3.5 KiB
3.5 KiB
Competences — product manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/9f508305-80ce-4111-8722-f2c9b4a44890).
Essential
- analyse consumer buying trends (skill/competence)
- analyse economic trends (skill/competence)
- analyse market financial trends (skill/competence)
- combine business technology with user experience (skill/competence)
- define technology strategy (skill/competence)
- design customer experiences (skill/competence)
- design management (knowledge)
- develop business plans (skill/competence)
- develop communications strategies (skill/competence)
- develop new products (skill/competence)
- develop product design (skill/competence)
- develop promotional tools (skill/competence)
- draw conclusions from market research results (skill/competence)
- execute marketing plan (skill/competence)
- identify market niches (skill/competence)
- industrial research and development (knowledge)
- make data-driven decisions (skill/competence)
- manage product testing (skill/competence)
- manage the customer experience (skill/competence)
- market research (knowledge)
- organise participation in local or international events (skill/competence)
- oversee quality control (skill/competence)
- perform market research (skill/competence)
- persuade clients with alternatives (skill/competence)
- plan product management (skill/competence)
- prepare market research reports (skill/competence)
- product life-cycle (knowledge)
- socio-economic trends in your sector (knowledge)
Optional
- advise on communication strategies (skill/competence)
- analyse cultural trends (skill/competence)
- analyse data about clients (skill/competence)
- apply strategic thinking (skill/competence)
- carry out sales analysis (skill/competence)
- circular economy (knowledge)
- consumer goods industry (knowledge)
- coordinate events (skill/competence)
- cost management (knowledge)
- create prototype of user experience solutions (skill/competence)
- develop revenue generation strategies (skill/competence)
- ensure products meet regulatory requirements (skill/competence)
- follow production schedule (skill/competence)
- integrate marketing strategies with the global strategy (skill/competence)
- manage budgets (skill/competence)
- manage feedback (skill/competence)
- manage production systems (skill/competence)
- manage profitability (skill/competence)
- manage the handling of promotional materials (skill/competence)
- market pricing (knowledge)
- maximise sales revenues (skill/competence)
- perform product testing (skill/competence)
- pricing strategies (knowledge)
- product comprehension (knowledge)
- product data management (knowledge)
- production processes (knowledge)
- provide improvement strategies (skill/competence)
- quality standards (knowledge)
- sales strategies (knowledge)
- schedule production (skill/competence)
- solar products (knowledge)
- study sales levels of products (skill/competence)
- track key performance indicators (skill/competence)
- web analytics (knowledge)
Market evidence (job-ad analysis, 45 ads, as of 2026-07-19)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- data analysis — 56 %
- product management — 29 %
- product strategy — 27 %
- requirements gathering — 20 %
Methods
- agile development — 22 %