marketing-manager/references/profile.md

Occupation profile — marketing manager

• ESCO URI: http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c
• ESCO code: 1221.3.2
• ISCO-08 group: 1221 — Sales and marketing managers
• O*NET-SOC: 11-2021.00 — Marketing Managers (match: exactMatch)

Description (ESCO)

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Definition

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Alternative labels

• market manager
• sales and marketing manager
• marketing director
• promotions manager
• telemarketing manager
• advertising sales manager
• product marketing manager
• marketing and promotions manager
• marketing executive
• market development manager