5.9 KiB
5.9 KiB
Market evidence report — search-engine-optimisation-expert
Source: 52 real job ads (JSearch API, countries: us 40, gb 12), extracted into the MSSQL evidence store; as of 2026-07-19. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 46 | 88 % |
| n/a | 2 | 4 % |
| senior | 2 | 4 % |
| lead | 2 | 4 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | google search console | 27 | 52 % |
| 2 | semrush | 22 | 42 % |
| 3 | google analytics | 19 | 37 % |
| 4 | ahrefs | 15 | 29 % |
| 5 | screaming frog | 14 | 27 % |
| 6 | chatgpt | 6 | 12 % |
| 7 | ga4 | 6 | 12 % |
| 8 | moz | 6 | 12 % |
| 9 | conductor | 5 | 10 % |
| 10 | perplexity | 5 | 10 % |
| 11 | WordPress | 5 | 10 % |
| 12 | adobe analytics | 4 | 8 % |
| 13 | brightedge | 4 | 8 % |
| 14 | gemini | 4 | 8 % |
| 15 | shopify | 3 | 6 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | technical seo | 31 | 60 % |
| 2 | keyword research | 28 | 54 % |
| 3 | data analysis | 24 | 46 % |
| 4 | content optimization | 13 | 25 % |
| 5 | seo | 12 | 23 % |
| 6 | seo strategy | 12 | 23 % |
| 7 | on-page optimization | 10 | 19 % |
| 8 | link building | 9 | 17 % |
| 9 | seo auditing | 7 | 13 % |
| 10 | competitor analysis | 6 | 12 % |
| 11 | content strategy | 6 | 12 % |
| 12 | backlink building | 5 | 10 % |
| 13 | local seo | 5 | 10 % |
| 14 | off-page optimization | 5 | 10 % |
| 15 | seo strategy development | 5 | 10 % |
| 16 | aeo | 4 | 8 % |
| 17 | competitive analysis | 4 | 8 % |
| 18 | css | 4 | 8 % |
| 19 | html | 4 | 8 % |
| 20 | off-page seo | 4 | 8 % |
| 21 | reporting | 4 | 8 % |
| 22 | search engine optimization | 4 | 8 % |
| 23 | website optimization | 4 | 8 % |
| 24 | a/b testing | 3 | 6 % |
| 25 | seo audit | 3 | 6 % |
| 26 | structured data implementation | 3 | 6 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | structured data implementation | 6 | 12 % |
| 2 | on-page optimization | 4 | 8 % |
| 3 | schema markup | 4 | 8 % |
| 4 | seo best practices | 4 | 8 % |
| 5 | generative engine optimization (GEO) | 3 | 6 % |
| 6 | schema markup implementation | 3 | 6 % |
| 7 | white-hat seo | 3 | 6 % |
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | content optimization | 7 | 13 % |
| 2 | performance tracking | 6 | 12 % |
| 3 | keyword research | 5 | 10 % |
| 4 | performance monitoring | 5 | 10 % |
| 5 | reporting | 5 | 10 % |
| 6 | seo strategy development | 5 | 10 % |
| 7 | client communication | 4 | 8 % |
| 8 | performance analysis | 4 | 8 % |
| 9 | performance reporting | 4 | 8 % |
| 10 | seo implementation | 4 | 8 % |
| 11 | cross-functional collaboration | 3 | 6 % |
| 12 | data analysis | 3 | 6 % |
| 13 | recommendation development | 3 | 6 % |
| 14 | technical issue resolution | 3 | 6 % |
| 15 | technical seo audits | 3 | 6 % |
Regional breakdown
Corpus note: 52 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
40 ads.
Top hard skills:
- keyword research — 52 % (21 ads)
- technical seo — 52 % (21 ads)
- data analysis — 38 % (15 ads)
- content optimization — 28 % (11 ads)
- seo — 25 % (10 ads)
- link building — 18 % (7 ads)
- on-page optimization — 18 % (7 ads)
- seo auditing — 18 % (7 ads)
- seo strategy — 15 % (6 ads)
- backlink building — 12 % (5 ads)
Top tools:
- google search console — 50 % (20 ads)
- google analytics — 38 % (15 ads)
- semrush — 38 % (15 ads)
- ahrefs — 32 % (13 ads)
- screaming frog — 25 % (10 ads)
- ChatGPT — 10 % (4 ads)
- moz — 10 % (4 ads)
- WordPress — 10 % (4 ads)
- adobe analytics — 8 % (3 ads)
- brightedge — 8 % (3 ads)
Seniority: mid 95 % · n/a 5 %
UK (gb)
Insufficient evidence — 12 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Search Engine Optimization Consultant | 3 |
| Search Engine Optimization Specialist | 2 |
| AEO and SEO Specialist to Grow AI Search Visibility, Backlinks, and Content for B2B SaaS | 1 |
| AEO/SEO Expert | 1 |
| AI SEO + GEO Specialist Needed for Website Optimization | 1 |
| Analyst, Search Engine Optimization | 1 |
| GoHighLevel SEO Specialist — Mobile PageSpeed Optimization + Site-Wide SEO Fixes | 1 |
| Head of SEO | 1 |
| LLM SEO Optimization Specialist | 1 |
| Long-Term Google Technical SEO Experts Needed for Multiple International E-commerce Websites | 1 |
| Multi-Site Operations Manager (SEO / AEO / GEO Specialist) – $100/Mo Fixed Retainer | 1 |
| Off Page SEO Specialist Needed | 1 |
| Off-Page SEO Specialist for E-Commerce Website | 1 |
| Palo Alto Networks is hiring: Director, Search Engine Optimization & Generative | 1 |
| Process Automation and SEO Specialist | 1 |
| Remote SEO Expert - Flexible Hours & Growth | 1 |
| Search Engine Optimization (SEO) Manager, Homes.com | 1 |
| Search Engine Optimization (SEO) Specialist - ON SITE | 1 |
| Search Engine Optimization (SEO) Specialist at Creative Chaos Remote | 1 |
| Search Engine Optimization Analyst | 1 |
| Search Engine Optimization Lead Marketing Consultant | 1 |
| Search Engine Optimization Manager | 1 |
| Search Engine Optimization Specialist at MediaFuel Fishers, IN | 1 |
| Search Engine Optimization Specialist at Safe Life AB Brentwood, TN | 1 |
| SEARCH OPTIMIZATION MANAGER - SEO/AEO | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.