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# Data provenance — public-relations-manager
Where the content of this skill package comes from, counted by
content items (tasks, competences, tools, evidence entries, curated
knowledge). Rendered live by Gitea:
```mermaid
%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
pie showData
title Content sources — public-relations-manager
"ESCO (occupation & competences)" : 114
"O*NET (tasks & tools)" : 109
"Job boards (market evidence)" : 130
"Anthropic official Claude skills" : 8
"External AI skill packs (mapped)" : 201
```
| Source | Items | Share | Files |
|---|---|---|---|
| ESCO (occupation & competences) | 114 | 20.3 % | references/profile.md, references/skills.md |
| O*NET (tasks & tools) | 109 | 19.4 % | references/tasks.md, references/tools.md |
| Job boards (market evidence) | 130 | 23.1 % | references/market.md (full report) + "Market evidence" headline sections |
| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
| Anthropic official Claude skills | 8 | 1.4 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
| External AI skill packs (mapped) | 201 | 35.8 % | references/ai-skills.md (per-source attribution inside) |
| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
paraphrased with source URLs — never copied · external AI skills are
linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).

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---
name: public-relations-manager
description: "Occupational skill for the role 'public relations manager' (also: communications manager, public relations specialist, communications officer, spokesperson, public affairs manager, corporate profiler). Use when the user asks for typical public relations manager work such as: Assign, supervise, and review the activities of public relations staff.; Confer with labor relations managers to develop internal communications that keep employees informed of company activities.; Design and edit promotional publications, such as brochures."
---
# Public Relations Manager
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
## Core workflow
1. Assign, supervise, and review the activities of public relations staff.
2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
3. Design and edit promotional publications, such as brochures.
4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
5. Develop, implement, or maintain crisis communication plans.
6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
7. Draft speeches for company executives and arrange interviews and other forms of contact for them.
8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
## How to use this skill
- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
## Key competences (essential)
- advise on public image
- advise on public relations
- analyse external factors of companies
- build community relations
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop media strategy
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
## Hot technologies
- Slack
- Salesforce software
- Teradata Database
- Microsoft Access
- Yardi software
- Google Analytics
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook
<!-- hot-tech -->
## Hot technologies
Top tools from 59 gated job ads (see references/market.md, as of 2026-07-19):
- Microsoft PowerPoint — 14 %
- Meltwater — 10 %
- Microsoft Office — 10 %
- Microsoft Excel — 8 %
- Microsoft Word — 8 %
- SharePoint — 7 %
- Cision — 5 %
- Microsoft 365 — 5 %
- Microsoft Teams — 5 %
<!-- hot-tech -->
---
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2), O*NET 30.3 (11-2032.00). See manifest.json for licensing/attribution.*

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{
"name": "public-relations-manager",
"title": "public relations manager",
"version": "0.1.0",
"layer": "core",
"language": "en",
"generated": "2026-07-07",
"ids": {
"esco_uri": "http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2",
"esco_code": "1222.1.2",
"isco_group": "1222",
"onet_soc": "11-2032.00",
"crosswalk_match": "exactMatch"
},
"sources": [
{
"name": "ESCO",
"version": "1.2.1",
"url": "https://esco.ec.europa.eu/"
},
{
"name": "O*NET",
"version": "30.3",
"url": "https://www.onetcenter.org/",
"license": "CC BY 4.0"
}
],
"attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
"counts": {
"tasks": 20,
"dwas": 23,
"skills_essential": 27,
"skills_optional": 86,
"software": 65
},
"enrichment_ai_skills": {
"generated": "2026-07-14",
"method": "deterministic mapping (ISCO prefix + title/competence keywords)",
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"repo": "https://github.com/anthropics/skills",
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"wshobson/agents": {
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},
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},
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},
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"repo": "https://github.com/rampstackco/claude-skills",
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},
"davepoon/buildwithclaude": {
"repo": "https://github.com/davepoon/buildwithclaude",
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},
"davila7/claude-code-templates": {
"repo": "https://github.com/davila7/claude-code-templates",
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"skills": 1
},
"a5c-ai/babysitter": {
"repo": "https://github.com/a5c-ai/babysitter",
"commit": "44a5d58b",
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"skills": 4
},
"affaan-m/everything-claude-code": {
"repo": "https://github.com/affaan-m/everything-claude-code",
"commit": "ed38744",
"license": "MIT",
"skills": 1
},
"jeremylongshore/claude-code-plugins-plus-skills": {
"repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
"commit": "e112938a",
"license": "MIT",
"skills": 8
},
"mukul975/Anthropic-Cybersecurity-Skills": {
"repo": "https://github.com/mukul975/Anthropic-Cybersecurity-Skills",
"commit": "673da1f",
"license": "Apache-2.0",
"skills": 4
},
"samber/cc-skills-golang": {
"repo": "https://github.com/samber/cc-skills-golang",
"commit": "4881c01",
"license": "MIT",
"skills": 2
},
"microsoft/skills": {
"repo": "https://github.com/microsoft/skills",
"commit": "dc543aa",
"license": "MIT",
"skills": 1
},
"brycewang-stanford/Auto-Empirical-Research-Skills": {
"repo": "https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills",
"commit": "85bf545",
"license": "CC-BY-4.0",
"skills": 3
},
"basicmachines-co/basic-memory": {
"repo": "https://github.com/basicmachines-co/basic-memory",
"commit": "53da71c",
"license": "custom (see upstream LICENSE)",
"skills": 1
},
"aaron-he-zhu/aaron-marketing-skills": {
"repo": "https://github.com/aaron-he-zhu/aaron-marketing-skills",
"commit": "b7b0b9f",
"license": "Apache-2.0",
"skills": 2
},
"ahacker-1/cre-agent-skills": {
"repo": "https://github.com/ahacker-1/cre-agent-skills",
"commit": "618734e",
"license": "Apache-2.0",
"skills": 2
},
"snyk/agent-scan": {
"repo": "https://github.com/snyk/agent-scan",
"commit": "f3a4621",
"license": "Apache-2.0",
"skills": 3
},
"ThinkInAIXYZ/deepchat": {
"repo": "https://github.com/ThinkInAIXYZ/deepchat",
"commit": "f275c92",
"license": "Apache-2.0",
"skills": 3
},
"microsoft/power-platform-skills": {
"repo": "https://github.com/microsoft/power-platform-skills",
"commit": "0d7ed9a",
"license": "MIT",
"skills": 1
},
"sanjay3290/ai-skills": {
"repo": "https://github.com/sanjay3290/ai-skills",
"commit": "3619692",
"license": "Apache-2.0",
"skills": 1
},
"Devin-AXIS/iPolloWork": {
"repo": "https://github.com/Devin-AXIS/iPolloWork",
"commit": "5107542",
"license": "custom (see upstream LICENSE)",
"skills": 1
},
"claude-world/director-mode-lite": {
"repo": "https://github.com/claude-world/director-mode-lite",
"commit": "9d0c333",
"license": "MIT",
"skills": 1
},
"gooseworks-ai/goose-skills": {
"repo": "https://github.com/gooseworks-ai/goose-skills",
"commit": "94ec916",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
},
"foryourhealth111-pixel/Vibe-Skills": {
"repo": "https://github.com/foryourhealth111-pixel/Vibe-Skills",
"commit": "34429a8",
"license": "Apache-2.0",
"skills": 2
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"pcliangx/AppGenesisForge": {
"repo": "https://github.com/pcliangx/AppGenesisForge",
"commit": "81ea032",
"license": "MIT",
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"more-io/claude-apple-bridges": {
"repo": "https://github.com/more-io/claude-apple-bridges",
"commit": "8e9890f",
"license": "MIT",
"skills": 1
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"anbeime/skill": {
"repo": "https://github.com/anbeime/skill",
"commit": "ddad607",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
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"dotnet/skills": {
"repo": "https://github.com/dotnet/skills",
"commit": "79a2ada",
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"repo": "https://github.com/nWave-ai/nWave",
"commit": "1d0f13c",
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"SnailSploit/Claude-Red": {
"repo": "https://github.com/SnailSploit/Claude-Red",
"commit": "aeb41ec",
"license": "MIT",
"skills": 1
},
"0xwilliamortiz/claude-red": {
"repo": "https://github.com/0xwilliamortiz/claude-red",
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"license": "MIT",
"skills": 1
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"billy-enrizky/openbrowser-ai": {
"repo": "https://github.com/billy-enrizky/openbrowser-ai",
"commit": "168d43e",
"license": "MIT",
"skills": 1
},
"ComPDFKit/compdf-skills": {
"repo": "https://github.com/ComPDFKit/compdf-skills",
"commit": "b77153e",
"license": "no explicit license \u2014 referenced by link only",
"skills": 1
},
"elementalsouls/Claude-BugHunter": {
"repo": "https://github.com/elementalsouls/Claude-BugHunter",
"commit": "05098fc",
"license": "MIT",
"skills": 1
},
"AlpacaLabsLLC/skills-for-architects": {
"repo": "https://github.com/AlpacaLabsLLC/skills-for-architects",
"commit": "4476576",
"license": "MIT",
"skills": 1
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"zebbern/claude-code-guide": {
"repo": "https://github.com/zebbern/claude-code-guide",
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"OpenSenseNova/SenseNova-Skills": {
"repo": "https://github.com/OpenSenseNova/SenseNova-Skills",
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"skills": 2
},
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"repo": "https://github.com/staruhub/ClaudeSkills",
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}
},
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"tiers": {
"core": 74,
"adjacent": 6
}
},
"provenance": {
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"onet": 109,
"jobads": 130,
"wiki_ai": 0,
"anthropic": 8,
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"stackx": 0
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"onet": 19.4,
"jobads": 23.1,
"wiki_ai": 0.0,
"anthropic": 1.4,
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"stackx": 0.0
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"collar": "white",
"computer_work": true
}

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# External AI agent skills — public-relations-manager
Proven, publicly available AI agent skills mapped to this occupation.
Nothing is copied from the sources: every entry is a name, a one-line
summary and a link to the upstream skill package. Each section names
its source repository, commit, license and retrieval date.
**Tiers:** `core` = the skill directly exercises a top market hard
skill, tool or method (from gated job-ad evidence) or an essential
ESCO competence of this occupation; `adjacent` =
plausibly useful, secondary. Entries are capped at 12 per source
and 80 in total per occupation (core first,
strongest matches survive); everything beyond the caps is excluded
and logged in the pipeline audit trail, not in this package.
_Matched deterministically (ISCO group + title/competence keywords,
tiered against market evidence + ESCO essentials) by
`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
## Source: anthropics/skills
- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `internal-comms` | adjacent | A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership … | [source](https://github.com/anthropics/skills/tree/main/skills/internal-comms) |
| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
## Source: wshobson/agents
- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
- License: MIT (c) Seth Hobson
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |
## Source: 0xwilliamortiz/claude-red
- Repository: [https://github.com/0xwilliamortiz/claude-red](https://github.com/0xwilliamortiz/claude-red) (commit `ad8436b`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `offensive-reporting` | core | Penetration test and red team report writing methodology. Covers executive summary structuring (risk-led narrative for non-technical readers), technical finding format (title, severity, affected scope, narrative, reproduction steps, … | [source](https://github.com/0xwilliamortiz/claude-red/tree/ad8436b/Skills/utility/offensive-reporting) |
## Source: a5c-ai/babysitter
- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `context-engineering` | core | Context window monitoring and budget management. Keeps orchestrator at 15-30% context usage while subagents get full 200k tokens. Provides warnings at thresholds, context-aware summarization triggers, and wave-level budget planning. | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/methodologies/gsd/skills/context-engineering) |
| `growing-outside-in-systems` | core | Drive feature development using Outside-In TDD with Hexagonal Architecture. Design emerges through inline code, in-memory fakes, interface extraction, and deferred I/O. Use when building features, writing tests, or structuring backend … | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/backend-development/skills/growing-outside-in-systems) |
| `unified-memory` | core | Expert skill for CUDA Unified Memory and memory prefetching optimization. Configure managed memory allocations, implement memory prefetch strategies, handle page fault analysis, configure memory hints and advise, profile unified memory … | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/gpu-programming/skills/unified-memory) |
| `memlab-analysis` | core | Expert skill for JavaScript memory leak detection using Facebook MemLab. Configure MemLab scenarios, execute memory leak detection runs, analyze heap snapshots, identify detached DOM elements, find event listener leaks, and integrate with … | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/performance-optimization/skills/memlab-analysis) |
## Source: aaron-he-zhu/aaron-marketing-skills
- Repository: [https://github.com/aaron-he-zhu/aaron-marketing-skills](https://github.com/aaron-he-zhu/aaron-marketing-skills) (commit `b7b0b9f`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `memory-management` | core | Use when the user asks to "remember project context", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized HOT/WARM/COLD working memory across all disciplines while … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/protocol/memory-management) |
| `content-gap-analysis` | core | Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use … | [source](https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/b7b0b9f/seo-geo/research/content-gap-analysis) |
## Source: affaan-m/everything-claude-code
- Repository: [https://github.com/affaan-m/everything-claude-code](https://github.com/affaan-m/everything-claude-code) (commit `ed38744`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `marketing-campaign` | core | End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … | [source](https://github.com/affaan-m/everything-claude-code/tree/ed38744/skills/marketing-campaign) |
## Source: ahacker-1/cre-agent-skills
- Repository: [https://github.com/ahacker-1/cre-agent-skills](https://github.com/ahacker-1/cre-agent-skills) (commit `618734e`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `cre-office` | core | CRE Office analysis suite - 8 specialist skills for U.S. office acquisitions, refinancings, lease-up, tenant credit, TI/LC underwriting, financing fit, and investment committee memo writing. | [source](https://github.com/ahacker-1/cre-agent-skills/tree/618734e/claude-code-plugins/cre-office) |
| `cre-underwriting` | core | CRE Underwriting analysis suite — 3 specialist skills for building pro formas, running sensitivity scenarios, and writing investment committee memos for multifamily acquisitions. | [source](https://github.com/ahacker-1/cre-agent-skills/tree/618734e/claude-code-plugins/cre-underwriting) |
## Source: alirezarezvani/claude-skills
- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ceo-advisor` | core | Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/ceo-advisor) |
| `social-media-manager` | core | When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/marketing-skill/skills/social-media-manager) |
## Source: AlpacaLabsLLC/skills-for-architects
- Repository: [https://github.com/AlpacaLabsLLC/skills-for-architects](https://github.com/AlpacaLabsLLC/skills-for-architects) (commit `4476576`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `slide-deck-generator` | core | Generate a self-contained HTML slide deck from a topic, outline, report, or data. Use for presentations and slide decks; not for editing PowerPoint files. | [source](https://github.com/AlpacaLabsLLC/skills-for-architects/tree/4476576/skills/slide-deck-generator) |
## Source: anbeime/skill
- Repository: [https://github.com/anbeime/skill](https://github.com/anbeime/skill) (commit `ddad607`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `data-storytelling` | core | Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations. | [source](https://github.com/anbeime/skill/tree/ddad607/skills/data-storytelling/data-storytelling) |
## Source: basicmachines-co/basic-memory
- Repository: [https://github.com/basicmachines-co/basic-memory](https://github.com/basicmachines-co/basic-memory) (commit `53da71c`, retrieved 2026-07-14)
- License: custom (see upstream LICENSE)
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `memory-curate` | core | Curate the Basic Memory knowledge graph: find orphan notes and suggest links, propose typed relations, merge duplicates, audit tags and folders, and build hub notes. Use to organize, connect, and improve a knowledge base as notes … | [source](https://github.com/basicmachines-co/basic-memory/tree/53da71c/skills/memory-curate) |
## Source: billy-enrizky/openbrowser-ai
- Repository: [https://github.com/billy-enrizky/openbrowser-ai](https://github.com/billy-enrizky/openbrowser-ai) (commit `168d43e`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `page-analysis` | core | Analyze web page content, structure, and layout to understand what a page contains and how it is organized. Trigger when the user asks to: analyze a page, understand page structure, inspect a website, summarize page content, examine page … | [source](https://github.com/billy-enrizky/openbrowser-ai/tree/168d43e/plugin/skills/page-analysis) |
## Source: brycewang-stanford/Auto-Empirical-Research-Skills
- Repository: [https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills) (commit `85bf545`, retrieved 2026-07-14)
- License: CC-BY-4.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `hud` | core | Diverga HUD (Heads-Up Display) management skill. Configure and manage the research project statusline display. Supports multiple presets: research, checkpoint, memory, minimal. Triggers: "hud", "statusline", "display settings | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/25-HosungYou-Diverga/skills/hud) |
| `post-acceptance` | core | This skill should be used when the user asks to "prepare conference presentation", "create presentation slides", "design poster", "make academic poster", "write promotion content", "create Twitter thread", or mentions post-acceptance … | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/33-Galaxy-Dawn-claude-scholar/skills/post-acceptance) |
| `compiledeck` | core | Create and compile beautiful Beamer presentations following the Rhetoric of Decks philosophy. Use when making slides, creating decks, or compiling .tex presentation files. | [source](https://github.com/brycewang-stanford/Auto-Empirical-Research-Skills/tree/85bf545/skills/13-scunning1975-MixtapeTools/skills/compiledeck) |
## Source: claude-world/director-mode-lite
- Repository: [https://github.com/claude-world/director-mode-lite](https://github.com/claude-world/director-mode-lite) (commit `9d0c333`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `handoff-gemini` | core | Delegate long-context analysis, research, and large-document summarization to Google Gemini CLI (1M-token context) via non-interactive `gemini -p`, preserving Claude context. Use when the user says 'use gemini'/'hand off to gemini' or a … | [source](https://github.com/claude-world/director-mode-lite/tree/9d0c333/skills/handoff-gemini) |
## Source: ComPDFKit/compdf-skills
- Repository: [https://github.com/ComPDFKit/compdf-skills](https://github.com/ComPDFKit/compdf-skills) (commit `b77153e`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `pdf-to-word-docx` | core | PDF to Word converts PDF to editable Word/DOCX with AI-powered layout analysis and table recognition, built on ComPDF Conversion SDK to better preserve tables, multi-column layouts, lists, and images for downstream editing. It fits … | [source](https://github.com/ComPDFKit/compdf-skills/tree/b77153e/skills/pdf-to-word-docx) |
## Source: davepoon/buildwithclaude
- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `image-enhancer` | core | Improves the quality of images, especially screenshots, by enhancing resolution, sharpness, and clarity. Perfect for preparing images for presentations, documentation, or social media posts. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/image-enhancer) |
| `pptx` | core | Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/pptx) |
| `docx` | core | Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/docx) |
| `xlsx` | core | Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new … | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/xlsx) |
## Source: davila7/claude-code-templates
- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `image-enhancer` | core | Improves the quality of images, especially screenshots, by enhancing resolution, sharpness, and clarity. Perfect for preparing images for presentations, documentation, or social media posts. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/media/image-enhancer) |
| `Excel Analysis` | core | Analyze Excel spreadsheets, create pivot tables, generate charts, and perform data analysis. Use when analyzing Excel files, spreadsheets, tabular data, or .xlsx files. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/enterprise-communication/excel-analysis) |
## Source: Devin-AXIS/iPolloWork
- Repository: [https://github.com/Devin-AXIS/iPolloWork](https://github.com/Devin-AXIS/iPolloWork) (commit `5107542`, retrieved 2026-07-14)
- License: custom (see upstream LICENSE)
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ipollowork-presentations` | core | Create, revise, and verify slide presentations in an active iPolloWork Design session without replacing the selected template or writing outside the session project. | [source](https://github.com/Devin-AXIS/iPolloWork/tree/5107542/examples/plugin-packages/design-agent/.opencode/skills/ipollowork-presentations) |
## Source: dotnet/skills
- Repository: [https://github.com/dotnet/skills](https://github.com/dotnet/skills) (commit `79a2ada`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `dotnet-pinvoke` | core | Correctly call native (C/C++) libraries from .NET using P/Invoke and LibraryImport. Covers function signatures, string marshalling, memory lifetime, SafeHandle, and cross-platform patterns. USE FOR: writing new P/Invoke or LibraryImport … | [source](https://github.com/dotnet/skills/tree/79a2ada/plugins/dotnet-advanced/skills/dotnet-pinvoke) |
## Source: elementalsouls/Claude-BugHunter
- Repository: [https://github.com/elementalsouls/Claude-BugHunter](https://github.com/elementalsouls/Claude-BugHunter) (commit `05098fc`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `report-writing` | core | Bug bounty report writing for H1/Bugcrowd/Intigriti/Immunefi — report templates, human tone guidelines, impact-first writing, CVSS 3.1 scoring, title formula, impact statement formula, severity decision guide, downgrade counters, … | [source](https://github.com/elementalsouls/Claude-BugHunter/tree/05098fc/skills/report-writing) |
## Source: foryourhealth111-pixel/Vibe-Skills
- Repository: [https://github.com/foryourhealth111-pixel/Vibe-Skills](https://github.com/foryourhealth111-pixel/Vibe-Skills) (commit `34429a8`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `pptx` | core | Presentation toolkit (.pptx). Create/edit slides, layouts, content, speaker notes, comments, for programmatic presentation creation and modification. | [source](https://github.com/foryourhealth111-pixel/Vibe-Skills/tree/34429a8/bundled/skills/document-skills/pptx) |
| `data-storytelling` | core | Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations. | [source](https://github.com/foryourhealth111-pixel/Vibe-Skills/tree/34429a8/bundled/skills/data-storytelling) |
## Source: gooseworks-ai/goose-skills
- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
- License: no explicit license — referenced by link only
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `investor-call-prep` | core | Prepare for investor calls by pulling upcoming meetings from Google Calendar, deeply researching each investor and their firm (website scraping, portfolio analysis, thesis extraction), checking for competitor conflicts, and outputting an … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/research/capabilities/investor-call-prep) |
## Source: JasonColapietro/suede-creator-skills
- Repository: [https://github.com/JasonColapietro/suede-creator-skills](https://github.com/JasonColapietro/suede-creator-skills) (commit `0dc2aef`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `suede-social` | core | Suede-owned organic social strategy and content discipline. Use when planning platform mix, posts, threads, cross-platform calendars, repurposing, listening, engagement, or cadence for a founder or brand account. NOT FOR: … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-social) |
## Source: jeremylongshore/claude-code-plugins-plus-skills
- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `crest-narrative` | core | Strategic narrative — write a standalone strategy memo that frames product direction, bets, and rationale for a planning horizon. Use when asked to "write a strategy doc", "product vision", "strategic narrative", "company strategy memo", … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/crest-narrative) |
| `evernote-core-workflow-a` | core | Execute Evernote primary workflow: Note Creation and Management. Use when creating notes, organizing content, managing notebooks, or implementing note-taking features. Trigger with phrases like "create evernote note", "evernote note … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/evernote-pack/skills/evernote-core-workflow-a) |
| `apify-cost-tuning` | core | Optimize Apify platform costs through memory tuning, compute unit management, and proxy budgeting. Use when analyzing Apify billing, reducing Actor run costs, or implementing usage monitoring and budget alerts. Trigger: "apify cost", … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/apify-pack/skills/apify-cost-tuning) |
| `gamma-migration-deep-dive` | core | Deep dive into migrating to Gamma from other presentation platforms. Use when migrating from PowerPoint, Google Slides, Canva, or other presentation tools to Gamma. Trigger with phrases like "gamma migration", "migrate to gamma", "gamma … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/gamma-pack/skills/gamma-migration-deep-dive) |
| `writer` | core | Professional writing assistant for PM documents. Use when the user needs to write, draft, or polish documents like briefs, updates, emails, or presentations. Triggers include "write", "draft", "document", "help me write", "create a brief", … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/productivity/pm-ai-partner/skills/writer) |
| `assemblyai-core-workflow-a` | core | Execute AssemblyAI primary workflow: async transcription with audio intelligence. Use when transcribing audio/video files, enabling speaker diarization, sentiment analysis, entity detection, PII redaction, or content moderation. Trigger … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/assemblyai-pack/skills/assemblyai-core-workflow-a) |
| `excel-lbo-modeler` | core | Build leveraged buyout (LBO) models in Excel with debt schedules and IRR analysis. Use when structuring LBO transactions or analyzing PE returns. Trigger with phrases like ''excel lbo'', ''build lbo model'', ''calculate pe returns''. | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/excel-analyst-pro/skills/excel-lbo-modeler) |
| `excel-variance-analyzer` | core | Analyze budget vs actual variances in Excel with drill-down and root cause analysis. Use when performing variance analysis or explaining budget differences. Trigger with phrases like ''excel variance'', ''analyze budget variance'', … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/excel-analyst-pro/skills/excel-variance-analyzer) |
## Source: microsoft/power-platform-skills
- Repository: [https://github.com/microsoft/power-platform-skills](https://github.com/microsoft/power-platform-skills) (commit `0d7ed9a`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `add-excel` | core | Adds Excel Online (Business) connector to a Power Apps code app. Use when reading or writing Excel workbook data from OneDrive or SharePoint. | [source](https://github.com/microsoft/power-platform-skills/tree/0d7ed9a/plugins/code-apps/skills/add-excel) |
## Source: microsoft/skills
- Repository: [https://github.com/microsoft/skills](https://github.com/microsoft/skills) (commit `dc543aa`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `kql` | core | KQL language expertise for writing correct, efficient Kusto Query Language queries. Covers syntax gotchas, join patterns, dynamic types, datetime pitfalls, regex patterns, serialization, memory management, result-size discipline, and … | [source](https://github.com/microsoft/skills/tree/dc543aa/.github/skills/kql) |
## Source: mohitagw15856/pm-claude-skills
- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-calendar` | core | Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-gtm/skills/content-calendar) |
| `eulogy-writer` | core | Help someone write a eulogy — the hardest writing most people ever do, at the worst possible time. Use when someone must speak at a funeral or memorial and doesn't know where to start, or has fragments and no shape. Produces a 3-5 minute … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-lifeadmin/skills/eulogy-writer) |
## Source: more-io/claude-apple-bridges
- Repository: [https://github.com/more-io/claude-apple-bridges](https://github.com/more-io/claude-apple-bridges) (commit `8e9890f`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `apple-bridges` | core | Use this skill whenever the user asks about Apple apps — Reminders, Calendar, Contacts, Notes, Mail, or tmux sessions. This includes creating/completing reminders, checking/adding calendar events, looking up contacts, reading/writing … | [source](https://github.com/more-io/claude-apple-bridges/tree/8e9890f/skills/apple-bridges) |
## Source: mukul975/Anthropic-Cybersecurity-Skills
- Repository: [https://github.com/mukul975/Anthropic-Cybersecurity-Skills](https://github.com/mukul975/Anthropic-Cybersecurity-Skills) (commit `673da1f`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `analyzing-macro-malware-in-office-documents` | core | Analyzes malicious VBA macros embedded in Microsoft Office documents (Word, Excel, PowerPoint) to identify download cradles, payload execution, persistence mechanisms, and anti-analysis techniques. Uses olevba, oledump, and VBA … | [source](https://github.com/mukul975/Anthropic-Cybersecurity-Skills/tree/673da1f/skills/analyzing-macro-malware-in-office-documents) |
| `detecting-fileless-attacks-on-endpoints` | core | Detects fileless malware and in-memory attacks that execute entirely in RAM without writing persistent files to disk, evading traditional antivirus. Use when building detections for PowerShell-based attacks, reflective DLL injection, WMI … | [source](https://github.com/mukul975/Anthropic-Cybersecurity-Skills/tree/673da1f/skills/detecting-fileless-attacks-on-endpoints) |
| `detecting-fileless-malware-techniques` | core | Detects and analyzes fileless malware that operates entirely in memory using PowerShell, WMI, .NET reflection, registry-resident payloads, and living-off-the-land binaries (LOLBins) without writing traditional executable files to disk. … | [source](https://github.com/mukul975/Anthropic-Cybersecurity-Skills/tree/673da1f/skills/detecting-fileless-malware-techniques) |
| `detecting-process-injection-techniques` | core | Detects and analyzes process injection techniques used by malware including classic DLL injection, process hollowing, APC injection, thread hijacking, and reflective loading. Uses memory forensics, API monitoring, and behavioral analysis … | [source](https://github.com/mukul975/Anthropic-Cybersecurity-Skills/tree/673da1f/skills/detecting-process-injection-techniques) |
## Source: nexscope-ai/eCommerce-Skills
- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `ecommerce-social-media-marketing` | core | Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-social-media-marketing) |
| `tiktok-shop-content-strategy` | core | TikTok Shop content creation strategy and planning. Trending formats, viral hooks, product showcasing, hashtag strategy, and content calendar development. Use when the user asks about TikTok content strategy, viral content creation, TikTok … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/tiktok-shop-content-strategy) |
## Source: nWave-ai/nWave
- Repository: [https://github.com/nWave-ai/nWave](https://github.com/nWave-ai/nWave) (commit `1d0f13c`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `nw-stakeholder-engagement` | core | Demonstration preparation, audience-tailored presentations, feedback collection, and business outcome measurement. Load when preparing demos or measuring business value delivery. | [source](https://github.com/nWave-ai/nWave/tree/1d0f13c/nWave/skills/nw-stakeholder-engagement) |
## Source: OpenSenseNova/SenseNova-Skills
- Repository: [https://github.com/OpenSenseNova/SenseNova-Skills](https://github.com/OpenSenseNova/SenseNova-Skills) (commit `d8bb438`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `category-filtering-and-difficulty-analysis` | core | 对Excel数据进行自定义分类统计、交叉分析与可视化，并基于多维度指标（如文本长度、术语密度、正则匹配等）进行综合评分与分级，适用于多类别数据分布统计及文本内容难度/质量评估场景。 | [source](https://github.com/OpenSenseNova/SenseNova-Skills/tree/d8bb438/skills/sn-da-excel-workflow/capability/excel-data-filtering/category-filtering) |
| `dynamic-large-file-parquet-analysis` | core | 动态统计Excel总行数，当数据量过大（≥10000行）时自动转换为Parquet格式加速读取，并对指定目标列进行条件筛选、分类汇总与结果导出，适用于超大体积Excel文件的快速读取与统计分析。 | [source](https://github.com/OpenSenseNova/SenseNova-Skills/tree/d8bb438/skills/sn-da-excel-workflow/capability/excel-table-styling/table-theme-styling) |
## Source: pcliangx/AppGenesisForge
- Repository: [https://github.com/pcliangx/AppGenesisForge](https://github.com/pcliangx/AppGenesisForge) (commit `81ea032`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `agf-writing-docx-reports` | core | 用 docx-js 写"阅读友好的中文 docx 报告"（决议书 / 评审报告 / 调研 / 分析 / 投标书等高密度报告型文档）。当用户要求把 markdown 内容转 docx 且抱怨"格式混乱 / 不专业 / 看不下去"时启用——pandoc 默认转换难以满足。提供：路径决策 / 设计 token / 可复用 helper 全套 / 11 个 pitfall / 生成-预览闭环。 | [source](https://github.com/pcliangx/AppGenesisForge/tree/81ea032/.claude/skills/agf-writing-docx-reports) |
| `agf-writing-pptx-reports` | core | 用 python-pptx 写"现代化中文制度 / 党政 / 企业宣贯 PPT"（含决议书提报、评审报告、管理办法、培训宣贯等 23 页量级 deck）。当用户要求程序化生成 PPT 且抱怨"老土 / 字体丑 / 表格乱 / 文字溢出 / 中文字体 fallback / 缺架构图"时启用——`python-pptx` 默认 API 一堆坑必须主动避开。提供：路径决策 / 设计 token / 12 个 helper 全套 / 7 个致丑反模式 / 12 个关键技巧 / … | [source](https://github.com/pcliangx/AppGenesisForge/tree/81ea032/.claude/skills/agf-writing-pptx-reports) |
## Source: pedrohcgs/claude-code-my-workflow
- Repository: [https://github.com/pedrohcgs/claude-code-my-workflow](https://github.com/pedrohcgs/claude-code-my-workflow) (commit `be53c12`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `coauthor-brief` | core | Generate a co-author / collaborator handoff brief for a multi-author, multi-machine project — summarizing what changed since the last brief (git delta), the current state of each artifact (manuscript, analysis, slides), open questions, how … | [source](https://github.com/pedrohcgs/claude-code-my-workflow/tree/be53c12/.claude/skills/coauthor-brief) |
## Source: rampstackco/claude-skills
- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-strategy` | core | Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/content-strategy) |
## Source: samber/cc-skills-golang
- Repository: [https://github.com/samber/cc-skills-golang](https://github.com/samber/cc-skills-golang) (commit `4881c01`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `golang-security` | core | Security best practices and vulnerability prevention for Golang. Covers injection (SQL, command, XSS), cryptography, filesystem safety, network security, cookies, secrets management, memory safety, and logging. Apply when writing, … | [source](https://github.com/samber/cc-skills-golang/tree/4881c01/skills/golang-security) |
| `golang-benchmark` | core | Golang benchmarking, profiling, and performance measurement. Use when writing, running, or comparing Go benchmarks, profiling hot paths with pprof, interpreting CPU/memory/trace profiles, analyzing results with benchstat, setting up CI … | [source](https://github.com/samber/cc-skills-golang/tree/4881c01/skills/golang-benchmark) |
## Source: sanjay3290/ai-skills
- Repository: [https://github.com/sanjay3290/ai-skills](https://github.com/sanjay3290/ai-skills) (commit `3619692`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `deep-research` | core | Execute autonomous multi-step research using Google Gemini Deep Research Agent. Use for: market analysis, competitive landscaping, literature reviews, technical research, due diligence. Takes 2-10 minutes but produces detailed, cited … | [source](https://github.com/sanjay3290/ai-skills/tree/3619692/skills/deep-research) |
## Source: SnailSploit/Claude-Red
- Repository: [https://github.com/SnailSploit/Claude-Red](https://github.com/SnailSploit/Claude-Red) (commit `aeb41ec`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `offensive-reporting` | core | Penetration test and red team report writing methodology. Covers executive summary structuring (risk-led narrative for non-technical readers), technical finding format (title, severity, affected scope, narrative, reproduction steps, … | [source](https://github.com/SnailSploit/Claude-Red/tree/aeb41ec/Skills/utility/offensive-reporting) |
## Source: snyk/agent-scan
- Repository: [https://github.com/snyk/agent-scan](https://github.com/snyk/agent-scan) (commit `f3a4621`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `pptx` | core | Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … | [source](https://github.com/snyk/agent-scan/tree/f3a4621/tests/skills/pptx) |
| `docx` | core | Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new … | [source](https://github.com/snyk/agent-scan/tree/f3a4621/tests/skills/docx) |
| `xlsx` | core | Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new … | [source](https://github.com/snyk/agent-scan/tree/f3a4621/tests/skills/xlsx) |
## Source: staruhub/ClaudeSkills
- Repository: [https://github.com/staruhub/ClaudeSkills](https://github.com/staruhub/ClaudeSkills) (commit `3d4045d`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `deep-research` | core | Use this skill when the user wants an evidence-based research memo, literature review, market/policy/technical landscape, or a multi-source decision brief with citations, trade-offs, and a clear conclusion. Best for tasks that need … | [source](https://github.com/staruhub/ClaudeSkills/tree/3d4045d/skills/Geek-skills-deep-research) |
## Source: ThinkInAIXYZ/deepchat
- Repository: [https://github.com/ThinkInAIXYZ/deepchat](https://github.com/ThinkInAIXYZ/deepchat) (commit `f275c92`, retrieved 2026-07-14)
- License: Apache-2.0
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `pptx` | core | Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, … | [source](https://github.com/ThinkInAIXYZ/deepchat/tree/f275c92/resources/skills/pptx) |
| `docx` | core | Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new … | [source](https://github.com/ThinkInAIXYZ/deepchat/tree/f275c92/resources/skills/docx) |
| `xlsx` | core | Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new … | [source](https://github.com/ThinkInAIXYZ/deepchat/tree/f275c92/resources/skills/xlsx) |
## Source: vibeeval/vibecosystem
- Repository: [https://github.com/vibeeval/vibecosystem](https://github.com/vibeeval/vibecosystem) (commit `cea9462`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `content-strategy` | core | Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/content-strategy) |
| `minimax-docx` | core | Professional DOCX document creation, editing, and formatting using OpenXML SDK (.NET). Three pipelines: (A) create new documents from scratch, (B) fill/edit content in existing documents, (C) apply template formatting with XSD validation … | [source](https://github.com/vibeeval/vibecosystem/tree/cea9462/skills/minimax-docx) |
## Source: zebbern/claude-code-guide
- Repository: [https://github.com/zebbern/claude-code-guide](https://github.com/zebbern/claude-code-guide) (commit `d2c5280`, retrieved 2026-07-14)
- License: MIT
| Skill | Tier | What it adds | Upstream |
|---|---|---|---|
| `vc-industry-research` | core | Generate professional primary market / venture capital industry research reports, including sector deep-dives, investment memos, and market analysis. Produces detailed PDF reports covering TMT, consumer, healthcare, and industrials. … | [source](https://github.com/zebbern/claude-code-guide/tree/d2c5280/skills/vc-industry-research) |

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# Berufsbild (Deutschland) — Public-Relations-Manager/in
> **Quelle:** BERUFENET, Bundesagentur für Arbeit — Beruf-ID 15590,
> KldB 2010: B 92203 · via öffentliche BERUFENET-API,
> abgerufen 2026-07-12. Automatisches Label-Matching
> (Score 1.00); Inhalte paraphrasiert/gekürzt, Volltext beim
> Original: https://web.arbeitsagentur.de/berufenet/beruf/15590
## Aufgaben und Tätigkeiten kompakt
Public-Relations-Manager bzw. Public-Relations-Managerinnen entwickeln Kommunikationsstrategien und -konzepte für Unternehmen oder Organisationen, um deren Image zu formen. Sie erstellen Situations- und Meinungsanalysen sowie ein Stärken-Schwächen-Profil oder beauftragen externe Dienstleister damit. Auf Grundlage der Ergebnisse planen sie PR-Aktivitäten. Sie verfassen z.T. auch mehrsprachige Texte für deren Website und Social-Media-Portale. Sie kalkulieren z.B. Kosten, erstellen Zeitpläne und überwachen die Durchführung der Öffentlichkeitsarbeit. Schließlich kontrollieren sie den Erfolg der Maßnahmen und greifen.
## Tätigkeitsbezeichnungen
Public-Relations-Manager/in
Auch übliche Berufsbezeichnungen/SynonymePR-Berater/in
PR-Manager/in
PR-Referent/in
Referent/in für Presse- und Öffentlichkeitsarbeit
Berufsbezeichnungen in englischer SprachePR manager (m/f)
Public relations officer (m/f)
## Die Tätigkeit im Überblick
Public-Relations-Manager und Public-Relations-Managerinnen erarbeiten in der Presse- und Öffentlichkeitsarbeit Kommunikationsstrategien und Konzepte für das Image von Unternehmen bzw. Organisationen.
## Aufgaben und Tätigkeiten (Beschreibung)
Worum geht es?Public-Relations-Manager/innen sind in der Presse- und Öffentlichkeitsarbeit tätig. Sie erarbeiten geeignete Kommunikationsstrategien und entwickeln Konzepte für das Image von Unternehmen bzw. Organisationen.
ÖffentlichkeitsarbeitUnternehmen, Verbände, Gewerkschaften und Parteien sowie Kirche und Staat benötigen ein PR-Instrumentarium, um auf den Informations- und Meinungsmärkten bestehen zu können. PR richtet sich nicht nur an Kunden, sondern an alle relevanten Interessengruppen wie z.B. Geschäftspartner, Lieferanten, Investoren und Kommunen. Gute PR muss auf die Wünsche und die Bedürfnisse der Öffentlichkeit abgestimmt sein. Dafür sind Public-Relations-Manager/innen verantwortlich. Auch an der Entwicklung von ethischen Leitlinien des Unternehmens bzw. der Organisation können sie beteiligt sein.
Issues-Management, Krisenmanagement, interne KommunikationIm Issues-Management kümmern sich Public-Relations-Manager/innen um sogenannte Reiz- oder Schlüsselthemen. Dies können beispielsweise Lebensmittelskandale bzw. Tierseuchen oder politisch brisante Fragen sein. Sie recherchieren zu den entsprechenden Themen, entwickeln Strategien, wie das Unternehmen oder die Organisation intern und extern mit dem Thema umgeht, und setzen diese um. Natürlich können sie auch von sich aus Inhalte aufgreifen und selbst Debatten anstoßen - beispielsweise im Umweltbereich. Hierbei ist es wichtig, gesellschaftliche Entwicklungen rechtzeitig zu erkennen.
Im Krisenmanagement informieren sie die Öffentlichkeit vor allem in Zeiten und Situationen, die für das jeweilige Unternehmen schwierig sind. Wenn dem Arbeit- bzw. Auftraggeber aufgrund einer Rückrufaktion oder eines Umwelt- oder Finanzskandals schlechte Presse droht, erarbeiten sie mit Fachleuten, Anwälten oder Versicherungsexperten eine Gegenstrategie und stellen den Medien entsprechende Informationen aus der Sicht des betroffenen Unternehmens zur Verfügung. Krisenmanagement spielt vor allem in großen Unternehmen beispielsweise der Automobil-, Nahrungsmittel- oder Pharmaindustrie oder in PR-Agenturen eine Rolle.
Übernehmen sie Aufgaben im Bereich der internen Kommunikation von Unternehmen, leiten Public-Relations-Manager/innen aus der Unternehmensstrategie Konzepte für die innerbetrieblichen Kommunikationsabläufe ab. Sie planen diese und fungieren als interne Dienstleister/innen bzw. Berater/innen.
Von der Imageförderung bis zum FundraisingWenn sie als Reputation-Manager/innen tätig sind, sorgen sie für einen guten R
## Aufgaben und Tätigkeiten im Einzelnen
Strategien planen und umsetzenKommunikationsstrategien und -konzepte entwickeln und ausarbeiten
Strategien entwickeln, wie das Unternehmen nach innen und außen mit verschiedenen Themen umgeht
einschlägige Situations- und Meinungsanalysen, Stärken-Schwächen-Profil des Unternehmens erstellen oder bei externen Dienstleistern beauftragen
interne Kommunikationsabläufe planen, Zielgruppen beraten
PR-Aktivitäten planen, z.B. Pressegespräche oder den Versand von Pressematerial
Verteiler mit Kontaktdaten von relevanten Journalisten und Pressevertretern aufbauen und pflegen
Websites, Newsletter und Kundenzeitungen gestalten, Social-Media-Projekte planen
Marketingunterlagen, Flyer, Produktbroschüren, Präsentationen, Anzeigen, Bilder und Animationen erstellen und bearbeiten
Maßnahmen treffeneinschlägige Maßnahmen dokumentieren, Kosten kalkulieren, Zeitpläne erstellen
die Durchführung von Veranstaltungen und Projekten sowie die aktive Pressearbeit und den Versand von Pressematerial überwachen
den Erfolg der getroffenen Maßnahmen kontrollieren und, wenn nötig, korrigierend eingreifen
Kontakte zu Marktpartnern und gesellschaftlich relevanten Gruppen aus Politik oder Medien pflegen
ggf. Aufgaben im Professionelle Beschaffung von Geldmitteln bzw. Werben um Geldspenden für Wohltätigkeitszwecke
" name="Fundraising">Fundraising übernehmen
## Berufliche Einsatzmöglichkeiten
Lehrtätigkeit an HochschulenDozent/Dozentin an Hochschulen und Akademien
Studiengangkoordinator/Studiengangkoordinatorin
Marketing, WerbungContent Creator
Content-Marketing-Manager/Content-Marketing-Managerin
Customer-Experience-Manager/Customer-Experience-Managerin
E-Mail-Marketing-Manager/E-Mail-Marketing-Managerin
Employer-Branding-Manager/Employer-Branding-Managerin
Influencer-Marketing-Manager/Influencer-Marketing-Managerin
Fundraiser/Fundraiserin
Werbetexter/Werbetexterin
Presse-, ÖffentlichkeitsarbeitCampaigner/Campaignerin
Corporate Profiler/Corporate Profilerin
Politischer Berater/Politische Beraterin
Pressesprecher/Pressesprecherin
PR-Fachkraft
Public-Affairs-Manager/Public-Affairs-Managerin
Redaktion, Journalismus, LektoratCommunity-Manager/Community-Managerin
Redenschreiber/Redenschreiberin
Social-Media-Manager/Social-Media-Managerin
Wissenschaftliche ForschungForschungsreferent/Forschungsreferentin
Leiter einer Forschungsgruppe/Leiterin einer Forschungsgruppe
Wissenschaftlicher Mitarbeiter/Wissenschaftliche Mitarbeiterin

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# Market evidence report — public-relations-manager
Source: **59 real job ads** (JSearch API, countries: us 42, gb 17), extracted into the MSSQL evidence store; as of 2026-07-19.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).
## Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 40 | 68 % |
| senior | 12 | 20 % |
| lead | 5 | 8 % |
| junior | 1 | 2 % |
| n/a | 1 | 2 % |
## Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft PowerPoint | 8 | 14 % |
| 2 | Meltwater | 6 | 10 % |
| 3 | Microsoft Office | 6 | 10 % |
| 4 | Microsoft Excel | 5 | 8 % |
| 5 | Microsoft Word | 5 | 8 % |
| 6 | SharePoint | 4 | 7 % |
| 7 | Cision | 3 | 5 % |
| 8 | Microsoft 365 | 3 | 5 % |
| 9 | Microsoft Teams | 3 | 5 % |
## Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | media relations | 42 | 71 % |
| 2 | public relations | 19 | 32 % |
| 3 | project management | 18 | 31 % |
| 4 | strategic communications | 14 | 24 % |
| 5 | crisis communications | 13 | 22 % |
| 6 | content creation | 9 | 15 % |
| 7 | data analysis | 9 | 15 % |
| 8 | storytelling | 9 | 15 % |
| 9 | writing | 9 | 15 % |
| 10 | editing | 7 | 12 % |
| 11 | reputation management | 7 | 12 % |
| 12 | stakeholder engagement | 7 | 12 % |
| 13 | campaign management | 6 | 10 % |
| 14 | strategic planning | 6 | 10 % |
| 15 | budget management | 5 | 8 % |
| 16 | communications planning | 5 | 8 % |
| 17 | content development | 5 | 8 % |
| 18 | message development | 5 | 8 % |
| 19 | press release writing | 5 | 8 % |
| 20 | public relations strategy | 5 | 8 % |
| 21 | crisis communication | 4 | 7 % |
| 22 | earned media strategy | 4 | 7 % |
| 23 | influencer marketing | 4 | 7 % |
| 24 | media monitoring | 4 | 7 % |
| 25 | media outreach | 4 | 7 % |
| 26 | media pitching | 4 | 7 % |
| 27 | brand storytelling | 3 | 5 % |
| 28 | copywriting | 3 | 5 % |
| 29 | executive communication | 3 | 5 % |
| 30 | narrative development | 3 | 5 % |
| 31 | policy analysis | 3 | 5 % |
| 32 | strategic communication | 3 | 5 % |
| 33 | vendor management | 3 | 5 % |
## Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | earned media | 6 | 10 % |
| 2 | media monitoring | 4 | 7 % |
| 3 | earned media strategy | 3 | 5 % |
| 4 | social media marketing | 3 | 5 % |
## Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | relationship building | 11 | 19 % |
| 2 | media monitoring | 8 | 14 % |
| 3 | media outreach | 8 | 14 % |
| 4 | agency management | 6 | 10 % |
| 5 | content creation | 6 | 10 % |
| 6 | team leadership | 6 | 10 % |
| 7 | event coordination | 5 | 8 % |
| 8 | press release writing | 5 | 8 % |
| 9 | campaign execution | 4 | 7 % |
| 10 | media inquiry management | 4 | 7 % |
| 11 | media relationship building | 4 | 7 % |
| 12 | executive communications support | 3 | 5 % |
| 13 | influencer relationship management | 3 | 5 % |
| 14 | media coverage securing | 3 | 5 % |
| 15 | media list maintenance | 3 | 5 % |
| 16 | media pitching | 3 | 5 % |
| 17 | press material organization | 3 | 5 % |
| 18 | press release drafting | 3 | 5 % |
| 19 | relationship cultivation | 3 | 5 % |
| 20 | report creation | 3 | 5 % |
| 21 | story opportunity identification | 3 | 5 % |
| 22 | team management | 3 | 5 % |
## Regional breakdown
> **Corpus note:** 59 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
### US (us)
42 ads.
**Top hard skills:**
- media relations — 74 % (31 ads)
- strategic communications — 33 % (14 ads)
- project management — 31 % (13 ads)
- public relations — 29 % (12 ads)
- crisis communications — 21 % (9 ads)
- data analysis — 17 % (7 ads)
- writing — 17 % (7 ads)
- storytelling — 14 % (6 ads)
- communications planning — 12 % (5 ads)
- content creation — 12 % (5 ads)
**Top tools:**
- Microsoft PowerPoint — 17 % (7 ads)
- Meltwater — 12 % (5 ads)
- Microsoft Excel — 10 % (4 ads)
- Microsoft Office — 10 % (4 ads)
- Microsoft Word — 10 % (4 ads)
- SharePoint — 10 % (4 ads)
- Cision — 7 % (3 ads)
- Microsoft 365 — 7 % (3 ads)
- Adobe Creative Suite — 5 % (2 ads)
- Canva — 5 % (2 ads)
**Seniority:** mid 71 % · senior 17 % · lead 10 % · n/a 2 %
### UK (gb)
**Insufficient evidence** — 17 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
### EU/DACH (de, at, ch, nl)
**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
## Job title variants in the market
| Title | Ads |
|---|---|
| Public Relations Manager | 5 |
| Senior Public Relations Manager | 4 |
| Senior PR manager | 3 |
| Associate Public Relations Manager | 2 |
| Communications and PR Manager | 2 |
| Media Relations Manager | 2 |
| Public Relations and External Communications Manager | 2 |
| Account Supervisor | 1 |
| Associate Public Relations Manager Job Details | McCormick & Company | 1 |
| Communication and Public Relations Manager | 1 |
| Communications & Engagement Lead | 1 |
| Communications Manager , Policy Comms & External Affairs | 1 |
| Communications Manager for Women's Health | 1 |
| Communications Manager, Media and Public Relations | 1 |
| Communications Officer – COMPD (Contractual) | 1 |
| Communications Specialist / Senior Communications Specialist | 1 |
| Corporate Communications Specialist | 1 |
| Deputy Communications Director | 1 |
| Director Head of Global Public Affairs | 1 |
| Director, Corporate Communications Manager | 1 |
| External Communications Associate Director | 1 |
| Manager, Communications | 1 |
| Manager, External Communications & Media Relations | 1 |
| Media Communications Manager | 1 |
| Media Relations Director | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.

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# Occupation profile — public relations manager
- **ESCO URI:** http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2
- **ESCO code:** 1222.1.2
- **ISCO-08 group:** 1222 — Advertising and public relations managers
- **O*NET-SOC:** 11-2032.00 — Public Relations Managers (match: exactMatch)
## Description (ESCO)
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
## Definition
nan
## Alternative labels
- communications manager
- public relations specialist
- communications officer
- spokesperson
- public affairs manager
- corporate profiler
- publicity manager
- corporate affairs manager
- press office manager
- media relations manager
- public information coordinator
- marketing and communications manager
- public information manager
- ​public relations consultant

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# Competences — public relations manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2).
## Essential
- **advise on public image** (skill/competence)
- **advise on public relations** (skill/competence)
- **analyse external factors of companies** (skill/competence)
- **build community relations** (skill/competence)
- **communication principles** (knowledge)
- **conduct public presentations** (skill/competence)
- **corporate social responsibility** (knowledge)
- **develop communications strategies** (skill/competence)
- **develop media strategy** (skill/competence)
- **develop public relations strategies** (skill/competence)
- **diplomatic principles** (knowledge)
- **draft press releases** (skill/competence)
- **establish relationship with the media** (skill/competence)
- **forming of public opinion** (knowledge)
- **give interviews to media** (skill/competence)
- **integrate strategic foundation in daily performance** (skill/competence)
- **liaise with local authorities** (skill/competence)
- **market research** (knowledge)
- **organise press conferences** (skill/competence)
- **perform public relations** (skill/competence)
- **prepare presentation material** (skill/competence)
- **protect client interests** (skill/competence)
- **public relations** (knowledge)
- **reputation management** (knowledge)
- **rhetoric** (knowledge)
- **strategic planning** (knowledge)
- **use different communication channels** (skill/competence)
## Optional
- advertising techniques (knowledge)
- advise on communication strategies (skill/competence)
- advocate a cause (skill/competence)
- analyse internal factors of companies (skill/competence)
- apply diplomatic principles (skill/competence)
- apply grammar and spelling rules (skill/competence)
- apply social media marketing (skill/competence)
- apply strategic thinking (skill/competence)
- approve advertising campaign (skill/competence)
- archive documentation related to work (skill/competence)
- build business relationships (skill/competence)
- build international relations (skill/competence)
- business communication (knowledge)
- business strategy concepts (knowledge)
- carry out forum moderation (skill/competence)
- collaborate in the development of marketing strategies (skill/competence)
- company policies (knowledge)
- compile content (skill/competence)
- content marketing strategy (knowledge)
- coordinate advertising campaigns (skill/competence)
- coordinate marketing plan actions (skill/competence)
- copyright legislation (knowledge)
- create solutions to problems (skill/competence)
- desktop publishing (knowledge)
- develop creative ideas (skill/competence)
- develop professional network (skill/competence)
- develop promotional tools (skill/competence)
- disseminate internal communications (skill/competence)
- document project progress (skill/competence)
- draw conclusions from market research results (skill/competence)
- ensure cross-department cooperation (skill/competence)
- ensure information transparency (skill/competence)
- establish communication with foreign cultures (skill/competence)
- ethics of sharing work through social media (knowledge)
- European Structural and Investment Funds regulations (knowledge)
- evaluate advertising campaign (skill/competence)
- evaluate employees (skill/competence)
- examine advertisement layout (skill/competence)
- forecast organisational risks (skill/competence)
- give live presentation (skill/competence)
- government policy implementation (knowledge)
- government representation (knowledge)
- grammar (knowledge)
- graphic design (knowledge)
- humanitarian aid actors (knowledge)
- identify clients' needs (skill/competence)
- identify customer's needs (skill/competence)
- implement marketing strategies (skill/competence)
- liaise with politicians (skill/competence)
- make price recommendations (skill/competence)
- manage account department (skill/competence)
- manage budgets (skill/competence)
- manage contracts (skill/competence)
- manage creative department (skill/competence)
- manage development of promotional material (skill/competence)
- manage media services department (skill/competence)
- manage online communications (skill/competence)
- manage project metrics (skill/competence)
- manage staff (skill/competence)
- manage the handling of promotional materials (skill/competence)
- manage visual communications (skill/competence)
- marketing department processes (knowledge)
- marketing principles (knowledge)
- monitor political campaigns (skill/competence)
- monitor political conflicts (skill/competence)
- office software (knowledge)
- perform business analysis (skill/competence)
- perform fundraising activities (skill/competence)
- perform project management (skill/competence)
- political campaigning (knowledge)
- political parties (knowledge)
- political science (knowledge)
- pricing strategies (knowledge)
- proofread text (skill/competence)
- provide cost benefit analysis reports (skill/competence)
- psychological concepts (knowledge)
- recruit employees (skill/competence)
- represent the organisation (skill/competence)
- search engine optimisation (knowledge)
- social media management (knowledge)
- speak different languages (skill/competence)
- survey techniques (knowledge)
- types of media (knowledge)
- use analytics for commercial purposes (skill/competence)
- work closely with news teams (skill/competence)
- writing style guides (knowledge)
<!-- market-evidence -->
## Market evidence (job-ad analysis, 59 ads, as of 2026-07-19)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
### Hard skills
- media relations — **71 %**
- public relations — **32 %**
- project management — **31 %**
- strategic communications — **24 %**
- crisis communications — **22 %**
### Responsibilities
- relationship building — **19 %**
<!-- market-evidence -->

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# Tasks & work activities — public relations manager
Source: O*NET 30.3, occupation 11-2032.00 (Public Relations Managers).
## Task statements
- **[nan]** Assign, supervise, and review the activities of public relations staff.
- **[nan]** Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- **[nan]** Design and edit promotional publications, such as brochures.
- **[nan]** Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- **[nan]** Develop, implement, or maintain crisis communication plans.
- **[nan]** Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- **[nan]** Draft speeches for company executives and arrange interviews and other forms of contact for them.
- **[nan]** Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- **[nan]** Evaluate advertising and promotion programs for compatibility with public relations efforts.
- **[nan]** Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- **[nan]** Formulate policies and procedures related to public information programs, working with public relations executives.
- **[nan]** Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- **[nan]** Maintain company archives.
- **[nan]** Manage communications budgets.
- **[nan]** Manage in-house communication courses.
- **[nan]** Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- **[nan]** Observe and report on social, economic, and political trends that might affect employers.
- **[nan]** Produce films and other video products, regulate their distribution, and operate film library.
- **[nan]** Respond to requests for information about employers' activities or status.
- **[nan]** Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
## Detailed work activities
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Coordinate with external parties to exchange information.
- Develop contingency plans to deal with organizational emergencies.
- Develop library or archival databases.
- Develop marketing plans or strategies.
- Develop operating strategies, plans, or procedures.
- Develop organizational policies or programs.
- Develop promotional materials.
- Direct employee training programs.
- Direct sales, marketing, or customer service activities.
- Distribute instructional or library materials.
- Edit documents.
- Establish interpersonal business relationships to facilitate work activities.
- Evaluate employee performance.
- Evaluate program effectiveness.
- Liaise between departments or other groups to improve function or communication.
- Maintain operational records.
- Manage organizational or project budgets.
- Monitor external affairs or events affecting business operations.
- Operate still or video cameras or related equipment.
- Present information to the public.
- Supervise employees.

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# Tools & technology — public relations manager
Source: O*NET 30.3 'Software Skills' for 11-2032.00.
| Software | Category | Hot technology |
|---|---|---|
| Slack | Cloud-based data access and sharing software | yes |
| Salesforce software | Customer relationship management CRM software | yes |
| Teradata Database | Data base management system software | yes |
| Microsoft Access | Data base user interface and query software | yes |
| Yardi software | Data base user interface and query software | yes |
| Google Analytics | Data mining software | yes |
| Adobe InDesign | Desktop publishing software | yes |
| Adobe Acrobat | Document management software | yes |
| Microsoft SharePoint | Document management software | yes |
| Microsoft Outlook | Electronic mail software | yes |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes |
| Canva | Graphics or photo imaging software | yes |
| Google Workspace software | Office suite software | yes |
| Microsoft Office software | Office suite software | yes |
| Microsoft PowerPoint | Presentation software | yes |
| Microsoft Project | Project management software | yes |
| HubSpot software | Sales and marketing software | yes |
| Marketo Marketing Automation | Sales and marketing software | yes |
| Microsoft Excel | Spreadsheet software | yes |
| Zoom | Video conferencing software | yes |
| Adobe After Effects | Video creation and editing software | yes |
| TikTok | Video creation and editing software | yes |
| Facebook | Web page creation and editing software | yes |
| WordPress | Web page creation and editing software | yes |
| Hypertext markup language HTML | Web platform development software | yes |
| Google Docs | Word processing software | yes |
| Microsoft Word | Word processing software | yes |
| Fund accounting software | Accounting software | |
| MicroStrategy | Business intelligence and data analysis software | |
| Google Drive | Cloud-based data access and sharing software | |
| Blackbaud eTapestry | Customer relationship management CRM software | |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software | |
| Oracle Eloqua | Customer relationship management CRM software | |
| Oracle Siebel Server Sync | Customer relationship management CRM software | |
| Airtable | Data base user interface and query software | |
| FileMaker Pro | Data base user interface and query software | |
| Adobe Distiller | Desktop publishing software | |
| Adobe PageMaker | Desktop publishing software | |
| Microsoft Publisher | Desktop publishing software | |
| QuarkXPress | Desktop publishing software | |
| Google Gmail | Electronic mail software | |
| IBM Notes | Electronic mail software | |
| MicroFocus GroupWise | Electronic mail software | |
| Microsoft Dynamics | Enterprise resource planning ERP software | |
| Oracle PeopleSoft Financials | Enterprise resource planning ERP software | |
| SmugMug Flickr | Graphics or photo imaging software | |
| Human resource management software HRMS | Human resources software | |
| Web browser software | Internet browser software | |
| Corel WordPerfect Office Suite | Office suite software | |
| Mentimeter | Presentation software | |
| zkipster | Project management software | |
| Google Ads | Sales and marketing software | |
| MightyScout | Sales and marketing software | |
| Apple Final Cut Pro | Video creation and editing software | |
| Apple iDVD | Video creation and editing software | |
| Apple iMovie | Video creation and editing software | |
| Flipgrid | Video creation and editing software | |
| WeVideo | Video creation and editing software | |
| YouTube | Video creation and editing software | |
| Adobe Dreamweaver | Web page creation and editing software | |
| LinkedIn | Web page creation and editing software | |
| Social media sites | Web page creation and editing software | |
| Drupal | Web platform development software | |