle | Data base user interface and query software |  |
+| Microsoft Bing | Data base user interface and query software |  |
+| Online databases | Data base user interface and query software |  |
+| Open Source Matters Joomla! | Document management software |  |
+| Email software | Electronic mail software |  |
+| Yahoo! Email | Electronic mail software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+| JamBoard | Graphics or photo imaging software |  |
+| Pinterest | Information retrieval or search software |  |
+| Twitter | Instant messaging software |  |
+| WhatsApp | Instant messaging software |  |
+| Web browser software | Internet browser software |  |
+| Bing Ads | Sales and marketing software |  |
+| Google Ads | Sales and marketing software |  |
+| Google Search Ads 360 | Sales and marketing software |  |
+| Google Tag Manager | Sales and marketing software |  |
+| YouTube | Video creation and editing software |  |
+| Adobe Dreamweaver | Web page creation and editing software |  |
+| Content management systems CMS | Web page creation and editing software |  |
+| Google Webmaster Tools | Web page creation and editing software |  |
+| LinkedIn | Web page creation and editing software |  |
+| Ahrefs Site Explorer | Web platform development software |  |
+| Drupal | Web platform development software |  |
+| Majestic SEO | Web platform development software |  |
+| Moz search engine optimization SEO software | Web platform development software |  |
+| Oracle JavaServer Pages JSP | Web platform development software |  |
+| Screaming Frog SEO Spider | Web platform development software |  |
+| Semrush | Web platform development software |  |
+| seoClarity | Web platform development software |  |