35 KiB
35 KiB
External AI agent skills — online-marketer
Proven, publicly available AI agent skills mapped to this occupation. Nothing is copied from the sources: every entry is a name, a one-line summary and a link to the upstream skill package. Each section names its source repository, commit, license and retrieval date.
Tiers: core = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; adjacent =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.
Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
pipeline/p5_enrich_ai_skills.py on 2026-07-14.
Source: anthropics/skills
- Repository: https://github.com/anthropics/skills (commit
f6656c1, retrieved 2026-07-14) - License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
brand-guidelines |
adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | source |
docx |
adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | source |
slack-gif-creator |
adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | source |
pdf |
adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | source |
pptx |
adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | source |
Source: wshobson/agents
- Repository: https://github.com/wshobson/agents (commit
6fd3247, retrieved 2026-07-14) - License: MIT (c) Seth Hobson
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
content-marketer (agent) |
core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | source |
seo-content-planner (agent) |
core | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | source |
seo-cannibalization-detector (agent) |
core | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | source |
seo-content-auditor (agent) |
core | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | source |
seo-content-writer (agent) |
core | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | source |
seo-keyword-strategist (agent) |
core | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | source |
seo-meta-optimizer (agent) |
core | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | source |
social-publishing |
core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | source |
seo-authority-builder (agent) |
core | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | source |
seo-content-refresher (agent) |
core | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | source |
seo-snippet-hunter (agent) |
core | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | source |
seo-structure-architect (agent) |
core | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | source |
Source: realkimbarrett/advertising-skills
- Repository: https://github.com/realkimbarrett/advertising-skills (commit
45f4a4a, retrieved 2026-07-14) - License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
ad-angle-multiplier |
core | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | source |
full-funnel-campaign-orchestrator |
core | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | source |
scroll-stopping-creative |
core | Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". | source |
performance-diagnosis |
adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | source |
conversion-path-builder |
adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | source |
mechanism-builder |
adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | source |
Source: ConardLi/garden-skills
- Repository: https://github.com/ConardLi/garden-skills (commit
fbd6453, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
kb-retriever |
adjacent | 面向本地知识库目录的检索和问答助手。核心流程：(1)分层索引导航 (2)遇到PDF/Excel时必须先读取references学习处理方法 (3)处理文件后再检索。按文件类型组合使用 grep、Read、pdfplumber、pandas 进行渐进式检索，避免整文件加载。用户问题涉及"从知识库目录回答问题/检索信息/查资料"时使用。 | source |
Source: a5c-ai/babysitter
- Repository: https://github.com/a5c-ai/babysitter (commit
44a5d58b, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
digital-engagement-strategy |
core | Develop digital content strategies including virtual exhibitions, online programming, social media campaigns, and digital collection access | source |
Source: aaron-he-zhu/aaron-marketing-skills
- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (commit
b7b0b9f, retrieved 2026-07-14) - License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
competitor-tracker |
core | Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … | source |
Source: affaan-m/everything-claude-code
- Repository: https://github.com/affaan-m/everything-claude-code (commit
ed38744, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
marketing-campaign |
core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | source |
Source: AIDevGTM/gtm-cofounder
- Repository: https://github.com/AIDevGTM/gtm-cofounder (commit
627d901, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
founder-led-content |
core | Build authority by teaching the problem space, not announcing features. Use when the founder finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that … | source |
Source: alirezarezvani/claude-code-skill-factory
- Repository: https://github.com/alirezarezvani/claude-code-skill-factory (commit
ba18b31, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
social-media-analyzer |
core | Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions | source |
Source: alirezarezvani/claude-skills
- Repository: https://github.com/alirezarezvani/claude-skills (commit
0241f43, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
cmo-advisor |
core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | source |
free-tool-strategy |
core | When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead … | source |
Source: davepoon/buildwithclaude
- Repository: https://github.com/davepoon/buildwithclaude (commit
3c94e0c, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
ops-marketing |
core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | source |
ops-gtm |
core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | source |
Source: davila7/claude-code-templates
- Repository: https://github.com/davila7/claude-code-templates (commit
fa79251, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
executing-marketing-campaigns |
core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | source |
content-creator |
core | Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand … | source |
marketing-demand-acquisition |
core | Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when … | source |
free-tool-strategy |
core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | source |
Source: gooseworks-ai/goose-skills
- Repository: https://github.com/gooseworks-ai/goose-skills (commit
94ec916, retrieved 2026-07-14) - License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
campaign-brief-generator |
core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | source |
Source: indranilbanerjee/digital-marketing-pro
- Repository: https://github.com/indranilbanerjee/digital-marketing-pro (commit
a3d119c, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
c2pa-metadata |
core | Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act … | source |
Source: infrasity-labs/dev-gtm-claude-skills
- Repository: https://github.com/infrasity-labs/dev-gtm-claude-skills (commit
02cfefb, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
brand |
core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | source |
community-marketing |
core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | source |
Source: jeremylongshore/claude-code-plugins-plus-skills
- Repository: https://github.com/jeremylongshore/claude-code-plugins-plus-skills (commit
e112938a, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
find-marketing-agency |
core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | source |
ink |
core | Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar. | source |
form-social |
core | Use when asked to design social media graphics, ad creatives, or marketing assets. Examples: "design a LinkedIn post for our launch", "create ad creatives for our campaign", "make an Instagram story", "design a Twitter card", "create a … | source |
Source: nexscope-ai/eCommerce-Skills
- Repository: https://github.com/nexscope-ai/eCommerce-Skills (commit
56f3288, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
ecommerce-marketing-strategy-builder |
core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | source |
shopify-marketing |
core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | source |
ecommerce-social-media-marketing |
core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | source |
ecommerce-content-marketing |
core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | source |
tiktok-influencer-marketing |
core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | source |
ecommerce-business-plan |
core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | source |
shopify-blog-strategy |
core | Content marketing via Shopify blog — SEO content, product education, buying guides, internal linking | source |
ecommerce-email-marketing-builder |
core | E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences … | source |
Source: nextlevelbuilder/ui-ux-pro-max-skill
- Repository: https://github.com/nextlevelbuilder/ui-ux-pro-max-skill (commit
fe3f65e, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
brand |
core | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. | source |
Source: ognjengt/founder-skills
- Repository: https://github.com/ognjengt/founder-skills (commit
a45931c, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
brand-copywriter |
core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | source |
Source: vibeeval/vibecosystem
- Repository: https://github.com/vibeeval/vibecosystem (commit
cea9462, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
content-strategy |
core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | source |
Source: google/skills
- Repository: https://github.com/google/skills (commit
b15f327, retrieved 2026-07-14) - License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
google-mobile-ads-banner |
core | Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. | source |
google-mobile-ads-android-migrate-to-next-gen |
core | Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … | source |
google-mobile-ads-get-started |
core | Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … | source |
google-mobile-ads-interstitial |
core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … | source |
google-mobile-ads-rewarded |
core | Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … | source |
workload-manager-basics |
core | Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … | source |
google-ads-api-mcp-setup |
core | Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … | source |
google-ads-api-quickstart |
core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | source |
Source: coreyhaines31/marketingskills
- Repository: https://github.com/coreyhaines31/marketingskills (commit
33218ff, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
community-marketing |
core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | source |
revops |
core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | source |
copy-editing |
core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | source |
free-tools |
core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | source |
image |
core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | source |
marketing-ideas |
core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | source |
co-marketing |
core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | source |
marketing-plan |
core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | source |
marketing-psychology |
core | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people … | source |
copywriting |
core | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … | source |
sms |
core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | source |
social |
core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | source |
Source: resend/resend-skills
- Repository: https://github.com/resend/resend-skills (commit
2caefff, retrieved 2026-07-14) - License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
agent-email-inbox |
core | Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … | source |
resend-cli |
adjacent | Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the resend CLI. … |
source |
email-best-practices |
adjacent | Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … | source |
react-email |
adjacent | Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … | source |
resend |
adjacent | Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … | source |