feat: online-sales-channel-manager skill package v0.1.0

2026-08-14 16:23:32 +02:00
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--- a/PROVENANCE.md
+++ b/PROVENANCE.md
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+# Data provenance — online-sales-channel-manager
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — online-sales-channel-manager
+    "ESCO (occupation & competences)" : 31
+    "O*NET (tasks & tools)" : 137
+    "Job boards (market evidence)" : 41
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 153
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 31 | 8.4 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 137 | 37.0 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 41 | 11.1 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 2.2 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 153 | 41.4 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).
--- a/SKILL.md
+++ b/SKILL.md
@@ -0,0 +1,61 @@
+---
+name: online-sales-channel-manager
+description: "Occupational skill for the role 'online sales channel manager' (also: e-commerce manager, internet order manager, digital sales manager, mail-order and internet manager, mail order manager, social media sales manager). Use when the user asks for typical online sales channel manager work such as: Resolve customer complaints regarding sales and service.; Represent company at trade association meetings to promote products.; Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs."
+---
+
+# Online Sales Channel Manager
+
+Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
+
+## Core workflow
+
+1. Resolve customer complaints regarding sales and service.
+2. Represent company at trade association meetings to promote products.
+3. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
+4. Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
+5. Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
+6. Oversee regional and local sales managers and their staffs.
+7. Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
+8. Monitor customer preferences to determine focus of sales efforts.
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- apply social media marketing
+- apply strategic thinking
+- channel marketing
+- conduct online competitive analysis
+- develop online sales business plan
+- electronic business
+- identify customer's needs
+- monitor online competitors
+- negotiate buying conditions
+- negotiate terms with suppliers
+- perform market research
+- plan digital marketing
+- plan social media marketing campaigns
+- show diplomacy
+- web strategy assessment
+
+## Hot technologies
+
+- IBM SPSS Statistics
+- SAS
+- Tableau
+- Splunk Enterprise
+- Bentley MicroStation
+- Salesforce software
+- Teradata Database
+- Microsoft Access
+- Microsoft SQL Server
+- Oracle Database
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e), O*NET 30.3 (11-2022.00). See manifest.json for licensing/attribution.*
--- a/manifest.json
+++ b/manifest.json
@@ -0,0 +1,232 @@
+{
+  "name": "online-sales-channel-manager",
+  "title": "online sales channel manager",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e",
+    "esco_code": "1221.3.2.1.4",
+    "isco_group": "1221",
+    "onet_soc": "11-2022.00",
+    "crosswalk_match": "closeMatch"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 17,
+    "dwas": 16,
+    "skills_essential": 15,
+    "skills_optional": 15,
+    "software": 103
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "wshobson/agents": {
+        "repo": "https://github.com/wshobson/agents",
+        "commit": "6fd3247",
+        "license": "MIT (c) Seth Hobson",
+        "skills": 12
+      },
+      "google/skills": {
+        "repo": "https://github.com/google/skills",
+        "commit": "b15f327",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 12
+      },
+      "realkimbarrett/advertising-skills": {
+        "repo": "https://github.com/realkimbarrett/advertising-skills",
+        "commit": "45f4a4a",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 5
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 9
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 5
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 3
+      },
+      "a5c-ai/babysitter": {
+        "repo": "https://github.com/a5c-ai/babysitter",
+        "commit": "44a5d58b",
+        "license": "MIT",
+        "skills": 1
+      },
+      "vibeeval/vibecosystem": {
+        "repo": "https://github.com/vibeeval/vibecosystem",
+        "commit": "cea9462",
+        "license": "MIT",
+        "skills": 1
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 5
+      },
+      "nexu-io/open-design": {
+        "repo": "https://github.com/nexu-io/open-design",
+        "commit": "4b66023",
+        "license": "Apache-2.0",
+        "skills": 2
+      },
+      "wondelai/skills": {
+        "repo": "https://github.com/wondelai/skills",
+        "commit": "326b380",
+        "license": "MIT",
+        "skills": 1
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 3
+      },
+      "ferdinandobons/startup-skill": {
+        "repo": "https://github.com/ferdinandobons/startup-skill",
+        "commit": "a5f97c3",
+        "license": "MIT",
+        "skills": 2
+      },
+      "alirezarezvani/claude-skills": {
+        "repo": "https://github.com/alirezarezvani/claude-skills",
+        "commit": "0241f43",
+        "license": "MIT",
+        "skills": 1
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "serejaris/personal-corp-skills": {
+        "repo": "https://github.com/serejaris/personal-corp-skills",
+        "commit": "b517d36",
+        "license": "MIT",
+        "skills": 1
+      },
+      "serejaris/personal-corp-os": {
+        "repo": "https://github.com/serejaris/personal-corp-os",
+        "commit": "9d3660e",
+        "license": "MIT",
+        "skills": 1
+      },
+      "ognjengt/founder-skills": {
+        "repo": "https://github.com/ognjengt/founder-skills",
+        "commit": "a45931c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "BrianRWagner/ai-marketing-skills": {
+        "repo": "https://github.com/BrianRWagner/ai-marketing-skills",
+        "commit": "f36b34f",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "BrianRWagner/ai-marketing-claude-code-skills": {
+        "repo": "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
+        "commit": "f36b34f",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "AgriciDaniel/claude-seo": {
+        "repo": "https://github.com/AgriciDaniel/claude-seo",
+        "commit": "6cf1ea9",
+        "license": "MIT",
+        "skills": 1
+      },
+      "infrasity-labs/dev-gtm-claude-skills": {
+        "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
+        "commit": "02cfefb",
+        "license": "MIT",
+        "skills": 1
+      },
+      "browser-act/skills": {
+        "repo": "https://github.com/browser-act/skills",
+        "commit": "51daea1",
+        "license": "MIT",
+        "skills": 1
+      },
+      "rampstackco/claude-skills": {
+        "repo": "https://github.com/rampstackco/claude-skills",
+        "commit": "bc6d961",
+        "license": "MIT",
+        "skills": 1
+      },
+      "AgriciDaniel/claude-ads": {
+        "repo": "https://github.com/AgriciDaniel/claude-ads",
+        "commit": "669c760",
+        "license": "MIT",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 58,
+      "adjacent": 22
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 31,
+      "onet": 137,
+      "jobads": 41,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 153,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 8.4,
+      "onet": 37.0,
+      "jobads": 11.1,
+      "wiki_ai": 0.0,
+      "anthropic": 2.2,
+      "ai_skills": 41.4,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}
--- a/references/ai-skills.md
+++ b/references/ai-skills.md
@@ -0,0 +1,314 @@
+# External AI agent skills — online-sales-channel-manager
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
+| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
+| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+
+## Source: wshobson/agents
+
+- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
+- License: MIT (c) Seth Hobson
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
+| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
+| `social-publishing` | core | Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … | [source](https://github.com/wshobson/agents/tree/main/plugins/social-publishing/skills/social-publishing) |
+| `seo-keyword-strategist (agent)` | core | Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md) |
+| `seo-content-planner (agent)` | adjacent | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
+| `seo-cannibalization-detector (agent)` | adjacent | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
+| `brand-landingpage` | adjacent | Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, … | [source](https://github.com/wshobson/agents/tree/main/plugins/brand-landingpage/skills/brand-landingpage) |
+| `seo-authority-builder (agent)` | adjacent | Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md) |
+| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
+| `seo-content-refresher (agent)` | adjacent | Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md) |
+| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
+| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
+
+## Source: realkimbarrett/advertising-skills
+
+- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
+| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
+| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
+| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
+| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
+
+## Source: a5c-ai/babysitter
+
+- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `digital-engagement-strategy` | core | Develop digital content strategies including virtual exhibitions, online programming, social media campaigns, and digital collection access | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/social-sciences-humanities/arts-culture/skills/digital-engagement-strategy) |
+
+## Source: AgriciDaniel/claude-ads
+
+- Repository: [https://github.com/AgriciDaniel/claude-ads](https://github.com/AgriciDaniel/claude-ads) (commit `669c760`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ads-plan` | core | Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media … | [source](https://github.com/AgriciDaniel/claude-ads/tree/669c760/skills/ads-plan) |
+
+## Source: AgriciDaniel/claude-seo
+
+- Repository: [https://github.com/AgriciDaniel/claude-seo](https://github.com/AgriciDaniel/claude-seo) (commit `6cf1ea9`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/AgriciDaniel/claude-seo/tree/6cf1ea9/skills/seo-plan) |
+
+## Source: alirezarezvani/claude-skills
+
+- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `social-media-manager` | core | When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/social-media-manager) |
+
+## Source: BrianRWagner/ai-marketing-claude-code-skills
+
+- Repository: [https://github.com/BrianRWagner/ai-marketing-claude-code-skills](https://github.com/BrianRWagner/ai-marketing-claude-code-skills) (commit `f36b34f`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-principles` | core | Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," … | [source](https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/f36b34f/marketing-principles) |
+
+## Source: BrianRWagner/ai-marketing-skills
+
+- Repository: [https://github.com/BrianRWagner/ai-marketing-skills](https://github.com/BrianRWagner/ai-marketing-skills) (commit `f36b34f`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-principles` | core | Apply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," … | [source](https://github.com/BrianRWagner/ai-marketing-skills/tree/f36b34f/marketing-principles) |
+
+## Source: browser-act/skills
+
+- Repository: [https://github.com/browser-act/skills](https://github.com/browser-act/skills) (commit `51daea1`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `youtube-transcript-analysis-api-skill` | core | This skill helps users extract YouTube video transcripts and perform deep competitive analysis on the content. Agent should proactively apply this skill when users express needs like analyze YouTube video content strategy, perform … | [source](https://github.com/browser-act/skills/tree/51daea1/solutions/video-platforms/youtube-transcript-analysis-api-skill) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `ops-marketing` | core | Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-marketing) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
+| `marketing-demand-acquisition` | core | Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/marketing-demand-acquisition) |
+| `free-tool-strategy` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/free-tool-strategy) |
+| `content-creator` | core | Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand … | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/content-creator) |
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+
+## Source: ferdinandobons/startup-skill
+
+- Repository: [https://github.com/ferdinandobons/startup-skill](https://github.com/ferdinandobons/startup-skill) (commit `a5f97c3`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `startup-design` | core | Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup … | [source](https://github.com/ferdinandobons/startup-skill/tree/a5f97c3/startup-design) |
+| `startup-competitors` | core | Deep competitive intelligence for any market. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and feature matrix. Use when the … | [source](https://github.com/ferdinandobons/startup-skill/tree/a5f97c3/startup-competitors) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `campaign-brief-generator` | core | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/content/composites/campaign-brief-generator) |
+
+## Source: infrasity-labs/dev-gtm-claude-skills
+
+- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `seo-plan` | core | Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/seo-plan) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-one-page-marketing) |
+| `find-marketing-agency` | core | Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-marketing-agency) |
+| `pitch-launch` | core | Produce an actual launch plan with announcement copy, channel sequence, and day-1 checklist. Use when asked to "plan a launch", "GTM strategy", "how do we announce this", "launch plan for [feature]", "go-to-market", "write our Product Hunt … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/bundle/marketing-team/skills/pitch-launch) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-calendar` | core | Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/content-calendar) |
+| `social-media-strategy` | core | Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/social-media-strategy) |
+| `viral-content-framework` | core | Build a framework for creating shareable, high-reach social media content. Use when asked to plan viral content, develop a shareable content strategy, create a hook writing system, or build a repeatable process for content that gets … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-social/skills/viral-content-framework) |
+| `marketing-funnel-plan` | core | Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/marketing-funnel-plan) |
+| `paid-acquisition-plan` | core | Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/paid-acquisition-plan) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ecommerce-marketing-strategy-builder` | core | Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-marketing-strategy-builder) |
+| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
+| `product-launch-strategy` | core | Plan and execute e-commerce product launches. Pre-launch, launch day, and post-launch playbooks for Amazon, Shopify, and multi-channel sellers. Covers inventory, pricing, advertising, and review strategy. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/product-launch-strategy) |
+| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
+| `tiktok-influencer-marketing` | core | TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-influencer-marketing) |
+| `tiktok-shop-ads` | core | TikTok Shop advertising strategy and campaign management. Product Shopping Ads, Video Shopping Ads, Live Shopping Ads, bidding optimization, and performance tracking. Use when the user asks about TikTok Shop advertising, paid ads, campaign … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-ads) |
+| `competitor-price-analysis` | core | Competitor pricing strategy analysis and market positioning. Price mapping, pricing gaps identification, elasticity signals evaluation, and strategic pricing optimization. Use when the user asks about competitor pricing, price analysis, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/competitor-price-analysis) |
+| `ecommerce-competitor-analysis` | core | Cross-platform ecommerce competitor analysis and strategic intelligence. Multi-channel presence evaluation, strategy assessment, positioning analysis, and competitive benchmarking. Use when the user asks about competitor analysis, … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-competitor-analysis) |
+| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
+
+## Source: nexu-io/open-design
+
+- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `magazine-web-ppt` | core | For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/guizang-ppt) |
+| `deck-guizang-editorial` | core | Open Design's FY26 marketing plan: brand-to-pipeline — audience, offer, channel mix, and the launch calendar that ties creative to growth. Built as a decision-grade marketing & GTM deck for CMO, growth lead, founder. | [source](https://github.com/nexu-io/open-design/tree/4b66023/plugins/_official/examples/deck-guizang-editorial) |
+
+## Source: ognjengt/founder-skills
+
+- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `competitor-intel` | core | Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/competitor-intel) |
+| `strategic-planning` | core | Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/strategic-planning) |
+
+## Source: rampstackco/claude-skills
+
+- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `media-asset-management` | core | Plan and run a media pipeline for images, video, and downloadable assets. Use this skill when designing image storage and delivery, choosing formats (WebP, AVIF), setting up responsive images, picking a video host, organizing a brand asset … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/media-asset-management) |
+
+## Source: serejaris/personal-corp-os
+
+- Repository: [https://github.com/serejaris/personal-corp-os](https://github.com/serejaris/personal-corp-os) (commit `9d3660e`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-os/tree/9d3660e/skills/ceo-council) |
+
+## Source: serejaris/personal-corp-skills
+
+- Repository: [https://github.com/serejaris/personal-corp-skills](https://github.com/serejaris/personal-corp-skills) (commit `b517d36`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ceo-council` | core | Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce … | [source](https://github.com/serejaris/personal-corp-skills/tree/b517d36/skills/ceo-council) |
+
+## Source: vibeeval/vibecosystem
+
+- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
+
+## Source: wondelai/skills
+
+- Repository: [https://github.com/wondelai/skills](https://github.com/wondelai/skills) (commit `326b380`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/wondelai/skills/tree/326b380/one-page-marketing) |
+
+## Source: google/skills
+
+- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-ads-api-quickstart` | adjacent | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
+| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
+| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
+| `sms` | core | When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sms) |
+| `marketing-psychology` | core | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-psychology) |
+| `ads` | core | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ads) |
+| `social` | core | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/social) |
+| `ai-seo` | core | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/ai-seo) |
+| `community-marketing` | adjacent | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
+| `revops` | adjacent | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
+| `launch` | adjacent | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/launch) |
--- a/references/market.md
+++ b/references/market.md
@@ -0,0 +1,57 @@
+# Market evidence report — online-sales-channel-manager
+
+Source: **2 real job ads** (JSearch API, countries: us 2), extracted into the MSSQL evidence store; as of 2026-07-18.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| mid | 2 | 100 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Regional breakdown
+
+> **Corpus note:** 2 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+**Insufficient evidence** — 2 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### UK (gb)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| Amazon eCommerce Channel Manager | 1 |
+| E‑Commerce Channel Manager — US Growth & Digital | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
--- a/references/profile.md
+++ b/references/profile.md
@@ -0,0 +1,28 @@
+# Occupation profile — online sales channel manager
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e
+- **ESCO code:** 1221.3.2.1.4
+- **ISCO-08 group:** 1221 — Sales and marketing managers
+- **O*NET-SOC:** 11-2022.00 — Sales Managers (match: closeMatch)
+
+## Description (ESCO)
+
+Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- e-commerce manager
+- internet order manager
+- digital sales manager
+- mail-order and internet manager
+- mail order manager
+- social media sales manager
+- online sales channel supervisor
+- assistant online sales channel manager
+- senior online sales channel manager
+- trainee online sales channel manager
+- graduate online sales channel manager
--- a/references/skills.md
+++ b/references/skills.md
@@ -0,0 +1,79 @@
+# Competences — online sales channel manager
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e).
+
+## Essential
+
+- **apply social media marketing** (skill/competence)
+- **apply strategic thinking** (skill/competence)
+- **channel marketing** (knowledge)
+- **conduct online competitive analysis** (skill/competence)
+- **develop online sales business plan** (skill/competence)
+- **electronic business** (knowledge)
+- **identify customer's needs** (skill/competence)
+- **monitor online competitors** (skill/competence)
+- **negotiate buying conditions** (skill/competence)
+- **negotiate terms with suppliers** (skill/competence)
+- **perform market research** (skill/competence)
+- **plan digital marketing** (skill/competence)
+- **plan social media marketing campaigns** (skill/competence)
+- **show diplomacy** (skill/competence)
+- **web strategy assessment** (knowledge)
+
+## Optional
+
+- build business relationships (skill/competence)
+- carry out strategic research (skill/competence)
+- creatively use digital technologies (skill/competence)
+- develop inclusive communication material (skill/competence)
+- e-commerce systems (knowledge)
+- employment law (knowledge)
+- e-procurement (knowledge)
+- manage processes (skill/competence)
+- manage staff (skill/competence)
+- perform project management (skill/competence)
+- perform risk analysis (skill/competence)
+- protect personal data and privacy (skill/competence)
+- use customer relationship management software (skill/competence)
+- use e-services (skill/competence)
+- write work-related reports (skill/competence)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 2 ads, as of 2026-07-18)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- amazon account management — **50 %**
+- analytical skills — **50 %**
+- content optimization — **50 %**
+- data analysis — **50 %**
+- e-commerce strategy — **50 %**
+- inventory management — **50 %**
+- market forecasting — **50 %**
+- online sales — **50 %**
+- pricing control — **50 %**
+- product listing — **50 %**
+- project management — **50 %**
+- performance management — **50 %**
+
+### Methods
+
+- ppc advertising — **50 %**
+- omni-channel retail strategy — **50 %**
+
+### Responsibilities
+
+- inventory coordination — **50 %**
+- sales strategy execution — **50 %**
+- strategy development — **50 %**
+- performance reporting — **50 %**
+- data analysis — **50 %**
+- cross-functional collaboration — **50 %**
+- amazon channel leadership — **50 %**
+- account management — **50 %**
+- advertising campaign management — **50 %**
+
+<!-- market-evidence -->
--- a/references/tasks.md
+++ b/references/tasks.md
@@ -0,0 +1,42 @@
+# Tasks & work activities — online sales channel manager
+
+Source: O*NET 30.3, occupation 11-2022.00 (Sales Managers).
+
+## Task statements
+
+- **[Core]** Resolve customer complaints regarding sales and service.
+- **[Core]** Represent company at trade association meetings to promote products.
+- **[Core]** Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
+- **[Core]** Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
+- **[Core]** Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
+- **[Core]** Oversee regional and local sales managers and their staffs.
+- **[Core]** Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
+- **[Core]** Monitor customer preferences to determine focus of sales efforts.
+- **[Core]** Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
+- **[Core]** Determine price schedules and discount rates.
+- **[Core]** Review operational records and reports to project sales and determine profitability.
+- **[Core]** Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
+- **[Core]** Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
+- **[Core]** Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
+- **[Core]** Prepare budgets and approve budget expenditures.
+- **[Supplemental]** Direct foreign sales and service outlets of an organization.
+- **[Supplemental]** Assess marketing potential of new and existing store locations, considering statistics and expenditures.
+
+## Detailed work activities
+
+- Advise customers on technical or procedural issues.
+- Advise others on business or operational matters.
+- Analyze financial records or reports to determine state of operations.
+- Approve expenditures.
+- Conduct opinion surveys or needs assessments.
+- Confer with organizational members to accomplish work activities.
+- Determine pricing or monetary policies.
+- Direct sales, marketing, or customer service activities.
+- Establish interpersonal business relationships to facilitate work activities.
+- Evaluate employee performance.
+- Evaluate potential of products, technologies, or resources.
+- Manage human resources activities.
+- Prepare operational budgets.
+- Represent the organization in external relations.
+- Resolve customer complaints or problems.
+- Supervise employees.
--- a/references/tools.md
+++ b/references/tools.md
@@ -0,0 +1,129 @@
+# Tools & technology — online sales channel manager
+
+Source: O*NET 30.3 'Software Skills' for 11-2022.00.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| IBM SPSS Statistics | Analytical or scientific software | yes |
+| SAS | Analytical or scientific software | yes |
+| Tableau | Business intelligence and data analysis software | yes |
+| Splunk Enterprise | Cloud-based management software | yes |
+| Bentley MicroStation | Computer aided design CAD software | yes |
+| Salesforce software | Customer relationship management CRM software | yes |
+| Teradata Database | Data base management system software | yes |
+| Microsoft Access | Data base user interface and query software | yes |
+| Microsoft SQL Server | Data base user interface and query software | yes |
+| Oracle Database | Data base user interface and query software | yes |
+| Structured query language SQL | Data base user interface and query software | yes |
+| Yardi software | Data base user interface and query software | yes |
+| Google Analytics | Data mining software | yes |
+| Eclipse IDE | Development environment software | yes |
+| Microsoft Azure software | Development environment software | yes |
+| Microsoft Visual Basic | Development environment software | yes |
+| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
+| Adobe Acrobat | Document management software | yes |
+| Microsoft SharePoint | Document management software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
+| SAP software | Enterprise resource planning ERP software | yes |
+| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
+| R | Object or component oriented development software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft Windows | Operating system software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Visio | Process mapping and design software | yes |
+| Microsoft Project | Project management software | yes |
+| Microsoft Teams | Project management software | yes |
+| Oracle Primavera Enterprise Project Portfolio Management | Project management software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| Marketo Marketing Automation | Sales and marketing software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Zoom | Video conferencing software | yes |
+| Facebook | Web page creation and editing software | yes |
+| Hypertext markup language HTML | Web platform development software | yes |
+| Google Docs | Word processing software | yes |
+| Microsoft Word | Word processing software | yes |
+| Sage 50 Accounting | Accounting software |  |
+| Tax software | Accounting software |  |
+| Minitab | Analytical or scientific software |  |
+| IBM Cognos Impromptu | Business intelligence and data analysis software |  |
+| MicroStrategy | Business intelligence and data analysis software |  |
+| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software |  |
+| Qlik Tech QlikView | Business intelligence and data analysis software |  |
+| Contact management software | Calendar and scheduling software |  |
+| Scheduling software | Calendar and scheduling software |  |
+| Dropbox | Cloud-based data access and sharing software |  |
+| Google Drive | Cloud-based data access and sharing software |  |
+| Act! | Customer relationship management CRM software |  |
+| Avidian Technologies Prophet | Customer relationship management CRM software |  |
+| Blackbaud The Raiser's Edge | Customer relationship management CRM software |  |
+| Eden Sales Manager | Customer relationship management CRM software |  |
+| HEAT Software GoldMine | Customer relationship management CRM software |  |
+| Maximizer Software Maximizer Enterprise | Customer relationship management CRM software |  |
+| NetSuite NetCRM | Customer relationship management CRM software |  |
+| Oracle Eloqua | Customer relationship management CRM software |  |
+| Salesforce.com Salesforce CRM | Customer relationship management CRM software |  |
+| Software on Sailboats Desktop Sales Manager | Customer relationship management CRM software |  |
+| Vanguard Software Vanguard Sales Manager | Customer relationship management CRM software |  |
+| SAP BusinessObjects Crystal Reports | Data base reporting software |  |
+| SAP Crystal Reports | Data base reporting software |  |
+| Airtable | Data base user interface and query software |  |
+| Database software | Data base user interface and query software |  |
+| FileMaker Pro | Data base user interface and query software |  |
+| Eko | Desktop communications software |  |
+| Microsoft Publisher | Desktop publishing software |  |
+| Adobe ActionScript | Development environment software |  |
+| IBM Notes | Electronic mail software |  |
+| Microsoft Exchange | Electronic mail software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+| Microsoft Dynamics GP | Enterprise resource planning ERP software |  |
+| NetSuite ERP | Enterprise resource planning ERP software |  |
+| Oracle Fusion Applications | Enterprise resource planning ERP software |  |
+| Oracle Hyperion | Enterprise resource planning ERP software |  |
+| Oracle JD Edwards EnterpriseOne | Enterprise resource planning ERP software |  |
+| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |  |
+| SAP Business Objects | Enterprise resource planning ERP software |  |
+| IBM Power Systems software | Enterprise system management software |  |
+| Delphi Discovery | Financial analysis software |  |
+| Delphi Technology | Financial analysis software |  |
+| Oracle E-Business Suite Financials | Financial analysis software |  |
+| Geographic information system GIS software | Geographic information system |  |
+| SmugMug Flickr | Graphics or photo imaging software |  |
+| Human resource management software HRMS | Human resources software |  |
+| Oracle Taleo | Human resources software |  |
+| Workforce management software | Human resources software |  |
+| LexisNexis | Information retrieval or search software |  |
+| Web browser software | Internet browser software |  |
+| Inventory software | Inventory management software |  |
+| Apple Keynote | Presentation software |  |
+| Google Slides | Presentation software |  |
+| Poll Everywhere | Presentation software |  |
+| Google Ads | Sales and marketing software |  |
+| McAfee | Transaction security and virus protection software |  |
+| NortonLifeLock cybersecurity software | Transaction security and virus protection software |  |
+| Google Meet | Video conferencing software |  |
+| LogMeIn GoToMeeting | Video conferencing software |  |
+| YouTube | Video creation and editing software |  |
+| Google Sites | Web page creation and editing software |  |
+| LinkedIn | Web page creation and editing software |  |
+| Social media sites | Web page creation and editing software |  |
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 2 ads, as of 2026-07-18)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Tools
+
+- Amazon Brand Analytics — **50 %**
+- Amazon Seller Central — **50 %**
+- Amazon Vendor Central — **50 %**
+- Feedvisor — **50 %**
+- Helium 10 — **50 %**
+- Microsoft Excel — **50 %**
+- Jungle Scout — **50 %**
+- Perpetua — **50 %**
+- Pacvue — **50 %**
+
+<!-- market-evidence -->