91 lines
3.5 KiB
Markdown
91 lines
3.5 KiB
Markdown
# Competences — product manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/9f508305-80ce-4111-8722-f2c9b4a44890).
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## Essential
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- **analyse consumer buying trends** (skill/competence)
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- **analyse economic trends** (skill/competence)
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- **analyse market financial trends** (skill/competence)
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- **combine business technology with user experience** (skill/competence)
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- **define technology strategy** (skill/competence)
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- **design customer experiences** (skill/competence)
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- **design management** (knowledge)
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- **develop business plans** (skill/competence)
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- **develop communications strategies** (skill/competence)
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- **develop new products** (skill/competence)
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- **develop product design** (skill/competence)
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- **develop promotional tools** (skill/competence)
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- **draw conclusions from market research results** (skill/competence)
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- **execute marketing plan** (skill/competence)
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- **identify market niches** (skill/competence)
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- **industrial research and development** (knowledge)
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- **make data-driven decisions** (skill/competence)
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- **manage product testing** (skill/competence)
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- **manage the customer experience** (skill/competence)
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- **market research** (knowledge)
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- **organise participation in local or international events** (skill/competence)
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- **oversee quality control** (skill/competence)
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- **perform market research** (skill/competence)
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- **persuade clients with alternatives** (skill/competence)
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- **plan product management** (skill/competence)
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- **prepare market research reports** (skill/competence)
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- **product life-cycle** (knowledge)
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- **socio-economic trends in your sector** (knowledge)
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## Optional
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- advise on communication strategies (skill/competence)
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- analyse cultural trends (skill/competence)
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- analyse data about clients (skill/competence)
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- apply strategic thinking (skill/competence)
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- carry out sales analysis (skill/competence)
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- circular economy (knowledge)
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- consumer goods industry (knowledge)
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- coordinate events (skill/competence)
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- cost management (knowledge)
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- create prototype of user experience solutions (skill/competence)
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- develop revenue generation strategies (skill/competence)
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- ensure products meet regulatory requirements (skill/competence)
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- follow production schedule (skill/competence)
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- integrate marketing strategies with the global strategy (skill/competence)
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- manage budgets (skill/competence)
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- manage feedback (skill/competence)
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- manage production systems (skill/competence)
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- manage profitability (skill/competence)
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- manage the handling of promotional materials (skill/competence)
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- market pricing (knowledge)
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- maximise sales revenues (skill/competence)
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- perform product testing (skill/competence)
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- pricing strategies (knowledge)
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- product comprehension (knowledge)
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- product data management (knowledge)
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- production processes (knowledge)
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- provide improvement strategies (skill/competence)
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- quality standards (knowledge)
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- sales strategies (knowledge)
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- schedule production (skill/competence)
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- solar products (knowledge)
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- study sales levels of products (skill/competence)
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- track key performance indicators (skill/competence)
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- web analytics (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 45 ads, as of 2026-07-19)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- data analysis — **56 %**
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- product management — **29 %**
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- product strategy — **27 %**
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- requirements gathering — **20 %**
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### Methods
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- agile development — **22 %**
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<!-- market-evidence -->
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