3.7 KiB
3.7 KiB
name, description
| name | description |
|---|---|
| public-relations-officer | Occupational skill for the role 'public relations officer' (also: public affairs officer, public relations coordinator, communications officer, press secretary, public information officer, media coordinator). Use when the user asks for typical public relations officer work such as: Respond to requests for information from the media or designate an appropriate spokesperson or information source.; Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.; Confer with production or support personnel to produce or coordinate production of advertisements or promotions. |
Public Relations Officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Core workflow
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Coach client representatives in effective communication with the public or with employees.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- business communication
- communication principles
- conduct public presentations
- corporate social responsibility
- corporate sustainability
- develop communications strategies
- develop digital content
- develop public relations strategies
- digital communication and collaboration
- diplomatic principles
- draft press releases
Hot technologies
- Salesforce software
- Google Analytics
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe Photoshop
- Canva
Hot technologies
Top tools from 44 gated job ads (see references/market.md, as of 2026-07-19):
- Daybook — 16 %
- Facebook — 16 %
- LinkedIn / LinkedIn Recruiter — 16 %
- X/Twitter — 16 %
- Microsoft Office — 11 %
- YouTube — 11 %
- Instagram — 9 %
- Microsoft Excel — 7 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134), ONET 30.3 (27-3031.00). See manifest.json for licensing/attribution.*