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skillfactor-pipeline e7ceec572b feat: sales-manager skill package v0.1.0
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Competences — sales manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c).

Essential

  • align efforts towards business development (skill/competence)
  • analyse business plans (skill/competence)
  • analyse consumer buying trends (skill/competence)
  • analyse customer service surveys (skill/competence)
  • analyse external factors of companies (skill/competence)
  • analyse internal factors of companies (skill/competence)
  • analyse work-related written reports (skill/competence)
  • brand marketing techniques (knowledge)
  • carry out sales analysis (skill/competence)
  • consumer goods industry (knowledge)
  • content marketing strategy (knowledge)
  • coordinate marketing plan actions (skill/competence)
  • corporate social responsibility (knowledge)
  • create annual marketing budget (skill/competence)
  • define measurable marketing objectives (skill/competence)
  • develop professional network (skill/competence)
  • evaluate marketing content (skill/competence)
  • identify potential markets for companies (skill/competence)
  • impart business plans to collaborators (skill/competence)
  • implement sales strategies (skill/competence)
  • integrate marketing strategies with the global strategy (skill/competence)
  • integrate strategic foundation in daily performance (skill/competence)
  • make strategic business decisions (skill/competence)
  • manage profitability (skill/competence)
  • manage staff (skill/competence)
  • market pricing (knowledge)
  • marketing mix (knowledge)
  • motivate employees (skill/competence)
  • perform market research (skill/competence)
  • plan marketing campaigns (skill/competence)
  • plan marketing strategy (skill/competence)
  • prepare visual data (skill/competence)
  • pricing strategies (knowledge)
  • produce sales reports (skill/competence)
  • sales argumentation (knowledge)
  • sales department processes (knowledge)
  • sales strategies (knowledge)
  • set sales goals (skill/competence)
  • study sales levels of products (skill/competence)
  • supervise sales activities (skill/competence)
  • track key performance indicators (skill/competence)
  • write work-related reports (skill/competence)

Optional

  • analyse supply chain strategies (skill/competence)
  • collaborate in the development of marketing strategies (skill/competence)
  • communicate with customers (skill/competence)
  • customer segmentation (knowledge)
  • define geographic sales areas (skill/competence)
  • estimate profitability (skill/competence)
  • forecast sales over periods of time (skill/competence)
  • integrate headquarter's guidelines into local operations (skill/competence)
  • international business (knowledge)
  • investigate customer complaints of food products (skill/competence)
  • liaise with managers (skill/competence)
  • manage accounts (skill/competence)
  • manage budgets (skill/competence)
  • manage distribution channels (skill/competence)
  • market research (knowledge)
  • present arguments persuasively (skill/competence)
  • public relations (knowledge)
  • recruit personnel (skill/competence)
  • statistics (knowledge)
  • teach marketing principles (skill/competence)

Market evidence (job-ad analysis, 51 ads, as of 2026-07-19)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

Hard skills

  • account management — 47 %
  • negotiation — 27 %
  • business development — 22 %