feat: online-community-manager skill package v0.1.0

2026-08-14 17:26:51 +02:00
commit 607db72036
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--- a/PROVENANCE.md
+++ b/PROVENANCE.md
@@ -0,0 +1,31 @@
+# Data provenance — online-community-manager
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — online-community-manager
+    "ESCO (occupation & competences)" : 66
+    "O*NET (tasks & tools)" : 124
+    "Job boards (market evidence)" : 93
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 174
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 66 | 14.2 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 124 | 26.7 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 93 | 20.0 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 1.7 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 174 | 37.4 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).
--- a/SKILL.md
+++ b/SKILL.md
@@ -0,0 +1,81 @@
+---
+name: online-community-manager
+description: "Occupational skill for the role 'online community manager' (also: online reachout manager, digital community manager, online community specialist, interactive media specialist, online content and community manager, online community managers). Use when the user asks for typical online community manager work such as: Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.; Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.; Propose online or multiple-sales-channel campaigns to marketing executives."
+---
+
+# Online Community Manager
+
+Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
+
+## Core workflow
+
+1. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
+2. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
+3. Propose online or multiple-sales-channel campaigns to marketing executives.
+4. Participate in the development or implementation of online marketing strategy.
+5. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
+6. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
+7. Conduct financial modeling for online marketing programs or Web site revenue forecasting.
+8. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- align efforts towards business development
+- analyse consumer buying trends
+- analyse customer service surveys
+- analyse external factors of companies
+- analyse internal factors of companies
+- analyse work-related written reports
+- apply social media marketing
+- authoring software
+- brand marketing techniques
+- build trust
+- carry out forum moderation
+- collaborate in the development of marketing strategies
+- content marketing strategy
+- coordinate marketing plan actions
+- corporate social responsibility
+
+## Hot technologies
+
+- Google Looker Analytics
+- Tableau
+- Elasticsearch
+- MySQL
+- Microsoft Access
+- Microsoft SQL Server
+- Structured query language SQL
+- Google Analytics
+- Microsoft Outlook
+- Adobe Photoshop
+
+
+<!-- hot-tech -->
+
+## Hot technologies
+
+Top tools from 38 gated job ads (see references/market.md, as of 2026-07-18):
+
+- Instagram — 32 %
+- LinkedIn / LinkedIn Recruiter — 24 %
+- Facebook — 21 %
+- Reddit — 18 %
+- Discord — 16 %
+- Sprout Social — 16 %
+- TikTok — 16 %
+- Twitter — 16 %
+- YouTube — 13 %
+- Hootsuite — 11 %
+
+<!-- hot-tech -->
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0), O*NET 30.3 (13-1161.01). See manifest.json for licensing/attribution.*
--- a/manifest.json
+++ b/manifest.json
@@ -0,0 +1,274 @@
+{
+  "name": "online-community-manager",
+  "title": "online community manager",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0",
+    "esco_code": "2432.5",
+    "isco_group": "2432",
+    "onet_soc": "13-1161.01",
+    "crosswalk_match": "closeMatch"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 36,
+    "dwas": 20,
+    "skills_essential": 53,
+    "skills_optional": 12,
+    "software": 67
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 5
+      },
+      "resend/resend-skills": {
+        "repo": "https://github.com/resend/resend-skills",
+        "commit": "2caefff",
+        "license": "MIT",
+        "skills": 5
+      },
+      "ConardLi/garden-skills": {
+        "repo": "https://github.com/ConardLi/garden-skills",
+        "commit": "fbd6453",
+        "license": "MIT",
+        "skills": 1
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 4
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 5
+      },
+      "vibeeval/vibecosystem": {
+        "repo": "https://github.com/vibeeval/vibecosystem",
+        "commit": "cea9462",
+        "license": "MIT",
+        "skills": 1
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 8
+      },
+      "alirezarezvani/claude-skills": {
+        "repo": "https://github.com/alirezarezvani/claude-skills",
+        "commit": "0241f43",
+        "license": "MIT",
+        "skills": 3
+      },
+      "affaan-m/everything-claude-code": {
+        "repo": "https://github.com/affaan-m/everything-claude-code",
+        "commit": "ed38744",
+        "license": "MIT",
+        "skills": 3
+      },
+      "ognjengt/founder-skills": {
+        "repo": "https://github.com/ognjengt/founder-skills",
+        "commit": "a45931c",
+        "license": "MIT",
+        "skills": 1
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 4
+      },
+      "indranilbanerjee/digital-marketing-pro": {
+        "repo": "https://github.com/indranilbanerjee/digital-marketing-pro",
+        "commit": "a3d119c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "nexu-io/open-design": {
+        "repo": "https://github.com/nexu-io/open-design",
+        "commit": "4b66023",
+        "license": "Apache-2.0",
+        "skills": 3
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 3
+      },
+      "rampstackco/claude-skills": {
+        "repo": "https://github.com/rampstackco/claude-skills",
+        "commit": "bc6d961",
+        "license": "MIT",
+        "skills": 2
+      },
+      "Bomx/distribb-skill": {
+        "repo": "https://github.com/Bomx/distribb-skill",
+        "commit": "810228b",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "JasonColapietro/suede-creator-skills": {
+        "repo": "https://github.com/JasonColapietro/suede-creator-skills",
+        "commit": "0dc2aef",
+        "license": "MIT",
+        "skills": 1
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 3
+      },
+      "muratcankoylan/ralph-wiggum-marketer": {
+        "repo": "https://github.com/muratcankoylan/ralph-wiggum-marketer",
+        "commit": "4c1f5f3",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "secondsky/claude-skills": {
+        "repo": "https://github.com/secondsky/claude-skills",
+        "commit": "c4889f6",
+        "license": "MIT",
+        "skills": 1
+      },
+      "alirezarezvani/claude-code-skill-factory": {
+        "repo": "https://github.com/alirezarezvani/claude-code-skill-factory",
+        "commit": "ba18b31",
+        "license": "MIT",
+        "skills": 1
+      },
+      "inhouseseo/superseo-skills": {
+        "repo": "https://github.com/inhouseseo/superseo-skills",
+        "commit": "0d8b6fc",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "aaron-he-zhu/aaron-marketing-skills": {
+        "repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
+        "commit": "b7b0b9f",
+        "license": "Apache-2.0",
+        "skills": 2
+      },
+      "browser-act/skills": {
+        "repo": "https://github.com/browser-act/skills",
+        "commit": "51daea1",
+        "license": "MIT",
+        "skills": 1
+      },
+      "nowork-studio/NotFair": {
+        "repo": "https://github.com/nowork-studio/NotFair",
+        "commit": "99bda4b",
+        "license": "MIT",
+        "skills": 1
+      },
+      "ViryaZheng/recomby-geo": {
+        "repo": "https://github.com/ViryaZheng/recomby-geo",
+        "commit": "530d5e2",
+        "license": "MIT",
+        "skills": 1
+      },
+      "K-Dense-AI/claude-scientific-skills": {
+        "repo": "https://github.com/K-Dense-AI/claude-scientific-skills",
+        "commit": "4d97e29",
+        "license": "MIT",
+        "skills": 2
+      },
+      "K-Dense-AI/scientific-agent-skills": {
+        "repo": "https://github.com/K-Dense-AI/scientific-agent-skills",
+        "commit": "4d97e29",
+        "license": "MIT",
+        "skills": 2
+      },
+      "brycewang-stanford/Auto-Empirical-Research-Skills": {
+        "repo": "https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills",
+        "commit": "85bf545",
+        "license": "CC-BY-4.0",
+        "skills": 2
+      },
+      "foryourhealth111-pixel/Vibe-Skills": {
+        "repo": "https://github.com/foryourhealth111-pixel/Vibe-Skills",
+        "commit": "34429a8",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "infrasity-labs/dev-gtm-claude-skills": {
+        "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
+        "commit": "02cfefb",
+        "license": "MIT",
+        "skills": 2
+      },
+      "AgriciDaniel/claude-seo": {
+        "repo": "https://github.com/AgriciDaniel/claude-seo",
+        "commit": "6cf1ea9",
+        "license": "MIT",
+        "skills": 1
+      },
+      "sanjay3290/ai-skills": {
+        "repo": "https://github.com/sanjay3290/ai-skills",
+        "commit": "3619692",
+        "license": "Apache-2.0",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 70,
+      "adjacent": 10
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 66,
+      "onet": 124,
+      "jobads": 93,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 174,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 14.2,
+      "onet": 26.7,
+      "jobads": 20.0,
+      "wiki_ai": 0.0,
+      "anthropic": 1.7,
+      "ai_skills": 37.4,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}
--- a/references/ai-skills.md
+++ b/references/ai-skills.md
@@ -0,0 +1,370 @@
+# External AI agent skills — online-community-manager
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `slack-gif-creator` | core | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+| `docx` | core | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `doc-coauthoring` | adjacent | Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer … | [source](https://github.com/anthropics/skills/tree/main/skills/doc-coauthoring) |
+| `internal-comms` | adjacent | A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership … | [source](https://github.com/anthropics/skills/tree/main/skills/internal-comms) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+
+## Source: ConardLi/garden-skills
+
+- Repository: [https://github.com/ConardLi/garden-skills](https://github.com/ConardLi/garden-skills) (commit `fbd6453`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `kb-retriever` | adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | [source](https://github.com/ConardLi/garden-skills/tree/fbd6453/skills/kb-retriever) |
+
+## Source: aaron-he-zhu/aaron-marketing-skills
+
+- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `competitor-analysis` | core | Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/seo-geo/research/competitor-analysis) |
+| `keyword-research` | core | Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/seo-geo/research/keyword-research) |
+
+## Source: affaan-m/everything-claude-code
+
+- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) |
+| `content-engine` | core | Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/.agents/skills/content-engine) |
+| `seo` | core | Audit, plan, and implement SEO improvements across technical SEO, on-page optimization, structured data, Core Web Vitals, and content strategy. Use when the user wants better search visibility, SEO remediation, schema markup, … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/seo) |
+
+## Source: AgriciDaniel/claude-seo
+
+- Repository: [https://github.com/AgriciDaniel/claude-seo](https://github.com/AgriciDaniel/claude-seo) (commit `6cf1ea9`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo-dataforseo` | core | Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor … | [source](https://github.com/AgriciDaniel/claude-seo/tree/6cf1ea9/extensions/dataforseo/skills/seo-dataforseo) |
+
+## Source: alirezarezvani/claude-code-skill-factory
+
+- Repository: [https://github.com/alirezarezvani/claude-code-skill-factory](https://github.com/alirezarezvani/claude-code-skill-factory) (commit `ba18b31`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-trend-researcher` | core | Advanced content and topic research skill that analyzes trends across Google Analytics, Google Trends, Substack, Medium, Reddit, LinkedIn, X, blogs, podcasts, and YouTube to generate data-driven article outlines based on user intent … | [source](https://github.com/alirezarezvani/claude-code-skill-factory/tree/ba18b31/generated-skills/content-trend-researcher) |
+
+## Source: alirezarezvani/claude-skills
+
+- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `social-media-manager` | core | When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/social-media-manager) |
+| `x-twitter-growth` | core | X/Twitter growth engine for building audience, crafting viral content, and analyzing engagement. Use when the user wants to grow on X/Twitter, write tweets or threads, analyze their X profile, research competitors on X, plan a posting … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/x-twitter-growth) |
+| `prompt-engineer-toolkit` | core | Turns marketing prompts into tested, versioned production assets: A/B prompt evaluation against structured test cases, immutable prompt version history with diffs, ready-to-use marketing prompt templates (ad copy, email campaigns, social … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/prompt-engineer-toolkit) |
+
+## Source: Bomx/distribb-skill
+
+- Repository: [https://github.com/Bomx/distribb-skill](https://github.com/Bomx/distribb-skill) (commit `810228b`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `distribb` | core | Distribb is an SEO platform that handles keyword research, original data research, content publishing to WordPress/Webflow/Shopify, high-DR backlink exchange network, link building outreach playbooks, internal linking, social media … | [source](https://github.com/Bomx/distribb-skill/tree/810228b) |
+
+## Source: browser-act/skills
+
+- Repository: [https://github.com/browser-act/skills](https://github.com/browser-act/skills) (commit `51daea1`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-maps-contact-extract` | core | Extracts business contact details from Google Maps search results and place detail pages, then visits each business website to collect emails, phone numbers, and social media profiles (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, … | [source](https://github.com/browser-act/skills/tree/51daea1/solutions/lead-generation/google-maps-contact-extract) |
+
+## Source: brycewang-stanford/Auto-Empirical-Research-Skills
+
+- Repository: [https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills) (commit `85bf545`, retrieved 2026-07-14)
+- License: CC-BY-4.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `create-talk` | core | Generate Beamer presentations for the sewage-house-prices project by dispatching the Storyteller agent (creator) and Discussant agent (critic). Supports 4 formats — job market, seminar, short, lightning. Derives all content from the paper. | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/41-sticerd-eee-sewage-econometrics-check/skills/create-talk) |
+| `business-skills` | core | 5 business research skills. Trigger: business strategy, market analysis, competitive intelligence. Design: analytical frameworks and methods for management and innovation research. | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/43-wentorai-research-plugins/skills/domains/business) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `sequenzy-email-marketing` | core | Agent guide for operating Sequenzy. Use when Codex needs to authenticate, inspect identity, manage subscribers, create or edit campaigns/sequences/templates, generate draft email content, send a transactional email, read delivery stats, or … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/sequenzy-email-marketing) |
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `ops-marketing` | core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-marketing) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+| `SEO Optimizer` | core | Search Engine Optimization specialist for content strategy, technical SEO, keyword research, and ranking improvements. Use when optimizing website content, improving search rankings, conducting keyword analysis, or implementing SEO best … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/seo-optimizer) |
+| `omero-integration` | core | Microscopy data management platform. Access images via Python, retrieve datasets, analyze pixels, manage ROIs/annotations, batch processing, for high-content screening and microscopy workflows. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/scientific/omero-integration) |
+
+## Source: foryourhealth111-pixel/Vibe-Skills
+
+- Repository: [https://github.com/foryourhealth111-pixel/Vibe-Skills](https://github.com/foryourhealth111-pixel/Vibe-Skills) (commit `34429a8`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `omero-integration` | core | Microscopy data management platform. Access images via Python, retrieve datasets, analyze pixels, manage ROIs/annotations, batch processing, for high-content screening and microscopy workflows. | [source](https://github.com/foryourhealth111-pixel/Vibe-Skills/tree/34429a8/bundled/skills/omero-integration) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `company-current-gtm-analysis` | core | Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/competitive-intel/composites/company-current-gtm-analysis) |
+| `competitor-intel` | core | Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/competitive-intel/composites/competitor-intel) |
+| `linkedin-post-research` | core | Search LinkedIn posts by keywords, sorted by engagement or date. Use when researching what people are saying about a topic on LinkedIn, finding high-engagement content, identifying thought leaders, or discovering warm leads through post … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/social/capabilities/linkedin-post-research) |
+
+## Source: indranilbanerjee/digital-marketing-pro
+
+- Repository: [https://github.com/indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro) (commit `a3d119c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-engine` | core | Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/content-engine) |
+| `emerging-channels` | core | Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms. | [source](https://github.com/indranilbanerjee/digital-marketing-pro/tree/a3d119c/skills/emerging-channels) |
+
+## Source: infrasity-labs/dev-gtm-claude-skills
+
+- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo-dataforseo` | core | Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/extensions/dataforseo/skills/seo-dataforseo) |
+| `lead-magnets` | core | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/lead-magnets) |
+
+## Source: inhouseseo/superseo-skills
+
+- Repository: [https://github.com/inhouseseo/superseo-skills](https://github.com/inhouseseo/superseo-skills) (commit `0d8b6fc`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `topic-cluster-planning` | core | Use when planning a topic cluster (hub + spokes) for a new content area. The agent researches the space, identifies the hub topic, maps the spokes, and produces a specific content plan with internal linking strategy. | [source](https://github.com/inhouseseo/superseo-skills/tree/0d8b6fc/skills/topic-cluster-planning) |
+
+## Source: JasonColapietro/suede-creator-skills
+
+- Repository: [https://github.com/JasonColapietro/suede-creator-skills](https://github.com/JasonColapietro/suede-creator-skills) (commit `0dc2aef`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `suede-social` | core | Suede-owned organic social strategy and content discipline. Use when planning platform mix, posts, threads, cross-platform calendars, repurposing, listening, engagement, or cadence for a founder or brand account. NOT FOR: … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-social) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) |
+| `ink` | core | Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar. | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/ink) |
+| `yt-research` | core | Research competitor YouTube channels, niches, and trending topics for your content strategy. Use this skill whenever the user says "research channels", "analyze competitors", "find trending topics", "niche analysis", "competitive … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/productivity/youtube-strategy/skills/yt-research) |
+| `find-service-providers` | core | Use whenever the user wants to find, shortlist, vet, enrich, or research US professional-services firms — law, marketing, consulting, accounting, IT services, architecture, engineering, HR, PR, design, and similar B2B service providers. … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-service-providers) |
+| `evernote-core-workflow-a` | core | Execute Evernote primary workflow: Note Creation and Management. Use when creating notes, organizing content, managing notebooks, or implementing note-taking features. Trigger with phrases like "create evernote note", "evernote note … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/evernote-pack/skills/evernote-core-workflow-a) |
+| `assemblyai-core-workflow-a` | core | Execute AssemblyAI primary workflow: async transcription with audio intelligence. Use when transcribing audio/video files, enabling speaker diarization, sentiment analysis, entity detection, PII redaction, or content moderation. Trigger … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/assemblyai-pack/skills/assemblyai-core-workflow-a) |
+| `exa-data-handling` | core | Implement Exa search result processing, content extraction, caching, and RAG context management. Use when handling search results, implementing caching, building citation pipelines, or managing content payloads for LLM context windows. … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/exa-pack/skills/exa-data-handling) |
+| `ink-calendar` | core | Build a content calendar — editorial plan, publishing cadence, topic assignment, and distribution workflow. Use when asked to "build a content calendar", "plan our content for the quarter", "how often should we publish", or "create an … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/ink-calendar) |
+
+## Source: K-Dense-AI/claude-scientific-skills
+
+- Repository: [https://github.com/K-Dense-AI/claude-scientific-skills](https://github.com/K-Dense-AI/claude-scientific-skills) (commit `4d97e29`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `open-notebook` | core | Self-hosted, open-source alternative to Google NotebookLM for AI-powered research and document analysis. Use when organizing research materials into notebooks, ingesting diverse content sources (PDFs, videos, audio, web pages, Office … | [source](https://github.com/K-Dense-AI/claude-scientific-skills/tree/4d97e29/skills/open-notebook) |
+| `omero-integration` | core | Microscopy data management platform. Access images via Python, retrieve datasets, analyze pixels, manage ROIs/annotations, batch processing, for high-content screening and microscopy workflows. | [source](https://github.com/K-Dense-AI/claude-scientific-skills/tree/4d97e29/skills/omero-integration) |
+
+## Source: K-Dense-AI/scientific-agent-skills
+
+- Repository: [https://github.com/K-Dense-AI/scientific-agent-skills](https://github.com/K-Dense-AI/scientific-agent-skills) (commit `4d97e29`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `open-notebook` | core | Self-hosted, open-source alternative to Google NotebookLM for AI-powered research and document analysis. Use when organizing research materials into notebooks, ingesting diverse content sources (PDFs, videos, audio, web pages, Office … | [source](https://github.com/K-Dense-AI/scientific-agent-skills/tree/4d97e29/skills/open-notebook) |
+| `omero-integration` | core | Microscopy data management platform. Access images via Python, retrieve datasets, analyze pixels, manage ROIs/annotations, batch processing, for high-content screening and microscopy workflows. | [source](https://github.com/K-Dense-AI/scientific-agent-skills/tree/4d97e29/skills/omero-integration) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-calendar` | core | Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/content-calendar) |
+| `programmatic-seo` | core | Plan a programmatic SEO strategy — generate many ranking pages from a data set and a template. Use when asked about pSEO, scaling content with templates/data, building [X] for [Y] pages, or capturing long-tail search at scale. Produces the … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/programmatic-seo) |
+| `lifecycle-crm-plan` | core | Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/lifecycle-crm-plan) |
+| `seo-content-brief` | core | Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/seo-content-brief) |
+
+## Source: muratcankoylan/ralph-wiggum-marketer
+
+- Repository: [https://github.com/muratcankoylan/ralph-wiggum-marketer](https://github.com/muratcankoylan/ralph-wiggum-marketer) (commit `4c1f5f3`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ralph-copywriter` | core | Use this skill when the user asks to "analyze my content", "learn my writing style", "research competitors", "find content angles", "improve my blog", "write like me", "embody my brand voice", or mentions content strategy, voice analysis, … | [source](https://github.com/muratcankoylan/ralph-wiggum-marketer/tree/4c1f5f3/skills/copywriter) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
+| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
+| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
+| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
+| `tiktok-shop-content-strategy` | core | TikTok Shop content creation strategy and planning. Trending formats, viral hooks, product showcasing, hashtag strategy, and content calendar development. Use when the user asks about TikTok content strategy, viral content creation, TikTok … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-content-strategy) |
+
+## Source: nexu-io/open-design
+
+- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `html-ppt-zhangzara-coral` | core | Open Design's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-zhangzara-coral) |
+| `deck-guizang-editorial` | core | Open Design's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder. | [source](https://github.com/nexu-io/open-design/tree/4b66023/plugins/_official/examples/deck-guizang-editorial) |
+| `x-research` | core | X/Twitter public sentiment research for recent market, company, product, or community discourse. Use when the brief asks what people are saying on X, Twitter sentiment, CT sentiment, public opinion, expert posts, or social reaction around … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/x-research) |
+
+## Source: nowork-studio/NotFair
+
+- Repository: [https://github.com/nowork-studio/NotFair](https://github.com/nowork-studio/NotFair) (commit `99bda4b`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `keyword-research` | core | Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. … | [source](https://github.com/nowork-studio/NotFair/tree/99bda4b/seo/keyword-research) |
+
+## Source: ognjengt/founder-skills
+
+- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-copywriter` | core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/brand-copywriter) |
+
+## Source: rampstackco/claude-skills
+
+- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/content-strategy) |
+| `content-repurposing` | core | Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/content-repurposing) |
+
+## Source: sanjay3290/ai-skills
+
+- Repository: [https://github.com/sanjay3290/ai-skills](https://github.com/sanjay3290/ai-skills) (commit `3619692`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-slides` | core | Read and write Google Slides presentations - get text, find presentations, create presentations, add slides, replace text, and manage slide content. Use when user asks to: read a presentation, create slides, find slides, add a slide, … | [source](https://github.com/sanjay3290/ai-skills/tree/3619692/skills/google-slides) |
+
+## Source: secondsky/claude-skills
+
+- Repository: [https://github.com/secondsky/claude-skills](https://github.com/secondsky/claude-skills) (commit `c4889f6`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo-keyword-cluster-builder` | core | SEO keyword clustering with topic organization, content hub architecture, internal linking strategies. Use for content strategy, keyword research, pillar page structures, or encountering cluster organization, hub architecture, internal … | [source](https://github.com/secondsky/claude-skills/tree/c4889f6/plugins/seo-keyword-cluster-builder/skills/seo-keyword-cluster-builder) |
+
+## Source: vibeeval/vibecosystem
+
+- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
+
+## Source: ViryaZheng/recomby-geo
+
+- Repository: [https://github.com/ViryaZheng/recomby-geo](https://github.com/ViryaZheng/recomby-geo) (commit `530d5e2`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `keyword-research` | core | Discover, analyze, and prioritize keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters and content calendars. Use … | [source](https://github.com/ViryaZheng/recomby-geo/tree/530d5e2/plugins/recomby-geo/skills/keyword-research) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
+| `lead-magnets` | core | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/lead-magnets) |
+| `cold-email` | core | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/cold-email) |
+| `emails` | adjacent | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/emails) |
+| `popups` | adjacent | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/popups) |
+
+## Source: resend/resend-skills
+
+- Repository: [https://github.com/resend/resend-skills](https://github.com/resend/resend-skills) (commit `2caefff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `agent-email-inbox` | core | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/agent-email-inbox) |
+| `resend-cli` | adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the `resend` CLI. … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend-cli) |
+| `email-best-practices` | adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/email-best-practices) |
+| `react-email` | adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/react-email) |
+| `resend` | adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | [source](https://github.com/resend/resend-skills/tree/2caefff/skills/resend) |
--- a/references/market.md
+++ b/references/market.md
@@ -0,0 +1,141 @@
+# Market evidence report — online-community-manager
+
+Source: **38 real job ads** (JSearch API, countries: us 38), extracted into the MSSQL evidence store; as of 2026-07-18.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| mid | 28 | 74 % |
+| junior | 6 | 16 % |
+| senior | 4 | 11 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | Instagram | 12 | 32 % |
+| 2 | LinkedIn / LinkedIn Recruiter | 9 | 24 % |
+| 3 | Facebook | 8 | 21 % |
+| 4 | Reddit | 7 | 18 % |
+| 5 | Discord | 6 | 16 % |
+| 6 | Sprout Social | 6 | 16 % |
+| 7 | TikTok | 6 | 16 % |
+| 8 | Twitter | 6 | 16 % |
+| 9 | YouTube | 5 | 13 % |
+| 10 | Hootsuite | 4 | 11 % |
+| 11 | Pinterest | 4 | 11 % |
+| 12 | Microsoft Office | 3 | 8 % |
+| 13 | Slack | 3 | 8 % |
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | data analysis | 13 | 34 % |
+| 2 | community management | 12 | 32 % |
+| 3 | content creation | 10 | 26 % |
+| 4 | social media strategy | 6 | 16 % |
+| 5 | relationship building | 5 | 13 % |
+| 6 | community engagement | 4 | 11 % |
+| 7 | copywriting | 4 | 11 % |
+| 8 | social listening | 4 | 11 % |
+| 9 | social media management | 4 | 11 % |
+| 10 | community moderation | 3 | 8 % |
+| 11 | event organization | 3 | 8 % |
+| 12 | moderation | 3 | 8 % |
+| 13 | strategic planning | 3 | 8 % |
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | community engagement | 8 | 21 % |
+| 2 | community management | 4 | 11 % |
+| 3 | content creation | 4 | 11 % |
+| 4 | social media management | 4 | 11 % |
+| 5 | metric tracking | 3 | 8 % |
+
+## Regional breakdown
+
+> **Corpus note:** 38 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+38 ads.
+
+**Top hard skills:**
+
+- data analysis — 34 % (13 ads)
+- community management — 32 % (12 ads)
+- content creation — 26 % (10 ads)
+- social media strategy — 16 % (6 ads)
+- relationship building — 13 % (5 ads)
+- community engagement — 11 % (4 ads)
+- copywriting — 11 % (4 ads)
+- social listening — 11 % (4 ads)
+- social media management — 11 % (4 ads)
+- community moderation — 8 % (3 ads)
+
+**Top tools:**
+
+- Instagram — 32 % (12 ads)
+- LinkedIn / LinkedIn Recruiter — 24 % (9 ads)
+- Facebook — 21 % (8 ads)
+- Reddit — 18 % (7 ads)
+- Discord — 16 % (6 ads)
+- Sprout Social — 16 % (6 ads)
+- TikTok — 16 % (6 ads)
+- Twitter — 16 % (6 ads)
+- YouTube — 13 % (5 ads)
+- Hootsuite — 11 % (4 ads)
+
+**Seniority:** mid 74 % · junior 16 % · senior 11 %
+
+### UK (gb)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| **reputed company Digital Community Manager – Remote Chat Agent | Flexible Schedule | $25-$35/hr** | 1 |
+| **reputed company Full Stack Online Community Moderator – Safeguard Digital Spaces, Foster Engagement, and Earn $25-$35/Hour from Home** | 1 |
+| [Remote/WFM] Weekend+After-Hours reputed company Media Community Mgr | 1 |
+| [Remote] Senior Developer Community Manager | 1 |
+| Account Supervisor, Social Media Strategy & Community Management | 1 |
+| Associate Community Manager, USA (Part-time) | 1 |
+| Associate Manager, Community & Belonging- Social Impact | 1 |
+| Community Engagement Lead, Bilingual Preferred | 1 |
+| Community Manager (Reddit, X, Discord), fintech / investing product - Contract to Hire | 1 |
+| Community Manager (X/Twitter & Discord) | 1 |
+| Community Manager, Albuquerque | 1 |
+| Community Manager, Culinary Content Network | 1 |
+| Community Manager, Vyro | 1 |
+| Coordinator, Community Management | 1 |
+| Crypto Twitter Manager | 1 |
+| Digital Community Manager Flourish & Health Advocacy | 1 |
+| Digital Community Manager for Health & Support | 1 |
+| Global Community Lead | 1 |
+| Global Community Manager, The Sims - (6 months) | 1 |
+| Junior Community Manager | 1 |
+| Manager, Digital Community | 1 |
+| Migration Messaging Community Manager (Mexico) | 1 |
+| Multi-Site Assistant Community Manager - SSO/SSC/GWT | 1 |
+| Online Community Manager | 1 |
+| Online Membership Community Manager – reputed company (Remote) | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
--- a/references/profile.md
+++ b/references/profile.md
@@ -0,0 +1,27 @@
+# Occupation profile — online community manager
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0
+- **ESCO code:** 2432.5
+- **ISCO-08 group:** 2432 — Public relations professionals
+- **O*NET-SOC:** 13-1161.01 — Search Marketing Strategists (match: closeMatch)
+
+## Description (ESCO)
+
+Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- online reachout manager
+- digital community manager
+- online community specialist
+- interactive media specialist
+- online content and community manager
+- online community managers
+- social media strategist
+- social media specialist
+- social media manager
+- social media reachout manager
--- a/references/skills.md
+++ b/references/skills.md
@@ -0,0 +1,92 @@
+# Competences — online community manager
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0).
+
+## Essential
+
+- **align efforts towards business development** (skill/competence)
+- **analyse consumer buying trends** (skill/competence)
+- **analyse customer service surveys** (skill/competence)
+- **analyse external factors of companies** (skill/competence)
+- **analyse internal factors of companies** (skill/competence)
+- **analyse work-related written reports** (skill/competence)
+- **apply social media marketing** (skill/competence)
+- **authoring software** (knowledge)
+- **brand marketing techniques** (knowledge)
+- **build trust** (skill/competence)
+- **carry out forum moderation** (skill/competence)
+- **collaborate in the development of marketing strategies** (skill/competence)
+- **content marketing strategy** (knowledge)
+- **coordinate marketing plan actions** (skill/competence)
+- **corporate social responsibility** (knowledge)
+- **corporate sustainability** (knowledge)
+- **create annual marketing budget** (skill/competence)
+- **create content title** (skill/competence)
+- **define measurable marketing objectives** (skill/competence)
+- **develop digital content** (skill/competence)
+- **develop online community plan** (skill/competence)
+- **develop professional network** (skill/competence)
+- **digital communication and collaboration** (nan)
+- **digital media** (knowledge)
+- **evaluate marketing content** (skill/competence)
+- **follow up online user requests** (skill/competence)
+- **identify potential markets for companies** (skill/competence)
+- **impart business plans to collaborators** (skill/competence)
+- **integrate marketing strategies with the global strategy** (skill/competence)
+- **integrate strategic foundation in daily performance** (skill/competence)
+- **keywords in digital content** (knowledge)
+- **manage content development projects** (skill/competence)
+- **manage feedback** (skill/competence)
+- **manage profitability** (skill/competence)
+- **market pricing** (knowledge)
+- **market research** (knowledge)
+- **marketing mix** (knowledge)
+- **marketing principles** (knowledge)
+- **online moderation techniques** (knowledge)
+- **perform market research** (skill/competence)
+- **perform online data analysis** (skill/competence)
+- **plan marketing campaigns** (skill/competence)
+- **plan marketing strategy** (skill/competence)
+- **pricing strategies** (knowledge)
+- **provide written content** (skill/competence)
+- **research website users** (skill/competence)
+- **study sales levels of products** (skill/competence)
+- **track key performance indicators** (skill/competence)
+- **translate requirement concepts into content** (skill/competence)
+- **use content management system software** (skill/competence)
+- **use different communication channels** (skill/competence)
+- **use e-services** (skill/competence)
+- **web analytics** (knowledge)
+
+## Optional
+
+- behavioural science (knowledge)
+- business intelligence (knowledge)
+- conduct search engine optimisation (skill/competence)
+- content development processes (knowledge)
+- develop inclusive communication material (skill/competence)
+- digital content creation (nan)
+- identify ICT user needs (skill/competence)
+- identify technological needs (skill/competence)
+- information confidentiality (knowledge)
+- manage content metadata (skill/competence)
+- manage schedule of tasks (skill/competence)
+- use personal organization software (skill/competence)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 38 ads, as of 2026-07-18)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- data analysis — **34 %**
+- community management — **32 %**
+- content creation — **26 %**
+
+### Responsibilities
+
+- community engagement — **21 %**
+
+<!-- market-evidence -->
--- a/references/tasks.md
+++ b/references/tasks.md
@@ -0,0 +1,65 @@
+# Tasks & work activities — online community manager
+
+Source: O*NET 30.3, occupation 13-1161.01 (Search Marketing Strategists).
+
+## Task statements
+
+- **[Core]** Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
+- **[Core]** Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
+- **[Core]** Propose online or multiple-sales-channel campaigns to marketing executives.
+- **[Core]** Participate in the development or implementation of online marketing strategy.
+- **[Core]** Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
+- **[Core]** Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
+- **[Core]** Conduct financial modeling for online marketing programs or Web site revenue forecasting.
+- **[Core]** Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
+- **[Core]** Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
+- **[Core]** Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
+- **[Core]** Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
+- **[Core]** Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
+- **[Core]** Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
+- **[Core]** Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
+- **[Core]** Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
+- **[Core]** Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
+- **[Core]** Create content strategies for digital media.
+- **[Core]** Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
+- **[Core]** Execute or manage social media campaigns to inform search marketing tactics.
+- **[Core]** Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
+- **[Core]** Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
+- **[Core]** Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
+- **[Core]** Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
+- **[Core]** Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
+- **[Core]** Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+- **[Supplemental]** Resolve product availability problems in collaboration with customer service staff.
+- **[Supplemental]** Implement online customer service processes to ensure positive and consistent user experiences.
+- **[Supplemental]** Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+- **[Supplemental]** Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+- **[Supplemental]** Assist in the evaluation or negotiation of contracts with vendors or online partners.
+- **[Supplemental]** Assist in the development of online transaction or security policies.
+- **[Supplemental]** Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
+- **[Supplemental]** Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
+- **[Supplemental]** Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
+- **[Supplemental]** Execute and manage communications with digital journalists or bloggers.
+- **[Supplemental]** Execute or manage banner, video, or other non-text link ad campaigns.
+
+## Detailed work activities
+
+- Analyze market or customer related data.
+- Analyze website or related online data to track trends or usage.
+- Collaborate with others to determine design specifications or details.
+- Collaborate with others to develop or implement marketing strategies.
+- Coordinate project activities with other personnel or departments.
+- Coordinate resource procurement activities.
+- Design computer modeling or simulation programs.
+- Design websites or web applications.
+- Develop computer or information security policies or procedures.
+- Develop guidelines for system implementation.
+- Develop performance metrics or standards related to information technology.
+- Develop specifications or procedures for website development or maintenance.
+- Evaluate utility of software or hardware technologies.
+- Implement advertising or marketing initiatives.
+- Maintain the inventory of equipment.
+- Prepare graphics or other visual representations of information.
+- Provide customer service to clients or users.
+- Recommend changes to improve computer or information systems.
+- Update knowledge about emerging industry or technology trends.
+- Write computer programming code.
--- a/references/tools.md
+++ b/references/tools.md
@@ -0,0 +1,88 @@
+# Tools & technology — online community manager
+
+Source: O*NET 30.3 'Software Skills' for 13-1161.01.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| Google Looker Analytics | Business intelligence and data analysis software | yes |
+| Tableau | Business intelligence and data analysis software | yes |
+| Elasticsearch | Data base management system software | yes |
+| MySQL | Data base management system software | yes |
+| Microsoft Access | Data base user interface and query software | yes |
+| Microsoft SQL Server | Data base user interface and query software | yes |
+| Structured query language SQL | Data base user interface and query software | yes |
+| Google Analytics | Data mining software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Adobe Photoshop | Graphics or photo imaging software | yes |
+| Oracle Java | Object or component oriented development software | yes |
+| Python | Object or component oriented development software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Visio | Process mapping and design software | yes |
+| Microsoft Project | Project management software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| Marketo Marketing Automation | Sales and marketing software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Facebook | Web page creation and editing software | yes |
+| WordPress | Web page creation and editing software | yes |
+| AJAX | Web platform development software | yes |
+| Cascading style sheets CSS | Web platform development software | yes |
+| Hypertext markup language HTML | Web platform development software | yes |
+| JavaScript | Web platform development software | yes |
+| Microsoft ASP.NET | Web platform development software | yes |
+| PHP | Web platform development software | yes |
+| Microsoft Word | Word processing software | yes |
+| Adobe Analytics | Analytical or scientific software |  |
+| Atlas Search | Business intelligence and data analysis software |  |
+| BrightEdge | Business intelligence and data analysis software |  |
+| Conductor Searchlight | Business intelligence and data analysis software |  |
+| IBM Digital Analytics | Business intelligence and data analysis software |  |
+| Searchmetrics Suite | Business intelligence and data analysis software |  |
+| Customer information databases | Customer relationship management CRM software |  |
+| Oracle Eloqua | Customer relationship management CRM software |  |
+| Apache Solr | Data base management system software |  |
+| Google | Data base user interface and query software |  |
+| Kanoodle | Data base user interface and query software |  |
+| Microsoft Bing | Data base user interface and query software |  |
+| Online databases | Data base user interface and query software |  |
+| Open Source Matters Joomla! | Document management software |  |
+| Email software | Electronic mail software |  |
+| Yahoo! Email | Electronic mail software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+| JamBoard | Graphics or photo imaging software |  |
+| Pinterest | Information retrieval or search software |  |
+| Twitter | Instant messaging software |  |
+| WhatsApp | Instant messaging software |  |
+| Web browser software | Internet browser software |  |
+| Bing Ads | Sales and marketing software |  |
+| Google Ads | Sales and marketing software |  |
+| Google Search Ads 360 | Sales and marketing software |  |
+| Google Tag Manager | Sales and marketing software |  |
+| YouTube | Video creation and editing software |  |
+| Adobe Dreamweaver | Web page creation and editing software |  |
+| Content management systems CMS | Web page creation and editing software |  |
+| Google Webmaster Tools | Web page creation and editing software |  |
+| LinkedIn | Web page creation and editing software |  |
+| Ahrefs Site Explorer | Web platform development software |  |
+| Drupal | Web platform development software |  |
+| Majestic SEO | Web platform development software |  |
+| Moz search engine optimization SEO software | Web platform development software |  |
+| Oracle JavaServer Pages JSP | Web platform development software |  |
+| Screaming Frog SEO Spider | Web platform development software |  |
+| Semrush | Web platform development software |  |
+| seoClarity | Web platform development software |  |
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 38 ads, as of 2026-07-18)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Tools
+
+- Instagram — **32 %**
+- LinkedIn / LinkedIn Recruiter — **24 %**
+- Facebook — **21 %**
+- Reddit — **18 %**
+
+<!-- market-evidence -->